Chris Hyland Betty Pu Lucy Qiu Atef Ahmed Doi Aung Ja

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

Introduction

Company Challenge: To find marketing channels for ReFUEL4 to get committed, qualified designers on their platform.

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

Introduction

How do we get ReFUEL4’s

brand out there to the general

public?

How do we get ReFUEL4’s

brand out to the qualified design

community?

How do we ensure a

constant, steady channel of new,

qualified designers for ReFUEL4?

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

Our Strategy Overview

Google Adwords Dribbble Account University Course Integration

Platform Optimization

SUCCESS!

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

Our Strategy Overview

Google Adwords Dribbble Account University Course Integration

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

1st Marketing Channel – Google Adwords

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

1st Marketing Channel – Google Adwords

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

1st Marketing Channel – Google Adwords

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

1st Marketing Channel – Google Adwords

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

1st Marketing Channel – Google Adwords

• Brazil• Venezuela• India• Pakistan• Bangladesh• Philippines• South Africa

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

Key Word Suggestions

Keyword Country

Online Design Design Jobs Graphic DesignJobs

Freelancer

Asia IndiaPakistanBangladeshPhilippines

1257

710616

7*

15*

53114

South America

BrazilVenezuela

11*

15*

**

12*

South Africa 9 1 1 *

* Not enough searches from this country to register on Google Trends** Numbers are accurate as of 20/12/2016

Suggestions based on rankings from Google Trends Search Volume Index

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

1st Marketing Channel – Google Adwords

• The following keywords are the most effective in your target countries• “Online design jobs”

• “Design jobs”

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

2nd Marketing Channel – Dribbble Account

305,125 new users joined

10,477 new designers

711,520 comments posted

13,410,592 Likes given

In 2015

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

2nd Marketing Channel – Dribbble Account

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

3rd Marketing Channel – Course IntegrationCASE STUDY: GROK-LEARNING at University of Sydney

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

3rd Marketing Channel – Course IntegrationCASE STUDY: GROK-LEARNING at University of Sydney

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

3rd Marketing Channel – Course IntegrationCASE STUDY: GROK-LEARNING at University of Sydney

70% felt like the feedback improved their learning

87.5% approval rating

600+ institutions

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

3rd Marketing Channel – Course IntegrationMOCKUP of ReFUEL4

SHAKABACK ®

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

3rd Marketing Channel – Course IntegrationMOCKUP of ReFUEL4

SHAKABACK ®

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

3rd Marketing Channel – Course IntegrationMOCKUP of ReFUEL4

SHAKABACK ®

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

3rd Marketing Channel – Course IntegrationCASE STUDY: Turn it In

15,000+ institutions

30,000,000+ students

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

3rd Marketing Channel – Course Integration

FOR STUDENTS

Earn Extra Revenue - $2 per student, or $30,000 licensing fee

Brand Exposure• Every design student will go through your platform• Students can earn money part-time and/or full-time• They build practical skills

Earn money while acquiring new designers!

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

Our Strategy Overview

Platform Optimization

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

Platform Optimisation

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

Platform Optimisation

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

Execution Timeline

January 2017

• Contact Universities

• Google Adwords

• Open Dribbble account

• Update website

March 2017

• SHAKABACK Beta testing

August 2017

• Roll out SHAKABACK

in classrooms

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

Projection

213%807

$3,700,000

Return on Investment

More Designers

Net Incoming

Profit

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

Conclusion

Google Adwords Dribbble Account University Course Integration

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

Conclusion

Platform Optimization

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

Conclusion

SUCCESS!

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

ReFUEL4 in One Year

Let’s do it!

1,007designers (↑5.04x)

442,415creatives (↑2.93x)

$8,500,000in revenue(↑2.83x)

Thank youAny questions?

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

Appendix – Cost Per Acquisition Google Adwords cost per month 600Number of clicks 2 600Conversion rate 1%Designers acquired 26CPA 23

Dribbble registration 20Dribbble maintenance 1 040Designers Reached 50Conversion rate 80%Designers acquired 40CPA 0.50

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

Appendix – Cost Per AcquisitionUniversity Course IntegrationUniversity students 12 000Students in applicable courses 1 200Conversion rate 20%Total freelancers (persemester/teaching period)

240

Cost of making SHAKAback 10 000Cost of server (annual) 500Total cost 11 460

CPA 24

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

Appendix – Return on Investment RevenuesDesigners from Adwords 278

Designers from Universities 480Designers from Dribbbles 50Total designers 807Full-time designers 15%Creatives made 807*0.15*80*12 =116 208Income 807*0.15*500*12 = 726 300Part-time designers 50%Creatives made 807*0.5*30*12 = 145 260Income 807*0.5*200*12 = 968 400

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

Appendix – Return on InvestmentRevenues – continuedDrop-out designers 35%Income 807*0.35*200 = 56 490Creatives made 807*0.35*5*12 =16 947

Revenue from creatives 278 415*20 = 5 568 300Total income paid 1 751 190Total Revenue 5 568 300Total Costs 1 781 190Net Profit 3 787 119

ROI 213%

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

Results from Grok

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

Targeted Universities

Introduction………………….

Strategies………………….

Retention………………….

Execution………………….

Conclusion………………….

Comparison

ReFUEL4 Now ReFUEL4 in One Year

200 designers

144 000 creatives

3 million revenue

1 007 designers (↑504%)

422 415 creatives (↑293%)

8.5 million revenue (↑283%)

Let’s do it!