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Research in the Spotlights
Herbert Blankesteijn
A bit about myself
• Physicist (1982)
A bit about myself
• Physicist (1982)• Journalist
Science Tech IT Media (www.videovolt.net)
A bit about myself
• Physicist (1982)• Journalist
Science Tech IT Media (www.videovolt.net)• Truck and bus driver
A bit about myself
• Physicist (1982)• Journalist
Science Tech IT Media (www.videovolt.net)• Truck and bus driver• Forester
A bit about myself
• Physicist (1982)• Journalist
Science Tech IT Media (www.videovolt.net)• Truck and bus driver• Forester
Worked for media such as Trouw, Horizon, Het Gebouw, Klokhuis, Teleac
A bit about myself
• Physicist (1982)• Journalist
Science Tech IT Media (www.videovolt.net)• Truck and bus driver• Forester
Worked for media such as Trouw, Horizon, Het Gebouw, Klokhuis, TeleacNow working for (among others) NRC Handelsblad, BNR Nieuwsradio
In Techno lots of American research
In Techno lots of American research
• I use many Anglosaxon sources via internet
In Techno lots of American research
• I use many Anglosaxon sources via internet• There is a lot of US research in the first place
In Techno lots of American research
• I use many Anglosaxon sources via internet• There is a lot of US research in the first place• I try to avoid items that colleagues might be interested in
In Techno lots of American research
• I use many Anglosaxon sources via internet• There is a lot of US research in the first place• I try to avoid items that colleagues might be interested in
Still:• In first 6 months 2 Dutch items (8%), both Eindhoven :-)
In Techno lots of American research
• I use many Anglosaxon sources via internet• There is a lot of US research in the first place• I try to avoid items that colleagues might be interested in
Still:• In first 6 months 2 Dutch items (8%), both Eindhoven :-)• Since then (apart from 30% US) work from
Brazil Canada Denmark Germany Great Britain New Zealand
So how, as a researcher, do you work your way into the media?
Five easy steps
Five easy steps (to increase chances)
Five easy steps (to increase chances)
0. Practise explaining
Five easy steps (to increase chances)
0. Practise explaining1. Have news
Five easy steps (to increase chances)
0. Practise explaining1. Have news2. Have press release
Five easy steps (to increase chances)
0. Practise explaining1. Have news2. Have press release3. Know thy media
Five easy steps (to increase chances)
0. Practise explaining1. Have news2. Have press release3. Know thy media - and then approach them
Five easy steps (to increase chances)
0. Practise explaining1. Have news2. Have press release3. Know thy media - and then approach them
Five easy steps (to increase chances)
0. Practise explaining1. Have news2. Have press release3. Know thy media - and then approach them4. Have video
Five easy steps (to increase chances)
0. Practise explaining1. Have news2. Have press release3. Know thy media - and then approach them4. Have video
Five easy steps (to increase chances)
0. Practise explaining1. Have news2. Have press release3. Know thy media - and then approach them4. Have video Record experiments on tape
Five easy steps (to increase chances)
0. Practise explaining1. Have news2. Have press release3. Know thy media - and then approach them4. Have video Record experiments on tape Make animations
Five easy steps (to increase chances)
0. Practise explaining1. Have news2. Have press release3. Know thy media - and then approach them4. Have video Record experiments on tape Make animations Record lectures
Five easy steps (to increase chances)
0. Practise explaining1. Have news2. Have press release3. Know thy media - and then approach them4. Have video Record experiments on tape Make animations Record lectures (but don't include unless...)
Five easy steps (to increase chances)
0. Practise explaining1. Have news2. Have press release3. Know thy media - and then approach them4. Have video Record experiments on tape Make animations Record lectures (but don't include unless...) Be creative
Five easy steps (to increase chances)
0. Practise explaining1. Have news2. Have press release3. Know thy media - and then approach them4. Have video Record experiments on tape Make animations Record lectures (but don't include unless...) Be creative Practise!
Five easy steps (to increase chances)
0. Practise explaining1. Have news2. Have press release3. Know thy media - and then approach them4. Have video Record experiments on tape Make animations Record lectures (but don't include unless...) Be creative Practise!5. Communicate
Five easy steps (to increase chances)
0. Practise explaining1. Have news2. Have press release3. Know thy media - and then approach them4. Have video Record experiments on tape Make animations Record lectures (but don't include unless...) Be creative Practise!5. Communicate Be googlable
Five easy steps (to increase chances)
0. Practise explaining1. Have news2. Have press release3. Know thy media - and then approach them4. Have video Record experiments on tape Make animations Record lectures (but don't include unless...) Be creative Practise!5. Communicate Be googlable Reply
Now let's communicate
