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RRethinking ethinking IInnovation nnovation PProcess rocess MModel for odel for LLatecomer atecomer EEnterprisenterprise
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Latecomer Enterprise’s Advantages
Latecomer Enterprise’s Disadvantages
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Advantages and Disadvantages Advantages and Disadvantages of Latecomer Enterprise of Latecomer Enterprise
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FourFour major elements that need to be taken major elements that need to be taken into into account in examining the influence of the account in examining the influence of the latecomer firm’s technological catch up latecomer firm’s technological catch up behaviorbehavior
Generation 1
Generation 2
Generation 3
Generation 4
Generation 5
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Rothwell’s Five Generations Rothwell’s Five Generations ((5Gs5Gs)) of of InnovationInnovation
RETHINKING Source : Int. J. Technology Management, Vol. 34,
2006
Market Market transitionstransitions
Product Product developmendevelopmen
tt
Scientific Scientific explorationexploration
Social - oriented Social - oriented sciences cyclesciences cycle
Differentiated Differentiated service cycleservice cycle
Dynamic of Marketing TrasitionalDynamic of Marketing Trasitional
TechnologicTechnological researchal research
Product Product developmedevelopme
ntnt
Scientific Scientific explorationexploration
Technical-Technical-oriented oriented
sciences cyclesciences cycle
Integrated Integrated engineering engineering
cyclecycle
Dynamic of Technological Dynamic of Technological DevelopmentDevelopment
Technological Technological researchresearch
ScientificScientificexploratioexploratio
nnProductProduct
developmentdevelopment
MarketMarkettransitionstransitions
EntrepreneurshiEntrepreneurshipp
Technical-
Technical-
oriented
oriented
sciences cycle
sciences cycleIntegrated
Integrated engineering
engineering cyclecycle
Differentia
ted
Differentia
ted
service cycle
service cycle
Social-oriented
Social-oriented
sciences cycle
sciences cycle
Hard Hard knowledge knowledge
InfrastructureInfrastructure
Manufacturing Manufacturing and processing and processing
industryindustry
Soft Soft knowledge knowledge
infrastructureinfrastructure
Public and Public and private service private service
sectorsector
Source : Int. J. Technology Management, Vol. 34, 2006
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Technological Technological researchresearch
ScientificScientificexplorationexploration
ProductProductdevelopmentdevelopment
MarketMarkettransitionstransitions
EntrepreneurshiEntrepreneurshipp
Technical-
Technical-
oriented
oriented
sciences cycle
sciences cycleIntegrated
Integrated engineering
engineering cyclecycle
Differentia
ted
Differentia
ted
service cycle
service cycle
Social-oriented
Social-oriented
sciences cycle
sciences cycle
SuppliersSuppliers CustomerCustomer
CustomerCustomerSupplierSupplier
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RETHINKING
Technological Technological researchresearch
ScientificScientificexplorationexploration
ProductProductdevelopmentdevelopment
MarketMarkettransitionstransitions
EntrepreneurshiEntrepreneurshipp
Technical-
Technical-
oriented
oriented
sciences cycle
sciences cycleIntegrated
Integrated engineering
engineering cyclecycle
Differentia
ted
Differentia
ted
service cycle
service cycle
Social-oriented
Social-oriented
sciences cycle
sciences cycle
SuppliersSuppliers CustomerCustomer
CustomerCustomerSupplierSupplier
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RRethinking ethinking IInnovation nnovation PProcess rocess MModel for odel for
LLatecomer atecomer EEnterprisenterprise
Select a Select a MarketMarket
Understand Understand Customer Customer
NeedsNeeds
Identify Identify Areas of Areas of
OpportunityOpportunity
Formulate Formulate the Growth the Growth
StrategyStrategy
Enact the Enact the Growth Growth StrategyStrategy
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Enact the Enact the Growth Growth StrategyStrategy
Innovation ProcessInnovation Process
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Firm’s Firm’s Capabilities Capabilities & Network& Network
Firm’s Firm’s Capabilities Capabilities & Network& Network
Science Science SystemSystemScience Science SystemSystem
Supporting Supporting institutionsinstitutionsSupporting Supporting institutionsinstitutions
Other Other research research
Other Other research research EnterpriseEnterprise
CommunicatioCommunication n
InfrastructureInfrastructuress
CommunicatioCommunication n
InfrastructureInfrastructuress
Factor Market Factor Market ConditionsConditions
Factor Market Factor Market ConditionsConditions
Product Product Market Market
ConditionCondition
Product Product Market Market
ConditionCondition
Education Education and Training and Training
SystemSystem
Education Education and Training and Training
SystemSystem
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ConclusioConclusionn
Thank Thank youyou
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