Rīga – zīmols kura nav

8/7/2019 Rga zmols kura nav

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Z mols kura navLU SZF publisk diskusija

" Vai R ga jau gatava: pils tas t la veido ana2010. gada 23. mart


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$1triljons$1miljards

$1miljons

http://www.cnbcmagazine.com/story/corporate-makeover/1102/1/

Pasaules valstu z molu veido anas tirgus


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Kas ir vietas z mola veido ana?


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Dubaija

Take Dubai: its brand promise has been aggressively projected over the last decade by the creation of a series of truly powerful and differentiating experiences (sporting events, the Burj, the ski slopesetc) which have substantially determined how the world now views the Dubai brand.

http://nation-branding.info/2009/01/21/branding-the-united-arab-emirates-uae/


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Abu Dabi

"The most important thing about this facility is that first andforemost it's a communication tool for Abu Dhabi and that wasproved very clearly in terms of the Grand Prix and how it got thename out there -- people now know where Abu Dhabi is."


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Francija

In an increasingly globalized planet where the Englishlanguage and Hollywood dominate, the French are taking allthings French very seriously. France spends a whopping $1.4billion each year promoting its culture and language abroad.http://edition.cnn.com/2010/WORLD/europe/02/12/frenchness.diplomacy.culture/index.html


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D nija

S ports events today are much more than a sports competition. They are anexperience for the athletes and participants and for the tv-viewers at home. They area tool to attract visitors to a country . They are a catalyst for social development andcommunication of values, says Lars Lundov

http://nation-branding.info/2009/04/18/denmark-brands-itself-with-sports/


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D . Koreja

South Koreas new plan to nurture 300 small- and mid-sized enterprises (SMEs) with highgrowth potential, commonly known as hidden champions, into competitive global players by2020. It will help consolidate the countrys reputation as a technological powerhouse and,in the long run, enhance its global image .

http://nation-branding.info/2010/03/20/update-on-south-korea-nation-branding-project/


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Austr lija

SYDN EY (AFP) Jan 12, 2009 An Australian state has launched a global search for candidates for "the best job in the world" -- earning a top salary for lazing around a beautifultropical island for six months. The job pays 150,000 Australian dollars Tourism Queenslandcampaign generated US $ 70M of global publicity, while its estimated cost is only US $ 1 M.

http://www.google.com/hostednews/afp/article/ ALeqM5jaxcIb71fkpboX3q4GHTJl3prH_ A


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Latvija

http://www.latvijaexpo2010.lv/en/tag/latvija-expo-2010/


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Kas nav valsts z mols?

Tikai par t rismu Tikai logo 60 klips CNN Tikai rzemniekiem stermi a projektsKosm tika

Tas pats, kas korporat vais z mols Viegli Jaunums Ieguld jums neizm r mu rezult tu


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A country brand strategy thereforeis a plan for defining the mostrealistic, most competitive andmost compelling strategic vision for the country.

Country branding harmonizesnational policies as varied as actsand policies of government, thevalues and behaviors of thecitizenry, education, culture,

sports, health, taxation, publicdiplomacy, look and feel of settlements, export andinvestment promotion, andinfrastructure development.

Mathias Akotia

http://nation-branding.info/2010/02/17/what-is-nation-branding-brand-ghana-ceo-writes/


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Kp c valstij nepiecie ams z mols?


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Sabiedr bas un elites interes s ir lai nauda tiktu t r ta t s teritorij


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Tr s valstu konkurences virzieni

Eksports Invest ciju piesaiste T risma piesaiste

Affect the way its nationals are treated astourists or potential employees as well.


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K izveidot vietas z molu?


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Noalgo se ciparu formu (no rzem m). auj ekspertiem iepaz ties ar situ ciju.Atlasi k du no pied v tajiem logo un sauk iem.Noorganiz preses konferenci.

Izveido jaunu veblapu. Br nies k p c sabiedr ba to nepie em un visp r k p c tas viss nestr d .

Travis Sheridan, AuthentiCity: The Secret of Place Brandinghttp://travissheridan.blogspot.com/2009/07/authenticity-secret-of-place-branding.html


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Enterprise Estonia operates in the following sectors:

Increase of sustainability andacceleration of growth of the newcompanies;

Improvement of export and

product development capability of the Estonian companies; Involvement of foreign direct

investments in the Estonianeconomy;

Increase of tourism export anddevelopment of domestic tourism.


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ikp - EE, LT, LV


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Jose Filipe Torres

T he impact on the GDP- establish an objective and go after

it. When it comes to rankings andpolls, they dont necessarily implyhigher G DP, more talent or moretourism. You can have a goodopinion about some country, butthat doesnt necessarily make youwant to go there, invest there or move there.

http://nation-branding.info/2009/06/17/exclusive-interview-country-branding-consultant-jose-filipe-torres/


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Austr lija

Some of Australias leading executives are pushing a new lobby to convince the Australiangovernment to manage its country brand holistically , fearing a drop in popularity of Australiasnation brand worldwide. Australia was 9th at last years Nation Brands Index, and 1st at theCountry Brands Index 2008.

http://nation-branding.info/2009/07/29/brand-australia-council/


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Austr lija

But all this seems to lack cohesion between key players and their ideas and initiatives regarding our image and identity . This haslong been the problem:government departments,industry sectors and major institutions all going their ownway in reflecting Australia tothe world without anycommon thread or unity of vision.Malcolm Long

http://www.abc.net.au/unleashed/stories/s2810333.htm?site=gippsland


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D . Koreja

With an annual budget of $5.8 million, Presidential Council on Nation Branding isoperating as a watchtower of pan-government, related departments, and streamlinesall processes and presses all kinds of keys, at all times.

http://nation-branding.info/2010/01/13/south-korea-update-country-nation-branding-seriously/


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Zviedrija

Part of Swedens celebrated image can be credited to the fact that the country has a unified brand platform , the result of incorporating the Swedish Institute, VisitSweden, the Ministry for Foreign Affairs, Invest in Sweden Agency and the Trade Council into the Council for thePromotion of S weden , which generated a common brand platform for most of the relevantaspects of the country.

http://nation-branding.info/2009/12/02/brand-sweden-goes-local/


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?K ds ir v st jums?


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no valsts ekonomisk t la viedok a daudzb tisk ka ir " tr s un dinamisk s Latvijas

ideju virz ana".

"Piem ram, iesp jams, vid jais nas t rists no Latvijas v las sa emt kompakt laiknoteiktu ce ojumu paketi, nevis nesteidz gu atp tu. Pirms virz m ideju par Latviju k

nesteidz gas atp tas zemi, ir j saprot, ko v las katra t ristu grupa ,"

R gas reklam anas kampa u "Live R ga", kur tiek saturiski integr tassada as "Look Riga", "Feel Riga", "Stay Riga" un "Work Riga", dr zum

var tu papildin t ar ar sada u"Slow Riga", tematiski sasaistot ar jaunoLatvijas t risma t la koncepciju.

Vita Jermolovi a

Andris Ozols

P teris Strauti

Latvijas jaunais z mols populariz s Latviju k vietu, kur , t ristamatbraucot, ir iesp ja main t savas dz ves tempu, lai izbaud tu

nesteidz gu, nians tu atp tu , kas autu ieg t jaunu pieredzi, rastharmoniju un atkl t savas paties s v rt bas.

Aldis Ku is


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Vally Olins

Nesaska ota valsts un t spils tu z molu veido ana ir "piln gi bezj dz ga naudast r ana "

http://ow.ly/1d6pi


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Vai z mols ir tikai ekspertu joma?


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Vai cilv ki j t pieder bu?


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Vai cilv ki j t pieder bu?


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Simon Anholdt

Riga - which I mentioned in an

earlier post as one of my favouriteEuropean cities - has risen from46th to 9th position since anewspaper article mentioned thecontest. Naturally, thousands of the good citizens of Riga gotvoting, and succeeded in pushing

their city up the rankings.


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Om na

For Oman to be successful, both economically and socially, it is critical for its citizens, consumers,businesses and workers to develop a positive concept of what Oman stands for and where it isgoing. W e must first develop this internally before we can hope to convince the rest of theworld.

http://nation-branding.info/2009/02/04/national-brand-for-oman/


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Kosova

"It's creating an image of something we're not," she says. "It'stoo superficial." Albin Kurti

http://www.time.com/time/world/article/0,8599,1964625,00.html


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Cool Britannia

Why did Tony Blairscampaign fail somiserably? When theyinvented Cool Britannia,nobody asked the Brits,Do you feel cool? N icolas Papadopoulos


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Nicolas Papadopoulos

....if youre trying to sellyourself or your country or your place to others on a certainbrand proposition, you cantseparate that out from how thepeople see themselves andunderstand their own identity


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I-am-because-we-are

Get Wildly Creative About South Africa, inviting people to dream upgreat ways to promote this colorful African country . Opening March15, as a part of a major nation branding research project .

http://sanfrancisco.bizjournals.com/prnewswire/press_releases/California/2010/03/01/ NY61784


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Fresno z mola platforma bez logo


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Politikas loma valsts z mola v rt b


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Simon Anholdt

As head of state, O bama hasboosted the value of "Brand

America" by just over $2 trillion , up from $9.7 trillion in2008 to $11.8 trillion this year.That means U.S. goods,services, people, and even thecountry's landscape are about20 percent more enticing to the

global market than they were in2008.


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The $2 Trillion Man


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Like I celand, Dubai, Latvia and a fewothers before, the relatively small countryof Greece has been on the eye of aneconomic storm recently.

http://nation-branding.info/2010/02/13/greeces-image-into-the-storm/

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Rīga – zīmols kura nav