Sponsorship Package 節目廣告方案Rio Connection 網羅奧運

Cable, Satellite, Internet & Social MediaAugust 2, 2016 - August 22, 2016 [21 days]

Introduction節目介紹

China at the Olympics:China has participated in all Olympic Games since 1984 Summer Olympics in Los Angeles. Additionally, Beijing has successfully hosted 2008 Summer Olympic Games. So far Chinese athletes have won 201 medals, ranked No. 1 in Asia and No. 5 worldwide. Specifically in Beijing 2008, athletes from China won 51 gold medals, the most of any nation at these Olympics, becoming the first nation other than the United States and Russia (Soviet Union) to lead in medals since 1936. Rio 2016 will be the 10th time that China participates in the Olympics.

Introduction

Background:The 2016 Summer Olympics are the thirty-first Summer Olympic Games, the world's largest international multi-sport event that is held every four years. It is also commonly known as Rio 2016, as this competition will be held in Rio de Janeiro, Brazil. The games will take place from 5 August to 21 August 2016. Rio will become the first South American city to ever host the Summer Olympics. 205 National Olympic Committees will take part in this sporting event.

Audience and Market：·Chinese community in north America is developing and growing stronger·Chinese American follow the Olympics with big interests·US TV networks pay attention to US team, unable to satisfy Chinese American·High barrier for Chinese American to watch streaming video

Program Focus：·Focus on games with Chinese athletes, especially those may win medals·Provide necessary information for audience, included but not limited to time, location, background knowledge and so on.·Use advantage of social media to connect Olympics, athletes, sports professionals and audience.

Introduction

Composition節目構成

Part 1: Today’s FocusSelect related popular posts or topics from Weibo and Internet (5 mins)

Part 2: Game PointsInterview athletes and sports professionals to analyse games (2-3 mins)

Part 3: Up 2 UAsk audience on street and WeChat to be polled on selected games (2-3 mins)

Composition

Total: 10 mins

Part 1. Today’s Focus

❖ Select related popular posts or topics from Weibo and

Internet➢ Use Weibo and Internet as the second screen➢ Select Chinese athletes posts about Olympics➢ Select Chinese celebrities feeling about watching

Olympics➢ Select related Olympic news, e.g. travel, fashion,

lifestyle, etc.➢ Provide details about games schedule

Part 2. Game Points

❖ Interview athletes and sports professionals to analyse

games➢ Connect athletes, coaches, sport editors and more➢ Ask professionals to introduce, analyse and predict

games➢ Choose muti-methods to interview professionals

Part 3. Up 2 U

❖ Ask audience on street and WeChat to be polled on

selected games ➢ Select popular games for audience to predict➢ Provide background information of the games➢ Create polls on WeChat on a daily basis➢ Interview audience on street to give opinions➢ Publish poll results and select lucky audience

Advertising廣告插入

★ Title Sponsor

★ Contributing

Sponsor

★ Presenting Sponsor

★ Prize Sponsors

★ Venue Sponsors

AdvertisingOffers

★ Title Sponsor ★ Contributing Sponsor ★ Presenting Sponsor

AdBenefits in TV

1) Rolling screens in TV program:8 times by 15 days

2) Logos on background wallpaper:

Up to 50%3) Opening & Closing Billboard:

No.1 on list; 1 time by 15 days4) Ad in Channel:

30s; 1 time by 15 days5) Ad before and after broadcasting:

No.1 on list; 30s; 2 times by 15 days

Rate: $15,000 + $4,500 = $19,500

1) Rolling screens in TV program:4 times by 15 days

2) Logos on background wallpaper:

Up to 30%3) Opening & Closing Billboard:

1 time by 15 days4) Ad in Channel:

30s; 1 time by 15 days5) Ad before and after broadcasting:

No.2 on list; 30s; 1 time by 15 days

Rate: $9,000 + $4,500 = $13,500

1) Rolling screens in TV program:1 time by 15 days

2) Logos on background wallpaper:

Up to 20%3) Opening & Closing Billboard:

1 time by 15 days4) Ad in Channel:

30s; 1 time by 15 days

Rate: $6,750 + $4,500 = $11,250

Ad Benefit

sin Field

1) Logos on rolling display panel:Up to 50%

2) Credits on showcase display:No.1 on list

3) Logo on showcase display4) Logo on microphone

Rate: $3,000

1) Logos on rolling display panel:Up to 30%

2) Credits on showcase display:No.2 on list

Rate: $800

1) Logos on rolling display panel:Up to 20%

2) Credits on showcase display:No.3 on list

Rate: $500

★ Title Sponsor ★ Contributing Sponsor ★ Presenting Sponsor

Ad Benefit

s on Web & Social Media

1) Opening & Closing Billboard:1 time by 15 episodes

2) Logo display at bottom of website:

No.1 on list3) Rotation banner ad:

1/4 rotation / day4) Ad in WeChat push articles:

17 times5) Logo along with title on website

Rate: $7,500

1) Opening & Closing Billboard:1 time by 15 episodes

2) Logo display at bottom of website:

No.2 on list3) Rotation banner ad:

1/4 rotation / day4) Ad in WeChat push articles:

17 times

Rate: $4,000

1) Opening & Closing Billboard:1 time by 15 episodes

2) Logo display at bottom of website:

No.3 on list

Rate: $2,000

Total $30,000 $18,300 $13,750

Web AD Examples

Rotation banner ad1000 x 356 px¼ rotation/day

Opening & Closing Billboard in Videos

1 time by 15 episodes

Logo display at bottom of website

Displayed by order

★ Prize Sponsors ★ Venue Sponsors

❏ 1-3 sponsors❏ Provide prizes for Part 3❏ Display prizes and present

sponsor names

❏ 1-3 sponsors❏ Provide venue for Part 3❏ Display venue and present

sponsor names❏ Prefer supermarkets and

department stores

Rate: TBD Rate: TBD

Broadcast on multi-platforms

Create cross-platforms traffic

Reach abundant targeting audience

Attract audience and meet their needs

Maximize advantages of multi-platforms to reach targeting audience.(Cable, Satellite, Website, WeChat, Weibo,Facebook and more)

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Thank you for reading.Looking forward to our cooperation.