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Presented during the CCBN2008 China Digital Television Summit on March 22, 2008 in the China International Exhibition Center in Beijing, China. Lyle Sprinkle discusses new opportunities for digital, wireless content delivery technologies.
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Broadcasting
Lyle SprinkleDirector, Radio Transmission Product LineHarris CorporationBroadcast Communications Division [email protected]
CCBN 200823 March 2008
Roadmap forDigital Audio
数字音频广播的
未来之路
Eureka 147 / DAB
Digital Radio Mondiale
In-Band On-Channel (IBOC)
HD Radio™ and the HD Radio logo are proprietary trademarks of iBiquity Digital Corporation
On-the-air (已经播出 ) DenmarkGermanyHungaryMaltaNetherlandsNorwaySingaporeSouth KoreaSwedenSwitzerlandUK
In Trials (正在实验 )AustraliaBruneiChinaCzech RepublicFranceGhanaIndonesiaItalyKuwaitMalaysiaNew Zealand
Officially on-the-air In Trials
Continuous Broadcasts (连续播出 )AustraliaChinaFranceGermanyItalyRwandaUK
Periodic Broadcasts(周期播出 )BelgiumCroatiaEcuadorIrelandKuwaitLuxemburgNetherland AntillesNew ZealandNorwayPortugalRussiaSpainSri LankaUSAVatican City
Continuous Broadcasts Periodic Broadcasts
ETSI ES 201 980 V2.2.1 (DRM)
Analog AM/FM
MPEG2/MPEG4/VC-1 video playback
MP3/AACaudio playback
6V (4 AA batteries)up to 10 hour life
The receiverDRM needs
NewStar WR 0608 Digital Radio
© 2007 Chengdu NewStar Electronics co.,ltd NewStar,the NewStar logo, RCSS and WR0608 are trademarks or registered trademarks of Chengdu NewStar Electronics co.,ltd. or its subsidiaries in the People' s Republic of China and other countries.
On the air (正在播出 )BrazilIndonesiaMexicoPhilippinesThailandUSA
In Trials (正在实验 )ArgentinaAustraliaChileChinaCzech RepublicFranceNew ZealandNigeriaPakistanPolandSri LankaSwitzerlandUkraineVietnam
HD Radio™ and the HD Radio logo are proprietary trademarks of iBiquity Digital Corporation
Officially on-the-air In Trials
USA Coverage
(美国的覆盖情况 )
1,619 On The Air
217 Markets 94 Top 100 Markets
Population Served 242M
(83%)Listeners Served 126M
(44%)
789 Multicasts On The Air760 Stations139 Markets 48 Top 50 Markets146 Broadcast GroupsPopulation Served 193M
(67%)Listeners Served 78M
(27%)Graphic Copyright© 2008, courtesy of iBiquity Digital Corporation
HD Radio™ and the HD Radio logo are proprietary trademarks of iBiquity Digital Corporation
• AM & FMsolution
(AM/FM方案 )
• Multipleset-upmethods
（多种方式）• Retain
analog audience
（保留模拟广播的听众）
HD Radio™ and the HD Radio logo are proprietary trademarks of iBiquity Digital Corporation
iTunes® Tagging
Real-time Traffic Services
（实时交通诱导）Time shifting
（授时）Conditional Access/ Pay-per-listen
（付费收听）Program Guides
（节目表）
HD Radio™ and the HD Radio logo are proprietary trademarks of iBiquity Digital Corporation Trademarks and names are property of their respective owners.
HD Radio™ and the HD Radio logo are proprietary trademarks of iBiquity Digital Corporation Trademarks and names are property of their respective owners.
• International Center for Accessible Radio Technology (ICART)
• Using digital radio technologies to enhance the lives of visual and hearing impaired persons
• Sponsored by:
Visual Radio CaptioningCES 2008
Controlled AccessReading Services
NAB 2007
• Grow new user services. Retain current listeners.
(发展新业务，巩固现有听众群 )
• Users are your growth market,not Listeners.（新业务是新的增长市场，而非听众）• Ask: What could users receive?（您将带给用户什么样的新体验？）
Where does the road lead?
• How to drive more profitability?（如何赢得更大收益？）
• How to grow TSL? – Higher quality audio （更高质量的音频）– Wide variety of multimedia content
（更丰富的多媒体内容）– Ultra-low cost-per-byte data-casting
（更经济高效的多媒体广播）– Aid others with new accessibility
（扩大受众面）
Harris CorporationBroadcast Communications Division www.broadcast.harris.com
Lyle SprinkleDirector, Radio Transmission Product Line [email protected]
