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Robeprkpji:radoo industriju potencils vietjs teritorijas attstb

Dace Melbrde

Radoa iepazans

Kas ir radoums?RadoumsRadoums jeb kreativitte aplkojama no trim aspektiem: k personbas paba (oriinalitte, novatorisms, antikonformisms, drosme u.c) k process (radoa intucija, bagta fantzija, diverent domana, iedvesma, psihes plastiskums, zemapzias un virsapzias darbba) k produkts (novatorisms un sabiedriskais nozmgums) Prof. Rita Bebre

... starp 3 un 5 gadiem radoums ir lielkajai daai brnu. Vlk tas saglabjas tikai nelielai daai. Radouma augsto lmeni agr brnb saista ar smadzeu lielo puslou attstbas un nobrieanas likumsakarbm, jo pirm nobriest lab smadzeu puslode, kuras aktivittes ir saisttas ar telpisko vairkdimensiju uztveri, kas raksturga radoumam, vlk kreis, kuras funkcijas ir liner loisko un analtisko darbbu veikana. Iespjams, ka audzinana, kas vrsta uz loisko un analtisko darbbu veikanas attstanu, ierobeo kreativitti. Biologa skatjumu uz kreativittiLatvijas Valsts kultrpolitikas vadlnijas Nacionla valstsRadoums iedzimta un izkopta indivda paba/spja radt oriinlas un jaunas nozmes un tlus. Rado darbba paldz atklt jaunas iespjas un formas labkiem kop dzvoanas un darbbas modeiem, piemroties jauniem apstkiem un prveidot esambu ar rados iztles un iniciatvas paldzbu. Radoums attiecinms ne tikai uz jaunu mkslas priekmetu vai stilu radanu, bet uz problmu risinanu jebkur iespjam jom.

What is creativity?

... we are all, or can be, creative to a lesser or greater degree if we are given the opportunity.

Four characteristics of creativity1 always involve thinking or behaving imaginatively2 overall this imaginative activity is purposeful: that is, it is directed to achieving an objective3 these processes must generate something original4 the outcome must be of value in relation to the objective

UKs National Curriculum Kas pieder un kas nepieder pie radoajm industrijm?

Valsts kultrpolitikas vadlnijas 2006 -2015Rados industrijas aktivittes, kuru izcelsme balsts indivda radoaj darbb, prasms un talant un kurm, radot un izmantojot intelektulo paumu, ir potencils veidot produktus ar augstu pievienoto vrtbu.

Ts aptver arhitektru, reklmu, mkslas un kultras industrijas, dizainu (ieskaitot modi, grafisko dizainu un lietio mkslu), filmu, datorsples un interaktvs programmatras, mziku, jaunos medijus, izdevjdarbbu, radio un televziju.

starpnozariskums, prsektoralitte

Konvencija PAR KULTRAS IZPAUSMJU DAUDZVEIDBAS AIZSARDZBU UN VEICINANU Mri(g) atzt kultras noriu, preu un pakalpojumu k identittes, vrtbu un nozmes nesju pao dabuKonvencijas principi4. Starptautisks solidarittes un sadarbbas principsStarptautiskajai solidarittei un sadarbbai jbt vrstai uz to, lai dotu iespju valstm, pai jaunattstbas valstm, radt un nostiprint savus kultras izpausmes ldzekus, to vid - savu kultras industriju - topou vai jau izveidotu - vietj, valsts un starptautisk lmen.5. Attstbas ekonomisko un kultras aspektu savstarpjs papildinmbas principsT k kultra ir viens no attstbas virztjspkiem, attstbas kultras aspekti ir tikpat svargi k ts ekonomiskie aspekti, un indivdu un tautu pamattiesbas ir tajos piedalties un baudt tos.Konvencijas 6. pants. Puu tiesbas valsts lmenKatra valsts, emot vr savus paos apstkus un vajadzbas, var noteikt paskumus, kuru mris ir aizsargt un veicint kultras izpausmju daudzveidbu ts teritorij.2. o paskumu vid var bt: (b) paskumi, kuri attiecgs valsts teritorij pieejamo kultras noriu, preu un pakalpojumu vid atbilsto veid nodroina iespjas radt, raot, izplatt un baudt vietjs kultras norises, preces un pakalpojumu; tostarp iekaujot noteikumus, kas attiecas uz ds noriss, precs un pakalpojumos lietoto valodu;(c) paskumi, kuru mris ir nodroint neatkargajm vietjm kultras industrijm, k ar norism neformlaj kultras sektor relu piekuvi kultras noriu, preu un pakalpojumu raoanas un izplatanas ldzekiem;(d) paskumi, kas vrsti uz to, lai sniegtu finansilu paldzbu no valsts budeta;(e) paskumi, kas vrsti uz to, lai mudintu bezpeas organizcijas, k ar valsts un privtas institcijas, mksliniekus un citus specilistus, kas darbojas kultras jom, attstt un veicint ideju, kultras izpausmju un kultras noriu, preu un pakalpojumu brvu apmaiu un apriti, k ar stimult radoo un uzmjdarbbas garu viu darbbPublisk intervence kultras tirgus regulan Valsts ties subsdijas nacionli nozmgu nozaru atbalstam Ldzeki godgas konkurences uzturanai, ierobeojot spcgu komerckultras produktu dominanti vietj tirg pas atbalsts nacionlo vrtbu, tradciju glabtajiem un simboliemTiesiskais reguljums Kultras pieejambas nodroinjumsAtbalsts kultras daudzveidbai un radouma uzturanai Publiskais iepirkumsIdeoloiski, morli, tiski pamatojumi

Kultras sektora ekonomisk nozme un ietekme LatvijTie ekonomisk ietekme 1,79%. nodarbintie no ekonomiski aktvajiem iedzvotjiem 2006.gad - iemumi - 96 368245 LsNetie ekonomisk ietekmeAr kultras pakalpojumu starpniecbu dads ekonomikas nozars 2006. gad radti papildu iemumi 39 855608 latu apmrIzraist ekonomisk ietekme2006.gad 1 lats valsts un pavaldbu finansjuma piesaistjis 0,21 latu no citiem avotiem jeb valsts un pavaldbu finansjuma izraistais efekts ir 1,21 Darba vieta kultras sektor 2006.gad radja valst kopum 1,71 darba vietas

Radou cilvku katr darba viet!

Cilvki, kam pieder idejas, ir kuvui daudz spcgki nek cilvki, kas strd ar manm, un daudzos gadjumos - varenki par tiem, kam pieder manas. John Howkin The Creative Economy

The UK Design Council estimates that for every 100 invested in design, a firmcan expect to increase its turnoverby 225 and its profits by 83

Uzmumi, kas izmanto 2x vairk radoos ldzekus (ne tikai dizainu) ir 25% inovatvks nek cita vidusmra firmaNESTA

Kas ir radoais uzmjs?These are people who experience a kind of mythic divide between their creative work and the necessary evil of business must-do. This split can create tension and even trauma for the creative soul who is blessed with passion and purpose yet cursed by the seemingly mysterious realm of strategies and skills that are necessary to make an idea real Lisa Sonora Beam The Creative Entrepreneur. A DIY Visual Guidebook for Making Business Idea Real.

Creative entrepreneurship is the practice of setting up a business or setting yourself up as self-employed - in one of the creative industries. The focus of the creative entrepreneur differs from that of the typical business entrepreneur or, indeed, the social entrepreneur in that s/he is concerned first and foremost with the creation and exploitation of creative or intellectual capital. Essentially, creative entrepreneurs are investors in talent their own and/or other peoples.The most renowned creative entrepreneurs have combined creative flair with entrepreneurial ability to build multi-million dollar business empires. Examples include Rupert Murdoch, Madonna and Richard Branson.(Wikipedia)

Jaunie radoie uzmji22Hello everybody!

It is very nice to see you all here.

My name is Maija Udre and I am from British Council Latvia.

British Council is the United Kingdom's international organisation for cultural relations. Last year we celabrated our 75th anniversary.

I am a manager of British Councils programme called Young Creative Entrepreneurs

Which by coincidence is quite similar to the title of this Networking event for young creative entrepreneurs, which obviusly has come kind off a buzz word

Britu padomes programma Starptautisk jauno radoo uzmju balva no 2004.gada

Jaunais radoais uzmjs veido nozmgu tiltu starp talantu un patrtju; brvi prvietojas telp starp radou ideju un tirgu.

23What is common for all awards is that they recognise the central role of creative entrepreneurs in development of a sustainable and competitive creative economy.

Creative entrepreneurs are those who provide the essential bridge between talent and consumers;

They are seen as navigators who navigate the space between creative ideas and the market.

Award programme aims to:identify them, support them, create opportunities for cooperation and ongoing networking within countries and globally.

Jaunie radoie uzmji Uzmjdarbbas spjasLdera dotbasIzpratne par tirguIdeju oriinalitte Starptautisks skatjums un spja tkloties24In order to adress these needs and issues in 1999 BC established its Creative Economy Unit under its Arts Department.

This Unit develops programmes which engage artists, creative entrepreneurs and policy makers to contribute to the creative economy's growth worldwide.

In 2004 BC launched International Young Creative Enterpreneurs Award programme.

2009/10 Young Communication Entrepreneur Award

Won by Gatis Mrnieks, unconventional / guerrilla marketing expert

25

2010/11 Young Interactive Entrepreneur Award

Won by Ernests tls, interactive and digital entrepreneur, Soon

26Kpc radoums?Bt vai nebt?

Nert patiesba un Muu laikmetshttp://www.traileraddict.com/trailer/an-inconvenient-truth/trailer http://www.spannerfilms.net/films/ageofstupid Radoums un ilgtspja"Looking into the toolbox -creativity is the only tool wehave left ... and it's importantto see it in the round:creativity is a new drug, or a better engine for cars - weshouldn't get trapped in anarrow definition."(Lord David Puttnam).

Maingie konceptiRadoums-mkslas,rados industrijas, rado ekonomika, rado ira, rados pilstas, radoie reioni, rados kopienas, rados ncijas, radoais darba spks, radoa prvaldba

2011.g.Radoums -Mkslas un kultras un rados industrijas

20./21.gs mijaRadoums - mkslas

20.gs II puseRadoais laikmets?

The future of global business belongs to the right-brainers

Rado EiropaEiropa 2020: stratija gudrai, ilgtspjgai un iekaujoai izaugsmei

Ja Eiropa vlas saglabt savu konkurtspju aj maingaj globlaj vid, tai jrada piemroti apstki jaunradei un inovcijai, lai t plauktu jauna uzmjdarbbas kultr Eiropas Komisijas prieksdtjs Barrozu

Ptjums Kultras ekonomika Eirop

Radoo industriju nozaru apgrozjums ES 2003 - 654 miljardi EUR. (saldzinjumam: IKT raotju apgrozjums 2003 - 541 mljr. EUR)nodarbintba 2002-2004 pieauga par +1.85%, (kopj nodarbintba ES krits)sektora ieguldjums 2003.g - 2.6% no ES IKP (saldzinjumam: nekustam pauma tirgus 2.1%; prtikas un dzrienu rpniecba 1.9%; tekstilrpniecba 0.5%)

Latvij2004.g. radoo industriju sektor 3,2 % nodarbinto, 2003.g. sektora ieguldjums ir 1,8% no IKP

36ZA GRMATA. Kultras un radoo nozaru potencila stenoana1.PIEMROTU APSTKU RADANAJaunas iespjas eksperimentt, radt inovcijas un nodarboties ar uzmjdarbbu kultras un radoajs nozarsLabk saskaot KRN nepiecieams prasmesPiekuve finansjumam2.VIETJ UN REIONL ATTSTBA K ATSPERANS PUNKTS PASAULES MROGA PANKUMIEMIntegrtas reionls un vietjs attstbas stratijasKultras un radoo darbu mobilitte un apriteKultras sakari un starptautisk tirdzniecba3. LIELKA IETEKME UZ CITM JOMM: RADOAS PARTNERBAS

The new 'Creative Europe' programme, encompassing the current Culture, MEDIA and MEDIA Mundus schemes, will support the cultural and creative sectors with a budget of 1.6 billion (+37%). The focus will be on helping organisations and enterprises that operate across borders and have a strong link to the promotion of cultural and linguistic diversity. Commissioner Androulla Vassiliou

Eiropas konkurtspjas un nodarbintbas stimulana, it pai aj saretaj ekonomiskaj situcij, pieprasa jaunasidejas un progresvu domanu.

Radoumu var uzskatt parinovcijas galveno avotu t radoasidejas prvr produktos vai pakalpojumos.Radoums ir iesaistts vienmr,kad inovcijas rezultt tiekgti ekonomiski rezultti.

D. Hbnere Ekonomisko prmaiu reioni,2009. gads.

Rado ncija

Msu galvenais kapitls ir cilvki viu spjas, zinanas un talanti.Msu kapitls ir Latvijas daba, vide un telpa. Ar kultras mantojums un radoums, spja sadarboties un kop izdart to, ko nav iespjams paveikt katram atsevii, ir msu kapitls un izaugsmes resurss.... nenovrams globls tendences msu sabiedrba noveco, globl ekonomika mains un kst visaptveroi inovatva, publisks prvaldbas ierastas formas prdzvo dzias izmaias, bet enerijas resursu cenas un pieejamba liel mr sk noteikt sabiedrbas dzvi jau mjsaimniecbu lmen.Creative Britain: New Talents for the New Economy

Creativity is at the heart of British culture a defining feature of our national identity.Our aim is to improve the quality of life for all through cultural and sporting activities, support the pursuit of excellence, and champion the tourism, creative and leisure industries. Promoting Britain as the worlds creative hub

Creative Britain - creative regions - creative cities -creative businesses - creative careers -creative individualsThe vision is of a Britain in ten years time where the local economies in our biggest cities are driven by creativity, where there is a much expanded range of creative job opportunities in every region with clear routes into creative careers from local schools and colleges, and where every young person believes they have a real choice to use their talents in a creative capacity. It is a vision of creativity as the engine of economic growth for towns, cities and regions. Its also a vision of dynamic, innovative, successful creative businesses providing prosperity and fulfilling job opportunities right across the country.

Rados pilstasRadoa pilsta: valdo urbns attstbas paradigma 21.gsRadoa pilsta: vieta, kur radoi dzvot un strdt kop, risinot 21.gs globlos izaicinjumus

Visi cilvki, lielk vai mazk pakp, var bt radoi savas pilstas veidotji, ja viiem tiek dota iespja un radti atbilstoi apstki

Radoie indivdiRados kopienas

Employment Prospects60% of the jobs kids in school today will do have not yet been inventedCreative Partnerships London East Raw Skills Dance projectPhotographer: Dee ConwayNot job seekers but job creators

Creative Partnerships SloughMontem School projectPhotographer: Lesley YoungWhat are the skills necessary to succeed in 21st Century ? Thinking imaginatively/ lots of ideas Taking confident decisions Taking and managing risks Asking challenging questions Transferring knowledge/skills into new settings Emotionally literate/ working effectively in teams Spotting surprises Persistence/resilience Reflecting critically

RADOS INDUSTRIJAS ATTSTBAS SCENRIJI1.SCENRIJS

Rados industrijas ir valdo 21.gs ekonomikas attstbas paradigmaWe are entering a new global reality. The creativeindustries are respondent to digitisation, convergence, piracy, the fragmentation of the mass media and changingbusiness models that challenge traditional formsof value creation.. (John Newbigin, 2009).

Inovciju dzinjspks

Between 2009 and 2013 the UK creative industries will grow on average at 4% - more than double the rate of the rest of the economy.By 2013, the sector is expected to employ 1.3 million people, likely to be more than the financial sector(NESTA)

Nozmga lomu vsturisko vietu reenercij un atjaunoan

Ilgtspjga raoana RI lokli sakotas, bet globli saisttas

I created this...

2.SCENRIJS

Radouma burbulis plssThe creative economy slump. . . A warning! (Klaus R Kunzmann) The much appraised and promoted creative economy will not meet high expectations; The hopes were unrealistic; The creative bubble will burst The erosion of traditional industries and the limited absorptive capacity of consumers for creative products and services hits the creative economy; Large groups of the creative class have to search for other jobs, in low paid service industries, agriculture and traditional crafts and trades; The capability of the public sector to subsidize facilities and events for creating a favorable environment for creative industries is coming to an end; The export potential of creative industries in Europe is limited as India and China and Brazil have developed competitive industries, and flood the European market. Only English speaking countries with powerful cultural industries (film, books, music) can compete

3.SCENRIJS

Lietotjs k raotjs3.SCENRIJS

Lietotjs k raotjs

Galvenie prieknoteikumi radouma ietekmes palielinanai ekonomik un publiskaj prvaldRadouma atraisana izgltbas proces no pirmsskolas izgltbas ldz pieauguo izgltbai

Daudzveidbas uzturana, izkopana un novrtana

Mrtiecga radou daudzfunkcionlu vietu veidoana

Veidojiet atbalsta mehnismus jaun tipa (radoai) uzmjdarbbai

Veicinos politiskais ietvars, zinanas par sektoru

Sadarbba:- Rados partnerbas- Prrobeu sadarbbaMrtiecga radou daudzfunkcionlu vietu veidoana

HUB/co-working - jauna kop strdana kultra

Birojnca http://vimeo.com/27822213

Kultras institcijas radouma brokeri

Radoie kvartli

Atraisiet radoumu izgltbas proces no pirmsskolas izgltbas ldz pieauguo izgltbai

Veidojiet atbalsta mehnismus jaun tipa (radoai) uzmjdarbbai

NESTA is the National Endowment for Science, Technology and the Arts - an independent body with a mission to make the UK more innovative http://www.nesta.org.ukDibiniet radoas partnerbas

Dibiniet radoas partnerbas

Atraisiet savu radoumu! Atkljiet savu talantu!81