Robin Potter UX Portfolio

1. HSBC global internet banking redesign

The brief

§  Pick up UX design work where the previous agency left off.

§  Own the experience and enforce standards.

§  Translate business requirements into detailed UX documents.

What I did

§  Lead the design team.

§  Provided UX consultancy during requirement-gathering.

§  Co-ordinated usability testing programme with specialist agenices.

§  Owned site map and navigation scheme.

Key tools and deliverables

§  Axure for interactive prototypes.

§  PowerPoint for UX deliverables, which included annotated wireframes and user journeys.

§  Formal user testing in lab environments across multiple continents.

Results

§  Fixed major legacy usability issues through iterative testing and design solutions.

§  Protected the user experience through many technical, resourcing and stakeholder challenges to ensure an excellent product went live.

Homepage Form pageMobile view of homepage

2. Innovation project aimed at assisting home-movers

The brief

§  Dust off an abandoned concept from 2013 and see if it has merit.

§  Come up with a brand-building service that positions the client as a trusted mortgage lender.

What I did

§  Pitched a new idea back to the client, securing budget.

§  Commissioned research to validate concept.

§  Lead UX and acted as product owner within a team of designers and developers.

Key tools and deliverables

§  User interviews and usability testing.

§  Minimum viable product, created by developers in Agile environment from sketches, Axure prototype and high-fidelity designs.

Results

§  The product is still under-wraps, but has gained a lot of traction within the client’s business, acting as an innovation showcase.

§  Budget secured for full UK rollout.

Details protected by NDA

3. Oxfordshire County Council public website relaunch

The brief

§  Reverse trend of falling customer satisfaction.

What I did

§  Wrote strategy and gained funding.

§  Ensured project followed an iterative design process.

§  Lead on all UX aspects.

§  Presented results to senior managers.

Key tools and deliverables

§  Quantitative and qualitative feedback analysis.

§  Functional specification.

§  User testing.

§  Visual designs and clickable HTML/CSS prototypes.

§  Content strategy.

Results

§  Project delivered on time and under budget.

§  Happy senior stakeholders.

§  User success rate and satisfaction start to rise again.

Page structure for landing pages Annotated wireframe The finished product

4. Oxfordshire County Council intranet staff directory

The brief

§  “Do what you did with the public website.”

§  Enable people to find “Bob from accounts”.

§  Don’t leave a dead-end if Bob from accounts isn’t in.

What I did

§  Used wireframes to gain senior buy-in.

§  Steered project away from inferior ‘out of the box’ solution.

§  Last-minute redesign to accommodate software change

Key tools and deliverables

§  User interviews.

§  Functional specification.

§  High-fidelity wireframes.

§  Beta feedback gathering and analysis to inform further improvements.

Results

§  Feedback: "much easier to search and navigate”.

§  Employee data now stored in a single place.

§  Organisational structure visible for the first time.

§  Final product met specification despite resource and technology issues.

High-fidelity wireframe used to sell concept The finished product

Recommendations

“Robin’s passion for quality user experience design and his tenacity in championing the needs of the customer has proven invaluable in influencing the developments and improvements of the county council's websites.”

Robert Hill, Web Services Manager

“Robin holds a holistic view of UX and has a clear understanding of user and business objectives. He takes a pragmatic approach and considers the user at every step of the process. Robin leads our team with ease, he is calm and a pleasure to work with.”

Jack O’Donoghue, Visual and UI Designer

“Robin has exceptional vision and understanding of what makes good websites work. He has an excellent grasp of what is possible with the technologies available to him and also how to specify this in a clear way for developers to work from.”

John Tarling, Senior Analyst Programmer

“Robin is a first-rate UX designer, with whom it was a pleasure to work. He is knowledgeable and curious, bringing a wealth of UX experience and digital skills gained from working across both the public and private sectors to whatever project he’s working on. He always shows great attention to detail, a critical eye and a calm, methodical way of approaching problems.”

Mike Green, UX Designer and Strategty Consultant