DIGITAL MARKETINGTRADITIONAL MARKETINGMEDIA PLANNINGBUDGET MANAGEMENTEVENT PROMOTIONTRAVEL WRITING

‘Listen, engage & innovate’ , a path I follow in giving recognition to a brand. An innovative , dynamic and passionate individual with background in hospitality for years. I am a result driven marketing and sales professional with extensive international experience in Qatar, Dubai, India & US. 8 years of experience in Marketing & Sales in various segment of Hospitality, Retail, FMCG & travel , I have helped brands to be recognised. I understand the power of Digital Marketing and know of effective ways to harness the same.There is nothing like building and managing your own brand to teach you how to utilise social media to tell stories, extend brand awareness , build community & relationships.Further, I am also inbound certified fromHubspot which enables me to utilize all my learns and skills to the company.

RUTAVI MEHTAMARKETING | COMMUNICATIONS | TRAVEL | DIGITAL

P.aradise Society, H-6/0:1, Sector-7, Sanpada EastNavi Mumbai - 400705mehtarutvi@gmail.com

https://www.linkedin.com/in/rutavimehta

India: :+91 9820883928

@rutaagayire

TRAVEL CONSULTANTBRAND MANAGEMENT MARKET ANALYSIS PHOTOGRAPHY

2015 Photokatha International(Industry: Lifestyle & Digital Marketing)

Chief Marketing Officer

2014 Kerala Tourism(Industry:Social Media Agency)

Project Consultant

I Love Qatar(Industry:Events & Social Media Agency)

2013 Social Media Manager

2008

2007

2011

2012

2009

Leonia Holistic Destination Marketing Manager

Shangrila Hotel & Resorts

Starwood Hotel: Four Points

The Park Navi Mumbai

Taj Mahal Palace & Tower

(Industry:Hospitality)

(Industry:Hospitality)

(Industry:Hospitality)

(Industry:Hospitality)

(Industry:Hospitality)

Marketing Manager

Assistant Manager- Sales & Marketing

Sales Executive

Management Trainee

TIMELINE

ACHIEVEMENTS & AWARDS Photokatha International

-BBC Hindi- Top 100 Women Entreprenuer of India

- Vodafone - Top 50 Women Achievers of India-Rickshaw Run- Featured in Top 25 Indian and international publications- Speaker at Social Media Week, Mumbai-Official Photographer for events across India

Leonia Holistic DestinationIncreased overall revenue by 63% with various marketing & sales campaigns.Social Media presence was increased by 47%

Starwoods: Four PointsHandled a team of 5 people,channelized starwoods roadshow in three cities for opening of hotel. Awarded as Team Hot Sales person for maximum international leads.

Bachelor of International Hotel Management Queen Magaret University , Edinburgh , Scotland via ( ITM Institue) March 2004- June 2007

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HOBBIES

Nationality:Indian Gender: Female Marital Staus: SingleDate of birth:26th April, 1986(30 years)

ENGLISH ,HINDI , MARATHI.

RECOMMENDATIONS

“Rutavi is a free spirited traveller. She has amazing knack of discovering the hidden travel jewels within the country. A gifted writer and an expert travel professional, her guidance is all you need to experience the real India.She is an expert on experiential tourism”IAS Officer , Santosh Managing Director, Chhattisgarh Tourism,India

“Rutavi understood the culture of Qatar within one month & came with various marketing ideas to grow the business of I Love Qatar.I can assure any organization that they would be having a great employee with her creative mind”.Khalifa Saleh Al Haroon, CEO, I Love Qatar, Doha, Qatar

PROFESSIONAL EXPERIENCE

wwwPhotokatha InternationalChief Marketing OfficerApril 2012- Jan 2016

w.photokatha.in

CONTACT ME

EDUCATION

ABOUT

SKILLS

HOBBIES

LANGUAGES

EXPERIENCE

Eight years

Photokatha helps brands create an online presence on various digital media platforms, including the blogger influencer campaigns, graphic designing and social media planning. Understanding the importance of content marketing, we actively use our blog for lead gen

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eration and capture - which helps us stay different and attract hight quality leads.

Digital Nexa Dubai Account Strategist www.digitalnexa.com Jan -May 2016-Creating digital strategy for various clients with the agency-Tracking competitor progress and analyzing growth trends - Handled Arabian Travel Mart, Ras Al Khaimah Tourism & more-Social Media Portal Posting Strategy with my team-Leading a team in social media to deliver results-Digital Marketing Ad planning for consistent growth-Managing influencer bloggers for various acitivites-Inbound marketing efforts to convert visitor to sales qualified leads

2016 Digital NexaIndustry: Digital Marketing

Account Strategist

Kerala Tourism- Stark CommunicationProject Consultant December 2013 – April 2014 Trivandrum, India

My responsibilities included, but were not limited to -

www.keralablogexpress.com

I Love Qatar –Haroon United GroupSocial Media Marketing ManagerJanuary, 2013 - December, 2013Doha, Qatar

Responsibilities

www.iloveqatar.net

SOFTWARE PROFICIENCY

PLACES LIVED IN

INDIAMALAYASIATHAILANDQATARDUBAISRILANKAITALYSWITZERLANDNEPALVENICE

Kerala Blog Express was a first-of-its-kind initiative by Kerala Tourism aimed towards the travel bloggercommunity showcasing Kerala to international bloggers. I was involved in the entire process of selectingmanaging and implementing the entire campaign. I worked with more than twenty five international bloggers on this project.

Creating the entire digital marketing and content strategyUnderstanding client’s requirements Managing the photographer and videographersCreating content to go on press releases and website. Managing the website development and design of KeralaBlogExpressMaking sure all social media platforms were used to their full extent.Using current digital marketing strategies to bring maximum results.

ILoveQatar.net is a web startup that seeks to make Qatar a great pace to work and live under the moto of ‘Qatar’s Friendliest Online Community’. Brainchild of the Haroon United Group, the website worked with leading brands such as Redull, Doha Bank, ictQatar

Creating content for social media platforms. Understanding and implementing digital media strategies. Managing the content for the website while covering various events. Mangaing a team of content writers, photographers and videographers.Creating brand value through strategic tie ups with leading brands. Overlooking SEO efforts.Implementing lead capture tool for converting visitors to leads.

- AIRBNB -Online Twitter Presence through influencer campaign -Skyscanner- App Downloads in Thailand market through Travel Conference- Cadbury-Online Promotion activity for new"silk Launch"- Chhattisgarh Tourism - Strategy Activities of Sirpur Dance Festival

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.erom ynam dna niH auH ,kokgnaB ekil snoitanitsed wen gnirolpxE - msiruoT dnaliahT- -Perlis Tourism- Offbeat Korean Train Coverage & State Exploring -Club Mahindra- CM Manali & Kandhaghat Property for Winter 2015

5102 retniW rof ytreporp gnileejraD HS -yadiloH gnilretS --Goa Tourism- Goa Carnival Coverage 2014 -Rajasthan Tourism-A bike road trip to cover top destination of Rajasthan in May 2013 -Srilanka Tourism - Traveled to Srilanka for a Travel Expedition and Blogging in June 2011 -Lifestyle brands like Kerala Blog Express March 2015 • -Garnier, AXN, Shree the Movie, Boss, Cadbury, FNB City, WeAreMumbai and more handling their Twitter outreach for respective campaignonlinesocial media campaign planning.

Leonia Holistic Destination (LMIPHL)Marketing ManagerJanuary, 2012 – December 2012 Hyderabad, IndiaConvention centre and hotel, largest MICE facility in Hyderabad, India’s largest integrated medicine center, Multi-plex and upcoming largest hotel in India with 1500 rooms

www.leonia.in

Adding on to my responsibilities of earlier jobs, I was also responsible for the following.-

- Managing sales & marketing of Leonia Holistic Destination- Creating internal marketing and standardizing booking system as well- Introduction of new products, strategies and concepts for the destination sales.- Cross selling of the products and the new campaign for sales. - Marketing of Leo Juventa – World Luxury spa award winner wellness center. - Local marketing and PR for the destination property- Alliances the with online corporate systems and bookings- Digital Marketing campaigns for rooms, restaurants & events.

ABOUT

LANGUAGES

Shangri-La Hotels and ResortsSales and Marketing Manager

April, 2012- June, 2012Mumbai, IndiaIndia's only Flagship Shangrila Hotel, consisting of 400 rooms.** Please Note there was transfer of Management from Shangri-la to Palladium and the hotel was closed.Adding on to my responsibilities of earlier jobs, I was also responsible for the following.- • Directly coordinating with Global Managers for the RFP of global and preferred account based out from Hong Kong.• Identifying and securing accounts from the area close to hotel within 8kms proximity.• Conducting client need assessment and hotel tours for potential accounts to ascertain requirements for special events including corporate meetings, High Commission Meeting , Director Meeting, etc• Handling consulates like Australia, South Africa,Thailand Tourism etc.•

Starwood Hotel, Four Point by SheratonSr. Sales Executive to Assistant Manager- Sales & Marketing

January, 2009 - August 2011 Mumbai , India India’s only Four Points by Sheraton - Starwoods Group- when opened in 2008, consisting of 150 rooms.Adding on to my responsibilities of earlier jobs, I was also responsible for the following.- • Grew and maintained corporate accounts, reaching weekly sales revenues upto $25000 generated from local and international global accounts• Handling Areas like Delhi, Pune and Mumbai for the Corporate and Travel Trade Accounts.• • , Creator of Social Media Marketing for this hotel. Handling the entire sector for social media network.• Marketing would consists of complete designing of the food and beverage outlets to the local and also social media networks like Twitter, Facebook,etc• Handling Starwood Expo for the Four Points Vashi from Past 2 Years in cities like Delhi, Bangalore, Mumbai.• Monthly Reports, MIS reports, Budget, Marketing Strategies, Revenue Management with Reservation, etc being part of the same in daily basis• Solely responsible for handling India v/z Australia Cricket Team in regards to coordination with Stadium and BCCI.• Generated $15 million revenue for the hotel within 3 months after the hotel operation

wwstarwoodhotels.com

Ensured the correct corporate policy and standards are followed for allmedia write ups, using brand works where appropiate Social Media Planning for restaurants and opening of the new brand

Business Development role for travel agents and corporate companies

• Competition Analysis • Training team on sales & marketing workflow• Created and launched innovative and compelling marketing programs, resulting in great market penetration for food and beverage customers.

The Park Navi Mumbai Sales Coordinator to Sales Executive

Feb 2007 - November 2008 Mumbai, India A luxury boutique hotel catering to business travelers with more than 200 rooms and variety of restaurants. • Acquired portfolio of 250 accounts through identification of unique business opportunities, execution of corporate presentations, and effective contract negotiations/closings. • Conducting sales calls to develop business relationships with existing accounts.• Utilized cold calling techniques to build relationships with new accounts and generated business from them.• Constantly reviewed the market trends to understand the market scenario of business.• Effective competition analysis.• Relationship building is a key role in achieving the constant repetition of clients.• Understanding the market environment and the portfolio of accounts being handled by the sales team.• Providing sales support to the team by generation of leads from the Internet, Directories and Tele-calling. • Was Involved in various promotion programs, direct mail campaigns.• Involved with management, support and coordination of events for brand awareness.• Solely responsible for the Booker Party and coordinated residential conferences.• Qualified leads, assessed needs and recommended solutions, negotiated and implemented pricing.• Solely handled and maintained the bookers program “Solitaire” for Park Navi Mumbai

www.theparkhotels.com

The Taj Mahal Palace and TowerManagement Trainee

October 2005 - June 2006Mumbai , India

Got the opportunity to work with my dream hotel ‘Taj Mahal Palace’ as management trainee

• Worked in all departments necessary for the hotel industry training program.• Responsible for handling live counter in 24 hour coffee shop.• Coordinated Diwali party for corporate clients.• Part of Staff Entertainment Team.

www.tajhotels.com