Samsung Sandhi

8/16/2019 Samsung Sandhi

1/23

“ ANALISIS PEMASARAN PT. SAMSUNG ELECTRONICS”

Paper ini disusun untuk memenuhi salah satu tugas Mata Kuliah Strategic Marketing

Management

Disusun Oleh :

1. SANDHI PRABOWO NOORHASSIM PUTRA 55115120004

2. SABARUDDIN HARAHAP 55115120134

UNIVERSITAS MERCU BUANA KAMPUS MERUYA

PASCASARJANA

PROGRAM STUDI MAGISTER MANAJEMEN

2016


2/23

DAFTAR ISI

HALAMAN UDUL

DA!TAR ISI

BAB I P"NDAHULUAN

A. L#$#% Bel#n' M#s#l#h

1. L#$#% Bel#n' Pe%us#h##n

2. (isi) Misi) *#n $u+u#n Pe%us#h##n

B. Ru,us#n ,#s#l#h

-. Tu+u#n Peneli$i#n

D. M#n##$ Peneli$i#n

BAB II P"MBAHASAN

A. An#lisi Se',en$in') T#%'e$in') *#n P/si$i/nin' STP

B. An#lisis M#%&e$in' Mi 4P

-. An#lisis Lin'&un'#n "&s$e%n#l M#&%/ *#n Mi&%/

D. An#lisis Lin'&un'#n In$e%n#l

". TOWS M#$%i

BAB III SIMPULAN DAN SARAN TINDA LANUT

A. esi,ul#n

B. Re&/,en*#si S$%#$e'i S#%#n


3/23

BAB I. PENDAHULUAN

A. Laa! B"#a$a%&

esu&ses#n in#ni#l se%in' 6e%'#n$un' #*# &e,#,u#n e,#s#%#n. !in#nsi#l)

/e%#si) #&un$#nsi) *#n un'si 6isnis l#inn7# $i*#& #n 6e%#%$i +i $i*#& #*# u&u

e%,in$##n #n %/*u& *#n +#s# sehin''# e%us#h##n 6is# ,en'h#siln &eun$un'#n. H#%us

#*# en*##$#n #'#% l#6# *i *##$. B#n7#& e%us#h##n 7#n' &ini $el#h ,eni$#n /sisi

Chief Marketing Officer #$#u -MO un$u& ,ele$#n e,#s#%#n #*# /sisi 7#n' le6ih se$#%#

*en'#n e&se&u$i $in'$ - l#inn7#) see%$i Chief Executive Officer -"O *#n Chief

Financial Officer -!O .e$i ,en7i#%n 6isnis ,e%e) #%# -"O ,en'#&ui en$in'n7# e,#s#%#n. Se6u#h

su%8ei $en$#n' 10 $#n$#n'#n $e%6es#% 7#n' *ih#*#i #%# -"O *i selu%uh *uni# #*# $#hun

2009 ,en'un'n 6#h# #*# e%in'$ 5 6es#% #*# ; e%$u,6uh#n en*##$#n 7#n'

s$#6il *#n 6e%&el#n+u$#n ; *#n l/7#li$#s< %e$ensi el#n''#n=. Pen##i#n &e*u# h#l $e%se6u$

s#n'#$ 6e%'#n$un' #*# e,#s#%#n. P#%# -"O +u'# ,en'e$#hui en$in'n7# e,#s#%#n un$u&

,e,6#n'un ,e%e& *#n 6#sis el#n''#n 7#n' l/7#l) 7#n' ,e%u#n #se$ $#& 6e%u+u* 7#n'

,e,6en$u& %esen$#se nil#i 7#n' 6es#% *#%i se6u#h e%us#h##n. N#,un) e,#s#%#n #*#l#h h#l 7#n' %u,i$) *#n 6i*#n' ini $el#h ,en+#*i &ele,#h#n

*#%i 6#n7#& e%us#h##n 7#n' *ulu ,#&,u%. N/&i#) S/n7) *#n S#,sun' $el#h ,en'h#*#i

el#n''#n 6#%u 7#n' le6ih &u#$ *#n es#in' 7#n' 6#%u) *#n e%us#h##n $e%se6u$ h#%us

,e,i&i%n &e,6#li ,/*el 6isnis ,e%e.

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,e%e $i*#& 6is# 6e%s#n$#i %en# /sisi ,e%e $e%us *i$#n$#n'. #& Welh) ,#n$#n -"O

?") 6e%ul#n' li ,e,e%in'#$n e%us#h##nn7# : ; Be%u6#h #$#u ,#$i ;.

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e,#s#%#n h#%us ,e,u$usn i$u% ## 7#n' h#%us *ii$#n #*# %/*u&) h#%'# 7#n'

*i$##%n #*# el#n''#n) *i,#n# ,e%e h#%us ,en+u#l %/*u&) *#n 6e%## +u,l#h *#n#

7#n' h#%us *ih#6isn un$u& i&l#n) en+u#l#n #$#u in$e%ne$. Pe%us#h##n 7#n' ,en#n''un'

%esi&/ 6es#% #*#l#h e%us#h##n 7#n' $i*#& ,e,#n$#u el#n''#n *#n es#in'n7# *en'#n

e%,#$ *#n $e%us ,enin'$n nil#i 7#n' *i$##%n &e el#n''#n. Pe,#s#%#n 7#n' e%*#s

#*#l#h us#h# $#& 6e%&esu*#h#n.

Be%*#s#%n l#$#% 6el#n' ,#s#l#h *i#$#s ,# eneli$i ,el#&un eneli$i#n #*#

e%us#h##n S#,sun' "le$%/nis.


4/23

1. Laa! B"#a$a%& P"!'(a)aa%

Se6elu, $#hun 1@@) S#,sun' le6ih *i&en#l *en'#n %eu$#sin7# se6#'#i e%us#h#n

e,6u#$ e%#l#$#n ele&$%/ni& *en'#n %/*u&>%/*u& l/>en*. Pe%us#h##n $e%se6u$ h#n7#

*i&en#l se6#'#i i,i$#$/%) 6un inn/8#$/% %en# ,e,#n' $i*#& ,el#&un in/s#i>in/8#si

%/*u& #*# s##$ i$u. P%/*u&>%/*u& &/,e$i$i 6e%*#s#% #*# l/ /s$ 7#n' *i%ele&sin

*en'#n $en#'# &e%+# 7#n' ,u%#h. S#,sun' 6elu, ,e,un7#i 6%#n* 8#lue *#n 6elu,

,e,ili&i #s#% in$e%n#si/n#l. S$%#$e'i 7#n' *il#&unn7# #*# s##$ i$u #*#l#h /s$< %ie

le#*e%shi.

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n#,un *i# *##$ ,e%es/n *en'#n s#n'#$ 6#i&. I# ,en'e,6#n'n $u%n#%/un* s$%#$e'7)

,es&iun ,#sih ,e,6## &e6u*#7##n $u# /%e# In 7#n' $i*#& le&si6el. S#,sun',e,e%6#i&i &u#li$#s *#n ,el#&un in/8#si>in/8#si %/*u&. S#,sun' 6e%/&us #*# #s#%>

#s#% $e%$en$u) i# ,e,ilih /&us #*# #s#% *en'#n e%,in$##n $e%6es#%) #s#% A,e%i 7#n'

e%&e,6#n'#nn7# $in''i) +u'# #*# #s#% 7#n' e%$u,6uh#nn7# e#$) 7#i$u -hin#.

un /n' /n') -"O S#,sun') ,en''un#n #%# $%#*isi/n#l un$u& ,e,e%6#i&i

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,e,6e%hen$in 30.000 *#%i 0.000 %7##n. D#n u'# ,e,6u#n' uni$>uni$ 7#n' $i*#&

6e%,#n##$. P%es$#si $e%6es#% un #*#l#h e%u6#h#n &e #%#h /%/%#$e ul$u%e.

S#,sun' &e,u*i#n 6e%&e,6#n' ,en+#*i e%us#h##n 6e%sl# in$e%n#si/n#l. Di,ul#i

*#%i ,en7e# s$# 7#n' 6e%en*i*in A,e%i #$#u 6e%en'#l#,#n se#%# si'niin *i

USA. Ti'# #%'# 7#n' 6un 6e%#s#l *#%i /%e# Sel#$#n ,en+#*i #n''/$# &/,isi *i%e&$u%.

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en*##$#nn7# *i lu#% /%e# Sel#$#n) ,#nu#&$u% *i 14 ne'#%#) $e%,#su& -hin# *#n Me&si&/.

S#,sun' +u'# ,en'#*#n #%$ne%shi *en'#n A,e%i#n. P#*# ##l $#hun 1@@)

S#,sun' h#,i% $i*#& 6e%6isnis ,/6ile h/nes *i lu#% /%e# Sel#$#n) $#i &e,u*i#n se$el#h

,en'#*#n #%$ne%shi) S#,sun' ,e,e%/leh es#n#n 1. +u$# h#n*se$s senil#i E900 +u$#

*#%i S%in$ P-S ?%/u. Reu$#si S#,sun' se%#n' #*#l#h hi'h>en* ,/6ile h#n*se$s *#n

6e%&e,6#n' se6#'#i sulie% #*# in*us$%i ini.

Se$el#h ,en'#*#n #%$ne%shi *en'#n 6e6e%## e%us#h##n $e%n#,# see%$i Bes$

Bu7) R#*i/ Sh#&) *#n -i%ui$ -i$7) S#,sun' le6ih su&ses *#%i $#hun>$#hun se6elu,n7#. P#*#

$#hun 2001 S#,sun' ,en+u#l %/*u&>%/*u& senil#i E500) *#n ,en#%'e$n en+u#l#n E1

,ili7#% *i $#hun 2002. en+u#l#n $e%6#i&n7# #*#l#h D(D


5/23

S#l#h s#$u &uni su&ses S#,sun' $e%le$#& #*# *es#in. Te&n/l/'i *#n *es#in #*#

S#,sun' s#n'#$ 6#i&. S#,sun' ,e,ili&i 300 *es#ine% 6e%$#len$# *i Se/ul *#n e,#$ ,$/%

*es#in *i USA) "%/#) *#n e#n'. Penen#n %/*u&n7# #*#l#h #*# '#7#) 6es$ %#$ie)

si,le) *#n %es/n 7#n' e#$ #*# e%u6#h#n>e%u6#h#n #s#%.

2. V*(*+ M*(*+ ,a% T'-'a% P"!'(a)aa%

(isi

(isi *#%i S#,sun' "le$%/nis #*#l#h ;Insi%e $he W/%l*) -%e#$e $he !u$u%e=.

S#,sun' ,e7#&ini 6#h# ,el#lui in/8#si $e&n/l/'i s##$ ini) ,e%e #n ,ene,un s/lusi

7#n' *ie%lun un$u& ,en'h#*#i $#n$#n'#n h#%i es/&. Te&n/l/'i ,e,6u &ese,#$#n

6#'i 6isnis un$u& $u,6uh) 6#'i #%'# ne'#%# *i #s#% 7#n' se*#n' 6e%&e,6#n' un$u& hi*u

se+#h$e%# *en'#n ,e,#su&i $#h# e&/n/,i *i'i$#l) *#n #'#% ,#s7#%#$ *##$ ,ene,un

elu#n' 6#%u.

Misi

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Di'i$#l : ,eni$#n %/*u& *#n l#7#n#n $e&n/l/'i 7#n' ,e,i,in in*us$%i.,ene,#$n

,#n#+e,en *#n %/ses %/*u&si 7#n' #lin' eisien.

-/,#n7 e%us#h##n: ,e,e%$#h#nn /&us 7#n' ,#n$# un$u& ,e,e%&u#$ /%'#nis#si

*e,i $e%us ,en+#*i e,i,in $e&n/l/'i 'l/6#l *#n e%us#h##n 7#n' $e%e%#7# *#n

6e%$#n''un' +##6.

Tu+u#n

Tu+u#n *#%i S#,sun' "le$%/nis #*#l#h ,en'e,6#n'n $e&n/l/'i 7#n' in/8#$i *#n %/ses

eisien 7#n' ,eni$#n #s#% 6#%u) ,e,e%# hi*u se,u# /%#n') *#n $e%us ,en+#*in

S#,sun' se6#'#i e,i,in *i'i$#l 7#n' $e%e%#7#.

B. R''(a% Ma(a#a)

Be%*#s#%n l#$#% 6el#n' e%,#s#l#h#n *i #$#s) un$u& ,en'e$#hui 6#'#i,#n#

s$%#$e'i ,#%&e$in' PT. SAMSUN? "L"-TRONI-S) ,# *il#&un #n#lisis se6#'#i 6e%i&u$:

1. An#lis Se',en$in' T#%'e$in') *#n P/si$i/nin' STP

2. An#lisis M#%&e$in' Mi 4P


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3. An#lisis Lin'&un'#n "&s$e%n#l M#&%/ *#n Mi&%/

4. An#lisis Lin'&un'#n In$e%n#l

5. TOWS M#$%i

C. T'-'a% P"%"#**a%

Peneli$i#n ini 6e%$u+u#n un$u& :

1. Men'e$#hui S$%#$e'i *#n Ren#n# Pe,#s#%#n

2. Men'e$#hui M#%&e$in' Mi Pe%us#h##n

3. Men#n' e,#h#,#n Pe,#s#%#n

4. Men'e$#hui #n#lisi e%us#h##n *i lin'&un'#n e&s$e%n#l *#n in$e%n#l

D. Ma%/aa P"%"#**a%

M#n##$ 7#n' *ih#%#n se$el#h ,el#&un eneli$i#n #*#l#h:

1. M#h#sis# ,en'e$#hui s$%#$e'i e,#s#%#n *#n %en#n# e,#s#%#n

2. M#h#sis# *##$ ,een$un ,#%&e$in' ,i e%us#h##n

3. M#h#sis# ,e,#h#,i 6u#%#n e,#s#%#n

4. M#h#sis# ,e,#h#,i #n#lisis TWOS su#$u e%us#h##n


7/23

BAB II. PEMBAHASAN

A. A%a#*(*( S"&"%*%&+ Ta!&"*%&+ ,a% P(**%*%& STP

1. S"&"%a(*

Menu%u$ /$le%) B/en *#n M#&ens 2002) .254 #s#% $e%*i%i *#%i e,6eli *#n e,6eli

6e%6e*#>6e*# *#l#, 6e%6#'#i h#l 7#n' 6is# ,e,6eli *#l#, &ein'in#n) su,6e% *#7#) l/si)

si ,e,6eli) *#n &e6i#s##n ,e,6eli. #%en# ,#sin'>,#sin' ,e,ili&i &e6u$uh#n *#n

&ein'in#n 7#n' uni&) ,#sin'>,#sin' e,6eli ,e%u#n #s#% /$ensi#l $e%sen*i%i. Oleh

se6#6 i$u en+u#l i*e#ln7# ,en*is#in %/'%#, e,#s#%#nn7# $e%sen*i%i 6#'i ,#sin'>,#sin'

e,6eli. Se',en$#si 7#n' len' ,e,6u$uhn 6i#7# 7#n' $in''i) *#n &e6#n7#n

el#n''#n $i*#& *##$ ,e,6eli %/*u& 7#n' 6en#%>6en#% *isesu#in *en'#n &e6u$uh#n.Un$u& i$u) e%us#h##n ,en#%i &el#s>&el#s e,6eli 7#n' le6ih 6es#% *en'#n &e6u$uh#n

%/*u& #$#u $#n''##n ,e,6eli 7#n' 6e%6e*#>6e*#. Se',en #s#% $e%*i%i *#%i &el/,/&

el#n''#n 7#n' ,e,ili&i see%#n'$ &ein'in#n 7#n' s#,# /$le%) 2005) .30.

Pe%us#h##n S#,sun' le6ih ,en''un#n 8#%i#6el '#7# hi*u *#n *e,/'%#i& *#l#,

se',en$#si #s#% ,e%e. S#,sun' le6ih ,en#%uh e%h#$i#n #*# e%u6#h#n '#7# hi*u

'ene%#si ,u*# *#n ,e,enuhi se'#l# &e6u$uh#n ,e%e. D#l#, %#n' ,e%#ih #s#%)

e%us#h##n ini ,e,6#'i #s#% ,e%e ,en+#*i ,#s7#%#$ %u%#l *#n u%6#n. M#s7#%#$ %u%#l

#n ,e,6#n$u #s#% ,e%e) *#n ,#s7#%#$ &/$# *i$u+un $e%u$#,# /%#n' 7#n' 6e%u,u%

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,e%& l#in 7#n' 6e%#*# *i se',en 7#n' s#,#.

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se6#'#i *#s#% un$u& ,el#&un se',en$#si #s#%. Pen''un##n *#s#% se',en$#si 7#n' $e#$

*#n 6e%*#7# 'un# #n le6ih *##$ ,en+#,in &e6e%h#sil#n su#$u %en#n# s$%#$e'is e,#s#%#n.

S#,sun' ,en$#%'e$ #s#% &/nsu,en ,e%e *en'#n ,e,6#'i ,en+#*i 6e6e%## se',en *#n

,en##%n $i# se',en $e%se6u$ *en'#n %/*u& 7#n' 6e%6e*# sesu#i %#&$e%is$i& u,u,

,e%e. D#l#, hu6un'#n ini /$le% 1@@5 ,en'&l#siisin +enis>+enis 8#%i#6el

se',en$#si se6#'#i 6e%i&u$:


8/23

a S"&"%a(* &"&!a/*$

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"%/#) Asi#) *#n A%i.

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-hin#) *#n /%e#

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*#n #n$usi#s

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'%#*u#$e) '%#*u#$e) *#n /s$'%#*u#$e


9/23

P(7)&!a5)* S"&"%a*%

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/%ien$e*) /u$*//% /%ien$e*.

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, B")a8*!a# S"&"%a*% 9

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se6#'i#n /%#n' in'in &u#li$#s 7#n' 6#'us) 6e6e%## /%#n' ,un'&in ,en'in'inn

se%8is 7#n' 6#i&

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si$he%s.

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10/23

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11/23

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13/23

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14/23

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15/23

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16/23

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un$u& *i'un#n /leh &/nsu,en #$#u en''un# 6isnis. S#,sun' ,e,ili&i s$%#$e'i *is$%i6usi

! "usiness#to#usiness$. S#,sun' $el#h ,e,6#n'un n$/% *is$%i6usi $in'$ ne'#%#

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*is$%i6usi ini *i/sisin 6e%6e*# *i ne'#%#>ne'#%#) +enis #s#%) #$#u %/*u& 7#n' 6e%6e*#.

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$i*#& 6e%l#&u. S$%#$e'i *is$%i6usi 'l/6#l S#,sun' *##$ *ilih#$ se6#'#i sis$e, *is$%i6usi


17/23

6#n7#& s#lu%#n multichannel$. S#,sun' sen*i%i ,e,#n*#n' sis$e, *is$%i6usin7# se#%#

'l/6#l *#n $el#h ,en'hu6un'n *e#%$e,en e,6eli#nn7# *en'#n n$/% us#$n7#.

Sistem distribusi Samsung "Mobile % &ablets$

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18/23

L/'is$i&: S#,sun' $el#h ,ene%#n sis$e, l/'is$i& 7#n' in/8#$i Q Sis$e, #%in'#n L/'is$i&

?l/6#l #$#u )lobal *ogistics +et,ork S'stems ?LON"TS. Alisi ?LON"T 7#n'

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*en'#n n$/% us#$ *#n n$/% en'#*##n in$e%n#si/n#l ,el#lui s7s$e, "RP Enterprise

resource planning #$#u e%en#n##n su,6e% *#7# e%us#h##n $e%in$e'%#si. Sis$e, "RP 7#n'

$e%in$e'%#si ,e,un'&inn S#,sun' un$u& ,e,6eli &e6u$uh#nn7# *#%i n$/% en'#*##n

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%/*u& se6elu,n7#.

P!(* 5"%-'a#a%9


19/23

Men##%n insen$i +#n' en*e& &e#*# &/nsu,en un$u& ,en*/%/n' en+u#l#n %/*u&

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se6#'#i s#,el.

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Pe%$#n*in'#n Oli,i#*e


20/23

-sian )ames

u#liisi Pi#l# Duni# !I!A /n# Asi#

/,i$e Oli,i#*e A,e%i Se%i$

As/si#si Se#& B/l# /%e#

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un$u& ,e,e%&en#ln ?#l#7 S4 7#n' ,e%u#n smartphone $e%6#%u S#,sun'.

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selu%uh *uni#. Me%e ,en'elu#%n 6#n7#& 6i#7# un$u& ,e,6#n'un &/,unisi *en'#n

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ini) ,e%e ,en''un#n ,e*i# 6e%6#7#% 6e%u# online banners #$#u i&l#n e$#&

http://global.samsungtomorrow.com/http://global.samsungtomorrow.com/


21/23

un$u& ,e,e%&en#ln &/n$en ,e%e. Me%e +u'# ,e,6u#$ ,#n7e %/*u&

see%$i ;#,#n7e Online S#,sun' S,#%$ T(= Samsung Smart &0 Online

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1. L*%&$'%&a% E$("!%a# Ma$!

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#l#$ &/,unisi un$u& ,e,#sili$#sin7#.


22/23

. M#s7#%#$ In*/nesi# #*# u,u,n7# s#n'#$l#h e*uli *en'#n 'en'sin7#. #*i

,#s7#%#$ In*/nesi# se%in'li ,e,6eli '#*'e$ $e%6#%u h#n7# un$u&

*i#n*#n' /leh /%#n' l#in.. M#s7#%#$ In*/nesi# $i*#& e%n#h ,e%#s# u#s.@. S#l#h s#$u si#$ ,#s7#%#$ In*/nesi# #*#l#h s#n'#$ &/,uni$i) sehin''#

6u$uh #l#$ &/,unisi un$u& ,e,#sili$#si #&$ii$#s $e%se6u$) 7#i$u *#l#,

6en$u& $ele/n selule%.10. Men'i&u$i e%&e,6#n'#n


23/23

9. Oleh se6#6 i$u) e%&e,6#n'#n e&/n/,i *i In*/nesi# ,#sih 6elu, ,e%#$#)

sehin''# ,#sih 6#n7#& *#e%#h &u,uh) +#l#n>+#l#n *#n '#n'>'#n' &eil *i I6u

&/$#.. Tin'$ e&/n/,i 7#n' 6elu, ,e%#$# ,e,6u#$ *#7# 6eli /nsel 6e%$e&n/l/'i

$in''i &u%#n' *i,in#$i. Te&n/l/'i 7#n' ,#+u h#n7# *##$ *i##i *i l#n'#n

,#s7#%#$ 7#n' ,e,ili&i $in'$ e&/n/,i 7#n' ,#+u ul#.

D. P"%,*,*$a%

1. Bisnis l/l 7#n' ,elu#sn /e%#sin7# #$#u ,e,6u e%us#h#n>e%us#h#n

6#%u #n ,en7e*i#n &ese,#$#n l##n'#n e&e%+##n 6#'i ,#s7#%#$ l/l.2. M#s7#%#$ In*/nesi# se+#& &eil $i*#& *i*/%/n' un$u& ,e,6## e$# se#%#

6en#%. Sehin''# h#l $e%se6u$ 6e%*#,#& #*# &e6i+#n.

E. P#**$

1. M#s#l#h &e6i+#n u,u, 6e%*#,#& $e%h#*# se,u# 6i*#n' 6isnis)

,#s7#%#$) *#n &/,uni$#s.2. H#l $e%se6u$ ,e%u#n su,6e% *#7# un$u& ,e,#+un u%us#n &e6i+#n

u6li& 7#n' se#%# &/nsis$en &e6e%l#n+u$#n *en'#n 6isnis ,e%e *#n nil#i>

nil#i e%us#h##n.3. /n*isi /li$i& *i In*/nesi# ,#sih *#l#, $#h# 6e%&e,6#n'.4. In*/nesi# *#n /%e# ,en+#lin hu6un'#n /li$i& 7#n' 6#i&. S##$ ini in*u$%i>

in*us$%i e%us#h##n /%e# su*#h $e%se6#% *i In*/nesi#) &hususn7# *i &/$#>&/$#

6es#% see%$i #%$#. -/n$/hn7#: il, /%e# su*#h *iu$#% *i 6li$K ,e'#le

*#n *i+u#l *i 6e6e%## $/&/ *8*) S#,sun' +u'# su*#h l#,# ,#su& &e

In*/nesi#) #%$is>#%$is /%e# see%$i Shinee) Sue% uni/%) *#n 6#n7#& 7#n'

l#inn7# +u'# su*#h ,en''el#% &/nse% *i In*/nesi# *#n ,en*##$ s#,6u$#n

7#n' 6#i&.

F. L"&a#

1. Tele/n 'en''#, 7#n' ,#su& &e In*/nesi# h#%us ,e,6#7#% #+#&.

G. P"!#*%,'%&a% L*%&$'%&a%

1. e6#n7#n ,#s7#%#$ In*/nesi# ,#sih 6elu, e*uli #n lin'&un'#n.2. In*/nesi# ,#sih $e%e,#% /leh /lusi *#%i li,6#h #6%i&.

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