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q  Primary Goal: By May 2016, increase number of student volunteers at the ReStore by 25%

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q  Secondary Goal: Increase number of shoppers at the ReStore

q  Tertiary Goal: Increase number of donations at the ReStore

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Primary Target: UIUC undergraduates already involved in a student organization (RSO) on campus

Traitsþ  Appreciation for

the communityþ  Self-motivatedþ  Desire to make a

differenceAges 18-24

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“I  feel  privileged  to  go  to    the  U  of  I.  I  think  it’s  important    to  give  back  to  the  community  because  we  are  doing  well  and  people  who  are  three  blocks  away  aren’t.”      —  UIUC  student  with  volunteer  experience  

“I joined a service fraternity atthe university in order to make more friends on campus. However, I realized it was much more than just a friendmaking opportunity. We really did make differences and better the community.”

— UIUC student

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“We have invaded this community, so it is important to give back.”

– UIUC Student

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Champaign-Urbana has become our home away from home; we owe it to the community to give back.

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Champaign-Urbana has graciously provided us a home away from home. Now is our time to return the favor by giving back our time, assistance, and support to the C-U community.

Our creative concept is called the “Cycle of Giving”. The cycle represents the mutualistic relationship between student and community. We work together, each benefitting from the relationship. Through a visual symbol and quotes from UIUC students, our concept will be brought to life.

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Tacticsþ  Direct Mail (Email)þ  Billboards & Posters

þ  Flyers þ  Guerilla Marketing

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RSO(s) Include:þ  Alpha Phi Omega þ  American Red Cross Club

þ  Big Brothers Big Sistersþ  Greek System

þ  Engineers without Borders þ  Circle K International (UIUC Chapter)

þ  Global Water Brigades

þ  Habitat for Humanityþ  Kappa Delta Chi Sorority

þ  Student Hope16

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þ   Quad  Guerilla  MarkeAng  þ   RSO  Space  Request  Form  þ   Costs  

þ   Flyering  þ   Odds  &  Ends  

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Appendix: How to Create Guerilla Marketing on the Quad1.  Speak to the Habitat for Humanity UIUC Chapter President. They will be your main point of contact

between you and the RSO Office, which rents out space in front of the Union.

2.  Have the President submit a Space Request Form (found online and in the RSO Office), identifying what the RSO would like to do - in your case this would be an information table with free beverage distribution. On the Space Request Form indicate “QUAD” as the Space Desired. Even though the request is not literally for the Quad, this is a simple and consistent indicator of the general area that RSO can use. Have the President fill out the dates we specified in our media plan in the Space Request Form

3.  The RSO Office will review the space request and assign dates as available for the specific event

4.  Have the Habitat for Humanity RSO hand out flyers (design provided to you) to fraternities and sororities exactly a week before the first day of the event

5.  On every day of the event, the Habitat for Humanity RSO will set up a table (which will be provided by the RSO Office) on the part of the Quad assigned to them, along with the cardboard cutouts and the hot chocolate and coffee in the hot beverage containers.

6.  2 hours will be spent on the Quad each day - 10am - 12pm

7.  H4H RSO volunteers will explain to passerbys the benefits of volunteering/shopping/donating at the ReStore, and urge them to sign up online. NO sign-up sheet. The focus is on brand awareness for the ReStore, not for annoying any passerbys. Let them take hot chocolate and coffee and just explain what the ReStore is

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Appendix: RSO Space Request Form

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Appendix: Guerilla Marketing Budget Details

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4 Volunteers divided into 4 zones distribute flyers to Greek houses

Appendix: Flyer Distribution

Map of 4 zones for distribution

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•  Guerilla marketing volunteers: 2 hours/day for 5 days–  10 hours + set up time (20 mins/day) = 12 hours

•  Billboard, poster, and flyer prices based on printing costs at FedEx

•  Billboards and posters will be installed in the RSO Complex in the Illini Union

•  sign up genius: http://www.signupgenius.com/go/30e0f49aca62ca1fe3-volunteer

Appendix: Odds and Ends

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