SAP Riset Pemasaran

FAKULTAS EKONOMI DAN ILMU SOSIAL UIN SYAHID JAKARTA

SATUAN ACARA PERKULIAHAN

Mata Kuliah : Riset PemasaranBobot : 3 sksSemester : 7 (tujuh)Mata Kuliah prasyarat : Manajemen PemasaranDeskripsi mata kuliah : Mata kuliah ini memberikan pemahaman kepada mahasiswa tentang proses riset pemasaran, mulai dari formulasi masalah, penentuan, desain riset, pengumpulan data, teknik analisis data dan penyajian hasil riset

Referensi :Marketing Research 9th ed, Gilbert A. Churchill Jr, Dawn Iacobucci, Thompson, 2005Marketing Research, David Aaker, V. Kumar, George S. Day, John Willey & Sons IncMarketing Research, Naresh. K. Malholtra, Prentice HallMarketing Research; Online Research Application, Alvin C. Burns dan Ronald F. Bush, Pearson Prentice Hall, 2005Aplikasi Praktis Riset Pemasaran, cara praktis meneliti konsumen dan pesaing, Istijanto, MM, M.Com, Gramedia, 2009SPSS, Singgih Santoso, Elexmedia Komputindo

NO KOMPETENSI DASAR POKOK BAHASAN TIK STRATEGI PERKULIAHAN1 Understanding Market Research Market Research Foundations - Definition of Marketing Research Ceramah

-Marketing Research in Practice Diskusi-The Marketing Research Process-Marketing Research Suppliers and services-Ethics in Marketing Research

2 Understanding problem formula- Problem Formulation - Process of defining problem Ceramahtion and research design Research Design - Research design : descriptive, exploratory, Tugas individu : membuat resume

and Causal materi kuliahTugas kelompok : -Menentukan topik untuk proyekpenelitian-Menentukan desain riset proyekpenelitian

NO KOMPETENSI DASAR POKOK BAHASAN TIK STRATEGI PERKULIAHAN3 Understanding secondary data Data Collection : -Definition and introduce the various Ceramah

Secondary Data secondary data sources Tugas individu : membuat resume- Uses, benefits, and limitations of materi kuliahsecondary data Tugas kelompok :- Describe the various sources and forms - Data collection instrumentof secondary data

4 Understanding primary data Data Collection : Primary Data -Definition of primary data Ceramah- Types of primary data Tugas individu : membuat resume- Basic means of obtaining primary data materi kuliah

Tugas kelompk :- Data collection instrument

5 Able to make questionnaires Questionnaires and Data -The process of questionnaire design Ceramahand observational forms Collection Forms - Characteristics of a good questionnaire Tugas individu : membuat resume

-Observational form materi kuliahTugas kelompk :- Data collection instrument

6 Understanding attitude Attitude Measurement -Definition of attitudes Ceramahmeasurement -Scale of measurement : nominal, ordinal Tugas individu : membuat resume

ratio, and interval materi kuliah-Type of attitude rating scales Tugas kelompk :

- Data collection instrument

7 Understanding sampling Sampling Fundamentals -Using sample or census Ceramahfundamentals -Sampling Process Tugas individu : membuat resume

-Determining sampling size materi kuliahTugas kelompok :- Data collection

UTS

NO KOMPETENSI DASAR POKOK BAHASAN TIK STRATEGI PERKULIAHAN8 Understanding fundamentals Fundamentals of Data Analysis -Preparing the data for analysis Tugas individu : membuat resume

of data analysis -Strategy for data analysis materi kuliah-Factors influencing the choice of statisticalanalysis

9-11 Review Materi sesi 1-8 Tugas kelompok : Presentasi jurnal

12-14 Presentasi tugas kelompok Materi sesi 1-8 Tugas kelompok : Presentasi

UASJakarta, September 2012

(Leis Suzanawaty, SE, M.Si)



Mata Kuliah : Riset PemasaranBobot : 3 sksSemester : 7 (tujuh)Mata Kuliah prasyarat : Manajemen PemasaranDeskripsi mata kuliah : Mata kuliah ini memberikan pemahaman kepada mahasiswa tentang proses riset pemasaran, mulai dari formulasi masalah, penentuan, desain riset, pengumpulan data, teknik analisis data dan penyajian hasil riset

Referensi :Marketing Research 9th ed, Gilbert A. Churchill Jr, Dawn Iacobucci, Thompson, 2005Marketing Research, David Aaker, V. Kumar, George S. Day, John Willey & Sons IncMarketing Research, Naresh. K. Malholtra, Prentice HallMarketing Research; Online Research Application, Alvin C. Burns dan Ronald F. Bush, Pearson Prentice Hall, 2005Aplikasi Praktis Riset Pemasaran, cara praktis meneliti konsumen dan pesaing, Istijanto, MM, M.Com, Gramedia, 2009SPSS, Singgih Santoso, Elexmedia Komputindo

NO KOMPETENSI DASAR POKOK BAHASAN TIK STRATEGI PERKULIAHAN1 Understanding Market Research Market Research Foundations - Definition of Marketing Research Ceramah

-Marketing Research in Practice Diskusi-The Marketing Research Process-Marketing Research Suppliers and services-Ethics in Marketing Research

2 Understanding problem formula- Problem Formulation - Process of defining problem Ceramahtion and research design Research Design - Research design : descriptive, exploratory, Tugas individu : membuat resume

and Causal materi kuliahTugas kelompok : -Menentukan topik untuk proyekpenelitian-Menentukan desain riset proyekpenelitian

NO KOMPETENSI DASAR POKOK BAHASAN TIK STRATEGI PERKULIAHAN3 Understanding secondary data Data Collection : -Definition and introduce the various Ceramah

Secondary Data secondary data sources Tugas individu : membuat resume- Uses, benefits, and limitations of materi kuliahsecondary data Tugas kelompok :- Describe the various sources and forms - Data collection instrumentof secondary data

4 Understanding primary data Data Collection : Primary Data -Definition of primary data Ceramah- Types of primary data Tugas individu : membuat resume- Basic means of obtaining primary data materi kuliah

Tugas kelompk :- Data collection instrument

5 Able to make questionnaires Questionnaires and Data -The process of questionnaire design Ceramahand observational forms Collection Forms - Characteristics of a good questionnaire Tugas individu : membuat resume

-Observational form materi kuliahTugas kelompk :- Data collection instrument

6 Understanding attitude Attitude Measurement -Definition of attitudes Ceramahmeasurement -Scale of measurement : nominal, ordinal Tugas individu : membuat resume

ratio, and interval materi kuliah-Type of attitude rating scales Tugas kelompk :

- Data collection instrument

7 Understanding sampling Sampling Fundamentals -Using sample or census Ceramahfundamentals -Sampling Process Tugas individu : membuat resume

-Determining sampling size materi kuliahTugas kelompok :- Data collection

UTS

8 Presentasi Progress Report Project -Project presentation-Diskusi

NO KOMPETENSI DASAR POKOK BAHASAN TIK STRATEGI PERKULIAHAN9 Understanding fundamentals Fundamentals of Data Analysis -Preparing the data for analysis Tugas individu : membuat resume

of data analysis -Strategy for data analysis materi kuliah-Factors influencing the choice of statisticalanalysis

10 Understanding Analisis Data : Frequency -Frequency distribution Tugas individu : membuat resumeAnalisis Data : Frequency Distribution -Statistics associated with cross tabulation materi kuliahDistribution Cross Tabulation Praktikum di lab komputerCross Tabulation

11 Understanding analisis data : Analisis Data : Multiple Regression Tugas individu : membuat resume Multiple Regression Multiple Regression materi kuliah

Praktikum di lab komputer

12 Understanding analisis data : Analisis Data : Factor Analysis Factor Analysis Tugas individu : membuat resumeFactor analysis materi kuliah

Praktikum di lab komputer

13 Understanding Report Preparation -Important of the report Project Presentationand presentation preparation and presentation

-Report preparation-Oral presentation

14 Presenting The Result Project Presentation

UASPengumpulan laporan penelitian

Jakarta, Desember 2008

(Leis Suzanawaty, SE, M.Si)NIP 150368745



Mata Kuliah : Riset Pemasaran/ Metodologi Penelitian

Referensi :Marketing Research, David Aaker, V. Kumar, George S. Day, John Willey & Sons IncBusiness Research Methods, Donald Cooper & Pamela S. Schindler, 7th ed, Mc Graw Hill

NO KOMPETENSI DASAR POKOK BAHASAN TIK1 Dasar-Dasar Riset Pemasaran -Definisi penelitian dan riset pemasaran

Dasar-Dasar Metodologi -Karakteristik penelitian yang baikPenelitian -Proses Penelitian/Riset Pemasaran

-Ethics in Marketing Research2 Understanding problem formula- Problem Formulation - Process of defining problem

tion and research design Research Design - Research design : descriptive, exploratory, and Causal

3 Sumber dan Metode Pengumpulan Data Collection : -Definition and introduce the variousData Secondary Data secondary data sources

- Uses, benefits, and limitations ofsecondary data- Describe the various sources and formsof secondary data

4 Data Collection : Primary Data -Definition of primary data- Types of primary data- Basic means of obtaining primary data

5 Able to make questionnaires Questionnaires and Data -The process of questionnaire designand observational forms Collection Forms - Characteristics of a good questionnaire

-Observational form

6 Understanding attitude Attitude Measurement -Definition of attitudesmeasurement -Scale of measurement : nominal, ordinal

ratio, and interval-Type of attitude rating scales

7 Understanding sampling Sampling Fundamentals -Using sample or census fundamentals -Sampling Process

-Determining sampling size

UTS

8 Presentasi Progress Report Project

NO KOMPETENSI DASAR POKOK BAHASAN TIK9 Understanding fundamentals Fundamentals of Data Analysis -Preparing the data for analysis

of data analysis -Strategy for data analysis-Factors influencing the choice of statisticalanalysis

10 Understanding Analisis Data : Frequency -Frequency distributionAnalisis Data : Frequency Distribution -Statistics associated with cross tabulationDistribution Cross TabulationCross Tabulation

11 Understanding analisis data : Analisis Data : Multiple Regression Multiple Regression Multiple Regression

12 Understanding analisis data : Analisis Data : Factor Analysis Factor AnalysisFactor analysis

13 Understanding Report Preparation -Important of the reportand presentation preparation and presentation

-Report preparation-Oral presentation

14 Presenting The Result

UASPengumpulan laporan penelitian

Jakarta, Desember 2008

(Leis Suzanawaty, SE, M.Si)NIP 150368745

Documents

SAP Riset Pemasaran