AUTHENTIC SEAFOODa tasteful insight in to Malaysian seafood culture
RESTORAN MAKANAN LAUT BAGAN (-
Apparently one of the most FAMOUS restaurants in the area
Located near a beautiful Chinese TEMPLE, next to an earthy river side with a killer sunset
The ambiance of the place is to bring people together and to indulge in the essence of
The target audience is evident, locals, Chinese specifically, but seafood enthusiast as well
To create a sense of authentic locality, in a rural area, where it would be quite hard to do
UNIQUE SEAFOOD RESTAURANT
The unique seafood branch has expanded greatly and now franchised and expanded throughout Malaysia
Each specific location has its own interior decor and touch to it.
The restaurant branches are very large to capacitate a large amount of
Because of its location in the city, a larger market would go to it other than
the typical Chinese consumer.
size of business
Franchising & expansion
- Tight management style
- More comfortable environment (private rooms with ktv facilities)
- More choices of seafood (than more 100 type of imported seafood)
- Loose management style
- Close to the nature environment
- Lesser choices of seafood (the business in notwidely expanded)
Understanding Your Core Market
In economics, competition is the rivalry among sellers trying to achieve such goals as increasing profits, market share, and sales volume by varying the elements of the marketing
mix: price, product, distribution, and promotion.
customer rewards customer service
A plan of action designed to achieve a long-term or overall aim.
What have we learned?
What does owning a business mean?
How important are the initial stages before opening a business?
What can we take away from this project?