Seafood Restaurant Comparison

  • View
    50

  • Download
    1

Embed Size (px)

Text of Seafood Restaurant Comparison

  • AUTHENTIC SEAFOODa tasteful insight in to Malaysian seafood culture

  • LOCATION

  • RESTORAN MAKANAN LAUT BAGAN (-

    Apparently one of the most FAMOUS restaurants in the area

    Located near a beautiful Chinese TEMPLE, next to an earthy river side with a killer sunset

    The ambiance of the place is to bring people together and to indulge in the essence of

    seafood

    The target audience is evident, locals, Chinese specifically, but seafood enthusiast as well

    astourists

    To create a sense of authentic locality, in a rural area, where it would be quite hard to do

    so

  • UNIQUE SEAFOOD RESTAURANT

    The unique seafood branch has expanded greatly and now franchised and expanded throughout Malaysia

    Each specific location has its own interior decor and touch to it.

    The restaurant branches are very large to capacitate a large amount of

    costumers.

    Because of its location in the city, a larger market would go to it other than

    the typical Chinese consumer.

  • Comparative Analysis

    Branches competition

    customerspricing

    size of business

    location details

  • Franchising & expansion

    Unique'Seafood'Restaurant'

    Bagan Seafood

    Restaurant

    - Tight management style

    - More comfortable environment (private rooms with ktv facilities)

    - More choices of seafood (than more 100 type of imported seafood)

    - Loose management style

    - Close to the nature environment

    - Lesser choices of seafood (the business in notwidely expanded)

  • Competition

    InnovationCustomer Service

    Understanding Your Core Market

    Education

    In economics, competition is the rivalry among sellers trying to achieve such goals as increasing profits, market share, and sales volume by varying the elements of the marketing

    mix: price, product, distribution, and promotion.

  • Strategy

    promotionsadvertising

    reasonable prices

    customer rewards customer service

    A plan of action designed to achieve a long-term or overall aim.

  • What have we learned?

    What does owning a business mean?

    How important are the initial stages before opening a business?

    What can we take away from this project?