Upload
others
View
0
Download
0
Embed Size (px)
Citation preview
© Netconcepts www.netconcepts.com
© Netconcepts www.netconcepts.com
Search Engine Optimization渠成 (Allen Qu, CEO of Netconcepts China)May 14, 2011
© Netconcepts www.netconcepts.com
About Netconcepts®
§ World leading Search Engine Marketing company§ Founded in 1995§ China office started in 2008 in Beijing with 40+ consultants§ Provide online marketing solutions including Search Engine
Optimization (SEO), Search Engine Marketing (SEM), Social Media Optimization (SMO), Email Marketing and Web Development etc.
§ Founder of China SEO Ranking Award§ Awarded as the fastest growing e-commerce service provider in China§ The only SEO company who provides SEO trainings for Baidu and Google
China§ Efficient Frontier’s only official partner in China
© Netconcepts www.netconcepts.com
Our Major Clients
e-Commerce Media
© Netconcepts www.netconcepts.com
Our Major Clients
Travel information
© Netconcepts www.netconcepts.com
What can Search Engine Optimization do for you?
© Netconcepts www.netconcepts.com
Search Engine is an Important Marketing Channel
© Netconcepts www.netconcepts.com
Search Engine Oriented Web Site Development
Keywords Structure Content Optimization
© Netconcepts www.netconcepts.com
Search Engines
PageRank
© Netconcepts www.netconcepts.com
Baidu Paid Search Results
SEMPaid
Paid
Paid
Paid
Paid
© Netconcepts www.netconcepts.com
Baidu Paid Search Results Cont.
SEMSEM
© Netconcepts www.netconcepts.com
Google Organic Search Results
News
Images
Video
Blog
© Netconcepts www.netconcepts.com
Baidu Organic Search Results
BaiduPedia
Baidu News
Baidu Video
Baidu Image
Baidu BBS
© Netconcepts www.netconcepts.com
Baidu Organic Search Results Cont.
Baidu Answers
Baidu Product Search
Baidu C2C
© Netconcepts www.netconcepts.com
SEO
© Netconcepts www.netconcepts.com
3 Stage SEO
© Netconcepts www.netconcepts.com
Site Indexing
Hong Kong
2010-09-12 2010-09-15
http://hotels.ctrip.com/Domestic/ShowHotelList.aspx?
© Netconcepts www.netconcepts.com
Static Pagehttp://hotels.ctrip.com/hotel/hong-kong58/
© Netconcepts www.netconcepts.com
Page Duplication
http://hotels.ctrip.com/Domestic/ShowHotelInfo.aspx?hotel=72318&StartDate=2010-9-8&DepDate=2010-9-9http://big5.hotels.ctrip.com/hotel/72318.html
© Netconcepts www.netconcepts.com
Page Integration
Beijing 2010-09-12 2010-09-15
© Netconcepts www.netconcepts.com
http://hotel.elong.com/list_cn_0101.html
Navigation
H1
Internal Linking
Maps
Images
© Netconcepts www.netconcepts.com
User Comments
Content and Related Links
© Netconcepts www.netconcepts.com
http://hotel.elong.com/detail_cn_40101176.html
© Netconcepts www.netconcepts.com
http://www.360buy.com/sales/163518.html
Canon Printer Driver
© Netconcepts www.netconcepts.com
© Netconcepts www.netconcepts.com
URL
§ Example: Beijing hotels page on eLong.comWas Now
http://www.elong.com/hotels/search.aspx?x=0.4773097795228064
http://www.elong.com/hotel/beijing_1.html
© Netconcepts www.netconcepts.com
Page Title
Beijing Hotels: Beijing Hotel Booking and Reservation Services – eLong.com
© Netconcepts www.netconcepts.com
Navigation
© Netconcepts www.netconcepts.com
Headings
© Netconcepts www.netconcepts.com
Content
© Netconcepts www.netconcepts.com
Internal Linking
© Netconcepts www.netconcepts.com
Meta Description
© Netconcepts www.netconcepts.com
Keyword Strategy
© Netconcepts www.netconcepts.com
New Content Opportunities
§ Example:eLong.com Travel GuideCreated over 25,000 pages for targeting travelers' needsResult: Increased website traffic and sales
© Netconcepts www.netconcepts.com
External Link Building
© Netconcepts www.netconcepts.com
360°SEOKeyword Ranking Opt.Content OptimizationWebsite Structure Opt.
External Link BuildingWeb Resources Opt.Blog Marketing
Data MiningPage Speed Opt.Localization
Team ImprovementsTeam IntegrationWork Process Opt.
User Experience Opt.User CommentsUser Interaction
Social Media Opt.Twitter MarketingViral Marketing
Conversion Rate Opt.Conversion Value Opt.Conversion Frequency Opt.
© Netconcepts www.netconcepts.com
Main Link Building Factors
1. Anchor Text2. Quality
1. Authority2. Relevance
3. Quantity4. Followed or No Followed5. Site Traffic6. Depth of Content7. Number of Outbound links8. PageRank
© Netconcepts www.netconcepts.com
External Link Building Strategy
© Netconcepts www.netconcepts.com
Contact
渠成 (Allen Qu)CEO of Netconcepts
Email: [email protected]: +86 159 0119 8155MSN: [email protected]微博 : t.sina.com.cn/allenquWeb: www.netconcepts.cn