The

by: Dorielle Hadar

I n i t i a t i v e

is the median age in Rwanda

is an average life expectancy at birth

listed Rwandan orphans as of 2009, representing

of the 11.7M total population

1955

690k6%

1 out of 4 Rwandans will never learn how to read or write

“Education is a human right with immense power to transform. On its foundation rest the cornerstones of freedom, democracy and sustainable

#Make a change #SeedForGrowth

raise money to build a primary school

in the Urukundo Learning Center in

Rwanda, providing at least 25 deprived

children each year with a necessary and

fundamental academic foundation.

A s i m p l e p l a n t o c h a n g e t h e s t a t i s t i c s :

b u i

c l a s s

l d

r o o m s

“Education is the most powerful weapon which you can use to change the world” -­ Mandela

#SeedforGrowth

HOW Raise funds

through a

one-time

charity event

in NYC

Find a venue

Find sponsors

Find entertainment

Find people

“55 is the average life expectancy in Rwanda (compared to 78 in the US)”

Make a change. #SeedforGrowth

“

“

I just came back from spending 2 months in an orphanage in Rwanda.

It was the most amazing experience I’ve ever had.

These kids have nothing, their families were s l a u g h t e r e d in the

genocide, and yet they’re so happy.

Kagame wants to piece Rwanda back together, starting with education.

Education is the most fundamental tool we can give these kids in order for them

to grow up and live a normal, non-discriminatory lifestyle.

Building the Team

Sarah Louzon

Maxime Attal

Dorielle Hadar

Make a change. #SeedforGrowth

Finding A VenueW e h a d t o m a k e s u r e t h a t t h e s p a c e

w a s b i g , c o s t - e f fe c t i v e , a n d i n c l u d e d

a m e n i t i e s

We began searching for venues all around

Manhattan, setting up appointments and

weighing the pros and cons of each. The

600 people, included

all of the amenities we needed, the only

issue was cost. We weighed pros and

cons and knew that just by the mere fact

that the event would be held at the Bowery

Hotel would entice our sponsors as well

as our guests. Although throughout the

process we incurred more costs than

anticipated, we were able to let go of other

added value items and balance it out.

3rd

ave/B

ow

ery

42nd st

The Bowery Hotel

335 Bowery

New York, NY 10003

“Party for a cause...yes please.

underprivileged children”Buy your tickets @ http://seedforgrowth.eventbrite.com/

#makeachange #seedforgrowth

SponsorsWe didn’t have the budget to provide

drinks and food for our guests so...

We began researching potential

sponsors that might be willing to be a part of

the initiative in exchange for helping a good

cause and promotion for their brand.

We looked at sponsors that had helped

previous charities or had done work

in Rwanda, spoke to our respective

networks for any contacts they might

have, compiled a list and began emailing.

7 sponsors. Throughout the time leading up

to the event we had to discuss quantity,

logistics, and agreed upon promotion for

their generous donations.

and communication groups, is sponsoring the Seed for Growth charity event. Way to #makeachange”

#SeedforGrowth

EntertainmentW e w a n t e d t o a d d v a l u e t o o u r e v e n t

b y b r i n g i n g i n a d i v e r s e a r r a y o f

a c t i v i t i e s

We began researching what forms

of entertainment would be fun as well

as feasible to implement at the event.

Considering the vast amount of artists,

DJs, and photographers in NYC, it was just

a matter of reaching out to friends as well

This process took months. We started

out merely wanting a silent auction,

DJs and photographers, but as the

event came closer we realized we could

do so much more. We collaborated with a

gallery to do a pop up art exhibition

in the space, found a tarot card

reader, electric violinist as well as a

magician, all of whom graciously donated

their time and skills. The main problem was

making sure these artists worked within

our time schedule. It was about using

our extensive mediums of communication

to reach each and every one of them and

make sure they delivered on time.

“Come feel the eclectic beats from Electric Room resident DJ Max Pask -­ more DJs to come, stay posted..”

Secure your ticket now @ http://seedforgrowth.eventbrite.com/

You are co

rdially invit

ed

to make a ch

ange

help us fund Hope Made Real’s primary school”

eventbrite.com/

#makeachange #seedforgrowth

125$5,500Invaluable

Raised a total of $42,707 in revenues and $23,038 event alone. Enough to build...

furnished classroom with supplies

kids per year who can now receive an education

left over for the next classroom

awareness

will now implement her dream by building a primary school for the children of the Urukundo Learning Center in the South Province of Rwanda.

Not only did your presence and generous contributions help build the actual classrooms, but also all of the furniture and school supplies needed by the kids;; you might not know who they are, their name and stories, but you can be sure of one single thing: you altered their destinies, for the better.

Thank you again so much for those who were present to the Seed for Growth event, to our donors, sponsors, benefactors and to the members of the

Hope to see you all next year...”

Picture page 7: photographed by Pablo Frisk, www.vogue.com

Pictures page 9: www.hopemadereal.org

Credits