Case study IKEA

ADTZ

Spain • Brasil • Mexico • Colombia • Argentina • Chile • USA • Italy@adtz_media adtz.com

STRATEGYTo define the campaign, we decided to use the Promotional Tweet Format, a good way to reach the audience with attractive creativities, big visual impact and high engagement conversion; as we saw in the results.

One of the key points of the campaign was the segmentation work done before the campaign started on a wide interests list IKEA associated to different actual client profiles. In this sense, Twitter is an excellent communication channel about themes related to decoration, life styles, tendencies, buying, etc.

The campaign duration was short; only 48 hours to obtain the objectives. Thanks to ADTZ technology various creativities were analyzed and managed and we created sub-campaigns, allowing priority, in real time, to those which worked best giving good return in clicks and interaction.

The final result is an effective campaign, optimized every euro invested and very related to its audience.

Red de personas

La anunciamos

La analizamos

Tecnologia

PC

Ipad

Smartophone

Monitorizacion

Optimizacion

Segmentacion

Estadisticas, reportes y analisis

Red de personas

La anunciamos

La analizamos

Tecnologia

PC

Ipad

Smartophone

Monitorizacion

Optimizacion

Segmentacion

Estadisticas, reportes y analisis

Case study. IKEA. More than lower prices, an original idea in Twitter

OBJECTIVEA company as IKEA looks through their social media actions an element as different and peculiar to be aligned to the rest of their advertising campaigns. So, when they decided to launch its new promotion in Twitter, they requested ADTZ to find out the excellence point and effectiveness adhoc to them.

In this case they had a clear objective, reach the highest number of potential clients with their segmentations criteria and so, obtain the highest interaction possible with their creativities.

In a secondary way, additional to the reach figures, we generated an interesting increase in followers. This was not an objective but thanks to the actions done, we included the figure too in the results of the campaign.

The IKEA team, WINK (its media agency) and ADTZ worked together to:

• Reach the highest number of related audience in the best effective way.

• Obtain the highest interaction rates.

• Consolidate Twitter as a promotional channel for the brand.

11%Ratio engagement

158.000Impressions

The IKEA campaign is a clear example of how is possible to generate high engagement rates with a segmented and related audience.

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17.000Clicks

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