Semana Bi Nacional Salud

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    Lano Health Demographics in the U.S.One tenth of all Lan-Americans worldwide are

    migrants, 80% of whom migrate to the U.S. The

    U.S. Census projects that by the year 2050 over 130

    million Lanos will reside in the U.S., comprising 30%

    of the populaon. Given the current health disparies

    faced by Lanos, this demographic shi will have

    serious implicaons for the health of the naon.

    BHW: Responding to Health inequalitin the U.S.

    Binaonal Health Week (BHW), is one of the larges

    Lano health iniaves in the Americas. Started in

    2001 with the technical support and leadership of

    the Health Iniave of the Americas (HIA), located

    at the UC Berkeley School of Public Health, BHW ha

    worked with federal and state agencies, communit

    based organizaons, Lan American consulates, an

    XIIbINATIONAL HEALTH WEEK

    LAYING THE FOUNDATION FOR HEALTHIER LATI

    COMMUNITIES IN THE US AND CANADA

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    BHWs promotes health through the cultural values an d

    fesvies of its target populaon. It mobilizes exisng

    networks and engages policymakers seng the stage for

    global leadership while also reaching individuals at a local

    level. Moreover, BHWs binaonal approach not only

    benets Lano immigrants, but also has posive social and

    economic implicaons for both the receiving communies

    and the countries of origin throughout the Americas.

    In 2001, BHW started as a joint eort between Mexico

    and the state of California. Since then BHW has grown

    to include nineteen countries: the United States, Canada, Mexico, Guatemala, Honduras, Colombia,

    Ecuador, Bolivia, Peru, Nicaragua, El Salvador, Costa Rica, Panama, Paraguay, Uruguay, Argenna, Brazil,

    Chile, Dominican Republic and Venezuela. As a result, 133 parcipang consulates in the U.S. led 178 local

    taskforces to make BHW a successful reality thi s year. The following table demonstrates the extraordinary

    growth and impact of BHW.

    Growth of Binaonal Health Week 2001-2012

    Year Countries U.S. States/

    Canadian

    Provinces

    Number of

    Acvies

    Number

    of People

    Reached

    Number of

    Agencies

    Number of

    Consulates

    2001 2 1 98 18,720 115 4

    2006 5 31/3 1,014 300,000 3,000 37

    2012 18 40/3 4,216 461,770 9,079 134

    Colombian consulates in the BHW network provide resources for their

    mobile populaons in the U.S., while consular representaves at health

    fairs aract large crowds and publicity. In 2012, BHW was fortunate to

    partner with eleven Colombian consulates across the United States,

    thanks to the assistance of Colombia NosUne. The outstanding roles the

    consulates play during BHW include:

    Convening meengs with task force to plan the calendar of acvies.

    Facilitang and leveraging nancial support. Some parcipang governments provide economiccontribuon to BHW through their consulates. These resources are then duplicated with donaons, in-

    kind contribuons, and the numerous hours that volunteers dedicate to planning and implementaon

    events.

    Liaising with local authories, media, educaonal instuons, and health providers.

    Creang the events web-based master calendar and conducng evaluaon strategies.

    Reporng results and acknowledging the work of agencies and volunteers.

    BHW works not only on a large scale, but also makes use of community-level experse. The BHW so

    network has fostered innovaon, alliances, and strategic partnerships that allow for collaboraon

    between organizaons naonwide. During the year, regional task forces meet to plan and prepare h

    promoon acvies for BHW. Members include consular representaves, community clinics, public

    health departments, community-based organizaons, hometown associaons, educaonal instuo

    sports groups, foundaons, legislators, and local media representaves.

    The Health Iniave of the Americas (HIA), a program of the UC Berkeley, School of Public Health, he

    increase access to and use of health services in the United States, Mexico, and other Lan American c

    It also aims to expand health insurance coverage, improve ecacy of care, reduce health disparies,

    the cultural competency of health care personnel, and implement innovave strategies to address un

    health needs of the Lano-origin populaon living and working in the United States. The Iniaves ro

    includes technical support, negoang and coordinang partnerships with all major instuons and a

    facilitang consensus from the grassroots to policy levels, developing technical resources, supporng

    iniaves, and empowering exisng networks.

    HIA encourages local acon as well as naonwide disseminaon of consistent and accurate informa

    producing populaon-specic health promoon materials, media campaigns, naon-wide health cam

    and other resources. In addion, HIA coordinates data collecon and analysis throughout BHW to enaccurate evaluaon. This enables organizers to determine their i mpact, areas of improvement, and b

    pracces. HIA also provides consulates with guidance on forming a task force, partnering with key ag

    dening target populaons, and idenfying available resources. The Iniave also produces a direct

    community organizaons and clinics which provides outreach strategies for hard-to-reach Lanos. Gu

    is also provided on requesng funding, solicing support from elected ocials, developing an eecv

    campaign, and conducng local evaluaons.

    Addressing health as an

    internaonal issue

    Sponsorship from Colombia NosUne

    2

    The Impact of Social Networks in Mobilizing Resources

    Technology, globalizaon, and the rapid sp read of knowledge, have

    made social networkingor culvang a group of people to work

    collaboravely on a shared interestan integral feature of the

    organizaon. Through this plaorm, BHW keeps communies and

    agencies engaged year-round. The BHW network has increased

    collaboraon across agencies, and between consulates and

    communies, improving the health of Lano immigrants living in the

    U.S. and Canada.

    Members oen collaborate on other related projects and events, sustaining collecve acon for impr

    health of immigrant populaons. An outcome of this success has been the development of Ventanilla

    at consulates which provides referrals to available health services depending on the state of your heaeconomic situaon in your local area, as well as quality bilingual and bicultural healthcare educaon.

    The Work of Regional Task Forces in

    Linking Resources to the Community

    The UC Berkeley Health Iniave of the Americas (HIA) as a

    catalyst for change

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    Planning Binaonal Health Week:

    Working towards a Common Cause

    Preparaon for the October BHW usually begins in February. Main stakeholders- which

    encompass federal, state and local agencies- assemble at the annual planning meeng to develop

    a vision and strategic plan for the upcoming event. The work plan developed at this inial

    gathering is monitored with monthly conference calls to consular and task force representaves.

    Capacity Building

    BHW focuses on not only providing quality healthcare, but

    also culturally appropriate healthcare through training and

    technical assistance. Local health providers, promotores

    (community outreach workers), and community-based

    organizaons aend trainings, workshops, and various

    forums that analyze health and illness from a cultural

    perspecve. BHW tries to stay current with the most

    prominent health issues that aect the underserved Lano

    community in the U.S. and their countries of origin and

    address these issues with strategies for outreach and health

    educaon among Lano populaons.

    Every year, BHW launches health campaigns that

    concentrate on current health disparies in the Lano

    community. The 2012 BHW campaigns focused on: Womens

    Health, Mental Health, Adolescent Health, Occupaonal

    Health, Infecous Diseases, Chronic Diseases, and Access

    to Health Care. (hp://www.binaonalhealthweek.org/

    naonal-campaigns.html)

    In order to guarantee eecveness of these campaigns;materials that educate, train and guide are produced using

    the newest research and resources provided by the Mexican

    Ministry of Health and the U.S. Center for Disease Control

    and Prevenon. These materials are then distributed among

    coordinators, promotores, and key partners who promote

    health acvies and inform the public in a culturally and

    linguiscally appropriate manner.

    BHW partners engage in public policy advocacy to raise awareness about the health

    aicng the underserved Lano populaon and signal these issues as polical priori

    policymakers who parcipate in BHW acvies, receive informaon about importan

    challenges and opportunies related to underserved populaons, and interact with

    at BHW events. Local BHW stakeholders then solicit ocial recognion of BHW thro

    city proclamaons. The engagement of elected ocials in BHW empowers commun

    eect legislave change.

    The Binaonal Policy Forum on Migraon and Health is a prominent Lan-American plaorm whic

    research into public acon. As the annual ina uguraon to BHW, the forum allows policymakers, res

    volunteers, and community members to present and a nalyze immigrant health issues from a policy

    forum took place in Oaxaca, Mexico on October 1st an d 2nd, 2012, and a total of 388 parcipants f

    American countries and the U.S. aended. Aendees represenng health and foreign aairs minist

    organizaons, and academic instuons, gathered to discuss ways to improve the quality of life an

    migrants in the U.S.

    The 12th Annual BHW took place from October 1-14, 2012, in the United States and Canada

    Local planning commiees report 461,770 people beneed from over 4,000 acvies

    realized by more than 9,000 organizaons and 21,000 volunteers under the leadership of 13

    consulates that worked in coordinaon with 178 planning commiees. The Closing Ceremon

    took place on October 15th, 2012 in El Paso, Texas.

    Work sessions and naonal campaigns included:

    Access to Health Care Services (Use of and Enrollment in H

    Awareness of Health Services, Health Reform in the U.S) Chronic Diseases (Heart Disease, Cancer, Diabetes, and Ob

    Infecous Diseases (HIV/AIDS, Tuberculosis, Hepas A, an

    Womens Health (Breast and Cervical Cancer)

    Mental Health (Depressio n and Substance Abuse)

    Adolescent Health (Teen Pregnancy and Substance Abuse)

    Occupaonal Health (Safety and Hazards in the Workplace

    Making Change on a Community-Based

    Level: Delivering Resources and Health

    Educaon

    4

    From Grassroots to Public Policy and Advocacy-

    The Role of Colombia NosUne

    The Binaonal Policy Forum on Migraon and Health

    Binaonal Health Week XII: Salud Primero, es Amor

    Results of BHW 2012

    ColombiaNumber of Events

    Taken Place in the

    U.S. and Canada

    Number of p

    of Colombian

    reached

    136

    11

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    The Role of Media: Publicity, Health Promoon, and Markeng

    BHW promotes health to millions of hard-to-reach Lanos through television and radio campaigns.

    These campaigns publicize events, promote healthy behavior, market health services to vulnerable

    populaons, and inuence public policies.

    Press conferences occur at the beginning and end of each regions BHW events. This year at least

    56 press conferences covered the inaugural and closing events; as well as 418 media hits in all: 129

    newspapers and electronic arcles covered BHW events such as the San Antonio Express, UTSA Today,

    UC Health, and Redwood Times. In Mexico, arcles appeared in La Jornada, Azteca Nocias and

    MSN Lano; 205 radio slots included the extended collaboraon of Univision Radio, Radio Ke Buena,

    and radio Bilingue; 84 television announcements and interviews were aired, including the acve

    parcipaon of UNIVISION, and local staons were involved in publicity campaigns.

    Campaigns are developed on the following criteria:

    Culturally relevant elements that resonate emoonally

    Easy to understand regardless of educaonal level

    Strong call to acon

    Address factual informaon

    BHW Mural Commemoraon

    Each year, a mural commemorates BHW; during the inauguraon the image is

    unveiled and represents the ocial kick-o of BHW. The mural is replicated on

    posters and distributed to the parcipang 40 states of U.S. and Mexico. This

    years mural (featured on the front cover of the report) was painted by the well-known Leovilgildo Marnez Torres. Marnez Torres was born in the city of Oaxaca

    de Juarez, Oaxaca. He started his art training at the Centro de Educacion Arsca

    de Oaxaca in 1977 while parcipang in workshops at the Taller de Artes Plascas

    Runo Tamayo. His work has been exhibited numerous mes in Mexico, the U.S.,

    and other Lan America countries.

    Binaonal Health Week 2012 Final Results

    Historically, immigrants have served as the backbone of

    this country. Now more than ever, Americas demographic

    is changing; with Lanos as the fastest growing minority

    group, the United States and Lan American governments

    must collaborate to make the health of immigrants a

    high priority. To a large extent, a popula ons health

    depends on its access to health services. Inequies in

    access to health services and health dierences between

    populaons are persistent and even increase due to social

    and economic disparies associated with various variables

    such as ethnicity, migratory status and opportunies of employment, among others. In response towas created as an alternave social movement that is dedicated to improving the living condions o

    vulnerable immigrant populaon.

    In the past 12 years, BHW has worked with federal and state agencies, community-based organiza

    and volunteers to improve the health of the underserved Lano populaon i n the United States. Wi

    leadership, BHW has mobilized thousands of volunteers and many agencies. As a result, BHW has le

    an increase in awareness of challenges Lano immigrants face, improved quality of health educao

    increased access to quality medical aenon. The impact of BHW goes far beyond the month of Oct

    enables the Lano populaon to lead healthy lives, regardless of borders.

    The BHW website is a year-round resource for community

    organizaons. The site contains informaon about BHW, details aboutregional health events, and educaonal materials. Also available on

    the website are directories of foundaons, clinics, and community

    organizaons; strategic planning and fundraising tools; resources

    for policy advocacy; materials to distribute at events; guidelines for

    conducng local evaluaons and compiling acvies reports; as well as informaon about

    all of BHW events and parcipang agencies.

    Online Resources

    www.binaonalhealthweek.org

    www.semanabinacionaldesalud.org

    6

    Conclusion

    Themes Of Activities And Services Offere

    Addiction Prevention

    Physical Activities

    Asthma

    Autism

    Cancer

    Cultural Competency

    Infectious Diseases

    Registration for Health Insurance

    Obesi ty /D ia betes/Nu tr it ion

    Ears/Eyes

    Emergenc y Prepare dness

    Oral Health

    Hypertension/Cardiovascular Health

    Mens Health

    Womens Health

    Childrens Health

    Occupational Health

    Reproductive and Sexual Health

    Vaccines

    HIV/AIDS and STDs

    Mental Health including Domestic Violence

    Disabilities

    Others

    TOT

    N um ber O f Vac ci nes A dm in is tered 2 01 2

    Total 41,612

    Number Of Exams Offered 2012

    To tal 1 10 ,6 20

    Fu nd s R ai se d (C ash an d In -K in d) 2 01 2

    Total $1,109,400

    BHW 2012 Major Naonal Partners

    Number of Participants 2012

    Organizations 957

    Volu nt ee rs 1, 91 4