Shan foods ppt.pptx

8/18/2019 Shan foods ppt.pptx

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Strategic Management by Sir Mansoor Soomro

Presented By:FATIMA-TUZ-ZEHRA (1601!

S"E# ZA$I HAI#ER (1%0&'!

SUA)# RAMESH (1*+'!

S"E# ,ASIM RAZA (1%'1!

IRFA) UMER (1%+%!


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Shan Food’s Vision & Mission

.ISI/): A global food brand oeringpremium quality innovative products!hich delight our consumers"

MISSI/): Shan a responsible corporateciti#en adhering to its core valuestrusted globally for providing greattasting consistent quality food products"$e are determined to reach every%itchen by diversifying into gro!ing foodcategories through innovative healthy &safe products for the ultimate delight ofour consumers" $e !ill enhanceshareholders value through sustainablegro!th develop strategic relationship!ith our business partners and ensuresafe !or% environment for our

employees"


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Strategy lanning in Shan Food 'here is no speci(c Strategic Management )

Strategic lanning department in Shan Foods"

'he main strategic decisions at Shan Foods isdone by heads of departments

*!ner + Mr Muhammad Si%ander Sultan,

-hief ./ecutive *0cer + Mr Faisal Mubeen

1anatra,

-hief Financial *0cer

2ead of Mar%eting 3epartment

2ead of Supply -hain


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Bsiness y23e Shan Foods is in the gro!th ) e/pansion stage"


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'urnaround At shan Foods4

Shan Foods acquired 5aani Foods a Manchester based Foothat produces 6ndian Food delights in 7899"

'his transaction !as based on a strategy to transform Shatransnational global fast moving consumer goods"

'his acquisition !as successful According to Mr Mubeen Fathat it !as the biggest achievement for Shan foods to acqu

international brand"


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PM

S4)o $ey S22ess

Fa2tor

5ei7t S7an Foods )ationa3 Foods Me7ran S8i2e

RATI) 54S/RE RATI) 54S/RE RATI) 54S

RE

9 rand 8"9; 7 8"< < 8"=; 77 8"<

7 3istribution 8"9; = 8"> 7 8"< 7 8"<

< ?uality 8"9 < 8"< < 8"< 7 8"7

= 'aste 8"9; < 8"= < 8"= 7 8"<

; Financial osition 8"8; < 8"< < 8"< 9 8"9

> 'echnology 8"9 < 8"7 = 8"= 9 8"9

@ 3iversi(cation 8"9; = 8"> < 8"< 9 8"9

1lobal ./pansion 8"9 < 8"< < 8"< 8 8

B rice 8"8; < 8"9; < 8"< 9 8"8

'*'AC


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E9TER)A FAT/R E.AUAT


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6D'.5DAC FA-'*5 .VACEA'6*DIFE MATRI9

$ey Interna3 Fa2tors 5ei7t Ratin 5ei7ted S2ore omments

STRE)THS

ontry;s maet eader ?it7%%@ s7are

040% * 04' eadin s8i2e mana2trin inPa>istan

R# and Prod2t

#eCe3o8ment

040% + 041% Brins ne? 8rod2ts on 2onsmer

8reeren2es

Stron #istri=tion

)et?or>

04' + 041% In $ara27i and diDerent

restarants

Internationa3

Bsiness

040% + 041% A2isition o Raani Foods

#iCerse Porto3io 041 + 04+ #ea3in ?it7 Pi2>3es S8i2es

enti3s et2

Use o 3atest

Te27no3oy

040' + 0406 Usin SorteG Ma27ine or 23eanin

s8i2es

Unie Pa2>ain 040% + 041% Used A3minm oi3 or Pa2>ain

5EA$)ESS

5ea> distri=tion at

Pn S883y in diDerent areas o

Pn /n3ine

Presen2e

040 + 04'* A ?ea> on3ine 8resen2e 2an res3t

in 3ost o88ortnities or S7an ood

Mar>etin

ommni2ations

04' + 046 5ea> 8romotions

Tota3 1 '46


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Shan Food’s Strategy -hoice

MAR$ET PE)ETRATI/):

Mar%et penetration is one strategy that is being applied toorgani#ation that is the organi#ation is penetrating the foo!ith their huge mar%eting campaign to further penetrate tmar%et"

PR/#UT #E.E/PME)T:

'he intensive strategy that company is applying is improvproduct or developing ne! ones" For this purpose Shan fooconsistently !or%ing by getting customers feedbac% mar%doing 5esearch & development mar%et surveys and mar%e


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T/5S MATRI9

STRE)THS 5EA$)ESSES

9" 6nnovation & 5&3

7" -ommitment and 'imeline

'7,"

9" Enrelated diversi(

7" 6mprove mar%eti

+$


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I-E MATRI9

?SM


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?SM,SPM

STRATEI ATER)ATI.ES$ey Interna3 Fa2tors Weight enetrate 5elated

into central 3iversi(cationand northern +ready to eat

regions meals,Opportunities AS TAS AS TASro?t7 8otentia3 in 2entra3 and nort7ern

reions

8"7 7 8"= 7 8"=

Fast iesty3e (3ess aCai3a=3e time or

2oo>in!

8"9 < 8"< < 8"<

,a3ity Ra? Materia3s ACai3a=3e in t7e

2ontry4

8"9; = 8"> < 8"=;

Unta88ed Asian ommnities iCin A=oard 8"9 < 8"< 9 8"9Threats Hi7 #omesti2 Ination Rates 8"9; 7 8"< < 8"=;Emerin )ationa3 and Internationa3

om8etition

8"9 < 8"< 9 8"9

PriCateJ o2a3 Brands 8"9 7 8"7 9 8"9o? Pri2e om8etition From ooseJ /8en

S8i2es

8"9 9 8"9 9 8"9

1 Strengths InnoCation R# 8"9; = 8"> 7 8"7ommitment and Time3ine 8"8; < 8"9; < 8"9;,a3ity and Taste Manaement 8"9 = 8"= < 8"<Enri27in em83oyee t7in>in 2a8a2ity4 8"8; < 8"9; < 8"9;Im83ementation o IBS t7ro7 in 7ose IT

inrastr2tre

8"9 < 8"< 7 8"7

stratei2 re3ations ?it7 s883iers and armer 8"9; < 8"=; 7 8"<Weaknesses imited eG8ansion de to 2om83ete eity 8"9 < 8"< < 8"<

5ea> distri=tion in Pn 7 8"<imited a88roa27 to?ards mar>etin 8"8 7 8"9> 9 8"82ommni2ation4To7 redit Po3i2y 8"8@ < 8"79 9 8"8@

Sum Total Attractiveness Score 1 %4' *40%


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Iey Financial 5atios


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5ating

J10


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5ecommendations e open about your clientele and products"

Shan foods is very much focusing on 7- business they sho

focus on 7 business to increase the mar%et si#e and revenli%e !alls ice cream has its 7- and 7 business in hotel ind

Shan foods can also diversify and invest in gro!ing business food items


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T7an>s to Mr4 Faisa3 M=een anatraHIEF FI)A)IA /FFIER

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Shan foods ppt.pptx