Shareware Sales Manager

Your Global Partner for Selling Software

Stephanie Wu

All presentations will be available online on

the Digital River Developer Resource:

www.developer-resource.com

www.developer-resource.com

Who is RegNow?

• 适用於进阶者

• 强大的代销商网路

• 全时间（24x7x365）顾客服务

• 服务费 (6.9%+$1)

• 顶级的电子商务基础设施

RegNow软体作者的控制介面

•填写产品资料和设定价格

•上传产品图像

你可以

•设定产品注册码的发送

你可以

RegNow软体作者的控制介面

•上传产品的档案(正式版和试用版)

你可以

RegNow软体作者的控制介面

•提交产品至Regnow和代销商网路

你可以

RegNow软体作者的控制介面

Regnow 社区论坛

• 跟其他作者或代销商沟通

• 在 Affiliate

Marketplace上推广你的产品

(Regnow的代销商也会利用论坛来找寻代销产品。)

你可以

如何开始

www.regnow.com

Who is Share*it!?

• 适用於初阶者

• 全中文的控制面板

• 多种行销工具

• 收费较低 (4.9%+$1)

• 较受欧洲用户信赖

Share*it! 的英文控制面板

如何转换成中文面板

提供中英德三种语言，可由这选择中文面板。

Share*it! 首页主要介绍

中文面板

注：标有星号的字段是必填的字段。

美国

www.shareit.com

Who is SWReg?

• Select product

variations

你可以

SWReg软体作者的控制介面

• Select product

variations

你可以

SWReg软体作者的控制介面

•填写产品资料和设定价格

•Create new Delivery

Method (more detail

next)

你可以

SWReg软体作者的控制介面

Create new Delivery

method 1. Upload key code

2. Upload download file

3. Define custom email

4. Upload custom CD Image

你可以

SWReg软体作者的控制介面

•Product Summary

page where

publisher can place

tester order

•Clicks “Apply” to

deploy

你可以

SWReg软体作者的控制介面

Topics

Types of Customers

Information To Provide

Navigation Tips

Easy Marketing That Can Be Done

Testing and Analysis to Do

Types of Customers

• Just out to look

• Navigation is key

• Give clear direction

• Gain attention through marketing

• Looking for

product information

• Need to differentiate yourself from others

• Inform them of Features, Benefits and Payment Information

• Has Made the

Decision to Buy

• Give them the buy link and price

• Make it easy

• Reduce navigation once in the purchase process

Example – www.TaxCut.com

Key information:

• Product name

• Price

• Box Shot or Screen Shot

• Buy button

• Good Descriptions (use grammar and spell checker)

• More Info and Upgrade links

Other things to consider:

• Platform/ OS info

• System requirements

• Features/ Benefits

• Use of Consistent Fonts and Colors

Information To Provide

Test Results – Simple Addition of Boxshot

232 sales

2,439 hits

9.51% conv. 262 sales

2,482 hits

10.56% conv.

Navigation Tip #1 – Keep Under 3 Clicks to Buy

> Each level will

cost 10-30% drop-off without adding value

> In This Example: Buy button is 6 levels deep

Example after changes made

Large Image is wasted

space, important

information belongs above

the fold.

“Above the fold” means

anything on the page

before you need to scroll

down to view more.

Navigation Tip #2 – Important Info“ above the fold”

Good Example of Important Info “above the fold”

Other Navigation Tips

• Be consistent in navigation

– Use Template

– Same Buy Buttons throughout process

– Same menu

• Keep image size less than 25k

• No left to right scrolling

• Words drive action

– Use “Buy Now” buttons

– “Add this product”

– “Save 20% with this bundle”

Marketing to Use – Easy One-Time Setups

• Cross Sells

– a discounted incentive to increase their Average Order Value

– Goal: 4% overall revenue

• Bounceback Offer in Confirmation Email

– Encourage a repeat sale on your site

– Goal: 1% overall revenue

Marketing to Use – Additional Marketing

• Coupon Codes for Special Offers

• Don’t Leave Pop Ups

– Discounted Product

– Customer Survey

– Goal: 2% overall revenue

• Extra Services

– Optional CDs (Goal: 3% overall revenue)

– Extended Download Service (Goal: 4% overall revenue)

– Subscriptions, Upgrade Protection, Technical Support Service

Testing

– Have others test your site • Pick people who are not familiar with your site

• Ask younger and older relatives

• See where they navigate

• Ask them what information they are looking for

– TEST…TEST…TEST…find out what works the best for your products

• Price points

• Different creative and banner designs

• Different Offers: Discounts, Bundles, etc.

• Use tracking available through your ecommerce provider

(campaign ids, link ids, etc.)

Top 5

1. 安全防护 Security – Antivirus， Firewall， Spyware Remover, encryption

2. 系统工具 System Utilities – Disk Management, Backup, compression

3. iTune/iPod software – backup, converter, transfer

4. Audio/Video software – backup, converter, audio/video editing

5. Utility/productivity – screen capture, text/image editing

谢谢你

时间用在哪，成功就在哪。

您的成功就是我们的成功!