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M.8 COLOR + EMPHASISRetail Analysis by Asad Siddiqui

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TASCHEN BOOKSTOREDesigner: Phillipe Starck Location: Miami Beach

Contents:1.Contrast of Hue

2.Contrast of Value

3.Contrast of Design Feature

4. Contrast of Texture

5. Focal Points

Entrance and Purchase Desk

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CONTRAST OF HUESide Walls and Bookcases

Wall:Green with Silver Stripes for

increased horizontality and Red spraypainted accents

Bookcase:Black and brightly lit Golden tops

Floor:

White and Grey geometry

Black Bookcases set against

Green Walls with lighting to

draw attention to books

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CONTRAST OF VALUESide Walls vs. Ceiling and Floor Pattern

Dark:Walls with Books and Center Tables

(anything with books)

Light:Ceiling and Floors and Large Book

Platform

Looking towards the Front of

the Store from the Special

Editions area at the back

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CONTRAST OF DESIGN FEATURENew Releases on Sculptured Center Tables

Center TablesCurves and shadows in the warm

golden color of the tables for new

releases contrasts with the cold grey

and white rigid geometry of the floor

and horizontal shelves of regular

books.

New releases on a line of

golden tables in the center of

the store.

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CONTRAST OF TEXTURECurtain Backdrop in Special Edition Section at Rear

Ceiling:Solid white flat hard surface

Rear Wall:Translucent white textile soft surface

Rear wall of the store is white

like the ceiling so as not to

detract from green walls of

books but has curtain backdrop

instead of solid drywall

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FOCAL POINTSLine of Pendent lighting leads to Special Editions Section

Center of Store:Line of golden tables are lit with

pendants that draw focal attention to

New Releases in the store center and

lead to a focal point at the Rear of

the Store

Rear of Store:Painting, change in texture, colorful

lights all attract focal attention to a

table of Special Editions. Focal point

emphasized by ceiling lights as well.

New Releases in the Center

and Special Editions in the Rear

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CONCLUSIONDesign does not overwhelm: Its all about the books

Summary of Design Features:Contrast is used in all forms to emphasize

the three types of books for sale.

-Bold colors to attract attention to the

well lit bookcases along the walls.-Hanging pendant lights over gold tables

to attract attention to new releases in

the center

-Strong Focal Point at Rear of the Store to

draw attention to special editions.

-Prominent brand name is always visible

Table at Rear with colored

lights overhead and new focal

point with all lights leading to

the Brand Name: Taschen