#SienteTeruel

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    #SienteTeruel#SienteTeruel

    Informe Express - Sbado

    Date: 03/17/2013

    Analysis of the session '#SienteTeruel' created with Tweet Category

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    Session #SienteTeruel

    Statistics

    Potential impact

    Potential reach

    Categories

    Category Total

    tweets

    % Original

    Tweets

    RT Users

    Links 598 51 256 342 110

    Pictures 173 15 81 92 56

    Otros 121 10 69 52 53

    Motorland 89 8 33 56 41

    Replies 74 6 74 0 33

    Tamborrada 50 4 24 26 30

    Calanda 44 4 19 25 25

    Checkins 28 2 28 0 9

    Rest of categories 6 1 5 1 5

    Charts

    num.

    tweets

    time

    52

    03:4016 mar

    2

    06:19

    16

    08:59

    186

    11:39

    282

    14:19

    201

    16:59

    165

    19:39

    82

    22:19

    196

    00:5917 mar

    num.

    users

    num.

    followers

    18

    0-50

    20

    50-100

    16

    100-150

    20

    150-200

    10

    200-250

    7

    250-300

    19

    300-400

    8

    400-500

    17

    500-750

    12

    750-1000

    19

    1000-1500

    14

    1500-5000

    10

    5000-10000

    6

    >10000

    num.

    tweets

    per user

    num. users

    1201

    212

    113

    44

    25

    38>5

    Most Active Users

    tweets

    followers

    tweets

    followers

    tweets

    followers

    tweets

    followers

    tweets

    followers

    tweets

    followers

    tweets

    followers

    Analysis of the session '#SienteTeruel' created with Tweet Category

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    Links

    Pictures

    Links

    Pictures

    Links

    Pictures

    Links

    Pictures

    Links

    Pictures

    Charts

    Category Total

    tweets

    % Original

    Tweets

    RT Users Impressions Potential Reach Tweets/

    User

    Followers/

    User

    Links 598 51 256 342 110 3.865.091 251.831 5,4 2.289Pictures 173 15 81 92 56 893.351 134.366 3,1 2.399

    Otros 121 10 69 52 53 510.308 184.210 2,3 3.475

    Motorland 89 8 33 56 41 603.297 151.608 2,2 3.697

    Replies 74 6 74 0 33 453.043 129.136 2,2 3.913

    Tamborrada 50 4 24 26 30 296.426 117.068 1,7 3.902

    Calanda 44 4 19 25 25 183.058 106.924 1,8 4.276

    Checkins 28 2 28 0 9 99.117 64.075 3,1 7.119

    Gastronomia 6 1 5 1 5 40.810 40.367 1,2 8.073

    Analysis of the session '#SienteTeruel' created with Tweet Category

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    24,5 6,0 35.431

    LaTrinchera

    83tweets

    nere_ariztoy

    75tweets

    bulbulsuperbul

    74tweets

    tweets

    tweets

    eventosfera

    30.870followers

    AntonioDomingo

    29.698followers

    LaTrinchera

    18.533followers

    followers

    followers

    AntonioDomingo

    1.692.836impressions

    LaTrinchera

    1.538.239impressions

    eventosfera

    987.840impressions

    impressions

    impressions

    JuankiWaldorf

    8num. categories

    eventosfera

    8num. categories

    gemagarrido

    8num. categories

    num. categories

    num. categories

    LaTrinchera

    66num. of RTs

    nere_ariztoy

    45num. of RTs

    TurismoTeruelVO

    35num. of RTs

    num. of RTs

    num. of RTs

    bulbulsuperbul

    54original tweets

    AntonioDomingo

    53original tweets

    JuankiWaldorf

    37original tweets

    original tweets

    original tweets

    1614

    5

    Very low

    0 to 10

    followers

    13

    Low

    10 to 50

    followers

    56

    Medium-low

    50 to 200

    followers

    44

    Medium

    200 to 500

    followers

    29

    Medium-high

    500 to 1000

    followers

    33

    High

    1000 to 5000

    followers

    16

    Very high

    >5000

    followers

    Analysis of the session '#SienteTeruel' created with Tweet Category

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    Glossary

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    Page 1: General Overview: This page shows at a glance the evolution and the global statistics of the session.

    Statistics

    Number of Tweets: Total number of Tweets sent during the session, RTs and replies included. It is shown below, a

    breakdown of the types of tweets: original tweets (those containing text only) tweets with links, retweets, conversations

    (tweets as part of a conversation between several users), check-ins and photos.

    - Number of users: Total number of users who participated in the session using the given hashtag. It also includes userswho only sent RTs.

    - Potential Impact: Number of impressions of the hashtag, which is the number of times that people could have seen the

    hashtag. This is important because it tells you how many times it has been possible to visualize the hashtag. This number is

    calculated by multiplying the number of followers of each user by the number of number of Tweets and adding those results.

    Example: If a user sends 2 tweets and he has 100 followers, the number of impressions generated by the users would be

    200. If another user sends 3 tweets and he has 50 followers, the number of impressions generated by this person would be

    150 which would make a total of 350 impressions of the session.

    - Potential Reach: Number of users who have been unable to see the hashtag and could have been impacted by the

    hashtag. This number is calculated by adding all the followers of each user who participated in the session. Using the

    previous example, if the session had 2 users, one with 100 followers and the other one with 50, the reach will be 150

    followers, regardless of the number of tweets sent. IMPORTANT: both the impact and reach are 'potential' because not

    everyone may have seen the hashtag and users can have other users in common.

    - Average number of Tweets per user: this number is the average of Tweets sent per each user. This number is calculated

    by dividing the number of tweets between the number of users who have participated. RTs included.

    - Average followers per user: the average number of followers that users of the session have. This figure indicates how

    influential are the participants in our session. Given that the average number of followers that a Twitter user has is about

    250, you can calculate if participants in your session exceed that average. This number is calculated by dividing the sum of

    followers by the number of users who have participated.

    - Difference between Total Tweets and Tweets: The Total Tweets include RTs, links, replies, links and 'Tweets'.

    'Tweets' are the ones containing only text.

    ChaRTs

    There are different types of graphs in the report Tweet Category:

    Temporal Evolution: shows the time evolution of the tweets sent by users. Tweet Category takes the first and last tweet

    and draws the timeline of the session. Thanks to this chart you will be able to identify the moment people tweeted the most

    or the least.

    Influence of Users: shows the influence of the users who participated in the session. On the vertical axis you will find the

    total number of users and on the horizontal one, the number of followers of those users. As we move to the right part of the

    graph you will see the users who have a greater number of followers and therefore influence. The higher the columns on the

    right, the higher influence of your users.

    User activity: shows the number of tweets sent by users. The vertical axis shows the number of tweets sent and the

    horizontal one the number of users who have participated.

    Page 2: Statistics of the categories: on this page you will find the detailed statistics for each category.

    Rankings of categories:

    This ranking shows which categories have reached the top 5 according to several statistics. It is interesting to note that

    although a category may have a greater number of tweets that another one, it could have a minor number of impressions

    (lower impact). The rankings show the categories with the highest reach, impact, number of users, number of tweets and

    number of RTs.

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    ChaRTs:

    Impact by category: This graph shows which category has the highest number of impressions and therefore the highest

    impact.

    Tweets by category Chart: This chart shows which category has the highest number of total tweets.

    Users by category Chart: This chart shows which category has the highest number of users.

    Table of categories:

    This table shows detailed statistics for each category; these statistics are the same variables as the global statistics of the

    session but applied to each of the category. Thus you can see which category gets more impact, more users, and so on. It is

    worth taking a second to consider this table as very interesting conclusions can be obtained from it.

    Page 3: User Rankings

    Tweet Category offers different kinds of user rankings:

    Most active users: the ones who tweeted the most using the hashtag. RTs included.

    Most popular users: the ones who have the highest number of followers in the session.

    Users with the highest impact: the ones who generated the highest number of impressions.

    Most participative users: the ones who participated in more categories.

    Most retweeter users: the ones who sent the highest number of RTs.

    Most original users: the ones who sent the highest number of original tweets (No RTs).