MMI 3313 PROJECT DESIGN 1

SITUATION ANALYSIS

DARABIF

CHE MUHAMMAD ‘AFFAN BIN CHE ABDULLAH

1101110533

Media Innovation

TABLE OF CONTENT

CHAPTER 1- PROJECT OVERVIEW                                                                                                                                       Page 4

1.1   INTRODUCTION                                                                                                                                                 

1.2  PROBLEM STATEMENT AND ISSUES                                                                                                                

1.3  OBJECTIVES AND AIMS                                                                                                                                       

CHAPTER 2 – PROJECT PROFILE                  Page 6

2.1   PRODUCT NAME                                                                                                                                                 

2.2  PRODUCT CLASSIFICATION   

2.3  PRODUCT CHARACTERISTIC

2.4  PRODUCT RANGE

2.5  DISTRIBUTION

2.6  PRODUCT LIFE CYCLE

2.7  THE BRAND

2.8  BRAND IMAGE AND IMPLICATION

2.9  STRENGTH AND WEAKNESS

2.10  ADVANTAGES AND DISADVANTAGES

2.11  UNIQUE SELLING PROPOSITION (USP)

2.12  PROMOTIONAL HISTORY AND ADVERTISING SCHEDULE

2.13  POSITIONING STATEMENT

CHAPTER 3 – THE COMPANY                                                                                                                                               Page 15

3.1  COMPANY OVERVIEW

3.2  BUSINESS DESCRIPTION

3.3  COMPANY HISTORY

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3.4  KEY PEOPLE

3.5  LOCATION AND SUBSIDIARIES

3.6  BRANDS, MAJOR PRODUCTS AND SERVICES

3.7  CORPORATE VISION

3.8  CORPORATE MISSION

3.9  COMPANY’S CURRENT PROMOTIONAL STRATEGY

3.10  PRODUCT SALES’ HISTORY

3.11  CURRENT MARKETING OBJECTIVE

3.12  MEDIA EXPENDITURE

CHAPTER 4 – CONSUMERS AND STAKEHOLDERS               Page 22

4.1  CCURRENT CONSUMER’S CHARACTERISTICS

4.1.1  DEMOGRAPHICS

4.1.2  PSYCHOGRAPHICS

4.2  STAKEHOLDERS’S CHARACTERISTICS

CHAPTER 5 – INDUSTRY AND MARKETPLACE                                                                                                                  Page 25

5.1  THE INDUSTRY

5.1.1 DEFINITION OF THE INDUSTRY

5.1.2 SHAPE OF THE INDUSTRY

5.1.3 DEVELOPMENT OF THE INDUSTRY

5.2 THE MARKETPLACE

5.2.1 CURRENT CONDITION OF THE MARKET PLACE

5.2.2 CHANGES IN MARKETPLACE

CHAPTER 6 – COMPETITIVE SITUATION                                                                                                                            Page 29

6.1 DIRECT COMPETITORS

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6.2 INDIRECT COMPETITORS

CHAPTER 7 – SWOT ANALYSIS                                                                                                                                            Page 34

7.1 STRENGTH

7.2 WEAKNESS

7.3 OPPORTUNITY

7.4 THREATS

CHAPTER 8 – STRATEGIC TARGET AUDIENCE                                                                                                                    Page 35

8.1 PROPOSED PRIMARY TARGET AUDIENCE

CHAPTER 9 – RESEARCH DEVELOPMENT                                                                                                                           Page 37

9.1 MARKETPLACE RESEARCH

9.2 MARKET OBSERVATION

9.3 ONLINE SURVEY

9.4 INTERVIEW

9.5 OTHERS

CHAPTER 10 – PRECEDENT STUDIES                                                                                                                                   Page 50

10.1 ADVERTISING STRATEGY

10.2 PRECEDENT STUDIES

CHAPTER 11 – REFERENCES                                                                                                                                                 Page 56

 

CHAPTER 12 – APPENDICES                                                                                                                                                 Page 57

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Chapter 1 : Project Overview

1.1 Introduction

Darabif is one of rapidly growing brand involved in the production of

beef, lamb and mutton products. Established in 2004, they’re also distributor

of meat product at supermarkets and hypermarkets throughout Malaysia

such as Tesco, Giant, Cold Storage, Carrefour, Jusco, Mydin, Isetan, Hero,

Mercato and Village Grocer. They started as a distributor of local beef to

supermarkets around Klang Valley area.

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1.2 Problem Statement

Darabif faced tough competition from well established, local and

international burger patty manufacturer such as Ramly, Saudi Gold, Marina,

Ayamas, Ayam Dindings, Farm Best and etc. It’s common for consumer

when they’re thinking about buying a burger patty, Ramly brand came

across their mind because it has been established long-time and consumer

get used to Ramly brand. As a results consumer also doubt the taste of other

burger patty brand.

The brand itself still not widely known as it lacks of advertising on

different media channels like television commercial, radio commercial,

billboard advertising and etc.

1.3 Objectives & Aims

To enhance better advertising by putting more outdoor advertising media

such as billboard, bus stand and on public transport like bus.

To increase Darabif brand image and popularity.

To convince consumer by placing tasting booth at malls, supermarkets

and hypermarkets.

To gain trust among consumer of how good taste and healthy the product

is.

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Chapter 2 : Project Profile

2.1 Product Name

Darabif Beef Burger

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2.2 Product Classification

Darabif Beef Burger patty is an easy to cook and eat frozen groceries

product, which fall under Food category.

2.3 Product Characteristics

Packaging - In a square/ rectangle box, sealed with see through

plastic cover. Proper size and convenient.

Price - About RM9

Unit of Sale - Sold 4 patty per unit(box).

(100g/patty x 4 = 400g)

2.4 Product Range

Darabif Chicken Burger 400gm

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Darabif Lamb Burger 400gm

Darabif Junior Beef Burger 320gm

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Darabif Junior Chic Burger 320gm

Darabif Junior Frozen Lamb Burger 320gm

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2.5 Distribution

Darabif frozen burger range are distributed straight away from

manufacturing factory to the leading supermarkets and hypermarkets such as

Tesco, Giant, Cold Storage, Carrefour, Jusco, Mydin, Isetan, Hero, Mercato

and Village Grocer throughout peninsular Malaysia and also Sabah and

Sarawak. Only then later it’ll be bought by consumer that came to the

mention supermarkets and hypermarkets. The company didn’t sell their

product straight to the consumer and therefore Darabif is using indirect

distribution channel.

2.6 Product Life Cycle

Sales

Intro Growth Peak Decline

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2.7 The Brand

The brand name is Darabif. It carries a range of products under it such

as Darabif Beef Burger, Darabif Chicken Burger, Darabif Lamb Burger,

Darabif Junior Beef Burger, Darabif Junior Chicken Burger and Darabif

Junior Lamb Burger all of which is a frozen burger patty. The brand it trying

to create is a fresh, natural and healthy food brand with a taste of joy eating

the healthy burger patty with more meat and less fat. The brand Darabif

which bif is actually from the word beef but simplify and make it a little

funky to suits the concept it trying to convey.

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2.8 Brand Image and Implication

Darabif soft green background color of the logo showing how green

and fresh the brand is to attract much attention from a person who love to

practice healthy lifestyle. It’s a fast food as it is easy to prepare and eat but

also healthy because it contain more meat and less fat.

Market share among the competitors :

Competitor Market Share

Ayamas

Ayamas currently has 36% overall market share in frozen and

freezer-to-fryer products in the country. Ayamas has expand

its dine-in restaurant Rasamas of up to 40 outlets as for now.

Ramly

Ramly Burger has indeed a strong domination in Malaysia’s market. reached RM1 billion sales and have opened two processing plants in Cheras andMukim Batu which produces 150,000 tonnes products daily. Apart from Malaysia Ramly products also available in Singapore, Indoneisa and Thailand which has contributed 30% of the company’s revenue.

Stouffer's United States leading manufacturer and marketer of more than 150 varieties of premium quality frozen prepared foods.

ThaliaThalia, one of Malaysia's very own Halal quality frozen food

manufacturer.

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2.9 Strength and Weakness

Strength

Contained more lean meat than any other brand product.

Contained less fat.

Promotes healthy food.

Nicely designed packaging label.

Easy to prepare.

Premium quality meat.

Weakness

Expensive price.

2.10 Advantages and Disadvantages

Advantages

Making consumer aware of healthy but easy to prepare food is worth

the money.

Producing more advertisements.

Product campaign improvement.

Disadvantages

Miss interpretation of the awareness campaign.

More money to be spend and consumer might ignore the increasing of

the advertisement.

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2.11 Unique Selling Proposition (USP)

They’re approached of showing how fresh and natural their meat product is

so enjoying at the same time give a lot’s of benefit to the consumer

themselves. It gives a simple perspective where when our body is healthy it

is easier for us to enjoy do what we want to do.

2.12 Promotional History and Advertising Schedule

Darabif imvolve in a small advertising campaign with not so much big one and that why still a lot of people didn’t know about the product/ brand.

2.13 Positioning Statement

Darabif produces a good grade premium quality frozen burger patty with so

much goodness in it where freshness and natural meat is enjoyable to eat that

target on the 35 and under demographic.

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Chapter 3 : The Company

3.1 Company Overview

Darabif Meat Company Sdn. Bhd. (DMSB) is the parent company of

Darabif, formerly known as Darabif Marketing Sdn. Bhd. Under DMSB

there’s two subcompany Darabif Burger Company Sdn. Bhd. and Darabif

Meat Processing Sdn Bhd. Darabif Burger Company Sdn. Bhd. is a company

that manages all it Fast Food chain name ‘Darabif Burger Restaurant’. The

target of Darabif Burger is to provide an enjoying place to hang around like

a normal fast food concept but with a much more healthier burger and more

nutritions in it to be eat.

Darabif Meat Processing Sdn. Bhd. is the company that manages the

factory that manufacture the burger patty, process incoming livetock and

prepare meat for distribution to selected supermarkets and hypermarkets.

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3.2 Business Description

Darabif have evolve quite nicely from only a meat distributar to a product

manufacturer and getting stronger day by day. Their dedication in providing a

good, quality and also halal meat to the consumer can be seen throughout their

journey and their development of idea to create a better business opportunity have

been exemplary. Their passion with meat can clearly be seen on their brand slogan

itself which is ‘Lets Meat!’. It sends a message to the consumer that this is the

brand to choose when it came to meat product.

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3.3 Company History

The company was established in year 2004 only as a distributor of beef from local

livestock to supermarkets across Klang Valley area. After a few years operating it

has since expanded its business to include, import and distribution of halal beef to

the food service industry from various countries such as Australia, Argentina and

China. They later venture into a burger manufacturing division which is currently

one of the leading retail premium burger brands in the country, competing with

other burger patty product brand in the local market. Darabif burger patties can be

found at all leading retailers in the country either a small supermarkets or a big

hypermarkets.

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3.4 Key People

Job Title NameAlt Director Tee Kim Tee @ Tee Ching Tee

Director Hanifah Bee Binti Md. AriffDirector Tee Cheng HuaDirector Tee Lip HianDirector Wan Hazreek Putra Hussain YusufSecretary Paul Ignatius StanislausSecretary Lim Kui ShuangSecretary Lim King Hua

3.5 Location and Subsidiaries

Headquarters Unit B-08-01, Menara Bata, PJ Trade Center, Jalan PJU 8/8A, Damansara Perdana, 47820 Petaling Jaya, Selangor.

Subsidiaries Unit 37.02, 37th Floor, Menara Multi-Purpose, Capital Square, No. 8, Jalan Munshi Abdullah, 50100 Wilayah Persekutuan, Kuala Lumpur

3.6 Brands, Major Products and Services

The company hold one big brand which is Darabif. They produce and distribute meat product across Malaysia and even other countries. They produces raw meat like ..

Beef Chicken Lamb

throughout local supermarkets and hypermarkets.

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They also produces prepared frozen premium burger patty that is also healthy to eat. The product is ..

Darabif Chicken Burger

Darabif Lamb Burger

Darabif Junior Beef Burger

Darabif Junior Chic Burger

Darabif Junior Frozen Lamb Burger.

The latest is a Quick Service Burger Restaurant (QSR) concept like other fast food chain like McDonald’s, Burger King, Wendy’s and etc. They’re using their own Darabif burger patty in their menu set will include ..

Darabif burger Fries Drinks.

3.7 Corporate Vision

To achieve better understanding between consumer needs and brand development.

Open a new way for local premium burger patty range.

3.8 Corporate Mission

To be the leading meat brand in Malaysia. Expend brand awareness in Malaysia.

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3.9 Company’s Current Promotional Strategy

Previously Darabif have approach a few but not so many promotional strategy. One of it is buy venturing in burger manufacturing in which they manage to add more brand popularity plus increase sales. They’ve also start they’re own Fast Food Restaurant called Darabif Burger Restaurant which at the same time promote their own burger meal and also frozen burger patty which can be bought at supermarkets and hypermarkets. With that they deploy a Burger Truck to improve sales and brand awareness among consumers. In hope that people will know the brand better and trusted it in the near future.

3.10 Product Sales History

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0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2004 2005 2006 2007 2008 2009 201003

201103

201203

201303

3.11 Current Marketing Objective

Short-Term Objectives

Fulfill consumer needs. Improve advertising strategies, hiring new marketing management &

accounting team.

Long-Term Objectives

Distribute to all small mart and mini market around Malaysia. Expand to Sabah and Sarawak.

3.12 Media Expenditure

Darabif current advertising strategy Is too weak. They need to realize that they need to try advertise on other channel.

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Chapter 4 : Consumers and Stakeholders

4.1 Current Consumer’s Characteristic

4.1.1 Demographics

Age 10 - 35Gender Male and femaleEducation School, College and UniversityOccupation Students and white collar workerIncome range RM1800 – RM5000Race and ethnicity All races and ethnicsGeographical location Urban area

4.1.2 Psychographics

Perception A young teenage and executive who are too busy with assignments and work and only got little time for food yet still keeping up with healthy lifestyle and eat good food and even enjoy it at the same time.

Learning From internet most of the time and friend.

Motivations & needs They prefer a healthy food and delicious at the same time.

Attitude and personality Fast food lover, hardworking, discipline and care about health.

Lifestyle Hectic life, studying hard student life and healthy life.

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4.2 Stakeholders Charcteristics

4.2.1 Primary

Chairman / President

Set the agenda, style and tone of board discussion to promote

contructive debate and effective decision-making.

Chief Executive Officer

To implement the strategic goal and objective of the

organization.

Board of Director

Directing the employees of the company to achieve

organization goal.

Shareholders

Develop and maintain business model by investing money to

the company in interest of share on its profit.

Committees

Providing direction and leadership, dealing with compliance

issues.

Employees

Improving professional skills through specialized training and

specifically guided experience.

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4.2.2 Secondary

Market Place

Product’s availability for sale in the marketplace.

Distributors

Aids the distribution of the goods produced while earning from

the service provided.

Media

Help spread the news of the brand regarding new promotion,

latest news and more.

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Chapter 5 : Industry and Marketplace

5.1 The Industry

5.1.1 Definition of The Industry

Frozen Food Industry

The key word to be use here is preserve. This process started from the

time it is prepared up until the time when it’s ready to be eaten. It’s a

technique that have been used long time ago by the farmers, fishermen

and trappers to keep their goods produce in unheated buildings during

the winter season. Frozen food is going to need a lot more time before

it decomposition itself as the bacteria growth is blocked as the

residual moisture is turn into ice. Individually Quick Frozen or IQF is

the term used in food commodity industries.

5.1.2 Shape of The Industry

Malaysia’s frozen food industry is a diverse as the multi-

cultures of Malaysia with a wide range of processed frozen food with

Asian taste. The food processing industry is predominantly

Malaysian-owned. It is estimated that the global retail sales in frozen

food products is expected to grow annually and will be reaching a

high record as the frozen food products became more and more

consumed as it is an easy and fast way to enjoy food.

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Ayamas Food Corp Sdn Bhd beat competition to gain the lead

in frozen processed food retail sales in 2012, grabbing a 19% value

share. Its Ayamas brand rides on the expertise of its parent company,

which manages the hugely popular KFC fascia. Ayamas spreads an

expansive range and it won awards in 2011, raising the brand’s image,

including the MIFT Product Innovation Platinum Award 2011 earned

by its newer product, Ayamas Chicken Satay.

5.1.3 Development of The Industry

Frozen processed food is expected to post a negative 1% constant

value Compound Annual Growth Rate (CAGR) over the forecast

period. The retail volume of frozen processed food will maintain

minimal positive growth of 1% over the forecast period. Both

overweight and obese populations which are expected to grow in total

from 37% of the total population in 2012 to 41% in 2017, will see

Malaysian consumers becoming increasingly careful regarding their

eating habits.

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5.2 The Marketplace

5.2.1 Current Condition of The Marketplace

Nowadays most of the people are moving fast an always on-the-go. They do everything at lightning speed. Everything needed to be done as soon as possible. So with a fast and easy to prepare frozen food products yet healthy at the same time not like any other frozen food products it’ll take care of them almost the same as how normal meal will do. They don’t have to cook complicated dishes anymore.

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Paultry & Meat

Frozen Food

Fast Food

5.2.2 Changes In Marketplace

Positive

Frozen food is actually prepared food, no need to put anything just ready to

cook and eat which can save time.

It is an extra to this product as it is a healthy food.

Negative

Money wasting issue

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Chapter 6 : Competitive Situation

6.1 Direct Competitors

6.1.1 Ayamas Food Corporation Sdn. Bhd.

Market Share Ayamas currently has 36% overall market share in frozen and freezer-to-fryer products in the country. Ayamas has expand its dine-in restaurant Rasamas of up to 40 outlets as for now.

Product Features Frozen products such as Burger, Sausage, Nugget, Meatball, Chicken Meatload, Bone-In.

New Products Ayamas ‘Kids Choice’ Meal (Ready-To-Eat Bolognese)

Current and Past Advertising Campaign Current:

Ayamas offers Thai flavor which also presenting the latest promotion from Kedai Ayamas is the “Spicy Siam Roaster”, which is being promoted with the tagline “An Exquisite Taste of Thai”. The promotion campaign for this new Spicy Siam Roaster includes in-

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store marketing materials, neighbourhood leaflet drops and online social media for a wider reach to customers. They also launching a Facebook game with prizes that include an iPad 4, Samsung Galaxy Grand and Samsung S3 Mini to be won.

Past :

Ayamas is promoting their product by creating new recipes to be demonstrated by our own famous local celebrity chef, Chef Wan. It is a roadshow campaign held at selected supermarkets and hypermarkets where there’s a cooking contest for the audience to take part. It give the opportunities for the shoppers to meet Chef Wan.

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6.1.2 Ramly Food Processing Sdn. Bhd.

Market Share Ramly Burger has indeed a strong domination in Malaysia’s market. reached RM1 billion sales and have opened two processing plants in Cheras andMukim Batu which produces 150,000 tonnes products daily.

Product Features Frozen Chicken Burger & Beef Burger, Chicken Burger Classic Oblong, Beef Burger Classic Oblong & Lamb Burger Classic Oblong, Fish Burger & Prawn Burger, French Fries, Hotdog, Sausage, Chilli Sauce, Tomato sauce.

New Products Frozen Chicken Burger Grill Flavour & Beef Burger Grill Flavour.

Current and Past Advertising Campaign Current :

2012 sees they’re taking their advertising campaign to a cooking show ‘Enak Memasak Bersama Ramly Daripada Chef Liza’ on TV3 providing an audience to learn 26 recipe by Chef Liza.

Past :

Took part in 2008 Malaysia International Food & Beverage (MIFB) Exhibition at PWTC.

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6.2 Indirect Competitors

6.2.1 Stouffer's

Market Share United States leading manufacturer and marketer of more than 150 varieties of premium quality frozen prepared foods.

Product Features Baked Chicken Breast, Lasagna, Macaroni & Cheese, French Bread Pizza Grilled Vegetables Pizza, Fettucini Alfredo, Spaghetti with Meatballs and etc.

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6.2.2 Thalia

Market Share Currently, the company has extended the manufacturing to other food products and the distribution to hypermarkets, export and contract manufacturing for food franchises etc

Product Features Frozen Lasagna, Bolognese, Carbonara, Pie, Pizza and Sauces.

New Products Lamb Lasagna, Pasta Carbonara.

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Chapter 7 : SWAT Analysis

7.1 Strength

Contained more lean meat than any other brand product.

Contained less fat.

Promotes healthy food.

Nicely designed packaging label.

Easy to prepare.

Premium quality meat.

7.2 Weakness

Expensive price.

7.3 Opportunity

Making consumer aware of healthy but easy to prepare food is worth the money.

Producing more advertisements. Product campaign improvement.

7.4 Threats

Miss interpretation of the awareness campaign. More money to be spend and consumer might ignore the increasing of

the advertisement.

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Chapter 8 : Strategic Target Audience

8.1 Proposed Primary Target Audience

DemographicAge 24 – 35Gender Male & FemaleEducation College / UniversityOccupation White collar workerIncome Range RM1800 – RM5000Race & Ethnicity All races and ethnicsGeographic Location Urban area

PsycographicPerception A young teenage and executive who are too busy with

assignments and work and only got little time for food yet still keeping up with healthy lifestyle and eat good

food and even enjoy it at the same time.Learning From internet most of the time and friend.Motivation & Needs They prefer a healthy food and delicious at the same

time.Attitude & Personality Fast food lover, hardworking, discipline and care about

health.Lifestyle Hectic life, studying hard student life and healthy life.

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8.2 Proposed Secondary Target Audience

DemographicAge 35 - 50Gender Male & FemaleEducation School, College / UniversityOccupation White collar workerIncome Range RM2000 – RM5000Race & Ethnicity All races and ethnicsGeographic Location Urban area

PsycographicPerception A young teenage and executive who are too busy with

assignments and work and only got little time for food yet still keeping up with healthy lifestyle and eat good

food and even enjoy it at the same time.Learning From internet most of the time and friend.Motivation & Needs They prefer a healthy food and delicious at the same

time.Attitude & Personality Fast food lover, hardworking, discipline and care about

health.Lifestyle Hectic life, studying hard student life and healthy life.

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Chapter 9 : Research Development

9.1 Marketplace Research

I start my first visit to Giant located at Seri Kembangan which is not so far from

Cyberjaya. It is a new hypermarket shopping mall at Seri Kembangan. The signage

can be seen clearly from the main road and even from nearby highway.

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This is the inside of the hypermarket where frozen food is all place in one section.

All the product can be seen placed and organized by type, flavour, size and etc.

Everything does look organized, clean and healthy suits where food needed to be

placed either it’s frozen or not. Bottom line is all products under the category of

Frozen Food is well organized and easily can be found by customer.

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The product can be seen nicely packed and arranged inside it’s own partition ready

to be bought. It was placed almost at the back part of the groceries area but can

easily be reached.

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Just nearby the Darabif frozen products, frozen products from competitive brand

can be seen most of them have a lot more variety in terms of product type. But

some of are not that good packaging compare to Darabif products. Some are good.

Competitive brand like Ayamas, Ramly, Kraft is quite strong in the market. Lots of

people buying their product because most of them knew the product and brand

quite well.

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9.2 Market Observation

During my observation at Giant Seri Kembangan. I easily found that Darabif

product is easily overshadowed by other products because they don’t have many

ranges of frozen product unlike other earlier established brand like Ramly for

example. But the packaging is fine and already nicely done, eye catching and easy

to understand by the shoppers. Only one to two out of 10 person that goes at the

Darabif frozen burger section is stopping and checking out the product. Others just

walk by it like it’s not there.

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9.3 Online Survey

Online survey was conducted from 11th July 2013 until 15th July 2013 with a total

of 35 participants answering and filling all the required answer on the online

survey form. The main purpose of conducting this online survey is to identify

either consumer know and how well they know the existence of Darabif Frozen

Food and how would they react to it.

Majority still didn’t know about the brand Darabif with only 14% out of all

answering the survey know Darabif and 69% know it from family and friends, 3%

from social media site such as facebook and twitter 1% from both print ads and

website / blogs. No records on television and radio.

Most of the participants didn’t know that Darabif is a local brand, sells Halal local

and imported meat and healthy but many still would consider buying Darabif

Frozen Products. That shows they need to have a better and wider coverage

advertising campaign.

Online Survey Questions and Result Details :

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Chapter 10 : Precedent Studies

10.1 Advertising Strategy

Darabif currently lack of advertising and promotional activities. They only use a few advertising channel and it’s really not efficient.

Promotional Banner

This promotion banner can only be seen at the Darabif Burger Restaurant. It’s a good way to attract people to feel the deliciousness of Darabif burger patty so it’s also should be outside of the Restaurant to attract more and more people.

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Fast Food Truck

This way of advertising is an interesting and fun way of approaching a customer. It’ll make them feel different as they got to buy and taste Darabif product just about everywhere. Not only this promotes the Darabif Burger Restaurant, it’ll also help advertise their frozen burger range as it uses the same patty.

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Website

The website is one efficient way of advertising for darabif but currently they only have a website for their Quick Serving Burger (QSR) Restaurant which is still not everything functioning well. They need to have their parent company website only for Darabif brand and from there other sub-company can be linked.

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10.2 Precedent Studies

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Chapter 11 : References

Darabif Burger - http://www.darabif.com.my

Ramly - http://www.ramly.com.my

Stouffers - http://www.stouffers.com/

Thalia - http://www.thalia.my

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Chapter 12 : Appendices

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