Slogan InterpretationSlogan Interpretation

496702555- 企四乙 - 劉愛美 (AMY)

“Live to loaf" – Strongbow-- Traditional English Loaf means Lady.-- Modern English Loaf means live life in a leisure way.-- Interpretation- Men Live for Lady. From product point its urges people to live a leisure life.

“Have a Break have a Kit Kat”– Nestle KitKat

-- Break puns with break-time and break-off.grab a chocolate bar during a “break” whilst

you “break” it off.

“ Think Different”– Apple Incorporated

-- Simple yet catchy, it urges people to think differently and innovatively. It’s product itself leads the way!

“Let your fingers do the walking.”– Yellow Pages

-- Let your fingers turn the page.-- Let your fingers find the spots to go.

“ Citi never sleeps.”– Citi Bank

-- it emphasize on the fact that Citi Bank is open for 24/7, basically the ATM.

THANKS FOR THE PATIENCE..

Reference• http://www.myspace.com/video/bryan/

strongbow-live-to-loaf/6623639• http://www.intel.com/pressroom/

intel_inside.htm• http://sloganbuzz.com/because-lifes-

complicated-enough-abbey-national/• http://www.time.com/time/video/player/

0,32068,681880342001_2032424,00.html• http://goliath.ecnext.com/coms2/gi_0199-

3295323/MetLife-Evolves-have-you-met.html