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Smartcomm Gift Service Introduction
Citation preview
1 Optimize Communication Performance
创新的欧洲设计商务礼品
与众不同的
商务礼品/促销品整体服务
2 Optimize Communication Performance
我们的部分客户
汽车
B2B
化工
消费品
医药保健
零售
旅游
金融及其他
3 Optimize Communication Performance
我们的与众不同点:5P
People
团队
Product
产品
Package
包装
Platform
管理系统
Process
购买方式
4 Optimize Communication Performance
与众不同点 1: 团队
− 国际化的眼光与本土经验的结合
− 15年行业经验,包括出口欧美各国及中国本地市场
− 来自世界500强企业的管理团队
− 来自欧美最大礼品公司的采购团队
我们合作伙伴的产品设计团队
5 Optimize Communication Performance
环保
创新 实用
高质量的欧洲设计产品与本地价格的结合
与众不同点 2: 产品
6 Optimize Communication Performance
我们的专业设计师为客户提供符合其VI的定制化包装设计
与众不同点 3: 包装设计及印刷
7 Optimize Communication Performance
独特的企业礼品在线管理/内部商店系统
与众不同点 4: 在线企业礼品管理系统
8 Optimize Communication Performance
3 种采购方式满足企业的不同需求
1. 在线礼品商店: 小批量、快速交货、定制标志、月结费用
2. 客户定制礼品: 单价低、度身定制、量大
3. 最低库存保证: 保证客户的安全库存数、及时补货、无需占用大量资金
最优
方案
单价
供货期
资金
数量
客户定制礼品
在线礼品商店
最低库存保证
与众不同点 5: 灵活的客户购买方式
9 Optimize Communication Performance
客户购买方式 1
定制化在线礼品商店 小批量
快速交货
月结费用
10 Optimize Communication Performance
我们备货了超过100款礼品
12 Optimize Communication Performance
1
从备货目录中选择产品 .
2
样品及标志制作确认
4
信息上传企业在线商店
定制化在线礼品商店流程 (1)
3
包装设计确认
13 Optimize Communication Performance
5
在线下单,并获得审批
6
制作标志及包装盒
8
月结费用
7
包装并配送
定制化在线礼品商店流程 (2)
14 Optimize Communication Performance
客户购买方式 2
客户定制礼品
单价低
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定制化礼品
16 Optimize Communication Performance
1
设计提案
2
样品确认 .
3
包装确认
4 标志制作确认
定制礼品流程 (1)
17 Optimize Communication Performance
7
入库
5
签约
8
开票及收取礼品款
定制礼品流程 (2)
6
生产及质检
18 Optimize Communication Performance
9
入库
10
信息上传系统
11
用户浏览
12
在线下单
定制礼品流程 (3)
19 Optimize Communication Performance
13
订单获审批
15
配送状态更新
16
月结仓储配送费用
定制礼品流程 (4)
14
分包并配送
20 Optimize Communication Performance
客户购买方式 3
最低库存保证 快速送货
小批量订单
及时补货
21 Optimize Communication Performance
生产环节 − IQC - 来料质检
− PQC – 过程质检
− FQC – 成品质检
− OQC – 出货质检
设计流程 − 流程管理
− 版本管理
− 设计文件备份
仓储环节 − 在线系统
− 每月报表
− 标准包装
供应商管理 − 供应商调查
− 现场质检
我们的质检体系
22 Optimize Communication Performance
我们如何保持价格竞争力
35%
65%
内销 出口
国内订单共享出口订单价格优势
与供应商的长期合作
通过IT系统提高工作效率
23 Optimize Communication Performance
http://www.smartcomm.cn/webserver/servies/catalogue2012.html
点击浏览我们的在线目录
24 Optimize Communication Performance
联系我们
www.smartcomm.cn
Vidar Ye
Tel: +86 21-5489 1931*19
Fax: +86 21-5489 1927
Mobile: 138-1800-6733
谢谢 !
我们可以为您做点什么?
25 Optimize Communication Performance
附录
26 Optimize Communication Performance
印刷 礼品
设计 √ √
生产 √ √
仓储 √ √
配送 √ √
在线管理 √ √
我们的服务:从设计到在线管理
27 Optimize Communication Performance
我们的发展历史
2002 2004 2006 2008 2010 2012
印刷
V V V V V V V V V V V
设计 V V V V V V V
仓储 V V V V V V V
在线管理 V V V V V V V
电子化 V V V V V
企业礼品/促销品 V V V V V
28 Optimize Communication Performance
设计: 8名设计师 + 2 IT 工程师
印刷: 完整的传统印刷+数码印刷
仓储: 1,000 平方米仓库
配送: 快递+汽运+空运+海运+铁路+邮寄
10 种专业包装材料
管理 : 领先的在线管理系统,包括审批模块等
电子化: E-magazine+ E-newsletter + Flash +
E-card+ …
我们的优势: 领先的模式+ 10 年行业经验
29 Optimize Communication Performance
礼品事业部
销售与市场
内销
出口
客服
企划
运作
采购
宁波办公室
深圳办公室
上海办公室
质检
宁波办公室
深圳办公室
上海办公室
物流管理 印刷管理
产品开发
产品设计
平面设计
支持部门
财务
人事行政
IT
我们的礼品团队
30 Optimize Communication Performance
设计案例
31 Optimize Communication Performance
印刷设备
32 Optimize Communication Performance
仓库
33 Optimize Communication Performance
专业的包装材料
1 Optimize Communication Performance
Integrated Solutions on Gifts
Creative European Style Gifts
2 Optimize Communication Performance
Our clients
3 Optimize Communication Performance
5P make us different from the others
People Product Package Platform Process
4 Optimize Communication Performance
Differentiation 1: People
− International insights with local expertise
− 15- year industry experience, both in export and domestic market
− Business management team from Fortune 500 background
− Operation team from the European leading gift souring company
Product design team of our partner
5 Optimize Communication Performance
Sustainable
Style
Smart
Differentiation 2: Products
High quality European style products with local price
6 Optimize Communication Performance
Tailor-made packaging design following customer’s VI guideline
Differentiation 3: Packaging design
7 Optimize Communication Performance
Unique on-line gift management /shopping system
Differentiation 4: Platform
8 Optimize Communication Performance
Differentiation 5: Process
3 Kinds of business process/model to satisfy your needs
1. Tailor-made gifts: Low price, big order quantity
2. Customized on-line shop: Quick delivery, small order accepted, pay upon consumption
3. Vendor Managed Inventory: Just in time delivery, safety stock management
Best Solution
Unit Price
Lead Time
Capital
Quantity
Tailor made gifts
Customized online- shop
Vendor Managed Inventory
9 Optimize Communication Performance
Purchasing Model 1
Customized on-line shop Small order accepted
Quick delivery
No pre-paid capital
10 Optimize Communication Performance
100 items on stock owned by us allow you to order in small quantity
12 Optimize Communication Performance
1 Concept / Proposal Meet client to know the exact request by deep communication and come up with ideas for client’s comment.
2 Sample Once the idea is accepted by client, it will be converted into real sample for preview.
Customized on-line shop process (1)
3 Packaging design Design the packaging based on client’s VI and communications message.
4 Sample approval The final product with customized branding and customized packaging printing will be submitted to client for approval before production.
13 Optimize Communication Performance
5 Gifts into warehouse This can save clients a lot of space and labor cost.
6 Information uploaded The information of cover picture, specification, PDF of each page, and inventory data is uploaded to our system.
7 Browse information online Users in different locations log in the system with their accounts and passwords to preview related information.
8 Order online Users can place online order, and indicate the item, quantity of the materials, expected arrival time and destinations.
Customized on-line shop process (2)
14 Optimize Communication Performance
9 Order approval Our service staff assists user managers to approve the order for delivery.
10 Customized packaging Packaging printing conforming to approved sample.
11 Customized logo The final product with customized branding conforming to approved sample.
12 Kitting, packing and delivery Our warehouse will do the repacking and kitting if needed. The printing and promotional materials will be delivered by truck, railway, air, inter-city express, city express, EMS, mail and so on, to arrive on time under the minimal cost.
Customized on-line shop process (3)
15 Optimize Communication Performance
13 Delivery status updated
The information about the delivery status will be updated frequently to keep users posted on the progress.
14 Invoice & payment for gifts delivered and distribution Invoice issued to client for gifts delivered and distribution.
Customized on-line shop process (4)
16 Optimize Communication Performance
Purchasing Model 2
Tailor-made gifts
Unit price low
17 Optimize Communication Performance
Tailor-made gifts
18 Optimize Communication Performance
1 Concept / Proposal Meet client to know the exact request by deep communication and come up with ideas for client comment..
2 Sample Once the idea is acceptable to client, will convert the idea to real sample for review.
Tailor-made gift process (1)
3 Packaging design Design the packaging printing conforming to client’s VI for the product
4 Sample approval The final product with customized branding and customized packaging printing will be submitted to client for approval before production
19 Optimize Communication Performance
6 Mass production Our QC will go to the factory to check the production status and make sure the production conform to request, final inspection will also be arranged to make goods in good condition before delivery.
7 Gifts into warehouse Once goods enter into our warehouse, the information will be uploaded to our system for client’s review and order placing.
5 Contract Once the sample is confirmed and the price & lead time is agreed, the contract will be concluded.
8 Invoice & payment for gifts VAT invoice issued to client for gifts.
Tailor-made gift process (2)
20 Optimize Communication Performance
9 Gifts into warehouse This can save clients a lot of space and labor cost.
10 Information uploaded The information of cover picture, specification, PDF of each page, and inventory data is uploaded to our system.
11 Browse information online Users in different locations log in the system with their accounts and passwords to review related information.
12 Order online Users can place online order, and indicate the item, quantity of the materials, expected arrival time and destinations.
Tailor-made gift process (3)
21 Optimize Communication Performance
13 Order approval Our service staff assist user managers to approve the order for delivery.
14 Kitting, packing and delivery Our warehouse will do the repacking and kitting if needed. The printing and promotional materials will be delivered by truck, railway, air, inter-city express, city express, EMS, mail and so on, to arrive on time under the minimal cost.
15 Delivery status updated
The information about the delivery status will be updated frequently to keep users posted on the progress.
16 Invoice & payment for warehouse and distribution Invoice issued to client for warehousing and distribution.
Tailor-made gift process (4)
22 Optimize Communication Performance
Purchasing Model 3
Vendor managed inventory Quick delivery
Safety stock guaranteed
Small inventory
23 Optimize Communication Performance
VMI ( Vendor Managed Inventory ) process
Place order based on our forecast
Order
Smartcomm Client
Daily report
Delivery Delivery
Inventory management and analysis
Client’s warehouse Our warehouse
24 Optimize Communication Performance
Producing − IQC - Incoming Quality Control
− PQC - Producing Quality Control
− FQC - Final Quality Control
− OQC - Outgoing quality control
Graphic design − Process management
− Version management
− Backup file management
Warehousing − On-line system management
− Monthly report
− Standardize packing material
Supplier management − Supplier due diligence
− On-site quality control
How we manage to deliver high quality products
25 Optimize Communication Performance
How we manage price competitiveness
35%
65%
Domestic Export
Enjoy price benefit by leveraging export volume
Long time partnership with factories
Utilize IT system to improve working effectiveness
More customers, lower cost
26 Optimize Communication Performance
http://www.smartcomm.cn/webserver/servies/catalogue2012.html
Our on-line catalogue
27 Optimize Communication Performance
Contact us
www.smartcomm.cn
Vidar Ye
Tel: +86 21-5489 1931*19
Fax: +86 21-5489 1927
Mobile: 138-1800-6733
Thank you! What can we do for you?
28 Optimize Communication Performance
Appendix
29 Optimize Communication Performance
Printing Gifts
Design √ √
Production √ √
Warehousing √ √
Delivery √ √
On-line management √ √
Our service : From idea to on-line management
30 Optimize Communication Performance
Our milestones
2002 2004 2006 2008 2010 2012
Printing
V V V V V V V V V V V
Design V V V V V V V
Warehouse V V V V V V V
On-line management
V V V V V V V
E-communication
V V V V V
Promotional materials & gifts
V V V V V
31 Optimize Communication Performance
Graphic Design: 8 graphic designers + 2 IT engineers
Printing: Full color litho printing + digital printing
Warehousing: 1,000 square meters
Delivery: Car + Train + Plane + Express + Mail
10 kinds of packaging materials
Management : Leading communications material management
system, covering warehousing, distribution,
user management, cost control modules
E-communications: E-magazine+ E-newsletter + Flash +
E-card+ …
Our strength: Leading model + 10 years experience
32 Optimize Communication Performance
BU Head
Sales &
Marketing
Domestic
Sales
Export Sales
Customer
service
Marketing
Operation
Sourcing
Ningbo office
Shenzhen
office
Shanghai
office
QC
Ningbo office
Shenzhen
office
Shanghai
office
Logistic
Management
Printing
Management
Product
Development
Product design
Graphic design
Supporting
Finance
HR & Admin.
IT
Our gift business team
33 Optimize Communication Performance
Graphic design cases
We also offer on-site graphic design service.
We assign the trained designers to work at your office every working day.
34 Optimize Communication Performance
Printing facilities
35 Optimize Communication Performance
Warehouse
36 Optimize Communication Performance
Various packing materials