SmartSocial MediaMarketingPresented by

SmartSocial MediaMarketing

15

Tips & TricksSocial media management

MinutesDesigned with the busy business

owner in mind, you’ll learn tips, tricks and strategies to reach your

people and manage your social media accounts in less than 15

minutes per day. 

SmartSocial MediaMarketingSmall Business Week 2016

BUSINESS DEVELOPMENT BANK OF CANADA

16-22OCTOBER

SmartSocial MediaMarketingKey IngredientGROWING YOUR SMALL BUSINESS

SmartSocial MediaMarketing

Set up Social Media Plan01What you will leave withtoday

Build a Content Bank and Schedule02How to Schedule your Posts03One Capable Human04

Agenda

SmartSocial MediaMarketing

We are passionate about what we do—

from digital media strategy

to event organization!

SmartSocial MediaMarketingSocial Planning

YOU MUST HAVE A PLAN!

If you fail to plan,you are planning to fail.Benjamin Franklin

SmartSocial MediaMarketingContent Marketing

WHAT IT IS

Content marketing is a strategic marketing approach

focused on creating and distributing valuable, relevant,

and consistent content to attract and retain a clearly-

defined audience — and, ultimately, to drive profitable

customer action.

SmartSocial MediaMarketingSeeing Results

SmartSocial MediaMarketingThinking Social

Start a conversation

Entertain

Be helpful

EngageCut the noise

Educate

SmartSocial MediaMarketing

Marketing Management

Tools

Social Assets Required

Digital Imagery

Owned Strategies

Paid Strategies

Earned Strategies

Social Media Strategy

SmartSocial MediaMarketingConsiderations

• Audience descriptions & behaviours

• Key messages, keywords & phrase• Key messages for target

customers• Possible messaging for both

audiences• Possible relevant hashtags• Keywords to consider in

campaigns, SEO and across social media

• Online brand persona & voice• Influencers & community• Strategy for each type of social

media account• Measurement & reporting results

Editorial calendarUnique Value Proposition

InfluencersCompetitors

AssetsPaid advertising

Content Bank

KPIsReach

EngagementLeads to website

Customers

CampaignsThird Party

EventsAnalytics

How to schedule yourposts

WHY AUTOMATION MATTERS

How to schedule yourposts

WHY AUTOMATION MATTERS

others?

SmartSocial MediaMarketing

Set up Social Media Plan01Build a Content Bank and Schedule02How to Schedule your Posts03One Capable Human04

SmartSocial MediaMarketing

Key Strategies

SmartSocial MediaMarketingQuestions & Answers

Thank

you