sme projectt

8/3/2019 sme projectt

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Submitted by: | M.Bilal Ilyas,Ummarah Ihsan,Shumaila Zia,Asma Arif

SMALL &

MEDIUM

ENTERPRISE

PROJECT ON “SAMMI DAEWOO COMPANY”

INSTRUCTOR PROF.MUZAFFAR ASAD



SME PROJECT ON SAMMI DAEWOO 2

Table of Contents

Abstract .............................................................................................Error! Bookmark not defined.

Company Profile ..............................................................................Error! Bookmark not defined.

History ...............................................................................................Error! Bookmark not defined.

Start-up and Financing................................................................................................................. 6

Capital Structure .............................................................................Error! Bookmark not defined.

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Conclusion ........................................................................................Error! Bookmark not defined.

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Abstract

This paper focuses on the learning of entrepreneurs on failure and crisis. Empirical data

consisted of the interviews of entrepreneurs and ex-entrepreneurs of 28 SMEs. On the basis of

the findings, several lessons can be abstracted. The lessons presented summarize the

entrepreneurs’ learning from firm failure, crises and success. The main focus was on that thing

that how a businessman will touch the high success in today’s fast moving world. Facts and

findings show the many new concepts and new techniques in business and because of this

compulsion of study of success medium enterprise into large enterprise. The study provides some

clues for recommending strategic behaviour of SMEs. Nascent and acting entrepreneurs in SMEs

and their stakeholders can learn and benefit from the results through a better understanding of the

factors affecting SME performance.Many things a viewer can learn by this project in business

point of view because we specially organised meeting and personnel interviews by the employee,

managers, etc.our efforts will prove a positive and remarkable result after seek this project.




Company’s Profile

Slogan -------------------Dream Journey

Founded-----------------1999

Headquarters----------Lahore

Service area----------- Pakistan

Service type------------Intercity coach service

Stops---------------------15

Destinations-----------36

Hubs---------------------Lahore, Rawalpindi, Karachi, Peshawar

Stations-----------------36

Fleet---------------------200+

Fuel type---------------Petrol/Oil

Operator--------------Daewoo

Chief executive-----Chang IL Kim

Web site---------------www.sammi.com.pk/




History

Dec 1997 Incorporated

Apr 1998 Beginning of Express Bus Operations

Nov 1999 Beginning of City Bus Operations

Jan 2004 Took Over by Sammi Corporation, Seoul, Korea

Dec 2007 Providing Service from 33 cities on 43 destinations with 200 buses

1990s saw the demise of public sector organizations in transport services. Many of us must have

thought with concern about the future of this sector as well as the possible hardships for the

traveling public. Private sector in transport service was disorganized and persisted with low

service quality. Heretofore road transport services were never organized on scientific lines with

corporate culture. However immediately after launching of Lahore – Islamabad Motorway (M-2)

in November 1997, Daewoo Pakistan Express Bus Service (DPEBSL) was incorporated which

launched its express bus service between Lahore – Rawalpindi / Islamabad in April 1998. This

service, owing to its peculiar quality features setting new standards of safety, security, reliability,

luxury, comforts and regularity, soon became popular and first choice of the traveling public.

Sammi Corporation, Seoul, Korea took over DPEBSL in 2004 which led to accelerated growth

and expansion of Sammi-Daewoo Express Bus Service in Pakistan.




Vision Statement

Sammi-Daewoo Express Bus Service operating throughout the length and breadth of Pakistan

facilitating the people to transport themselves and their belongings to / from every nook and

corner of the country. Linking Pakistan with its neighbours and trade partners as well as

providing them with safe corridors to pass through.

Mission Statement

The period of our existence comprises of our march towards our vision. Blessed with the

confidence of our clients, our pace to materialize our vision is progressive far from any signs of

tiring journey. Equipped with the courtesy of our team members, holding the tools of quality

like luxury, comfort, safety, economy and punctuality we continue to penetrate deeper and

deeper into the hearts of our clients. Our endeavour is guided by the principles that we have to

hand down to our successors such systems, techniques and methods that lead to a world that is

green in environment, traffic flow, safety, and security.

SAMMI-Daewoo Express Today

Sammi-Daewoo Pakistan Express Bus Service Ltd with its Headquarters in Lahore is operating

its service from 31 cities in Pakistan covering more than 40 destinations extending almost to the

entire Punjab and NWFP. Besides, preparations for extending this service to Karachi and

Hyderabad in June 2007 are in hand.

Start-up of Daewoo and Financing

By the mid-1990s Daewoo was firmly entrenched in what Kim Woo Chong dubbed the "Vision

2000" plan, his ambitious program intended to position the company to become one of the top

ten car manufacturers in the world. The company's expansion into Eastern Europe seemed savvy

as the region's emerging democracies could provide the car manufacturer with cheap labour and




as the market for affordable, utilitarian automobiles in the former Soviet Bloc was experiencing

precipitous growth. Indeed, in Poland alone, sales of cars and commercial vehicles were

projected to reach 534,000 in 1997, up from 426,000 in 1996 and 296,000 in 1995. As late as

March 1999, Daewoo was poised to overtake Fiat as the leading car manufacturer in the Polish

market. At this time sammi Daewoo in Pakistan is fully owned by a Korean citizen run in many

countries including Pakistan “MR.CHANG IL KIM”.




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