Brandon Smithwick ∙ Charlotte, NC ∙ 517-819-9678 ∙ Brandon.Smithwick1@gmail.com

Ecommerce Manager ∙ Digital Marketer ∙ Inbound Certified ∙ Recent MBA Graduate

LinkedIn: http://www.linkedin.com/in/brandonsmithwick

Career Highlights and Accomplishments Active participant with Marriott Digital Franchise Committee and The National Society of

Leadership and Success (NSLS) Achieved National Engaged Leadership award with NSLS Utilized Google Analytics, Facebook ads and Google Adwords to increase revenue Developed my own e-commerce website, implemented own marketing promotions, acquired

shipper/product warehouse and setup credit card processing Applied knowledge of Google+, Facebook, Facebook Pages for business to help clients

achieve branding and revenue goals Used skills involving Photoshop/Dreamweaver/HTML to help complete client requests when IT

department needed additional help Employee of the Year 2013 – Valet Interactive

EDUCATION

Master of Business Administration August 2015 Specialization: Internet Marketing – 3.6 GPASouthern New Hampshire University – Manchester, New Hampshire Bachelor of Science Business Administration May 2011 Specialization: Ecommerce/MarketingDeans List Summer 2011Ferris State University – Big Rapids, MI

Certifications

Social Media Marketing June 2016Hootsuite

Inbound Marketing March 2015Hubspot

SEO Copywriting August 2014Success Works

PROFESSIONAL EXPERIENCE

Sree Hotels – Charlotte, North Carolina December 2014 – PresentEcommerce Manager

Leads and executes all e-commerce initiatives for 20 hotel properties Analyzes reporting metrics for performance and making enhancements to achieve higher ROI;

web traffic, ad performance, revenue increase

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Facilitates website projects from start to finish to increase revenue incrementally by 20%+ Performs keyword research and implements within website copy and 3rd party sites Monitors search trends in organic search using Google Search Console/Google Analytics Optimizes title and meta descriptions Frequently checks all images for optimization with proper alt tag labeling Implements proper H1 and H2’s as applicable

Valet Interactive – Plano, Texas April 2012 – November 2014Senior Digital Marketing Manager – Hospitality/Travel

Maintained 45 hotel accounts including limited, full service, resorts and independent properties in project manager role

Worked closely with SEO team when implementing 301’s and 302’s as applicable Educated clients on the importance of implementing Schema, conversion differences with

brand vs. non-brand keywords and advantage of running PPC ads to help increase CTR on organic searches

Reviewed and curated keyword lists using Google’s Keyword Planner to target appropriate phrases in website copy

Used Screaming Frog to identify broken links/various documents within site and SEO Moz to discover new linking opportunities amongst competition

Implemented link building tactics, edited/wrote title/meta descriptions and page content to maximize on page conversion

Setup/managed Facebook ads/Google AdWords campaigns to target special offers by sending hotel guest to a specific landing page to achieve high conversion average of 2:1 return

Covered campaign/website performance with client by phone call to discuss results and opportunities with SEO to increase traffic/conversion

Assisted web development team with new/existing websites Trained new team members on web analytics, SEO, Email Marketing, Social Media, Keyword

Research, Google Adwords

Classroom Experience

Ferris State University Fall 2010Business 499

Head captain over team of 4 team members Team came in 2nd out of 8 teams Team ran company making marketing, R&D, production, and financial decisions Coordinated communications amongst team members

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