Social Marketing Survival Guide

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Social Marketing Survival Guide

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  • I D G D e e p D i v e

    PDF IDG Korea , .

    IDG Korea PDF , .

    2012

    Overview2012 5

    Guide for 2012 Strategy vs. vs. +, ?

    Tips 14

  • , + 2012. , , . , .

    ? . . , . , , .

    , .

    IDC,. .

    . #McDStories ,

    . #McFail . 2010.

    , . . , ,.

    . , . .

    . , . . ,

    1IDG Korea

    Overview

    Robert Strohmeyer | PC World

  • Social Media

    , .

    , . . 140

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    , . , , , +, , , , . , .

    . , , ,

    , . , .

    .

    , . 6(Radian 6) (Lithium) . 6

    , (SocialListening Tool).

    , ., 2012. , , .

    2IDG Korea

  • 1 25 2012 . , , + .

    1.

    . + .. .+

    , .

    2.

    . ? ? ? ? . , , , .

    3.

    . (Google Analytics) (Hootsuite) . . , , . . ( . ).(Klout) , .

    3IDG Korea

    Overview

    20125Angela West | PC World

  • Social Media

    .

    5.99 5.+ . (SayitSocial) 15 9.99 . (Social-Volt) 250 . 2012+.2

    (Adobe) (SocialAna-lytics) . . 400, 120, 20. ROI . (CustomReport) , .

    . (Top-down).

    4.

    (People Power) . .. .

    , . . . . .

    5.

    , , , + , . , . URL URL.+. URL+.

    . , 2012.

    4IDG Korea

  • , . , , , . , .

    (www.mycompany.com), . , , .

    , , . . .

    . . , , . . .1

    . . . .

    . . , . ,

    . . . (WordPress) (Drupal) . . .

    . 2 . .

    5IDG Korea

    Guide for 2012 Strategy

    Robert Strohmeyer | PCWorld

  • Social Media

    . ( /blog) . , , ..

    . . .,

    . . ,. . . .

    . . . 1. twit-

    ter.com. . . . , . Bills Electric

    @billselectric @ElectricWilliam. @billselectric3417 . . .

    , . .

    . . , . . .

    . . . 1.

    . . . .

    10

    6IDG Korea

  • Social Media

    . . . , , . (Facebook Place) .

    . (Cre-ate a Page) . . , .

    (Local Business) (Place) . . . .

    . .

    . . , , , . 25 . facebook.com/.,

    . . . . .

    +

    + 11 , , , , + (Google+ Pages) . + + .

    7IDG Korea

    6 .

  • Social Media

    ( , ) + . , , , , . . (Circle)

    , , , VIP, .

    + (Hangouts). , . .

    , +.

    . .

    . ,+. . URL . .

    .

    . . . . .

    . , . . ..

    1,400, 2,000 . () . 960 .

    , , .

    8IDG Korea

    .

  • Social Media

    . (MySpace) , . .

    . . , .

    . ,. . . .

    . , . , . , (), . , .

    . , . .

    . , . .

    9IDG Korea

  • +. , .

    . ,

    , . (PromotedTweet)

    .

    (Hootsuite) (Seesmic) . .

    , (Ads) () . 21 . .

    , . , , . .

    +

    +, . + . +

    10IDG Korea

    Guide for 2012 Strategy

    vs. vs. +

    Angela West | PC World

  • Social Media

    , . +

    . +, e- . + , + .

    URL + . , +CocaCola + , . , +.

    + . + .

    , .

    . , B2B . B2B .

    , , . e-.

    . , . + . , .

    , . , , ,

    11IDG Korea

  • Social Media

    .

    , . , , +.

    ?

    , . B2B , . , . , .

    12IDG Korea

    + vs. 1:1

    Michelle Mastin | PC World

    .

    . + , , , . , + .

    . . .

    , , . .+

    . , . +1 .

  • Social Media

    13IDG Korea

    , , . . .+

    . . .

    , , . . + . , , , .

    +

    . URL , ., + .

    , . , .

    . , + .

  • Social Media

    14IDG Korea

    .

    , + ,.

    .

    . + (Google AdWords) , +1 +1 .

    +

    . + , . .

    , , +

    . . , , + .

  • Whats Next in Marketing?

    . .

    , .

    .

    ROI .

    IDG

    . 2012

    .

    .

    KEY ISSUES

    2012 &

    CRM

    WHO SHOULD ATTEND

    , , IT, , , , ,

    , ,

    CMO

    /

    CRM

    CIO IT

    &

    / PR

    , SNS

    SPEAKERS include

    CIO

    CIO

    10 CEO

    SPONSORS

    Platinum Sponsor Gold Sponsor Silver Sponsor Bronze Sponsor

  • , . . .

    , , , . .,

    (ROI, return on investment). . ? 3 IDC 2011

    (Directions conference) , 2011 4 7 6(Radian6) ,.

    ROI

    . . , ROI , (www.dell.com) , ,

    .

    . IDC ,

    50% . , , . 15%

    . .

    ROI . ROI.

    (return oninfluence)(return on innova-tion), (return on ignor-ing) .

    15IDG Korea

    Guide for 2012 Strategy

    , ?Erin Traudt | CIO

  • Social Media

    , , .

    ROI

    ? ? , , .

    . . ROI

    . ROI (metric) . ROI . . , .ROI ,

    . 1ROI IDC

    .

    ( ) ( ).

    .

    : . : , , , (messaging) .

    : , , .

    : , , , ..

    : . .

    , .

    : .

    16IDG Korea

    1.

  • Social Media

    , , .IT , . IT , , . , . : , , . , , , . , .

    , ROI , ROI . .

    : . . . . .

    : . , , ROI . .

    : , , . , .

    17IDG Korea

    IT

    IDG Tech LibraryIDG Tech Library IDG ,IT . Computer World, Info World, CIO,Network World IT

    IDG Deep Dive, Tech Focus, Summary, World Update.

    IDG() 1 108 4 100-161 Tel : 02-558-6950 Fax : 02-558-6955 www.itworld.co.kr www.twitter.com/ITWorldKR www.facebook.com/ITworld.Korea

  • ., .

    , . 8.

    1.

    . , . . .

    . , , , . , , . , , .

    ,

    (Who to Follow) (Tweet Adder) .

    .

    . , , , (About) .

    2.

    , , @, .

    18IDG Korea

    Tips

    Tony Bradley | PCWorld

    @username : @ .

    D username : (Direct Message) DDM.

    RT @username : (Re-Tweet) RT . ( Retweet , )

    (#) : ) #SNS

  • Social Media

    d. , @, . RT. . ,

    . . . , (Gro-upTweet) ( ) .

    3.

    . .

    . . , .

    . .

    . .

    4. URL

    140 . Bit.lyURL(TinyURL) URL . Bit.ly . URL .

    5.

    . SMS , 140 . (TwitPic) (Yfrog), (Twtpoll),(Nurph) .

    19IDG Korea

    (TweetDeck).

  • Social Media

    . (Tweetdeck, )

    , , , . . -.

    6.

    . . (GoogleAlert) . PCS, #ewaste .

    , . , #localfood #farmers-market . (NearbyTweets) .

    7.

    , .

    , . . , .

    (PeerIndex) . 1 100. , . .

    8.

    ? . . , . ,

    . . . .

    20IDG Korea

  • . . 14 .

    (Squaretrade)

    . . () . (Customer

    Speak). .

    (Baking for Good)

    . 1% . . , , . . (reveal) , . . , .

    21IDG Korea

    Tips

    14

    Kim Woodbridge | PCWorld

  • Social Media

    114c (144c Design)

    . 144c (SimpleViewer) . 144c.

    (City Kitties)

    . , .

    ,.

    (Vegetarian Times)

    . , (Involver)(Scribd) . PC. .

    WP(WPBeginner)

    WP (WordPress) . . , WP(SlideShare) . , . , .

    22IDG Korea

  • Social Media

    (Firefox)

    . . .(Need Help) . . . .

    (Foster the People)

    . (Rootmusic) (BandPage) , . . , .

    Namecheap.com

    Namecheap.com . .

    23IDG Korea

  • Social Media

    . . Namecheap.com .

    (Livestrong)

    Livestrong.com, , . (Food Map) . , . .

    (HyperArts)

    (TabPress) . , . 520. (reveal).

    (Telltale Games)

    . , (Jobvite) . . . .

    RSS . . ,

    24IDG Korea

  • Social Media

    . , , . , , .

    , , ,

    . , . .

    25IDG Korea

    Global IT Standard IDGPC World, Computer World, CIO IDG90180, 14,000, , , .

    IDG() 1 108 4 100-161Tel : 02-558-6950 F