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A quick overview and history of why social media is relevant for Museums to participate.
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Social Media
A Little History
History is who we are and why we are the way we are.
-David C. McCullough
First…There Was The Internet
27 Years, 3 Months, 3 Days old
1,802,330,457 Users
259,561,000 Users in North America
76.2% of the North American Population
34,000 Searches Per Second
97% of Internet Uses Search
Less Than 13% Visit Page 2
11 Years Old
Second…There Was Search
Third…There is The Social Web
60% of Americans Use social media
89% of Women Use social media
5 Hours 35 Minutes: Time Spent on Social Networks Per Month
Most Trafficked Website Category on the Internet
105,779,710 Registered Users
300,000 More Users Added Every Day
600 Million Search Queries Per Day
Conversations Show In Google and Bing
Conversationally Targeted Advertising
Twitter – The ConversationCustomer Service Industry/Topic News
Message BroadcastBrand Monitoring
400,000,000+ Active Users This Year (and it’s speeding up)
100,000,000 Active Users Last Year
Very Business Friendly
Highly Targeted Advertising Network
Integrated Website Tools
Facebook – The Social Graph
Relevance
Relevance Example
Logged InNot Logged In
Not Logged In
Logged In
What Can You Do With A Page?
Recruit a “Fan” Club
Integrate events from Eventbrite
Understand your target demographic
Build a retail store
Customize all content on the tabs
Where Do I Start?
In Summary
Traditional Search is Becoming Less Relevant
Your Friend’s Opinion Has High Relevance
Just because they are not responding does not mean they are not watching
Facebook Will Own Web Traffic
http://www.forrester.com/Groundswell/profile_tool.html
Questions?
Take Away Tools
• HootSuite: Manages all social network accounts and provides analytics
• Open Graph: Makes your website social and relevant on Facebook
• WordPress: 80% search engine friendly out of the box and simple to update
• Facebook Ads: Cheap and easy way to advertise your Museum with narrowcasting
Company/Newsletter
Company Blog
Facebook/Linkedin
Digital Marketing Frequency FunnelFrequency By W
eek
1-2
20+
0-1
