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Social Media in Higher Education. Natalie Tripp Brigham Young University The Utah Association of Student Financial Aid Administrators. Social Media is…. a communication t ool a customer service outlet a billboard for your office/website SOCIAL: two-way communication - PowerPoint PPT Presentation
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Social Media in Higher Education
Natalie TrippBrigham Young University
The Utah Association of Student Financial Aid Administrators
a communication tool a customer service outlet a billboard for your office/website SOCIAL: two-way communication
NOT just a cool icon to have on your website or page
NOT going to replace other communication
Social Media is…
You build a CONSISTANT audience through interaction
Two birds with one stone
Which do I choose?
PEOPLE (relationships)Lifespan: 23 hours average
PECEPTIONS (“this line is really long” “Nice weather”)Lifespan: 2.8 hours average
PASSIONS (Communities i.e. Photography)Lifespan: completely dependent on re-shares
Polling feature on Facebook
G+ Hangouts with admission representatives Twitter feeds
on webpages
Beneficial Features on Each Network
Just students? Parents? How old? What are they using to communicate? What do they want from you? What social media networks are they using
most often?
Know Your Audience
Financial Aid Content
Share content you’ve already created Use the calendar cycle to your advantage
Content New content posted on the website
Dates and Deadlines
Post upcoming dates, deadlines and events regarding financial aid
Processing timeline information Beginning of the semester calendar; i.e., disbursements,
refunds, add/drop, etc.Financial Literacy
Post article, scriptures, or other content from Guidance From Our Leaders
Policy Highlights / Helpful Hints / Reminders / Questions
Reminders about prevalent policies; e.g., SAP, Marriage, filling out the FAFSA
Attention catching: stands out
in the newsfeed
Attention holding: Long enough to share your information
Still requires some text to explain the message
Try to make every post visual
Photos are King of SM
Instructional Photo
Albums
Photo Album showing students how to make their lives easier
Decide what you want to measure (phone
calls, wait times)
Facebook has a good built in metric system if you know what you’re looking for
Google Analytics
Bit.ly
Metrics
Schedule and track
your posts
Relevant: does it apply to my audience?
Imagery: is there a visual aspect?
Precise: how few words can I use?
Participation: Am I asking for comment?
Timely: posted during rush hour (high traffic time)?
NONE OF THIS MATTERS IF YOU’RE NOT SOCIAL AND
ENGAGING YOUR AUDIENCE!!!!