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Social media Made EasyBarry Allen Sears
2015
SESSION OVERVIEW:
• Awareness
• Approach
• Tools & Tips
AWARENESS
WHAT IS SOCIAL MEDIA AND WHY SHOULD I CARE?
Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks… “a group of internet-based applications that allow the create and exchange of user-generated content.” They introduce substantial and pervasive changes to communication between organizations, communities, and individuals.
Social media differs from traditional or industrial media in many ways, including quality, reach, frequency, usability, immediacy, and permanence.
There are many effects that stem from internet usage. According to Nielsen, internet users continue to spend more time with social media sites than any other type of site.
From the ocean, to the big six, to our Organization
Does my Organization have a social media pulse?
Approximately 2,900 members 1,575 connected on LinkedIn 360 Connected on Twitter The rest are somewhere?
APPROACH
READY, SET, STRUCTURE
• Assess Current State
• Define Communication Strategy
• Identify Social media channels
• Establish Channel Purpose
• Find Your Voice and Tone
• Measure Expected Outcomes
• Analyze and Rework
Think Selfish
Strategy - Strengthen our presence and impact to the membership via increased use and engagement via social media channels
One of many Silver bullets
Don’t start from scratch!
Create a Social Media Plan
Captivate your audience
, Keep it short
.
the Right Pictures
say 1000 words
, and fuels engagement
Define what you'll measure
TOOLS & TIPS
Use The right tools for the job
Make it easy to be relevant, timely, and
engaging
Automatically (optional) Gather some
, or Gather all information, Simplify it,
Schedule when to share.
Other tools to consider
DO
S A
ND
DO
N'T
S
Do’s
Don’ts
Survey your organization Leverage what people in your organization find
as interesting sources Update your LinkedIn invitation, welcome,
decline email Start small Dedicate the time
Violate applicable employee agreements, third-party terms or laws and regulations
Use an alias or mislead people about your connection to the organization
Make derogatory, false or disparaging statements
Disclose confidential information Use third-party trademarks
without permission
