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Social Media Style Guide and Sizes November 2012

Social Media Marketing Sizes Cheat Sheet

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We use this as our internal "cheat sheet" for social media sites such as Facebook, Twitter, Pinterest and Google+ at Harrelson Agency for finding the right size for images and texts. It's a great quick reference to help our clients get the job done. http://harrelsonagency.com

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Page 1: Social Media Marketing Sizes Cheat Sheet

Social Media Style Guide and Sizes

November 2012

Page 2: Social Media Marketing Sizes Cheat Sheet

Facebook Images and Text Styles 3

Facebook Specifications 5

Twitter Images and Text Styles 6

Twitter Specifications 6

Pinterest Images and Text Styles 7

Pinterest Specifications 7

Google+ Images and Text Styles 8

Google+ Specifications 9

Page 3: Social Media Marketing Sizes Cheat Sheet

Facebook Images and Text Styles

Page 4: Social Media Marketing Sizes Cheat Sheet
Page 5: Social Media Marketing Sizes Cheat Sheet

Facebook Specifications

• Profile Picture: 160 x 160 pixels (must be uploaded sized at least 180 x 180 pixels)

• Cover Photo: 851 x 315 pixels

• Distance between left boundary and profile picture: 23 pixels

• Distance between top boundary and profile picture: 210 pixels

• Profile Picture border size: 5 pixels

• App Preview Image: 111 x 74 pixels

• Distance between App preview images: 8 pixels

• Total length of adjustable app preview images, with gaps: 349 pixels

• Shared Image size on Timeline: 403 x 403 pixels

• Up to 960 x 720 pixels in lightbox, can be uploaded up to 2048 pixels

• Status Update: 63,206 characters

• Link Preview: 90 x 90 pixels

• Highlighted Post/Milestone: 843 x 403 pixels

• Profile Picture In Stream: 50 x 50 pixels

• Shared Image In Stream: 398 x 298 pixels

• Profile Picture on Facebook Sponsored Story Ads: 32 x 32 pixels

• Sponsored Story Body Copy: 90 Characters

• Sponsored Story Image Size: 194 x 139 pixels

• Album Image Preview type 1: 129 x 129 pixels (can show 6 or 9 photos at size)

• Album Image Preview type 2: 398 x 264 pixels (three 129 x 129 pixel boxes)

• Album Image Sizing type 3: 196 x 196 pixels (two preview images)

• Facebook Ad Image Size: 100 x 72 pixels

• Facebook Ad Title Copy: 25 characters

• Facebook Ad Body Copy: 90 characters

• Shared YouTube Video Preview: 130 x 73 pixels

• Shared Facebook Video preview: 398 x 223 pixels

Page 6: Social Media Marketing Sizes Cheat Sheet

Twitter Images and Text Styles

Twitter Specifications

• Profile Picture: 128 x 128 pixels

• Brand Banner: 835 x 90 pixels (only available to select Twitter partners)

• Tweet Length: 140 Characters

Background Sizing (visible space between left side and content):

• 90% see 71 pixels

• 65% see 199 pixels

• 40% see 242 pixels

• 20% see 279 pixels

Page 7: Social Media Marketing Sizes Cheat Sheet

Pinterest Images and Text Styles

Pinterest Specifications

• Profile Picture: 49 x49 pixels

• Resized from 160 x 160 pixel profile picture

• Pinned Images: 600 x Infinite pixels

• Pin Description Length: 500 Characters (can include hyperlinks)

Page 8: Social Media Marketing Sizes Cheat Sheet

Google+ Images and Text Styles

Page 9: Social Media Marketing Sizes Cheat Sheet

Google+ Specifications

• Profile Picture: 250 x 250 pixels

• Profile Picture border size: 5 pixels

• Ribbon Photo: 5 x 110 pixels each (can be animated using .gifs)

• Profile Picture In Stream: 48 x 48 pixels

• Shared Images: 497 x 373 pixels (up to 2048 pixels in lightbox)

• Post length: 100,000+ characters (Cannot edit link Title Tags or Meta

Descriptions)