Social Media Monitoring ởViệt Nam

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  • Social Media Monitoring Vi t Nam

    InfoRe Technology

    H Ni, 19-8-2016

  • Tng quan

    Gii thiuInfoRe

    Technology

    SocialMediaMonitoring

    Cc thch thc

    ng dng caSocialMediaMonitoring

  • INFORETECHNOLOGY

  • InfoRe TechnologyCng ty chuyn v ng dung Hcmy Tr tu nhn to

    2012

    20132015

    Thnh lp bicc tha nh vinang ho c t p,

    cng ta c nc ngoa i

    Pht trin hx l ngn ngting Vit datrn Stanford

    CoreNLP

    SocialBusiness

    Intelligence

    ng dng vid liu trnbo in t,

    din n, blog, mng x hi

    2014

  • CC KHCH HNG & ANG S DNG DCH V

    I TC CHIN LC

  • Gii php Tng hp v Phn tch thng tinTrn Internet

    500+U BO

    50+DIN N

    30M+NGI DUNG FACEBOOK

    5M+FANPAGES

    30GBD LIU MI NGY

    40+BUSINESS INTELLIGENCE TASKS

  • Quan hKhch hng

    Qun tr nhn lc

    Quan hCng chng

    Qun tr Thng hiu

    - Khng hong

    Qun tr ri ro

    Bn l

    Hanh chinh

    Tip th

    An ninh

    Tich hph th ng

    SOCIAL MEDIA MONITORING

  • CA C THA CH THC

    THUTHP

    XL LUTR

    PHNTCH

  • THUTHP

    phn d public web, Facebook API

    phn rt d $$$ Facebook topical data

    phn kh Facebook user data

  • Qut d liu

    th gc

    randomwalker- follower

    meddler

    dominator

  • XL

    Khi lng d liu lni hi p ng thi gian thc

    S dng Micro-servicesnh i cht lng /thi gian

  • LUTR

    PHNTCH

  • SOCIAL MEDIAMONITORINGcac hng ng dung

  • Quan hKhch hng

    Qun tr nhn lc

    Quan hCng chng

    Qun tr Thng hiu

    - Khng hong

    Qun tr ri ro

    Bn l

    Hanh chinh

    Tip th

    An ninh

    Tich hph th ng

    SOCIALMEDIA

    MONITORING

  • Quan h Khch hng

    Lng nghe thng tin ca khch hng trn MXH

    Chn lc thng tin lin quan ti doanh nghip

    Phn loi thng tin theo cc nhm nghip v

    Ch ng lin lc, h tr, gii quyt vn ca khch hng

    o hi lng, tn sut cp ti thnghiu t pha khch hng

    Xc nh s lng khch hng trung thnh

    Xy dng chin dch chm sc khch hng gia tng s lng

    o m, duy tr tp KH trung thnh v ti lp chu trnh trn

    Chm sc khch hng Thn tnh khch hng t i thPht trin tp KH trung thnh

    Lng nghe thng tin than phin v sn phm, dch v ca cc i th

    Ch ng lin lc vi nhng i tng pht tin h tr, p ng tt hn, bin h thnh khch hng ca doanh nghip

    1

  • Qun tr thng hiuQun tr thng hiu X l khng hong

    Theo di mi thng tin c cp v cc lnh o ca doanh nghip

    Phn tch tnh cht thng tin

    a ra cnh bo, bo co phn tch gip x lkp thi

    Gim st thng tin ca ton b cc thnghiu, sn phm, dch v ca doanh nghip

    Phn tch tnh cht thng tin

    Cnh bo, bo co phn tch, thng k h trcc chin dch bo v thng hiu

    Gim st hnh nh lnh o Pht hin sm khng hong TTBo v thng hiu

    Tn dng 24 gi vng ngc

    Tm ra cc thng tin tiu cc v doanh nghipngay sau khi thng tin c ng ti

    nh gi xc sut lm ny sinh khng hong truyn thng ca thng tin

    Cnh bo tc thi cho cn b x l khnghong c bin php x l sm

    1

  • Kim sot knh truyn thng trn MXH

    Quan h cng chng

    To ni dung cn thm d, pht tn trn cng c truyn thng, qung co

    Thu nhn cc phn hi, tng tc, nh gi ca cng ng

    Phn tch t ng trch lc, thng k quan im

    Lng nghe thng tin t tp i tng cn truyn thng

    Da vo lu lng, tn sut v sc thi thng tin thu nhn c nh gi hiu qu cc chin dch truyn thng, qung co theo tng thi on.

    Thm d, lng nghe quan im cng ng

    nh gi hiu qu chin dch truyn thng

    Thu nhn ton b ni dung trn cc knh truyn thng MXH ca doanh nghip (cc fanpage, group)

    nh gi, phn tch ni dung v cc ch s tng tc ca ngi s dng MXH vi cc knh truyn thng ca VPBank (lng bnh lun, like, comment, share, tch cc, tiu cc)

    1

  • Sn xut ni dung ly lan

    Quan h cng chng

    Pht hin sm cc trng hp, hon cnh kh khn, cn gip hoc cc vn ang c x hi quan tm t thng tin MXH

    Chn ra cc trng hp, hon cnh, vn thch hp v phng thc h tr

    Bin doanh nghip thnh n v i u trong vic h tr cc i tng ny, to n tng trong cng ng

    Xy dng trch nhim x hi ca doanh nghip

    Phn tch, nm bt sm cc xu hng thngtin ni bt, ang ly lan mnh m trn MXH

    Da vo cc thng tin ny sn xut ni dung ly lan, c tc dng qung b doanh nghip

    2

    Bin mi nhn vin thnh mt i s truyn thng trn MXH ca doanh nghip

    o m lng nhn vin ang gip qung b, tuyn truyn cho doanh nghip

    Xy dng cc chin dch truyn thng ni b nhm gia tng s lng nhn vin tham gia

    Lp li chu trnh trn

    Qun tr i s truyn thng

  • Qun tr ri ro

    Tham kho thng tin trn internet ca i tng xin vay vn, h tr nh gi ri ro ca vic cho vay

    Theo di lin tc thng tin trn internet v tnh hnh hot ng, kinh doanh ca cc i tng, t chc, doanh nghip ang vay vn, h tr nh gi ri ro.

    H tr nh gi n xu

    H tr duyt h s cho vay

    Thng tin danh mc u tGim st i tng vay vn

    Theo di thng tin cc m c phiu, chng khon

    Phn tch cc thng tin tch cc, tiu cc, h tr quyt nh qun l danh mc u t

    Cung cp dch v h tr cc nh u t CK

  • Qun tr nhn lc

    Bin mi nhn vin thnh mt i s truyn thng trn MXH ca VPBank

    o m lng nhn vin VPBank ang gip qung b, tuyn truyn cho ngn hng

    Xy dng cc chin dch truyn thng ni b nhm gia tng s lng nhn vin tham gia

    Lp li chu trnh trn

    Phn tch d liu t mng x hi tm v tuyn dng nhn lc c trnh v ph hp vn ha doanh nghip.

    Lin tc t trong tm ngm cc nhn lcph hp gip kp thi b sung ngun lao ngkhi cn thit

    Qun tr i s truyn thng Gim st mc hi lng ca i ng nhn lc

    Tm kim ng vin ph hp

    Thng k v phn tch thng tin m nhn vin chia s lin quan ti cng vic

    nh gi mc hi lng ca i ng lao ng

  • Tip th

    Thm d th trng bng cc chin dch marketing din rng

    Thu nhn phn hi v pht hin cc nhm phn ng tch cc

    To lp cc chin dch marketing tp trung vi cc nhm ny (tip th tng cng)

    Gp nhm, phn loi cc nhm ngi s dngFacebook theo mi quan tm, s thch

    Tip cn chnh xc tng nhm qua cc knhgiao tip truyn thng

    Thm d th trng Ti u qung co trc tuynEmail, message marketing

    Xc nh mi quan tm, s thch, ni dung thng cp ca tng i tng qung co

    Lc ra cc i tng thch hp vi dch v ca doan nghip v qung co trng ch vi chi ph thp hn

  • Bn l

    Thng k chi tit bnh lun, nhn xt ca ngi s dng v dch v, sn phm ca doanhnghip

    nh gi cm nhn ca khch hng i vi hng chc sn phm bn ra mi nm

    Thng k v sn phm, dch v tng t ca cc doanh nghip khc

    So snh, xp hng cc dch v, sn phm ny

    Chn lc cc c nhn c tim nng tr thnh khch hng ca doanh nghip da vo thng tin MXH

    Tip cn cc i tng ny thng qua MXH phn phi sn phm, dch v ca doanhnghip

    So snh, xp hng sn phm

    Thng k nhn khu hcPht hin c hi bn hng

    Thng k ton b thng tin nhn khu hc ca ngi dng MXH

    Trch lc cc bo co iu tra nhn khu hc theo t kha, ch thng tin

  • Tch hp h thngSocialCRM

    DataEnrichment

    CreditScoreEvaluation

  • Hnh chnh

    Tng hp ni dung trn MXH xoay quanh ccvn ca ngnh, ca a phng.

    Phn loi cc ni dung theo chuyn , itng, cc thng tin nhn khu hc phc vnhu cu ra quyt nh ca cc n v hnhchnh.

    Tng tc vi ngi dn trc tip trn MXH.

    iu tra phn hi ca x hi vi cc vn cth m n v hnh chnh quan tm.

    Lin tc kho st, tham vn kin ca ngidn, xy dng bo co phc v cc cp lnho.

    Pht hin sai phm qua cc t co ca ngidn trn MXH.

    Cng thng tin mng xhi

    Qun l xut bn thng tin int

    Trng cu dn

    Xc nh thng tin ngun, thng tin sao chp, so snh tnh ton vn ca ni dung, pht hinra cc thng tin vi phm quy nh.

    Thng k, nh gi lu lng truy cp, mc ph bin ca cc ni dung c xut bn.

    Lng nghe phn hi ca nhn dn v ccthng tin c xut bn.

  • An ninh

    Gim st lin tc cc ngun thng tin trn MXH

    Pht hin ra cc nguy c mt an ton (an ninhmng, an ninh i vi ch , cc vi phmonline) t cc ngun thng tin ny

    Kt hp cc dng thng tin t cc ngun gimst ni dung khc (vin thng, thc a)

    C bin php x l kp thi

    Phn tch cc mi quan h x hi trn internet ca cc i tng cn nghin cu.

    Tm ra cc mi lin h, ng c hnh vi datrn cc lin h x hi online ny, b sung chocc lin h x hi thng thng ca itng.

    Gim st thng tin Xy dng danh sch nghi vnKhai ph cc lin h x hi

    Phn tch cc ngun thng tin, cc ni dung thng tin v tn sut ca ni dung xc nhi tng cho nhng danh sch nghi vn cth.

    a cc i tng trong danh sch nghi vnvo din theo di, gim st c bit.

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