Somalia IMM

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    International Marketing Project

    Somalia Market

    Introduce service

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    Declaration

    This project report entitled study of A Project on International Marketing in Somalia has

    been submitted to Xcellon Institute-School of Business, Navarangpura, and Ahmedabadin partial fulfillment of PGPGM Degree. Here by I, undersigns that this project report has

    been completed by me under the guidance of Pro. Jitendra Sharma (Faculty:-

    International Marketing, Xcellon Institute-School of Business Ahmedabad)

    Study of this project Report is entirely resulting of my own efforts and research is

    original in nature. This project Report is not submitted either in part of whole to any

    other institute for any other degree.

    Place: - Ahmedabad

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    Acknowledgement

    I acknowledge the sincere assistance provided to me from several rather unexpectedquarters during the course of execution of this study. It would be a mammoth task toplace on record my gratitude to each and every one of them but a whole heartedattempt would be made nevertheless, least I be branded ungrateful.I would like to hearfully acknowledge my gratitude and thanks to all the members who took active part in

    accomplishing my project.

    At the very outset, I wish to thank Prof. Jitendra Sharma, Who helped me to choose

    such an interesting topic to work upon as a fully-fledged project and guiding me at each

    step. Interacting with him gave me a completely different view to look at a subject,

    throughout its completion.

    I am also thankful to all the faculty of my institute, who helped me in giving all the

    required information in a very cooperative manner. The project would not have beenpossible without the help of my friends and colleagues who have been patient enough

    with me.

    SR. NO. TOPIC Page No.

    1 History of Somalia with its profile

    Topographical Demographical

    5-18

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    Cultural

    Economical

    Lifestyle

    Business Etiquette

    2 Introduction of Consumer Durable Industry 19-20

    3 AIRTEL in Somalia

    Brief History Highlights of AIRTEL Industry

    20- 22

    4 Marketing Mix of airtel 23-26

    5 SWOT Analysis of Airtel 26-27

    6

    Opportunity in Somalia and competitive analysis27-28

    7 Other Market Leaders Strategy 29-30

    8 Main noticeable point that is beneficial for BHARTI AIRTEL inSomalia

    30-31

    9 Propositional Strategy in SOMALIYA by Airtel 31-33

    10 The Strategy That Apply By Competitors in Somalia

    Entry strategy by airtel

    34-35

    36-37

    11 STP Design 38-39

    12 Tariff plane in Somalia by Airtel 40-44

    13 Financial Plan 45-47

    Somalia

    BACKGROUND

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    Britain withdrew from British Somaliland in 1960 to allow its protectorate to join with

    Italian Somaliland and form the new nation of Somalia. In 1969, a coup headed by

    Mohamed SIAD Barre ushered in an authoritarian socialist rule characterized by the

    persecution, jailing and torture of political opponents and dissidents. After the regime's

    collapse early in 1991, Somalia descended into turmoil, factional fighting, and anarchy.

    In May 1991, northern clans declared an independent Republic of Somaliland that now

    includes the administrative regions of Awdal, Woqooyi Galbeed, Togdheer, Sanaag,

    and Sool. Although not recognized by any government, this entity has maintained a

    stable existence and continues efforts to establish a constitutional democracy, including

    holding municipal, parliamentary, and presidential elections. The regions of Bari,

    Nugaal, and northern Mudug comprise a neighboring semi-autonomous state of

    Puntland, which has been self-governing since 1998 but does not aim at independence;

    it has also made strides toward reconstructing a legitimate, representative government

    but has suffered some civil strife. Puntland disputes its border with Somaliland as it also

    claims portions of eastern Sool and Sanaag. Beginning in 1993, a two-year UNhumanitarian effort (primarily in the south) was able to alleviate famine conditions, but

    when the UN withdrew in 1995, having suffered significant casualties, order still had not

    been restored. In 2000, the Somalia National Peace Conference (SNPC) held in

    Djibouti resulted in the formation of an interim government, known as the Transitional

    National Government (TNG). When the TNG failed to establish adequate security or

    governing institutions, the Government of Kenya, under the auspices of the

    Intergovernmental Authority on Development (IGAD), led a subsequent peace process

    that concluded in October 2004 with the election of Abdullahi YUSUF Ahmed as

    President of a second interim government, known as the Transitional Federal

    Government (TFG) of the Somali Republic. The TFG included a 275-memberparliamentary body, known as the Transitional Federal Parliament (TFP). President

    YUSUF resigned late in 2008 while United Nations-sponsored talks between the TFG

    and the opposition Alliance for the Re-Liberation of Somalia (ARS) were underway in

    Djibouti. In January 2009, following the creation of a TFG-ARS unity government,

    Ethiopian military forces, which had entered Somalia in December 2006 to support the

    TFG in the face of advances by the opposition Islamic Courts Union (ICU), withdrew

    from the country. The TFP was increased to 550 seats with the addition of 200 ARS and

    75 civil society members of parliament. The expanded parliament elected Sheikh

    SHARIF Sheikh Ahmed, the former CIC and ARS chairman as president on 31 January

    2009, in Djibouti. Subsequently, President SHARIF appointed Omar Abdirashid ali

    SHARMARKE, son of a former president of Somalia, as prime minister on 13 February

    2009. SHARMARKE resigned in September 2010 and was replaced by Mohamed

    Abdullahi MOHAMED, aka Farmajo, a dual US-Somali citizen that lived in the United

    Stated from 1985 until his return to Somalia in October 2010. The creation of the TFG

    was based on the Transitional Federal Charter (TFC), which outlines a five-year

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    mandate leading to the establishment of a new Somali constitution and a transition to a

    representative government following national elections. However, in January 2009 the

    TFP amended the TFC to extend TFG's mandate until 2011.

    GEOGRAPHY

    Location:

    Eastern Africa, bordering the Gulf of Aden and the Indian Ocean, east ofEthiopia

    Map references: Africa

    Area: total area:637,660 sq km

    land area:627,340 sq km

    comparative area:slightly smaller than Texas

    Land boundaries:

    total 2,366 km, Djibouti 58 km, Ethiopia 1,626 km, Kenya 682 km

    Coastline: 3,025 km

    Maritime claims:

    Territorial sea:200 nm

    International disputes:

    southern half of boundary with Ethiopia is a Provisional AdministrativeLine; territorial dispute with Ethiopia over the Ogaden

    Climate:

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    principally desert; December to February - northeast monsoon, moderatetemperatures in north and very hot in south; May to October - southwestmonsoon, torrid in the north and hot in the south, irregular rainfall, hot andhumid periods (tangambili) between monsoons

    Terrain:

    mostly flat to undulating plateau rising to hills in north

    Natural resources:

    uranium and largely unexploited reserves of iron ore, tin, gypsum, bauxite,copper, salt

    Land use:

    Arable land:2%

    Permanent crops:0%

    Meadows and pastures:

    46%

    Forest and woodland:14%

    Other:38%

    Irrigated land:

    1,600 sq km (1989 est.)

    Environment:

    current issues:

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    famine; use of contaminated water contributes to human healthproblems; deforestation; overgrazing; soil erosion; desertification

    natural hazards:recurring droughts; frequent dust storms over eastern plains in

    summer

    international agreements:party to - Endangered Species, Law of the Sea; signed, but notratified - Marine Dumping, Nuclear Test Ban

    Note:

    strategic location on Horn of Africa along southern approaches to Bab elMandeb and route through Red Sea and Suez Cana1

    Territorial sea: 200 nm

    Climate:principally desert; northeast monsoon (December to February), moderate temperatures

    in north and hot in south; southwest monsoon (May to October), torrid in the north andhot in the south, irregular rainfall, hot and humid periods (tangambili) betweenmonsoons

    More Climate Details

    Terrain:mostly flat to undulating plateau rising to hills in north

    POPULATION

    http://www.theodora.com/wfb/wfb2000/definitions.html#climatehttp://www.photius.com/countries/somalia/climate/somalia_climate_climate.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#terrainhttp://www.theodora.com/wfb/wfb2000/definitions.html#climatehttp://www.photius.com/countries/somalia/climate/somalia_climate_climate.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#terrain
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    10,112,453country comparison to the world: 82note: this estimate was derived from an official census taken in 1975 by the SomaliGovernment; population counting in Somalia is complicated by the large number ofnomads and by refugee movements in response to famine and clan warfare (July 2010

    est.)[see also:

    Population country ranks]

    Age structure:0-14 years: 45% (male 2,215,331/female 2,204,503)

    [see also: Age structure - 0-14 years country ranks]15-64 years: 52.6% (male 2,588,356/female 2,579,737)[see also: Age structure - 15-64 years country ranks]65 years and over: 2.5% (male 101,764/female 142,326) (2010 est.)[see also: Age structure - 65 years and over country ranks ]

    Median age:total: 17.6 years[see also: Median age - total country ranks]male: 17.4 years[see also: Median age - male country ranks]

    female: 17.7 years (2010 est.)[see also: Median age - female country ranks]

    Population growth rate:2.809% (2010 est.)country comparison to the world: 17[see also: Population growth rate country ranks]

    Birth rate:43.33 births/1,000 population (2010 est.)country comparison to the world: 8[see also: Birth rate country ranks]

    Death rate:15.24 deaths/1,000 population (July 2010 est.)

    http://www.photius.com/rankings/population/population_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#age_structurehttp://www.photius.com/rankings/population/age_structure_014_years_2011_0.htmlhttp://www.photius.com/rankings/population/age_structure_1564_years_2011_0.htmlhttp://www.photius.com/rankings/population/age_structure_65_years_and_over_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#median_agehttp://www.photius.com/rankings/population/median_age_total_2011_0.htmlhttp://www.photius.com/rankings/population/median_age_male_2011_0.htmlhttp://www.photius.com/rankings/population/median_age_female_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#population_growth_ratehttp://www.photius.com/rankings/population/population_growth_rate_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#birth_ratehttp://www.photius.com/rankings/population/birth_rate_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#death_ratehttp://www.photius.com/rankings/population/population_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#age_structurehttp://www.photius.com/rankings/population/age_structure_014_years_2011_0.htmlhttp://www.photius.com/rankings/population/age_structure_1564_years_2011_0.htmlhttp://www.photius.com/rankings/population/age_structure_65_years_and_over_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#median_agehttp://www.photius.com/rankings/population/median_age_total_2011_0.htmlhttp://www.photius.com/rankings/population/median_age_male_2011_0.htmlhttp://www.photius.com/rankings/population/median_age_female_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#population_growth_ratehttp://www.photius.com/rankings/population/population_growth_rate_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#birth_ratehttp://www.photius.com/rankings/population/birth_rate_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#death_rate
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    country comparison to the world: 12[see also: Death rate country ranks]

    Urbanization:urban population: 37% of total population (2008)

    [see also: Urbanization - urban population country ranks]rate of urbanization: 4.2% annual rate of change (2005-10 est.)[see also: Urbanization - rate of urbanization country ranks]

    Sex ratio:at birth: 1.03 male(s)/female[see also: Sex ratio - at birth country ranks]under 15 years: 1 male(s)/female[see also: Sex ratio - under 15 years country ranks]15-64 years: 1 male(s)/female[see also: Sex ratio - 15-64 years country ranks]

    65 years and over: 0.7 male(s)/female[see also: Sex ratio - 65 years and over country ranks ]total population: 1 male(s)/female (2010 est.)[see also: Sex ratio - total population country ranks]

    Infant mortality rate:total: 107.42 deaths/1,000 live birthscountry comparison to the world: 5[see also: Infant mortality rate - total country ranks]male: 116.47 deaths/1,000 live births[see also: Infant mortality rate - male country ranks]

    female: 98.11 deaths/1,000 live births (2010 est.)[see also: Infant mortality rate - female country ranks]

    Life expectancy at birth:total population: 50 yearscountry comparison to the world: 214[see also: Life expectancy at birth - total population country ranks]male: 48.12 years[see also: Life expectancy at birth - male country ranks ]

    female: 51.94 years (2010 est.)[see also: Life expectancy at birth - female country ranks ]

    Total fertility rate:6.44 children born/woman (2010 est.)country comparison to the world: 4[see also: Total fertility rate country ranks]

    http://www.photius.com/rankings/population/death_rate_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#urbanizationhttp://www.photius.com/rankings/population/urbanization_urban_population_2011_0.htmlhttp://www.photius.com/rankings/population/urbanization_rate_of_urbanization_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#sex_ratiohttp://www.photius.com/rankings/population/sex_ratio_at_birth_2011_0.htmlhttp://www.photius.com/rankings/population/sex_ratio_under_15_years_2011_0.htmlhttp://www.photius.com/rankings/population/sex_ratio_1564_years_2011_0.htmlhttp://www.photius.com/rankings/population/sex_ratio_65_years_and_over_2011_0.htmlhttp://www.photius.com/rankings/population/sex_ratio_total_population_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#infant_mortalityhttp://www.photius.com/rankings/population/infant_mortality_rate_total_2011_0.htmlhttp://www.photius.com/rankings/population/infant_mortality_rate_male_2011_0.htmlhttp://www.photius.com/rankings/population/infant_mortality_rate_female_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#life_expectancy_at_birthhttp://www.photius.com/rankings/population/life_expectancy_at_birth_total_2011_0.htmlhttp://www.photius.com/rankings/population/life_expectancy_at_birth_male_2011_0.htmlhttp://www.photius.com/rankings/population/life_expectancy_at_birth_female_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#total_fertility_ratehttp://www.photius.com/rankings/population/total_fertility_rate_2011_0.htmlhttp://www.photius.com/rankings/population/death_rate_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#urbanizationhttp://www.photius.com/rankings/population/urbanization_urban_population_2011_0.htmlhttp://www.photius.com/rankings/population/urbanization_rate_of_urbanization_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#sex_ratiohttp://www.photius.com/rankings/population/sex_ratio_at_birth_2011_0.htmlhttp://www.photius.com/rankings/population/sex_ratio_under_15_years_2011_0.htmlhttp://www.photius.com/rankings/population/sex_ratio_1564_years_2011_0.htmlhttp://www.photius.com/rankings/population/sex_ratio_65_years_and_over_2011_0.htmlhttp://www.photius.com/rankings/population/sex_ratio_total_population_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#infant_mortalityhttp://www.photius.com/rankings/population/infant_mortality_rate_total_2011_0.htmlhttp://www.photius.com/rankings/population/infant_mortality_rate_male_2011_0.htmlhttp://www.photius.com/rankings/population/infant_mortality_rate_female_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#life_expectancy_at_birthhttp://www.photius.com/rankings/population/life_expectancy_at_birth_total_2011_0.htmlhttp://www.photius.com/rankings/population/life_expectancy_at_birth_male_2011_0.htmlhttp://www.photius.com/rankings/population/life_expectancy_at_birth_female_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#total_fertility_ratehttp://www.photius.com/rankings/population/total_fertility_rate_2011_0.html
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    HIV/AIDS - adult prevalence rate:0.5% (2007 est.)country comparison to the world: 74[see also: HIV/AIDS - adult prevalence rate country ranks]

    HIV/AIDS - people living with HIV/AIDS:24,000 (2007 est.)country comparison to the world: 75[see also: HIV/AIDS - people living with HIV/AIDS country ranks]

    HIV/AIDS - deaths:1,600 (2007 est.)country comparison to the world: 66[see also: HIV/AIDS - deaths country ranks]

    Major infectious diseases:

    degree of risk: highfood or waterborne diseases: bacterial and protozoa diarrhea, hepatitis A and E, andtyphoid fevervector borne diseases: dengue fever, malaria, and Rift Valley feverwater contact disease: schistosomiasisanimal contact disease: rabies (2009)

    Nationality:noun: Somali(s)adjective: Somali

    Ethnic groups:Somali 85%, Bantu and other non-Somali 15% (including Arabs 30,000)

    Religions:Sunni Muslim

    Languages:

    Somali (official), Arabic, Italian, English

    Literacy:definition: age 15 and over can read and writetotal population: 37.8%[see also: Literacy - total population country ranks ]male: 49.7%[see also: Literacy - male country ranks]

    http://www.theodora.com/wfb/wfb2000/definitions.html#hiv_aids_adult_prevalence_ratehttp://www.photius.com/rankings/population/hiv_aids_adult_prevalence_rate_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#hiv_aids_people_living_with_hiv_aidshttp://www.photius.com/rankings/population/hiv_aids_people_living_with_hiv_aids_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#hiv_aids_deathshttp://www.photius.com/rankings/population/hiv_aids_deaths_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#major_infectious_diseaseshttp://www.theodora.com/wfb/wfb2000/definitions.html#nationalityhttp://www.theodora.com/wfb/wfb2000/definitions.html#ethnic_groupshttp://www.photius.com/religion/http://www.theodora.com/wfb/wfb2000/definitions.html#languageshttp://www.theodora.com/wfb/wfb2000/definitions.html#literacyhttp://www.photius.com/rankings/population/literacy_total_2011_0.htmlhttp://www.photius.com/rankings/population/literacy_male_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#hiv_aids_adult_prevalence_ratehttp://www.photius.com/rankings/population/hiv_aids_adult_prevalence_rate_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#hiv_aids_people_living_with_hiv_aidshttp://www.photius.com/rankings/population/hiv_aids_people_living_with_hiv_aids_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#hiv_aids_deathshttp://www.photius.com/rankings/population/hiv_aids_deaths_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#major_infectious_diseaseshttp://www.theodora.com/wfb/wfb2000/definitions.html#nationalityhttp://www.theodora.com/wfb/wfb2000/definitions.html#ethnic_groupshttp://www.photius.com/religion/http://www.theodora.com/wfb/wfb2000/definitions.html#languageshttp://www.theodora.com/wfb/wfb2000/definitions.html#literacyhttp://www.photius.com/rankings/population/literacy_total_2011_0.htmlhttp://www.photius.com/rankings/population/literacy_male_2011_0.html
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    female: 25.8% (2001 est.)[see also: Literacy - female country ranks]

    Education expenditures:NA

    [see also: Education expenditures country ranks]

    Economy-overview:Despite the lack of effective national governance, Somalia has maintained a healthyinformal economy, largely based on livestock, remittance/money transfer companies,and telecommunications. Agriculture is the most important sector with livestock normallyaccounting for about 40% of GDP and more than 50% of export earnings. Nomads andsemi-pastoralists, who are dependent upon livestock for their livelihood, make up alarge portion of the population. Livestock, hides, fish, charcoal, and bananas are

    Somalia's principal exports, while sugar, sorghum, corn, qat, and machined goods arethe principal imports. Somalia's small industrial sector, based on the processing ofagricultural products, has largely been looted and the machinery sold as scrap metal.Somalia's service sector also has grown. Telecommunication firms provide wirelessservices in most major cities and offer the lowest international call rates on thecontinent. In the absence of a formal banking sector, money transfer/remittanceservices have sprouted throughout the country, handling up to $1.6 billion inremittances annually. Mogadishu's main market offers a variety of goods from food tothe newest electronic gadgets. Hotels continue to operate and are supported withprivate-security militias. Due to armed attacks on and threats to humanitarian aidworkers, the World Food Programme partially suspended its operations in southern

    Somalia in early January 2010 pending improvement in the security situation. Somalia'sarrears to the IMF have continued to grow.

    GDP (purchasing power parity):$5.896 billion (2010 est.)country comparison to the world: 157

    $5.75 billion (2009 est.)$5.607 billion (2008 est.)note: data are in 2010 US dollars[see also: GDP (purchasing power parity) country ranks]

    GDP (official exchange rate):$2.372 billion (2009 est.)[see also: GDP (official exchange rate) country ranks]

    GDP - real growth rate:2.6% (2010 est.)country comparison to the world: 138

    http://www.photius.com/rankings/population/literacy_female_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#education_expeditureshttp://www.photius.com/rankings/population/education_expenditures_percent_of_gdp_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#economy_overviewhttp://www.theodora.com/wfb/wfb2000/definitions.html#GDPhttp://www.photius.com/rankings/economy/gdp_purchasing_power_parity_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#gdp_official_exchange_ratehttp://www.photius.com/rankings/economy/gdp_official_exchange_rate_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#gdp_real_growth_ratehttp://www.photius.com/rankings/population/literacy_female_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#education_expeditureshttp://www.photius.com/rankings/population/education_expenditures_percent_of_gdp_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#economy_overviewhttp://www.theodora.com/wfb/wfb2000/definitions.html#GDPhttp://www.photius.com/rankings/economy/gdp_purchasing_power_parity_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#gdp_official_exchange_ratehttp://www.photius.com/rankings/economy/gdp_official_exchange_rate_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#gdp_real_growth_rate
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    2.6% (2009 est.)2.6% (2008 est.)[see also: GDP - real growth rate country ranks]

    GDP - per capita:

    $600 (2010 est.)country comparison to the world: 226

    $600 (2009 est.)$600 (2008 est.)note: data are in 2010 US dollars[see also: GDP - per capita country ranks]

    GDP - composition by sector:agriculture: 65%[see also: GDP - composition by sector - agriculture country ranks]

    industry: 10%[see also: GDP - composition by sector - industry country ranks]services: 25% (2005 est.)[see also: GDP - composition by sector - services country ranks]

    Labor force:3.447 million (few skilled laborers) (2007)country comparison to the world: 97[see also: Labor force country ranks]

    Labor force - by occupation:agriculture: 71%[see also: Labor force - by occupation - agriculture country ranks]industry and services: 29% (1975)

    Unemployment rate:NA%[see also: Unemployment rate country ranks]

    Population below poverty line:

    NA%[see also: Population below poverty line country ranks]

    Household income or consumption by percentage share:lowest 10%: NA%[see also: Household income or consumption by percentage share - lowest 10% countryranks]highest 10%: NA%

    http://www.photius.com/rankings/economy/gdp_real_growth_rate_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#gdp_per_capitahttp://www.photius.com/rankings/economy/gdp_per_capita_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#gdp_composition_by_sectorhttp://www.photius.com/rankings/economy/gdp_composition_by_sector_agriculture_2011_0.htmlhttp://www.photius.com/rankings/economy/gdp_composition_by_sector_industry_2011_0.htmlhttp://www.photius.com/rankings/economy/gdp_composition_by_sector_services_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#labor_forcehttp://www.photius.com/rankings/economy/labor_force_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#labor_force_by_occupationhttp://www.photius.com/rankings/economy/labor_force_by_occupation_agriculture_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#unemployment_ratehttp://www.photius.com/rankings/economy/unemployment_rate_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#population_below_poverty_linehttp://www.photius.com/rankings/economy/population_below_poverty_line_2011_0.htmlhttp://www.photius.com/rankings/economy/population_below_poverty_line_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#household_income_or_consumption_by_percentage_sharehttp://www.photius.com/rankings/economy/household_income_or_consumption_by_percentage_share_lowest_10pct_2011_0.htmlhttp://www.photius.com/rankings/economy/household_income_or_consumption_by_percentage_share_lowest_10pct_2011_0.htmlhttp://www.photius.com/rankings/economy/gdp_real_growth_rate_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#gdp_per_capitahttp://www.photius.com/rankings/economy/gdp_per_capita_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#gdp_composition_by_sectorhttp://www.photius.com/rankings/economy/gdp_composition_by_sector_agriculture_2011_0.htmlhttp://www.photius.com/rankings/economy/gdp_composition_by_sector_industry_2011_0.htmlhttp://www.photius.com/rankings/economy/gdp_composition_by_sector_services_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#labor_forcehttp://www.photius.com/rankings/economy/labor_force_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#labor_force_by_occupationhttp://www.photius.com/rankings/economy/labor_force_by_occupation_agriculture_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#unemployment_ratehttp://www.photius.com/rankings/economy/unemployment_rate_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#population_below_poverty_linehttp://www.photius.com/rankings/economy/population_below_poverty_line_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#household_income_or_consumption_by_percentage_sharehttp://www.photius.com/rankings/economy/household_income_or_consumption_by_percentage_share_lowest_10pct_2011_0.htmlhttp://www.photius.com/rankings/economy/household_income_or_consumption_by_percentage_share_lowest_10pct_2011_0.html
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    [see also: Household income or consumption by percentage share - highest 10%country ranks]

    Budget:revenues: $NA

    [see also: Budget - revenues country ranks]expenditures: $NA[see also: Budget - expenditures country ranks]

    Inflation rate (consumer prices):NA%note: businesses print their own money, so inflation rates cannot be easily determined[see also: Inflation rate (consumer prices) country ranks]

    Central bank discount rate:NA% (31 December 2008)

    [see also: Central bank discount rate country ranks]

    Commercial bank prime lending rate:NA%[see also: Commercial bank prime lending rate country ranks]

    Agriculture - products:bananas, sorghum, corn, coconuts, rice, sugarcane, mangoes, sesame seeds, beans;cattle, sheep, goats; fish

    Industries:

    a few light industries, including sugar refining, textiles, wireless communication

    Industrial production growth rate:NA%[see also: Industrial production growth rate country ranks]

    Electricity - production:280 million kWh (2007 est.)country comparison to the world: 171[see also: Electricity - production country ranks]

    Electricity - consumption:260.4 million kWh (2007 est.)country comparison to the world: 172[see also: Electricity - consumption country ranks]

    Electricity - exports:0 kWh (2008 est.)[see also: Electricity - exports country ranks]

    http://www.photius.com/rankings/economy/household_income_or_consumption_by_percentage_share_highest_10pct_2011_0.htmlhttp://www.photius.com/rankings/economy/household_income_or_consumption_by_percentage_share_highest_10pct_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#budgethttp://www.photius.com/rankings/economy/budget_revenues_2011_0.htmlhttp://www.photius.com/rankings/economy/budget_expenditures_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#inflation_rate_consumer_priceshttp://www.photius.com/rankings/economy/inflation_rate_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#central_bank_discount_ratehttp://www.photius.com/rankings/economy/central_bank_discount_rate_2011_0.htmlhttp://www.photius.com/rankings/economy/central_bank_discount_rate_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#commercial_bank_prime_lending_ratehttp://www.photius.com/rankings/economy/commercial_bank_prime_lending_rate_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#agriculture_productshttp://www.theodora.com/wfb/wfb2000/definitions.html#industrieshttp://www.theodora.com/wfb/wfb2000/definitions.html#industrial_production_growth_ratehttp://www.photius.com/rankings/economy/industrial_production_growth_rate_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#electricity_productionhttp://www.photius.com/rankings/economy/electricity_production_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#electricity_consumptionhttp://www.photius.com/rankings/economy/electricity_consumption_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#electricity_exportshttp://www.photius.com/rankings/economy/electricity_exports_2011_0.htmlhttp://www.photius.com/rankings/economy/household_income_or_consumption_by_percentage_share_highest_10pct_2011_0.htmlhttp://www.photius.com/rankings/economy/household_income_or_consumption_by_percentage_share_highest_10pct_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#budgethttp://www.photius.com/rankings/economy/budget_revenues_2011_0.htmlhttp://www.photius.com/rankings/economy/budget_expenditures_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#inflation_rate_consumer_priceshttp://www.photius.com/rankings/economy/inflation_rate_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#central_bank_discount_ratehttp://www.photius.com/rankings/economy/central_bank_discount_rate_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#commercial_bank_prime_lending_ratehttp://www.photius.com/rankings/economy/commercial_bank_prime_lending_rate_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#agriculture_productshttp://www.theodora.com/wfb/wfb2000/definitions.html#industrieshttp://www.theodora.com/wfb/wfb2000/definitions.html#industrial_production_growth_ratehttp://www.photius.com/rankings/economy/industrial_production_growth_rate_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#electricity_productionhttp://www.photius.com/rankings/economy/electricity_production_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#electricity_consumptionhttp://www.photius.com/rankings/economy/electricity_consumption_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#electricity_exportshttp://www.photius.com/rankings/economy/electricity_exports_2011_0.html
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    Electricity - imports:0 kWh (2008 est.)[see also: Electricity - imports country ranks]

    Oil - production:

    108 bbl/day (2009 est.)country comparison to the world: 111[see also: Oil - production country ranks]

    Oil - consumption:5,000 bbl/day (2009 est.)country comparison to the world: 168[see also: Oil - consumption country ranks]

    Oil - exports:1,475 bbl/day (2007 est.)

    country comparison to the world: 121[see also: Oil - exports country ranks]

    Oil - imports:6,387 bbl/day (2007 est.)country comparison to the world: 150[see also: Oil - imports country ranks]

    Oil - proved reserves:0 bbl (1 January 2010 est.)country comparison to the world: 119

    [see also: Oil - proved reserves country ranks]

    Natural gas - production:0 cu m (2008 est.)country comparison to the world: 127[see also: Natural gas - production country ranks]

    Natural gas - consumption:0 cu m (2008 est.)country comparison to the world: 177[see also: Natural gas - consumption country ranks]

    Natural gas - exports:0 cu m (2008 est.)country comparison to the world: 122[see also: Natural gas - exports country ranks]

    Natural gas - imports:0 cu m (2008 est.)

    http://www.theodora.com/wfb/wfb2000/definitions.html#electricity_importshttp://www.photius.com/rankings/economy/electricity_imports_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#oil_productionhttp://www.photius.com/rankings/economy/oil_production_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#oil_consumptionhttp://www.photius.com/rankings/economy/oil_consumption_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#oil_exportshttp://www.photius.com/rankings/economy/oil_exports_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#oil_importshttp://www.photius.com/rankings/economy/oil_imports_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#oil_proved_reserveshttp://www.photius.com/rankings/economy/oil_proved_reserves_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#natural_gas_productionhttp://www.photius.com/rankings/economy/natural_gas_production_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#natural_gas_consumptionhttp://www.photius.com/rankings/economy/natural_gas_consumption_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#natural_gas_exportshttp://www.photius.com/rankings/economy/natural_gas_exports_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#natural_gas_importshttp://www.theodora.com/wfb/wfb2000/definitions.html#electricity_importshttp://www.photius.com/rankings/economy/electricity_imports_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#oil_productionhttp://www.photius.com/rankings/economy/oil_production_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#oil_consumptionhttp://www.photius.com/rankings/economy/oil_consumption_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#oil_exportshttp://www.photius.com/rankings/economy/oil_exports_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#oil_importshttp://www.photius.com/rankings/economy/oil_imports_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#oil_proved_reserveshttp://www.photius.com/rankings/economy/oil_proved_reserves_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#natural_gas_productionhttp://www.photius.com/rankings/economy/natural_gas_production_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#natural_gas_consumptionhttp://www.photius.com/rankings/economy/natural_gas_consumption_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#natural_gas_exportshttp://www.photius.com/rankings/economy/natural_gas_exports_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#natural_gas_imports
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    country comparison to the world: 130[see also: Natural gas - imports country ranks]

    Natural gas - proved reserves:5.663 billion cu m (1 January 2009 est.)

    country comparison to the world: 91[see also: Natural gas - proved reserves country ranks]

    Exports:$300 million (2006)country comparison to the world: 174[see also: Exports country ranks]

    Exports - commodities:livestock, bananas, hides, fish, charcoal, scrap metal

    Exports - partners:UAE 58.27%, Yemen 20.32%, Saudi Arabia 3.78% (2009)

    Imports:$798 million (2006)country comparison to the world: 179[see also: Imports country ranks]

    Imports - commodities:manufactures, petroleum products, foodstuffs, construction materials, qat

    Imports - partners:Djibouti 30.84%, Kenya 8.06%, India 7.86%, China 6.97%, Brazil 6.59%, Yemen 4.97%,Oman 4.72%, UAE 4.6% (2009)

    Debt - external:$3 billion (2001 est.)country comparison to the world: 129[see also: Debt - external country ranks]

    Exchange rates:Somali shillings (SOS) per US dollar - NA (2007-08), 1,438.3 (2006) official rate; the

    unofficial black market rate was about 23,000 shillings per dollar as of February 2007note: the Republic of Somaliland, a self-declared independent country not recognizedby any foreign government, issues its own currency, the Somaliland shilling

    Airports:59 (2010)country comparison to the world: 80[see also: Airports country ranks]

    http://www.photius.com/rankings/economy/natural_gas_imports_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#natural_gas_proved_reserveshttp://www.photius.com/rankings/economy/natural_gas_proved_reserves_2011_0.htmlhttp://www.photius.com/rankings/economy/natural_gas_proved_reserves_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#exportshttp://www.photius.com/rankings/economy/exports_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#exports_commoditieshttp://www.theodora.com/wfb/wfb2000/definitions.html#exports_partnershttp://www.theodora.com/wfb/wfb2000/definitions.html#importshttp://www.photius.com/rankings/economy/imports_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#imports_commoditieshttp://www.theodora.com/wfb/wfb2000/definitions.html#imports_partnershttp://www.theodora.com/wfb/wfb2000/definitions.html#debt_externalhttp://www.photius.com/rankings/economy/debt_external_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#exchange_rateshttp://www.photius.com/wfb2001/airport_codes_alpha.htmlhttp://www.photius.com/rankings/transportation/airports_2011_0.htmlhttp://www.photius.com/rankings/economy/natural_gas_imports_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#natural_gas_proved_reserveshttp://www.photius.com/rankings/economy/natural_gas_proved_reserves_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#exportshttp://www.photius.com/rankings/economy/exports_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#exports_commoditieshttp://www.theodora.com/wfb/wfb2000/definitions.html#exports_partnershttp://www.theodora.com/wfb/wfb2000/definitions.html#importshttp://www.photius.com/rankings/economy/imports_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#imports_commoditieshttp://www.theodora.com/wfb/wfb2000/definitions.html#imports_partnershttp://www.theodora.com/wfb/wfb2000/definitions.html#debt_externalhttp://www.photius.com/rankings/economy/debt_external_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#exchange_rateshttp://www.photius.com/wfb2001/airport_codes_alpha.htmlhttp://www.photius.com/rankings/transportation/airports_2011_0.html
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    Airports - with paved runways:total: 7[see also: Airports - with paved runways - total country ranks]over 3,047 m: 42,438 to 3,047 m: 2

    1,524 to 2,437 m: 1 (2010)

    Airports - with unpaved runways:total: 52[see also: Airports - with unpaved runways - total country ranks ]2,438 to 3,047 m: 41,524 to 2,437 m: 19914 to 1,523 m: 23under 914 m: 6 (2010)

    Roadways:

    total: 22,100 kmcountry comparison to the world: 106paved: 2,608 kmunpaved: 19,492 km (2000)[see also: Roadways country ranks]

    Merchant marine:total: 1country comparison to the world: 155by type: cargo 1foreign-owned: 1 (UAE 1) (2008)

    [see also: Merchant marine country ranks]

    Ports and terminals:Berbera, Kismaayo

    Transportation - note:the International Maritime Bureau reports the territorial and offshore waters in the Gulfof Aden and Indian Ocean are high risk for piracy and armed robbery against ships;numerous vessels, including commercial shipping and pleasure craft, have been

    attacked and hijacked both at anchor and while underway; crew, passengers, and cargoare held for ransom; the presence of several naval task forces in the Gulf of Aden andadditional anti-piracy measures on the part of ship operators have reduced the piracyincidents; in response local pirates shifted operations farther south along the east coastof Somalia and eastward along the coast of Oman

    http://www.theodora.com/wfb/wfb2000/definitions.html#airports_with_paved_runwayshttp://www.photius.com/rankings/transportation/airports_with_paved_runways_total_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#airports_with_unpaved_runwayshttp://www.photius.com/rankings/transportation/airports_with_unpaved_runways_total_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#roadwayshttp://www.photius.com/rankings/transportation/roadways_2011_0.htmlhttp://www.immigration-usa.com/world_fleet.htmlhttp://www.photius.com/rankings/transportation/merchant_marine_2011_0.htmlhttp://www.photius.com/seaportshttp://www.theodora.com/wfb/wfb2000/definitions.html#transportation_notehttp://www.theodora.com/wfb/wfb2000/definitions.html#airports_with_paved_runwayshttp://www.photius.com/rankings/transportation/airports_with_paved_runways_total_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#airports_with_unpaved_runwayshttp://www.photius.com/rankings/transportation/airports_with_unpaved_runways_total_2011_0.htmlhttp://www.theodora.com/wfb/wfb2000/definitions.html#roadwayshttp://www.photius.com/rankings/transportation/roadways_2011_0.htmlhttp://www.immigration-usa.com/world_fleet.htmlhttp://www.photius.com/rankings/transportation/merchant_marine_2011_0.htmlhttp://www.photius.com/seaportshttp://www.theodora.com/wfb/wfb2000/definitions.html#transportation_note
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    Introduce Somalia telecom sector

    Somalia is widely known as a volatile country whose coast is ruled by pirates, with constantinternal population movement and a weak interim government threatened by rival militiaassociated with terrorists.

    Despite these problems, the Somali technology sector offers well-established services,including free fixed-line calls in Mogadishu, cheap mobile-phone calls, negligible costs of textmessages and mobile money services that stretch across the Kenyan border.

    So in introduce telecom sector by BHARTI AIRTEL.it is difficult but how any problem face bycompany and opportunity are available or not.

    And in a telecom sector it is one of the strongest companies in India and world.

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    BHARTI AIRTEL

    Bharti Airtel Limited was incorporated on July 7,1995 for promoting investments intelecommunications services. Its subsidiaries operate telecom services across India. BhartiAirtel is India's leading private sector provider of telecommunications services based on astrong customer base consisting of 50 million total customers, which constitute, 44.6 millionmobile and5.4 million fixed line customers, as of March 31, 2007. Airtel comes to us from Bharti AirtelLimited - a part of the biggest private integrated telecom conglomerate, Bharti Enterprises.Bharti provides a range of telecom services, which 22 include Cellular, Basic, Internet andrecently introduced National Long Distance. Bharti also manufactures and exports telephoneterminals and cordless phones. Apart from being the largest manufacturer of telephoneinstruments in India, it is also the first company to export its products to the USA. Bharti hasalso put its footsteps into Insurance and Retail segment in collaboration withMulti- National giants. Bharti is the leading cellular service provider, with a footprint in 23 statescovering all four metros and more than 50 million satisfied customers.

    I. Globally, Bharti Airtel is the 3rd largest in-country mobile operator by subscriber base,

    behind China Mobile and China Unicom.

    In India Airtel is No. 1 by subscriber base and revenue.

    Bharti Airtel formerly known as Bharti Tele-ventures Limited (BTVL) is a JV between

    Singtel and Bharti Telecom

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    The businesses at Bharti Airtel have been structured into three individual strategic business

    units (SBUs)

    Mobile and fixed wireless services

    Mobile and fixed wireless services

    Broadband, Telephone services & DTH

    End-to-end data and enterprise services to the corporate customers through its

    nationwide fiber optic backbone

    Figures & Fact

    Total Wireless subscribers in India In June 09 & July 09 are 102,367,881 &

    1,05,177,635respectively.

    Total Wire line subscribers in India In June 09 & July 09 are 2,827,882 & 2,861,822

    respectively.

    Total revenue for Q4 08 is Rs. 6376.50 Cras compare to Rs. 5606.15 for Q3 08, i.e.13.74% higher.

    ARPU for Q4 08 is Rs.260.59 as compare to Rs. 254.48 in Q3 08,i.e. growth of2.40%.

    MARKETING STRATEGY

    ADOPTED BY BHARTI

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    Bharti has spent a considerable amount on advertising its mobile phone service, Airtel. Besidesprint advertising, the company had put up large no of hoardings and kiosks in and around Delhi.The objective behind designing a promotion campaign for the Airtel services is to promote thebrand awareness and to build brand preferences. It is trying to set up a thematic campaign tobuild a stronger brand equity for Airtel. Since the cellular phone category itself istoo restricted,also the fact that a Cellular phone is a high involvement product, price doesn't qualify as an

    effective differentiator. The image of the service provider counts a great deal. Given the Cellphone category, it is the network efficiency and the quality of service that becomes important.What now the buyer is looking at is to get the optimum price-performance package. This alsoserves as an effective differentiator Brand awareness is spread through the' campaigns andbrand preference through brand stature. Airtel's campaign in the capital began with a series of'teaser' hoardings across the city,' bearing just the company's name and without explaining whatAirtel was. In the next phase the campaign associated Airtel with Cellular only thereafter wasthe Bharti Cellular connection 60 brought up. Vans with Airtel logos roamed the city, handingoutbrochures about the company and its services to all consumers. About 50,000 direct callerswere sent out. When the name was well entrenched in the Delhiitess mind, the Airtel campaignbegan to focus on the utility of Cellphone. In the first four months alone Airtei's advertisement

    spend exceeded Rs. 4 crores.As of today the awareness level Is 60% unaided. This implies that if potential or knowledgeableconsumers are asked to name a Cellular phone service provider that is on the top of his/hermind 60% of them would name Airtel. As for aided it -is 100% (by giving clues and hints etc.).Brand strength of a product or the health of a brand is measured by the percentage score of thebrand on the above aided and the unaided tests. The figures show that Airtel is a healthy and athriving brand. Every company has a goal, which might comprise a sales targetand a game plan with due regard to Its competitor. Airtel 's campaign strategy is designedkeeping in mind its marketing strategy. The tone, tenor and the stance of the visual ads aredesigned to convey the image of a market leader in terms of its market share. It tries to portraythe image of being a "first mover every time" and that of a "market leader".61 The status of the product in terms of its life cycle has just reached the maturity stage in India.

    It is still on the rising part of the product life cycle curve in the maturity stage. The diagram onthe left hand side shows the percentage of the users classified into heavy, medium and lowcategories. The right hand side shows the revenue share earned from the threetypes of users. Airtel, keeping in mind the importance of the customer retention, values itsheavy users the most and constantly indulges in service innovation. But, since heavy userscomprise only 15 - 20% of the population the other segment cannot be neglected. Thepopulation which has just realised the importance of cellular phones has to be roped in. It is forthis reason that the service provider offers a plethora of incentives and discounts. Concertslike the "Freedom concert" are being organised by Airtel in order to promote sales. The mediachannel is chosen with economy in mind. The target segment is not very concrete but, there isan attempt to focus on those who can afford. The print advertisements and hoarding are placedin those strategic areas which most likely to catch the attention of those who need a

    cellular phone. The product promise (which might cost different 1 higher) is an importantvariable in determining the target audience. 62 Besides this, other promotional strategies thatAirtel has adopted are .

    (i) People who have booked Airtel services have been treated to exclusive premiers ofblockbuster movies. Airtel has tied up with Lufthansa to offer customer bonus miles on theGerman airlines frequent flier's programs.

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    (ii) There have been educational campaigns, image campaigns, pre-launch advertisements,launch advertisements, congratulatory advertisements, promotional advertise-mends, attackingadvertisements and tactical advertisements.

    BHARTI AIRTEL 4Ps analysis

    Marketing Mix of airtel

    Product

    Airtel Pre-paid

    Airtel Post-paid

    Blackberry Wireless Handheld

    Value Added Services (VAS)

    The different value added services provided by Airtel are-

    Instant Balance Enquiry

    24Hr recharge Facility

    Caller line identification

    Call divert, Call wait & Call Hold

    Multimedia messaging service (MMS)

    Airtel Live Portal

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    SMS based Information Service

    Hello Tunes & Ring Tones

    Voice Mail Service

    Easy Post-paid bill collection

    Gifting of Ring Tones & Hello Tunes

    GPRS

    Business Solutions

    Product

    Airtel Pre-paid

    Airtel Post-paid

    Blackberry Wireless Handheld

    Value Added Services (VAS)

    The different value added services provided by Airtel are-

    Instant Balance Enquiry

    24Hr recharge Facility

    Caller line identification

    Call divert, Call wait & Call Hold

    Multimedia messaging service (MMS)

    Airtel Live Portal

    SMS based Information Service

    Hello Tunes & Ring Tones

    Voice Mail Service

    Easy Post-paid bill collection

    Gifting of Ring Tones & Hello Tunes

    GPRS

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    Business Solutions

    Product

    Airtel Pre-paid

    Airtel Post-paid

    Blackberry Wireless Handheld

    Value Added Services (VAS)

    The different value added services provided by Airtel are-

    Instant Balance Enquiry

    24Hr recharge Facility

    Caller line identification

    Call divert, Call wait & Call Hold

    Multimedia messaging service (MMS)

    Airtel Live Portal

    SMS based Information Service

    Hello Tunes & Ring Tones

    Voice Mail Service

    Easy Post-paid bill collection

    Gifting of Ring Tones & Hello Tunes

    GPRS

    Business Solutions

    Price

    Customer based pricing strategies.

    Flexible pricing mechanism

    Controlled by TRAI.

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    Place

    It has wide and extensive presence even in the remotest areas

    Airtel Customer Care Touch Points

    Distributors like

    E.g. Paan shops, grocery stores, chemists, outlet etc.

    Promotion

    Large scale print and video advertising.

    Big celebrities like SRK and Sachin are roped in to endorse the product because it .

    In 2002 Airtel got its Signature tune from A.R. Rehman, this signature tune is the most

    downloaded tune in India.

    Provides innovations such as Bollywood movie premiers, music services such as ring

    back tones & many more.

    SWOT Analysis Bharti Airtel

    Bharti Airtelhas more than 65 million customers (July 2008). It is the largest cellular

    provider in India, and also supplies broadband and telephone services - as well as many

    other telecommunications services to both domestic and corporate customers.

    Other stakeholders in Bharti Airtel include Sony-Ericsson, Nokia - and Sing Tel, with

    whom they hold a strategic alliance. This means that the business has access to

    knowledge and technology from other parts of the telecommunications world.

    The company has covered the entire Indian nation with its network. This has

    underpinned its large and rising customer base.

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    Weaknesses An often cited original weakness is that when the business was started by Sunil Bharti

    Mittal over 15 years ago, the business has little knowledge and experience of how a

    cellular telephone system actually worked. So the start-up business had to outsource to

    industry experts in the field.

    Until recently Airtel did not own its own towers, which was a particular strength of some

    of its competitors such as Hutchison Essar. Towers are important if your company

    wishes to provide wide coverage nationally.

    The fact that the Airtel has not pulled off a deal with South Africa's MTN could signal the

    lack of any real emerging market investment opportunity for the business once the

    Indian market has become mature.

    Threats Airtel and Vodafone seem to be having an on/off relationship. Vodafone which owned a

    5.6% stake in the Airtel business sold it back to Airtel, and instead invested in its rival

    Hutchison Essar. Knowledge and technology previously available to Airtel now moves

    into the hands of one of its competitors.

    The quickly changing pace of the global telecommunications industry could tempt Airtel

    to go along the acquisition trail which may make it vulnerable if the world goes into

    recession. Perhaps this was an impact upon the decision not to proceed with talks about

    the potential purchase of South Africa's MTN in May 2008. This opened the door for

    talks between Reliance Communication's Anil Ambani and MTN, allowing a competing

    Inidan industrialist to invest in the new emerging African telecommunications market.

    Bharti Airtel could also be the target for the takeover vision of other global

    telecommunications players that wish to move into the Indian market.

    Airtel comes to you from Bharti Airtel Limited, India's largest integrated and the first private

    telecom services provider with a footprint in all the 23 telecom circles. Bharti Airtel since its

    inception has been at the forefront of technology and has steered the course of the telecom

    sector in the country with its world class products and services. The businesses at Bharti Airtel

    have been structured into three individual strategic business units (SBU's) - Mobile Services,

    Airtel Telemedia Services & Enterprise Services

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    Opportunity in Somalia and competitive analysis

    Some question that describe by us:-

    1. How would you describe the telecoms sector in Somalia?Ans. The sector is very tough; the political instability makes it hard to project on the growth ofusers. One day you can have subscribers, but the following day they could be gone.

    The lack of a stable government means there is no regulation. There are four mobile-phone

    companies in the country and competition is stiff, which is good for subscribers because thecosts remain low.

    2. How many subscribers do you have in Somalia?Ans. Because of the lack of proper structures, I can only tell the number of users we have inHormuud Telecom; GSM [Global System for Mobile Communications] is 1.2 million and fixedline is 70,000 subscribers. The number is growing but also depends on the movement ofpeople.

    3. Somalia is said to have the best telecoms cost structure, how are the costs?Ans. The cost structure is very suitable for consumers. Somalia has the cheapest rates in

    Africa: $ 0.35 for international calls local, $0.10 for mobile calls and $0.02 for text messages.

    Fixed-line calls within Mogadishu are free.

    Hormuud offers bundled services for mobile and fixed line -- for $7 a month, users can make thefree fixed-line calls.

    4. How do you see the growth of fixed compared to GSM in Somalia?Ans. In Somalia, fixed line cannot grow as much as GSM because of instability; people

    move from time to time and they cannot move with their fixed lines. In such cases, GSM growsat a better rate because people can shift with their handsets.

    GSM services are growing at a faster pace; we have voice as well as data, which diversify therevenue streams for the company and its agents. The services are available 60-70 kilometresinto Kenya; people access the services even in Mandera district, a Kenyan border town.

    5. How has the lack of a regulatory authority affected the sector?Ans. Having a regulatory authority goes hand in hand with a stable government; if there is nostable government, then there will be no institutions that can support the various industries.Having a regulator is important because it leads to growth of other services sectors like banking,which requires connectivity. Yes, lack of regulation means that companies are free to set up

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    services any time they like and charge whatever they like, but if I was to be given a choice, Ithink regulation is better.

    6. Do the telecom companies engage in anticompetitive behaviour?Ans. We have four GSM companies and everybody does what they want. Some companieshave entered into interconnection agreements, and there is common understanding among theplayers, but the companies can do what they want because there is no regulation. So, they offerthe discounts they like. If they feel like lowering more, they do it and there is nothing thecompetition can do.

    There is a lot of politics but the money being invested in Kenya or Somalia is from

    genuine businessmen. The construction business in Eastleigh (Kenya's Somali town) is

    by known business people and there is no evidence of piracy money.

    So in short, the technology sector has not benefitted from the piracy activities along the

    Somalia coast.

    In Somalia, the telecom companies haven't competed only for customers. They have alsocooperated with each other to maintain their networks and set prices to ensure that competitiondoesn't become too cutthroat.

    So it is great benefit for BHARTI AIRTEL.One of the largest, Hormuud Telecom Inc., has sales of about $40 million a year, substantial ina country where an estimated 70% of the population lives on less than $2 a day. Hormuuddeclined to disclose its profit.Hormuud's chief executive, Ahmed Mohamed Yusuf, started his business selling bread,spaghetti, sweets and other groceries. He later opened a popular supermarket.

    Other telecom companies in Somalia and stability and profit.

    Four main telecommunications companies now operate in the country.The first private telecommunications company to open in Somalia was Telecom Somalia in1994, a Hormuud rival that offers a range of wireless services.

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    NationLnk Telecom also offers land-line and mobile services, but it hasn't expanded into moreadvanced services, such as Internet access. Despite their rivalry, the three companies signedan interconnectivity deal in 2005 that allows them to set prices and expand their networkaccess.

    The cheapest mobile-phone service provider, called

    Somafone Telecommunications Service Co., is a tiny upstart that operates outside thealliance.The investment in telecom businesses is one of the clearest signs that Somalia's economy hascontinued to grow amid the ruins of war. Few reliable figures exist for the overall economy. TheUnited Nations estimates that in 2007 the East African nation's economy expanded 2.7%. Per-capita GDP, at $291 a year, remains among the lowest on the poverty-stricken continent.Since its last strong federal government fell in 1991, Somalia has been beset by warring clansand militias. The 1991 violence destroyed every phone line in the country, according to a WorldBank assessment, forcing people to communicate by military radios, if at all.To navigate Somalia's tangled web of clan alliances, Hormuud sells shares to all interestedparties. In this way, the connection to Hormuud cuts across the country's warring groups,leading Somalis from nearly every clan to feel vested in the company, says Mr. Yusuf, who

    often surfs satellite news channels in his Mogadishu office.Operating in Somalia remains hazardous. Mr. Yusuf says he is reluctant to invest in the verylatest technology because Hormuud's land lines, painstakingly laid down, have been blasted bymortars in the past two years during heightened violence.Last year, a mortar shell crashed into the gate of the company's headquarters in the mainBakara market in Mogadishu, killing one employee and wounding another. Asked who mighthave fired the mortar or whether he thinks it was meant to hit the company, Mr. Yusuf shrugs,indicating there are simply too many explosions to tell them apart.

    In some Somali villages, Hormuud no longer offers service because all the people havefled the militant groups. The most formidable force in Mogadishu is al Shabaab, a violentgroup linked to Al Qaeda that has banned beards, school bells and tractors because, it

    says, they violate Islamic law.Al Shabaab has also punished telecom operators, threatening employees who sell scratchcards for cellphone use and demanding "taxes" from any companies that operate in theirterritory.But Hormuud has also profited in this war economy. Callsand revenuego up when fightingerupts and people need a way to get in touch with friends and relatives. In militant-controlledareas, young men and women are banned from socializing, so they tend to stay home and sendtext messages to each other instead. The militants use Hormuud's service too, relying on thecompany's mobile-phone network to coordinate attacks and call for reinforcements.The new Somali government, installed last year, has begun to try to tax the lucrative telecombusinesses. Government officials grumble that some companies aren't contributing their share,

    but Mr. Yusuf says that businessmen like him will pay whoever happens to be in power.

    Main noticeable point that is beneficial for BHARTI AIRTEL in Somalia

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    No Government, No Taxes, No-Man's LandBecause there is no strong central government, Somali telecoms do not have to pay taxes. This, alongwith intense competition among the providers, has resulted in some of the cheapest call rates in the

    world. Another result of not having a strong central government is the ability of nearly any willingprovider to establish a telecom company in the country. As Abdigani Jama, Secretary General of the

    Somali Telecom Association, says, 'It's a no-man's land. Anyone can bring in equipment and nolicenses are required.'15

    Despite such advantages, the telecom companies are generally anxious to see a central government

    once again in Somalia. There are several reasons for this. A central government could reestablish aformal banking system, allowing both companies and customers alike to borrow in order to finance

    their telecom needs. Also, regulations do not necessarily have to impede development, especially if asignificant portion of their thrust is standardisation and compatibility. The private telecom operators

    themselves chose to self-regulate so they could have the benefit, and the increased revenue

    associated with it, of phones from one system being capable of interacting with the phones from

    another.Finally, there is the uncertainty that accompanies a country without a government. Today the

    warlords opt for telecom, but who knows what seemingly capricious reason might cause one or all of

    them to change their mind. The possible reasons for intentional or unintentional disruptionof telecommunications in Somalia are endless.

    The Reestablishment of Government: Future Unknow

    the Challenge of Rural Telephony in Africa.'16 Following are some possible changes thatmight be implemented:1) An increased emphasis on providing telecom services to the remaining rural areas thatdo not presently have them. Because rural areas tend to have a low population density as

    well as a generally poorer population than the cities, the private telecom sector sees feweconomic incentives to service them. It would fall on the government to provide suchincentives, perhaps through tax breaks (once the government starts taxing telecom) ordirect subsidies. Though the establishment of telecom services in rural areas may offersignificant benefits, such as increased development, it is not always an easy task toaccomplish. Witness Senegal which signed a contract with France Telecom in 1997 to helpprovide rural telephony to 1,000 villages per year. Seven years later and they still had notconnected even their one-year goal.17

    PROMOTIONAL STRATEGY in SOMALIYAAirtel to Touch Tomorrow with a new brand vision

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    The Bharti Mobile promoted AirTel cellular service will go in for repositioning of its brand image.The new brand ethos is portrayed in two distinct fashions - the tag line "Touch Tomorrow",which underscores the leading theme for the new brand vision, followed by "The Good Life",which underscores a more caring, more customer centric organization.

    Aimed at reengineering its image as just simply a cellular service provider to an all outinformation communications services provider, Touch Tomorrow is meant to embrace the newgeneration of mobile communication services and the changing scope of customer needs andaspirations that come along with it The new communication is about a new dimension in thecellular category that goes beyond the Internet, SMS, roaming, IVRS, etc but which engulfs thewhole gamut of wireless digital broadband services that will constitute tomorrows cellularservices.

    The new campaign is in two phases - the first of which will communicate overall brandphilosophy and the second products and services. AirTel will incorporate the latest branding in

    all of its.

    Communication and will soon be going in for an enhanced promotional drive to establish thebrand's presence. LIFE TIME PLAN PRE-PAID card users need not worry anymore aboutrecharging their coupons every month.

    Company has launched a plan that Allows users to take a pre-paid connection with lifetimevalidity for a onetime payment of Rs.999. Subscribers availing themselves of this scheme willalso get full talk time for the recharge coupon they purchase and also have the option to buyTaiwanese manufactured Bird mobile handsets for as low as Rs.1,399. The move is aimed at

    stopping the churn in the pre paid subscriber base. Once a subscriber takes this plan, he willalways be an Airtel subscriber whether the mobile is being used or not.

    SALES DEPARTMENT AND STRATEGY

    A. Major Accounts (Direct Channel)

    Handles corporate (named and famed) accounts

    Forecasting of sales

    Mapping the accounts

    Providing after sales support to the subscribers.

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    Maintaining call reports for records. Providing Feedback to the marketing department regarding.

    the requirement of the market.

    B. IDC (indirect Channel) Handling distribution

    Maintaining records and level check of the channel partner Liaising between the channel partner and the company.

    Target achievement

    Training the executives of the channel

    C. Distribution Support1. Logistics

    Monitor handset and SIM card requirements of channel partners and

    coordinate with stores. Settle areas of concerns such as incentive claims of channel partners.

    2. Rental

    Provide cellular services (SIM cards) on rent.

    Provide cellular phones on rent

    Useful for people visiting Delhi for a short interval.

    3 Telesales

    Call customers and generate sales lead.

    Follow up with the customers, if they need any assistance Pass on the sales lead to the channel department.

    4 Audits

    Consultant to the AirTel showrooms. Monitor the operations at the AirTel distribution outlets Organize training.

    5. Retail

    Locate shops to open retail counters.

    Monitor the retail counters.

    MARKET SEGMENTATIONSegmentation is beneficial because of better predictability of the target consumer group,minimization of risk exposure, better ability to fine-tune a product / service to the requirement oftarget buyer and the resultant ease in designing a proper

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    Designing marketing mix strategy In this case segmentation is on the bade of income.In evaluating different market segments the company looks at two factors the overallattractiveness of the segments and the company's objectives & resources the present marketfor Cellular phones, pagers and conventional phones is as follows.

    The Strategy That Apply By Competitors in Somalia

    Applies the following business concepts, which have proven to be essential to its success in thetelecommunications field:

    Intuitiveness:

    A commitment to a spirit of intuitiveness in all of its business activities is what makes uniqueamong other companies.

    Privacy:

    Respect for our clients' and candidates' confidentiality is a fundamental part of businesspolicies. This is crucial in todays competitive telecommunications market.

    Experience:

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    Numerous projects and long history have given it the additional knowledge that can only comefrom experience, enabling it to provide better service to its customers.

    Quality:

    Executives and employees insist on achieving and maintaining the standards in technologicalexpertise, customer service and business relations.

    Respect:

    Respect for opinions and ideas are essential to maintain a progressive environment.

    Team Work:

    Realizes that the increasing complexity of business and technology requires a combined efforton the part of all employees to maintain a competitive edge.

    Vision:

    Working toward the future demands that we not only focus on today's needs, but also developtechnologies for the needs of tomorrow.

    Mission Statement:

    Change and dynamic thinking is a distinguishing feature we relished over the years. In order Tokeep up with the pace of innovation and growth in the business of telecommunication our only

    choice is to embrace forward thinking and better adaptation to change. To perfect the art ofbetter adaptation to changes is not a matter of choice, but out of sheer necessity.

    In the last few decades, the world of technology has experienced a dramatic pace of innovation.These sweeping changes turned the world into small village. No place on the globe becamesafe from this wind of change. We, Telecom of Somalia, have not been spared. Moreover, we

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    have strived, through adversity and harsh environmental settings mired by civil war, to establishone of the best telecommunication services in Africa. Our goal became that of bringing togethera nation dispersed by civil strife throughout the globe.

    With new technologies, excellent customer service and cheap prices we have perfected the artof providing services that are tailored both to individual needs and satisfaction.

    That kind of thinks that apply by telecom companies in Somalia and that kind of strategyor marketing plane are done and create by me for stables AIRTEL telecom sector inSomalia.

    Entry strategy in Somalia

    How to Enter a Somalia Market

    This lesson gives an outline of the way in which an organization should select which foreign to

    enter. The International Marketing Entry Evaluation Process is a five stage process, and its

    purpose is to gauge which international market or markets offer the best opportunities for our

    products or services to succeed. The five steps are Country Identification, Preliminary

    Screening, In-Depth Screening, Final Selection and Direct Experience. Let's take a look at each

    step in turn.

    Step Two - Preliminary Screening

    At this second stage one takes a more serious look at those countries remaining after

    undergoing preliminary screening. Now you begin to score, weight and rank nations based upon

    macro-economic factors such as currency stability, exchange rates, level of domestiv

    consumption and so on. Now you have the basis to start calculating the nature of market entry

    costs. Some countries such as China require that some fraction of the company entering the

    market is owned domestically - this would need to be taken into account. There are somenations that are experiencing political instability and any company entering such a market would

    need to be rewarded for the risk that they would take. At this point the marketing manager could

    decide upon a shorter list of countries that he or she would wish to enter. Now in-depth

    screening can begin.

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    Step Three - In-Depth Screening

    The countries that make it to stage three would all be considered feasible for market entry. So it

    is vital that detailed information on the target market is obtained so that marketing decision-

    making can be accurate. Now one can deal with not only micro-economic factors but also local

    conditions such as marketing research in relation to the marketing mix i.e. what prices can be

    charged in the nation? - How does one distribute a product or service such as ours in thenation? How should we communicate with are target segments in the nation? How does our

    product or service need to be adapted for the nation? All of this will information will for the basis

    of segmentation, targeting and positioning. One could also take into account the value of the

    nation's market, any tariffs or quotas in operation, and similar opportunities or threats to new

    entrants.

    Step Four - Final Selection

    Now a final shortlist of potential nations is decided upon. Managers would reflect upon strategic

    goals and look for a match in the nations at hand. The company could look at close competitors

    or similar domestic companies that have already entered the market to get firmer costs in

    relation to market entry. Managers could also look at other nations that it has entered to see ifthere are any similarities, or learning that can be used to assist with decision-making in this

    instance. A final scoring, ranking and weighting can be undertaken based upon more focused

    criteria. After this exercise the marketing manager should probably try to visit the final handful of

    nations remaining on the short, shortlist

    Step Five - Direct Experience

    Personal experience is important. Marketing manager or their representatives should travel to a

    particular nation to experience firsthand the nation's culture and business practices. On a first

    impressions basis at least one can ascertain in what ways the nation is similar or dissimilar toyour own domestic market or the others in which your company already trades. Now you will

    need to be careful in respect of self-referencing. Remember that your experience to date is

    based upon your life mainly in your own nation and your expectations will be based upon what

    your already know. Try to be flexible and experimental in new nations, and don't be judgemental

    - it's about what's best for your company - happy hunting.

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    STP Design

    SEGMENTATION OF AIRTELSegmentation is very important because of the better predictability of the target consumer groupand to design the proper marketing mix strategy.On the basis of Geographic variables:-Region wise:

    East Region (Mogadishu, banaadir, hargeisaetc)West Region (baidoa, kesmaayo, kesmaayo etc)South Region (burco, galkayo, jowhar etc)North Region (borame, berbera, marka, bosaso, buale etc)Central Region (baraawe, baardheere, garowe, laascaanood. Badhan )Density of area

    :

    Urban (Mogadishu, jowhar, jowhar etc)

    Semi-urban (burco , garowe, badhan etc)Rural (Dijibuti, wokera etc)

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    On the basis Demographic variables:-Age

    From age group 18 to 35:As most of the people start using a mobile from the age of 18 sowed may make a segment of aage group 18 to 35 as most of the will be students and remaining will be freshers working in theindustry. So they need SMS plans for chatting and they also need cheap calling rates. We mayprovide the FRINDZ card to them.

    2)35 and above:As most of this group will be working and don t use mobile for SMS and chatting. So this group needs only the calling facility ata reasonable rate. This Groupmay continue using the generalplan.

    IncomePREPAID & POSTPAID: Generally the mobile service providers plan their marketing strategies according to the prepaidmarket and post-paid market. So its basically depends upon the income of the consumer thatwhether he selects the prepaid or postpaid.Generally the consumers with low income chooseprepaid and consumers with high income choose post-paid.On the basis of Behavioural variables

    Brand Loyalty: We can also segment it on the basis of the loyal customers and on loyal customers of thebrand. We can provide various schemes and offers to the loyal customers to retain him with ourproduct.

    Targeting of AirtelAirtel has targeted the premium and upper middle class. The motto behind this this only thosesegments should be targeted who value time and have the paying capacity. During theintroduction stage there was a huge pressure to get consumers across to hook up with theirbrand, because getting them to Airtel by their earlier brand and switching their brand loyalty wastoo tough. Airtel marketers have been concentrating totally on the business executive class but

    now that the basic viable volumes has been built up and prices have declined to a certain extentthey are planning to venture further field.

    TARGETING AREAS: Professionals by giving free calls in post-paid connections. Entrepreneur by giving various planin which they may get internal calling free. Youth withthe FRIENDZ Scheme.

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    Targeting Students by introducing post-paid connection only for students and with zero rentals.Positioning:

    The product is supposed to be a business efficiency tool. A lifestyle revolution and a statussymbol The emphasis is to remove misconception that the cell phone is an expensive means ofcommunicationIts a day to day use commodity and is no more a symbol of stat

    Tariff plane in Somalia by Airtel

    Airtel Prepaid Regular449SUKPulse Rate 60 secPrice of Pack (Rs.) Rs.449Free Airtime on Pack (Rs.) NilIncoming Calls (Rs.) Free while in home networkAirtel GSM / CDMA(10 Digit)Landline / WLLLOCAL RATES (Rs./min) Rs.1.20 Rs.2.00 Rs.2.40STD RATES (Rs./min) Rs.2.75 Rs.2.75 Rs.2.75

    ISD (Rs./min)USA, Canada, Europe (FixedLine), Australia, Singapore,Hong Kong, Thailand, Malaysia,Indonesia, New Zealand.Rs.6.40Gulf, Europe (Mobile), SAARCcountries, Africa & Rest of theworldRs.9.20Cuba, Sao Tome & Principe,Guinea Bissau, Diego Garcia,

    Nauru, Solomon Islands,Vanuatu, Cook Islands, Tuvalu,Tokelau, Norfolk Island,SakhalinRs.40.00

    SMS (Rs.)Local Rs.1.20National Rs.2.00

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    International Rs.5.00

    Other Details*Rs 50 Local Airtel-Airtel Mobile talktime per month for 6 months* First month Airtel-Airtel credit within 72hrs of activation & balance credit by 1st week of everymonth)*The SMS charge as applicable is per 160 characters* Validity- 24 months.

    POSTPAIDAirtel Postpaid allows you to choose from a variety of affordable talk plans, convenient paymentoptions and host of rich features. So get set to enjoy a world of limitless possibilities!

    Reference Tarif Packages (RTP)ON TIME CHARGES

    Activation Charges Rs. 250Membership Fee Rs. 250Security Deposit NAMONTHLY CHARGES (FIXED) Rs. 524Bill plan Charge Rs. 444Monthly Rental Rs. 150Clip NA

    MONTHLY CHARGES (OPTIONAL)Clip Rs. 99Airtel GSM /CDMA (10

    Digit)Landline /WLLLocal Rates Rs. 1.99 Rs 1.99 Rs 1.99STD RATES50 200 Km200 500 Km500 + KmISD

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    USA, Canda, Europe (Fixed Line),Austalia, Singapore, Hong Kong,Thailand, Malaysia, Indonesia, newZealandRs. 7.20Gulf, Europe (Mobile), SAARC

    Countries, Africa & Rest of theworldRs 9.99Cuba, Sao tome & Principle,Guinea Bissau, Diego Garcia,Nauru, Solomon Islands, Vanuatu,Rs. 40.0041Cook Island, Tuvalu, Tokelau,Norfolk Island, SakhalinSMSLocal Rs. 1.00

    National Rs. 2.00International Rs. 5.00Value Added Services (Rs.) Rs. 3.00Airtel One Standard 150ONE TIME CHARGESActivation Charges Rs 250Membership Fee Rs 250 (Converts into securityafter 24 months)Security Deposit NAMONTHLY CHARGES (FIXED) Rs. 150Bill Plan Charge Rs. 50Monthly Rental Rs. 150

    Clip NAMONTHLY CHARGES (OPTIONAL)Clip Rs. 50Bissau, Diego Garcia, Nauru,Solomon Islands, Vanuatu, CookIslands, Tuvalu, Tokelau, NorfolkIsland, SakhalinSMSLocal Rs 1.00National Rs 2.00Intentional Rs. 5.00VAS Rs. 3.00

    This Bill Plan is also available under Advance Rental of Rs. 799for 2 years.Local PackAirtel to other local mobiles (non Airtel) At Rs 1 / min

    Monthly rental Rs 25 per months/- STD Pack

    42Airtel to other mobiles (non Airtel) & fixed lines nos. at Rs 2 /min.

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    Monthly rental Rs 75 per month/- Special offer for Airtel Telephone service customers

    for availing Airtel Mobile servicesIf you already have Airtel Telephone service, you can buy anew Airtel Mobile connection under Airtel One Standard150 Plan.

    Benefits: Non security deposit. No membership / activation fee Enjoy calls to your Airtel fixed line no. at just 50 P / min.Monthly rent of Rs 25 for reduced call rates to your Airtel

    fixed line has been waived off for 1 year.For details, call us 516-12345Advance Rental benefits (1year scheme)Pay an advance rent of Rs 499 and enjoy Airtel One Standard 150 plan at Zero monthly rentalfor one year. Advance rental of Rs 499 gives you a rental discount of Rs 150every month for the next 2 months. All other options and charges are as per the existing AirtelOne Standard 150 Plan.

    Airtel one Standard 299ONE TIME CHARGESActivation Charges Rs 250Membership Fee Rs 250 (Converts into security after 24 months)Security Deposit NAMONTHLY CHARGES (FIXED) Rs 299Bill Plan Charge Rs. 150Monthly Rental Rs. 299Clip NAMONTHLY CHARGES (OPTIONAL)Clip Rs. 50

    Airtel GSM /CDMA (10Digit)Landline /WLLLOCAL RATES Re. 1.00 Rs. 1.00 Rs. 1.00STD RATES50-200Km Rs. 2.00 Rs. 2.40 Rs. 2.40200 500 Km Rs. 2.00 Rs. 2.40 Rs. 2.40500 + Km Rs. 2.00 Rs. 2.40 Rs. 2.40ISDUSA, Canda, Europe (Fixed Line),

    Austalia, Singapore, Hong Kong,Thailand, Malaysia, Indonesia, newZealandRs. 7.20Gulf, Europe (Mobile), SAARCCountries, Africa & Rest of theworldRs 9.99

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    Cuba, Sao tome & Principle,Guinea Bissau, Diego Garcia,Nauru, Solomon Islands, Vanuatu,Cook Island, Tuvalu, Tokelau,Norfolk Island, SakhalinRs. 40.00

    SMSLocal Rs. 1.00National Rs. 2.00International Rs. 5.00Value Added Services (Rs.) Rs. 3.00You also enjoy 25 FREE local mobile to mobile SMS45Senior Citizen PlanONE TIME CHARGESActivation Charges Rs. 250Membership Fee Rs. 250 (Concerts into securitydeposit after 24 months)

    Security Deposit NAMONTHLY CHARGES (FIXED) Rs. 150Bill Plan Charge Rs. 51Monthly RentalRs. 99Clip NACuba, Sao Tome & Principle,Guinea Bissau, Diego Garcia,Nauru, Solomon Islands, Vanuatu,Cook Islands, Tuvalu, Tokelau,Norfolk Island, SakhalinSMSLocal Rs. 1.50

    National Rs. 2.00International Rs. 5.00VAS Rs. 3.00With Senior Citizen Plan46You can take 3 Friends and Family numbers:

    Airtel to Airtel (1local no.) Rs. 0.5 / min. Airtel to Airtel (1 STD no.) Rs 1.5 / min ISD calls to US / Canada / South East Asia / Australia / New

    Zealand) Rs. 9.99 / minYou also get FREE alert subscription worth Rs 30 / alert or 3months on:

    News Astrology Health Tips

    The SMS charges as applicable is per 160 Characters.

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    Financial Plan

    The following sections outline the financial plan for Cellular Providers.

    Use of Funds on AssumptionsCellular Providers is currently seeking funding in the amount ofRs5000000 for the purpose ofincreasing market share, opening up additional retail locations, hiring additional staff, andeffectively advertising and promoting its services.

    Use and distribution of proceeds: Integrate new services, develop website, and expand intoother markets. Produce media relations package(s); further build the brand name throughmarketing, advertising, and promotion; and acquire additional products. Funding proceeds willalso be used to increase Cellular Providers' capabilities, enhance brand name, and extendCellular Providers' market area. Funds will also be directed into business relations, televisionadvertising, press releases, print advertising, Internet advertising, and website development andmaintenance. The initial investment will be used as a "kick off" marketing budget. It is expectedthat from this point on the company will self-finance its expansion and marketing programs.

    Important AssumptionsBasic assumptions are presented in the table below.Corporate Tax: Figure is estimated at 30% of profits.Interest: Figure is estimated at 10% annually.

    Break-even AnalysisThe break-even analysis shows the monthly sales revenues needed to break even.

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    Projected Profit and LossThe financial projections present the company's expected financial position, results ofoperations and cash flow for the thre