Sonja de Leeuw Sonja de Leeuw EVA/MINERVA 16 November 2010

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Funded by the European Commission within the eContentplus programme www.euscreen.eu

Sonja de LeeuwConnecting televisual archival material

and users in the online audiovisual European platform EUscreen

Sonja de LeeuwSonja de LeeuwEVA/MINERVA

16 November 2010

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EUscreenExploring European Television Heritage in Changing

Contexts

Heritage, Memory, Identity

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Context eContentplus Programme

DG Information, Society and Media: Work Programme

General objective is to promote the adoption of standards and specifications for making digital content in Europe more accessible and usable

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Context eContentplus Programme

Plussupport Europe to be present in the cultural and

creative industries of the 21 century;enable development of value-added service for

research, learning and leisure;allow citizens to access the collectionprepare more content for inclusion in EDL and

improve the use of EDL collection by users

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Context ETHN and Video Active

European Television History Network: aim of the network is to cluster and integrate European research activities in the field of television history and to develop a cultural comparative approach to European television history.

Acknowledging the need for close cooperation between television archives and television scholars.

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EUscreen in a nutshellA Best Practice Network funded by the

eContentplus programme of the EU.

28 partners (including >19 archives).

Providing access to a highly interoperable digitised collection of television material.• 35.000 items by 2012

Started in October 2009. Duration: 36 months

Builds on earlier work (Video Active)

Connected to Europeana

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What EUscreen really is

a European funded project that aims to stimulate the use of television archive content for the widest range of European user constituencies and communities and thus to advance active engagement with the cultural memory of Europe both at a national and a European level

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Rationale: Audiovisual heritage = collective memory

Television is a practice of memory-Experience of history is increasingly mediated

through television-And vv : television’s history is memorialised

through increased use of archival material: cultural trend!

No matter its broad support, access remains restricted

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Remaining Problems and Challenges

Metadata = scatteredInteroperability = almost 0Right issues = restrictedPotential educational value = ill served

EUscreen challenges the problems of fractured access:EUscreen meets the need for integrated access (such as with Europeana)

as well for user development in different contextsEUscreen meets the need for awareness of diversity of European

cultures and identities and the demand for historical knowledge in general

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Objectives (1)• Developing technical solutions to support

harmonised and highly interoperable audiovisual collections, television in particular

• Providing the necessary technical solutions for Europeana to support audiovisual content that meets user requirements

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Objectives (2)

• Creating on-demand and user-led access to television content from broadcasters and archives across the whole of Europe

• Developing and evaluating four use cases, notably learning, research, leisure/cultural heritage and open culture productions

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Objectives (3)• Building a community of content providers,

standardisation bodies, and television research partners

• Design of the EUscreen portal and services in close collaboration with end-users

• Building and sharing knowledge through the organisation of workshops and conferences

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Expected Results

A highly interoperable EUscreen platform allowing multicultural and multilingual exploration of content and metadata, which will also be integrated into and harmonised with Europeana

A publicly available collection of European television material (35.000 items)

Nine well-defined and tested use cases in the fields of research, learning and leisure as well as for the benefit of open cultural productions

An e-journal on European television based on exploration of the EUscreen content to align with and stimulate academic research

Conferences and workshops on creative and strategic topics, establishing a lively community of EUscreen members, existing and new networks

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Relating content

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Relating content

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Content Selection

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Content Selection: Genres

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Content Selection:Topics

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Comparative Virtual Exhibitions: Themes

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Comparative Virtual Exhibitions: Approach

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Virtual Exhibitions: Archive as Curator

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Virtual Exhibitions: Approach

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UsersVarious user groups are defined :

• Education and research:– - Primary education– - Secondary education– - Higher education and academic research

• Media professionals• Cultural heritage institutions• General public

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Primary education

Who: pupils and teachers.

Needs: • Digital resources related to courses.• Creation of media literacy among pupils.

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Secondary education

Who: students and teachers.

Needs: • Audiovisual resources for homework and

research projects.• Knowledge about the use of online

audiovisual archives in learning.• Guidance by teachers while looking for

content.

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Higher education and academic research

Who: students and researchers in the field of (comparative) media research, but also other fields of research.Needs:

• A large amount of audiovisual material with versatile metadata easy to use for research.

• Traditional and online access to collections• High quality content in its original form, systematically

searchable and supported by contextual information

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Media professionalsWho: filmmakers, production companies, broadcasters, researchers, journalists etc.

Needs: • Access to cross-cultural research.• Knowledge about foreign countries media

scenery – e.g.media policies, coverage of various events in different countries and background information of specific events.

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Cultural heritage institutionsWho: museums, cultural festivals, libraries, (audiovisual) archives.

Needs:• To combine wide ranges of different knowledge

sources to establish new insights.• Enabling large inter-archival exhibitions thus adding

new meaning and making them accessible to a different or larger audience.

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General publicWho: members of the general public with an interest in European television history, European countries and languages or (historical) events, topics.Needs:

• Better knowledge of a European country.• Better knowledge of historical events.• Better knowledge of the history of European

television.• Possibilities for creative reuse.

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User scenarios

Euscreen has developed user scenarios to specify the various uses of the portal by the different target groups.

1. Education scenarios (primary, secondary education)

2. Research senarios

3. Leisure/cultural heritage scenarios

4. Open culture productions scenarios (= creative re-use)

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Scenarios: education• Children work together with grandparents to

explore differences and similarities in how events and subjects were represented differently over the years: archive media are compared with present day media (primary education)

• Subject is the history of public opinion making around Olympic Games, from Berlin 1936 until Beijing 2008. The discussion focuses on how media can influence young people’s perception of popular historic event (secondary).

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Scenarios: researchA researchers’ team will explore and identify

the complete set of meta-communicational tools (gestures and mimics) used by newsreel-commentators in European televisions and detect differences which might be caused by national characteristics, but the team also follows changes in time, due to altering behavioural fashion and political environment.

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Scenarios: leisureA leisure-time user, being an old fan of Johan

Crujff, the football legend of the Netherlands wants to watch a detailed, longish portray-film about this football player. The film which meets his demands does not exist, but using EUscreen it can be created almost automatically just by the proper search of data, by a skilled use the metadata-facilities, and by some supported editing activity.

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Scenarios: creative re-useA Hungarian cartoon-filmmaker is planning an experimental

animated picture on the anniversary on the 10th anniversary of Hungary’s EU membership.

The artist uses a narrator who sometimes involves in dialogues with commentators and politicians whose sentences came from the newsreel-footages of the joining day or from even earlier.

The material of the film is compiled from EUscreen and contemporary documentary content and chalk-animation parts, spread with computer-animated still photos of past and present. All mixed with music etc.

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Toward best practice scenarios

• Objective : To increase educational, cultural and creative value

• Linked to testing in real life environment (selected schools in various countries)

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Contact informationwww.euscreen.eu

Project co-ordinator: Prof. dr. Sonja de LeeuwJ.s.deleeuw[at]uu.nlUniversity of UtrechtTechnical co-ordinator: Johan Oomen, MAjoomen[at]beeldengeluid.nlNetherlands Institute for Sound and VisionEUscreen network: Marco Rendinamrendina[at]gmail.comIstituto LuceCommunication: Wietske van den Heuvel, MAwvdheuvel[at]beeldengeluid.nlNetherlands Institute for Sound and Vision

Documents

Sonja de Leeuw Sonja de Leeuw EVA/MINERVA 16 November 2010