Sophomore Experience Print 4:10

Design Portfolio

Hayley Schimmer

I’m Hayley Schimmer. When I was in elementary school, I wanted to be an artist.

When I fi rst started my education at Syracuse University in 2012, I strayed from that path and entered college as a science education major. Coming from a family of artists-turned-teachers, I thought I was making the logical choice. In reality, I was choosing the easy but safe path. Luckily, I realized my mistake and found my way back to the hard but rewarding path I should have never strayed from.

That’s when I discovered the wonderful world that is graphic design, and I was back on track.

Today, I am a proud Communications Design. I have been lucky enough to not only immerse myself in the design classes offered for my major, but I have also gained experience in print making and photography that have greatly increased my creative abilities. The detours I took along the way have molded my design philosophy, and have transported be to my next destination: here with you.

begin.

hello! inside you’ll fi nd...

Beginning the Journey

Back on Track

Creative Skills I’ve Gained

Along the Way

p. 3—10

Lessons in Type

Poster Design

Aggression Cube

p. 11—18

Advertising Editorial

Connection/Progression

Branding

p. 19—32

Photography

Graphic Novel Productiontook along the way have molded my design philosophy, and have transported be to my next

here with you.

The Journey Begins

Chapter One

Fall 2015 brought the introduction of new design skills and techiniques to the sophomore class. These newly acquired abilities are displayed in the work presented in the following pages, ranging from the proper ways to handle type to the ways in which to develop heiarchy to balance type and imagery to create a cohesive product.

Fall 2015new design skills and techiniques to the sophomore class. These newly acquired abilities are displayed in the work presented in the following pages, ranging from the to handle typedevelop heiarchy to balance type and imagery

Fall

2015

3

Lessons in Type

Our fi rst main focus as students of graphic design was understanding and using type. The proper use of type is one of the most important skills a designer must possess. From kerning to widows, there are numerous type related skills necessary to create a beautiful piece of design work.

Fall

2015

5

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Our fi rst main focus as students of graphic design was understanding and using type. The proper use of type is one of the most important skills a designer must possess. From kerning to widows, there are numerous type related skills necessary to create a beautiful piece of design work.

Fall

2015

5

Cropped Letterform

Crop various letter forms enough

to make them interesting, but not

so much that one cannot identify

which letter it is.

3D Letterform

Create a 3D letterform using

foam core and illustration board,

making it a ‘joy to hold’.

Letter Logo

Create a unique logo using a single

letter of a traditional typeface.

Poster Design

The process of creating an interesting and stimulating poster is an interesting one. During this assignment, I developed my ability to create focus through the use of hierarchy and placement, and became better adept at leading the eye through the poster to the most important information.

Fall

2015

7

Axial Poster

Radial Poster

These posters celebrate type

through the incorporation of

the cropped letterforms, letter

logos and 3D letter forms

created earlier.

126 PACIFIC STREET213.573.3857WWW.GETSHABANGED.COM

a different kind of bun in the oven

.GETSHABANGED.COM

get your donut burger today atthe hole shabang

Restaurant Poster

Our fi rst group assignment was to develop and brand a unique restaurant concept. The Hole Shabang, a donut restaurant featuring the delicious pastry in every course, needed a poster that encapsulated the fun and daring of the brand.

Aggression Cube

Fall

2015

9

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT, W

HEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

I HAVE A THUNDER

I HAVE A THUNDER

WHEN I AM SILENT,

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

WHEN I AM SILENT,

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

WHEN I AM SILENT,

WHEN I AM SILENT, I HAVE A THUNDER

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT, I HAVE A THUNDER

WHEN I AM SILENT,

WHEN I AM SILENT,

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER

HIDDEN INSIDE

HIDDEN INSIDE

I HAVE A THUNDER HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE


HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE


HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDE

WHEN I AM SILENT,

WHEN I AM SILENT, HIDDEN INSIDE

WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,


WHEN I AM SILENT,

WHEN I AM SILENT,

WHEN I AM SILENT,


WHEN I AM SILENT,

WHEN I AM SILENT,

I HAVE A THUNDER


I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER


I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER


I HAVE A THUNDER

I HAVE A THUNDER

I HAVE A THUNDER


I HAVE A THUNDER

I HAVE A THUNDER

HIDDEN INSIDE

HIDDEN INSIDE

HIDDEN INSIDEHIDDEN INSIDE

HIDDEN INSIDE

WHEN I AM SILENT, I HAVE A THUNDER HIDDEN INSIDE

n.

hostile or violent behavior or attitu

des toward

another; readiness to attack or co

nfront.

I HAVE A THUNDERI HAVE A THUNDERI HAVE A THUNDERI HAVE A THUNDERI HAVE A THUNDERI HAVE A THUNDERI HAVE A THUNDERI HAVE A THUNDERI HAVE A THUNDERI HAVE A THUNDERHIDDEN INSIDEHIDDEN INSIDEHIDDEN INSIDEHIDDEN INSIDEHIDDEN INSIDEHIDDEN INSIDEHIDDEN INSIDEHIDDEN INSIDE

THUNDER

THUNDER

THUNDER

THUNDER

THUNDER

THUNDER

THUNDER

THUNDER

THUNDER

THUNDER

THUNDER

THUNDER

THUN

DER

Putting our skills of hierarchy and creating a clear and understandable narrative, we were tasked with creating a cube representing a word of our choice. The word, “Aggression”, must be incorporated through image, type, and the actual defi nition. Creative directorship was needed in order to determine what imagery to use, which aspects of the cube to highlight, and overall readability of the cube.

Physical Cube

Once constructed, the cube

had to be enjoyable to hold,

while clearly representing the

work that inspired it.

Cube Layout

The aggression theme

has to be cohesive and

understandable wrapped

around 6 square panels.

Back on Track

Chapter Two

Winter 2015 and Spring 2016 allowed for the design skills acquired during the previous semester to truly fl ourish. More in depth projects such as developing a cohesive brand, including everything from package design to the creation of an advertisement. A group project involving the production of a book series focused on the subject of advertising not only prepared all involved for editorial production, but also taught us the importance of working well with others.

Back on Track

Chapter Two

Winter 2015 and Spring 2016 allowed for the design skills acquired during the previous semester to truly fl ourish. More in depth projects such as developing a cohesive brand, including everything from package design to the creation of an advertisement. A group project involving the production of a book series focused on the subject of advertising not only prepared all involved for editorial production, but also taught us the importance of working well with others.

Advertising Book

Our fi rst major group collaboration was to create and produce a cohesive and interesting book about traditional to alternative advertising. Each member was given a specifi c sub topic to create their own book around, while still maintaining the same design perspective throughout the series. I was given Alternative television and guerilla advertising, and enjoyed bringing these marketing methods to life within the pages of my book.

Win

ter

201

5

13

Case

In addition to the printed editorials we

created, we also developed and produced

a case to hold all 5 books. I took on the

task of constructing the case, which was

modeled around the many different forms

advertisement can take, including digital

and analytical. Made of Plexiglas and

equipped with an iPad, the case displayed

the content found within the books on the

front, while the back was clear in order

to fully display the books. This drew the

audience in and enticed them to take a look

inside, just as a good advertisement should.



Case



a case to hold all 5 books. I took on the

task of constructing the case, which was

modeled around the many different forms

advertisement can take, including digital

and analytical. Made of Plexiglas and

equipped with an iPad, the case displayed

the content found within the books on the

front, while the back was clear in order

to fully display the books. This drew the

audience in and enticed them to take a look

inside, just as a good advertisement should.

The 5 cohesive covers

together, featuring

circular cutouts to

bring focus on the

title of each book.

Gallery featured in

the chapter

focusing on

guerilla advertising.

Connection/Progression

As we continued to explore new elements of design, this project pushed our abilities to balance flow throughout multiple images. Strong creative directorship skills were used to find images and text, and fit these together to create an accordion book that flowed from beginning to end, using themes such as “dark to light” and “photographic to graphic” as the backbone to our layout.

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15

Connection + Progression CMD 282 SP2016

Hayley Schimmer02.15.15 / Round 1

Light

Graphic

Dark Light

GraphicPhotographic

Seameless connections and the

use of whitespace to pause some

expressions gives the entire layout

a poetic feeling, and guides the

eye along the path effortlessly.

Branding

To create a cohesive brand, everything representing that brand must work together to support the same design ideals. Incorporating package design, advertisement design, and P.O.P. design, Complexion Bandages became it’s own brand. Bandages designed to match a wide range of skin tones, and celebrate an individual’s beauty instead of hiding it, Complexion Bandages carves a unique home in the fi rst aid and cosmetic market.

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Package Design

Ease of use and striking imagery drove the

packaging design of these bandage boxes.

Featuring a single-handed dispensing system,

everything on the packages surface has a

purpose in relaying the message of the brand.

Ease of use and striking imagery drove the

packaging design of these bandage boxes.

Featuring a single-handed dispensing system,


Complexion Bandagesfi r for you

FLEXIN’ MY COMPLEXIONBandages that blend in with your shade of beauty

FLEXIN’ MY COMPLEXION

Complexion Bandagesfi t for you

Bandages that don’t cover your beauty

FLEXIN’Bandages that don’t cover your beauty

Magazine Advertisement

Following the same design drivers leading

the packaging design, these magazine

ads represent the ideals of the brand.

Bandages for strong women, that won’t

cover up their natural skin tone.


P.O.P.

This display represents

the brand, and is clrearly

representing a bandage

company emphasizing

unique skin tones.

Along the Way

Chapter Three

In the end, I am lucky that I entered college as a science education major. The experience of having to start over and discover where my passion truly was allowed me to experiment with my creative electives before becoming a communications design major. Studio classes in photography, graphic design production, printmaking, and more have given me valuable creative skills I would have otherwise never had. These varied creative outlets infl uence my artistic voice in a unique and valuable way.

Creative Skills I’ve Gained

Photography

Along my college path, I picked up a concentration in photography. Beginning with B&W film photography and progressing to color digital, I have acquired skills in framing and layout development.

Win

ter

2015

21

Protection

Unintentionally, the

two men in the photo

take a protective stance

around their close

female friend in the

middle, a natural act of

paternalism and love.

Unnoticed

Normally uncomfortable

in front of the camera, a

moment of relaxation as

the lense goes unnoticed.

Win

ter

2015

23

B&W PhotoPresentation

As I developed my artistic voice as a photographer, I found my lasting passion for science and psychology lended itself to my new passion for fi lm photography. I used psychological research of interpersonal relationships to mold my fi nal photo presentation, creating a case study of my own personal relationships through artfully chosen portraits and candids photos taken in Syracuse and the eastern end of Long Island.

One focal point of the display was

the studies done on the effects

of stress on attractiveness, and

the pressure placed on female’s

necessity to be attractive by popular

culture. Studies such as these

are popular features in women’s

magazines and websites.

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Color photography focused on the aftermath of a meal.

Graphic Novel Production

As a foundations course, 2D developed my passion for computer arts and 2D production. I enjoy creation through pen, marker, watercolor. Next, I upload these creation onto adobe programs such as Photoshop and InDesign. One outlet that this has proven particularly successful is in the creation of Graphic Novels.

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Graphic Novel Graphic Novel ProductionProduction

As a foundations course, 2D developed my passion for computer arts and 2D production. I enjoy creation through pen, marker, watercolor. Next, I upload these creation onto adobe programs such as Photoshop and InDesign. One outlet that this has proven particularly successful is in the creation of Graphic Novels.

Graphic Novel project telling the narrative of a planet slowly being weighed down with the addition of surrounding populations as an unknown force threatens their entire solar system.

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Underwater landscape illustration depicting home of one main character, Moana.

the processA sneak peak into

The excitement to start my new career as a graphic designer is evident in this photo of beginning my first assignment on a plane ride to Chicago.

My to-do lists become increasingly frantic as the semester continues.

My first time playing with plexiglass resulted in a night of satisfyingly loud bangs and the use of powerful tools. This became the case featured on page 11.

Graphing out neatly placed boxes for experimentation with font became a regular pastime.

After working long and hard on our books, we pampered and posed our new models to create beautiful photgraphy showcasing our designs.

I would like to thank Marc Stress for highlighting the importance of marking naming anything as “final”. Nothing is ever final in graphic design.

2015

—20

16

33

end.

“If you could give one piece of advice to a large group of people, what would it be?”“When a wave comes, go deep.”“I think I’m going to need an explanation for that one.”“There’s three things you can do when life sends a wave at you. You can run from it, but then it’s going to catch up and knock you down. You can also fall back on your ego and try to stand your ground, but then it’s still going to clobber you. Or you can use it as an opportunity to go deep, and transform yourself to match the circumstances. And that’s how you get through the wave.”

[email protected]

631.605.9603hayley-schimmer.com

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Sophomore Experience Print 4:10