Source: Euromonitor International Limited, www ... · Source: Euromonitor International Limited, . This PR toolkit is not to be used for advertising, distributor education, literature

*Source: Euromonitor International Limited, www.euromonitor.com/amway-claims.

This PR toolkit is not to be used for advertising, distributor education, literature or marketing unless reviewed by local Legal and Tech Reg.

2

Page 2: Table of Contents

TABLE OF CONTENTS

KEY MESSAGES …………………………………………………………………………………………………………………………….…..……4

Learn why the Artistry Supreme LX™ Collection is the ultimate in anti-aging skincare.

PITCH ANGLES …………………………………………………………………………………………………………………………..……......5

Pique media interest and position the launch of the Artistry Supreme LX™ Collection in your market.

NEWS RELEASE ………………………………………………………………………………………………………………………………………7

Tell the story behind the Artistry Supreme LX™ Collection using consistent global language that can be

customized to your market.

SCIENTIFIC FAQS..………………………………………………….………………………….……………………………………………......9

Get an insider’s look at the Artistry Supreme LX™ Collection, its precious ingredients and exclusive

technology.

FACT SHEET ………………..……………………………………………………………………………………………………………….….…..12

Share key facts about the Artistry Supreme LX™ Collection.

SOCIAL MEDIA CONTENT ……………………………………………………………………………………………………………….…….14

Discover how to use posts and tweets to highlight the Artistry Supreme LX™ Collection in your market.

MEDIA GALLERY ……..…………………………………………………………………………………………………………………………..15

Download Artistry Supreme LX™ Collection photos, videos and other assets from BrandNext for your PR

campaigns and social media channels.


3

Pages 3-4: Key Messages

KEY MESSAGES

MESSAGE SUPPORTING FACTS

Healthy-, youthful- looking skin is

energized and synchronized.

• Advanced skin cellular research directly links visible aging

to skin’s natural, 24-hour biorhythms and energy. When

synchronized and energized, skin functions properly and

looks its most youthful.

• Exploration of this science, known as Chronobiology, led

Artistry™ scientists to create a catalyst to prompt a total

regeneration of skin’s youthful beauty: the Artistry

Supreme LX™ Collection.

The invention of the Artistry

Supreme LX™ Collection ushers

in a new pinnacle of beauty for

Artistry™ skincare.

• The Artistry Supreme LX™ Collection harnesses the anti-

aging breakthroughs of precious yet powerful ingredients,

combined with our scientifically superior anti-aging

technology exclusive to the Artistry™ brand.

• This next-generation skincare helps erase all signs of visible

aging by amplifying skin’s ability to energize itself – skin is

empowered to act up to 15 years younger. The collection

earned unprecedented three-day consumer claims:

• Instantly, skin becomes softer, smoother, radiant

and re-energized, while the appearance of fine lines

is diminished. The eye area is softer, smoother and

more luminous with reduced visible fine lines.

• In just three days, skin looks younger and firmer,

while visible wrinkles fade away. The eye area looks

younger, firmer and brighter.

The power behind the Artistry

Supreme LX™ Collection is

precious Gardenia Grandiflora

Stem Cell Extracts.

• Artistry™ scientists consulted with a world-renowned

botanic research center and global leader in plant science

to identify and evaluate more than 300 species from

around the world. This research fueled the discovery of the

youth-renewing powers of Gardenia Grandiflora Stem Cell

Extracts.

• Gardenia Grandiflora is lauded for its beauty and its

resilience – it flourishes in the harshest climates, due to the

regenerative properties of its stem cells.

• For the Artistry Supreme LX™ Collection, Artistry™

scientists selected a pure, stabilized, highly efficacious elixir

extracted from Gardenia Grandiflora Stem Cells that were

created using an exclusive biotech process.

Exclusive CellEffect24 Complex

complements the effects of

Gardenia Grandiflora Stem Cell

Extracts.

• Opulently enriched with 24 Karat gold, precious Cardiolipin

and four more highly efficacious and exclusive ingredients,

CellEffect24 Complex is a next-generation technology that

4

helps replenish, energize, repair and protect skin over a 24-

hour time period.

• This exclusive blend of ingredients helps multiply, renew

and heighten skin’s ability to energize itself.

• Laboratory tests conducted on the Artistry Supreme LX™

ingredient blend, including both CellEffect24 Complex and

Gardenia Grandiflora Stem Cell Extracts, showed a boost of

skin’s Energy Index by 68 times when compared to

untreated cells.*

*Energy Index was tested by an in vitro test method on Human Dermal

Fibroblast cells with Artistry Supreme LX™ ingredient blend technology

(including Gardenia Grandiflora Stem Cell Extracts and CellEffect24 Complex).

The Artistry Supreme LX™Collection

embodies the three pillars of the

Artistry™ brand: Discovery,

Imagination and Invention.

• Skin health and vitality have been a focus of Artistry™

scientists since the brand’s beginnings in the 1950s. Their

relentless pursuit of technologically advanced, ultra-

luxurious skincare led them to:

-Discover the powers of Gardenia Grandiflora

-Imagine a way to harness the regenerative properties of

Gardenia Grandiflora Stem Cell Extracts

-Invent the exclusive CellEffect24 Complex

• Innovation like this has elevated the Artistry™ brand to be

among the world’s top five, largest-selling, premium

skincare brands.*

*Source: Euromonitor International Limited, www.euromonitor.com/amway-claims.


5

Page 5-6: Pitch Angle

PITCH ANGLE

AUDIENCE PITCH

• Prestige beauty media

• In-market, local media

• Industry publications/bloggers

Subject: Skin that’s empowered and energized to act up to 15

years younger – this is a new pinnacle of beauty

Dear [influencer’s/editor’s name],

Youthful looking skin is the continual quest of women across

generations and around the world.

Their search is over.

As its name states, the Artistry Supreme LX™ Collection is our

superior new generation of luxury skincare that forever changes

the face of beauty, energizing and empowering skin to act up to

an astonishing 15 years younger.

These next-generation formulas harness the regenerative

powers of Gardenia Grandiflora Stem Cell Extracts and

CellEffect24 Complex, to act like a ‘fountain of youth’ to virtually

erase all visible signs of aging. An exclusive biotech process

distills Gardenia Grandiflora Stem Cells into a pure, stabilized

elixir to help resynchronize skin’s natural biorhythms and

recharge skin cell energy.

Complementing the powerful Gardenia Stem Cell Extracts is

our exclusive CellEffect24 Complex. A laboratory test of the

Artistry Supreme LX™ ingredient blend, including both

CellEffect24 Complex and Gardenia Grandiflora Stem Cell

Extracts, showed a boost of skin’s Energy Index by 68 times

when compared to untreated cells.*

Instantly after using the Artistry Supreme LX™ Collection, women

in consumer studies said their skin felt softer, smoother, radiant

and re-energized, while the appearance of fine lines diminished.

In just three days, their skin looked younger and firmer, while

visible wrinkles faded away.

I welcome the opportunity to share more about this bold new

collection. I’d also be happy to introduce you to Director of

Global Technology Discovery Paul Seehra, Ph.D. for deeper

insights into the science behind the Gardenia Grandiflora

discovery.

Thank you for your consideration,

[signature

name/title]

6

*Energy Index was tested by an in vitro test method on Human Dermal

Fibroblast cells with Artistry Supreme LX™ ingredient blend technology

(including Gardenia Grandiflora Stem Cell Extracts and CellEffect24 Complex).


7

Pages 7-8: News Release

NEWS RELEASE

FOR IMMEDIATE RELEASE Contact: [PR Office]

[Phone Number]

[Email Address]

THE ARTISTRY™ BRAND PUTS A BOLD NEW FACE ON BEAUTY

WITH THE INVENTION OF THE ARTISTRY SUPREME LX™ COLLECTION

With precious ingredients and powerful technology, this luxury skincare

empowers skin to act up to an astonishing 15 years younger.

CITY, COUNTRY (Date) – The root of skin aging is found in rhythms – the body’s natural biorhythms, to be

exact. When synchronized and energized, skin functions properly and looks its most youthful. Yet as the

body ages, these rhythms fall out of step.

Is it possible to resynchronize skin’s youthful rhythms? It’s a question Artistry™ scientists posed and

positively answered with the invention of the Artistry Supreme LX™ Collection. Comprised of two formulas –

Artistry Supreme LX™ Regenerating Cream and Artistry Supreme LX™ Regenerating Eye Cream – the

collection is infused with the most groundbreaking Artistry™ skincare ingredients and technology to date, to

deliver equally revolutionary results.

“The Artistry Supreme LX™ Collection is luxury skincare like none other from the Artistry™ brand,” says

Vice President of Global Beauty Maud Pansing. “The results are striking – after using these incredibly

luxurious formulas, women told us their skin looked younger, firmer and better than it had in years.”

The Secret Lies in Skin Energy

Advanced cellular research led Artistry™ scientists to understand that a comprehensive reduction of visible

aging begins within the skin’s 24-hour biorhythms. This finding fueled the discovery of a plant-based catalyst

that could prompt their resynchronization, to help regenerate the youthful appearance of skin.

As part of their global research, Artistry™ scientists consulted with a world-renowned botanic research

center and global leader in plant science. More than 300 plants from every corner of the world were

meticulously evaluated before Artistry™ scientists selected a stunningly beautiful – and powerful – species,

Gardenia Grandiflora.

“Inside this exquisite flower’s stem cells, we discovered properties that allow it to flourish in even the

harshest climates” notes Director of Global Technology Discovery Paul Seehra, Ph.D. “Then we collaborated

with a world-leader in botanical research and plant science, which used an exclusive biotech process to

distill Gardenia Grandiflora Stem Cells into a pure, stabilized elixir. This powerful extract helps resynchronize

skin’s natural biorhythms and boost its ability to renew its natural, youthful energy.” Both Artistry Supreme

LX™ formulas harness the regenerative powers of these Gardenia Grandiflora Stem Cell Extracts.

Exclusive CellEffect24 Complex complements the Gardenia Grandiflora Stem Cell Extracts and helps enhance

skin’s ability to energize itself. This next-generation technology is opulently enriched with 24 Karat gold,

which provides optical light diffusion to impact the appearance of wrinkles and fine lines; patented

Cardiolipin and L-Carnosine, which help energize skin cells. Harvested from our own organic Nutrilite™

farms; Green Acerola Cherry Extract, an antioxidant that helps protect skin from environmental aggressors;

patented Nutrilite™ Spinach Leaf Extract, which helps boost skin’s natural ability to repair itself; and

Rhodiola Complex, which helps resynchronize skin’s natural biorhythms.

(more)

8

“CellEffect24 Complex is a powerful blend of highly efficacious and exclusive ingredients,” adds Seehra.

“Instantly and over time, our formulas containing this multi-phase technology replenish, energize, repair and

protect skin so it looks and performs more like it did when it was younger.” In fact, a laboratory test of the

Artistry Supreme LX™ ingredient blend, including both CellEffect24 Complex and Gardenia Grandiflora Stem

Cell Extracts, showed a boost of skin’s Energy Index by 68 times when compared to untreated cells.*

Breakthrough Beauty, Inside and Out

Elegantly engineered packaging showcases the Artistry Supreme LX™ Collection. Jewel-like metallic gold

finishes add sophistication and hint at the precious ingredients inside. The Artistry Supreme LX™

Regenerating Cream cap closure even features 24 facets, signifying both the 24 Karat gold infused in the

formula and the 24-hour cycle of the body’s biorhythms, the inspiration behind CellEffect24 Complex. Tops

of closures show the inner facets, mirroring the effects of a sundial and paying homage to the

resynchronization story.

“From form to function, this new generation of luxury skincare embodies the discovery and invention that

sets the Artistry™ brand above and apart,” adds Pansing. “By empowering skin to act up to an astonishing 15

years younger, the Artistry Supreme LX™ Collection answers the call of women everywhere. As we

witnessed in studies, the results speak for themselves.”

Amway™ products are sold exclusively through a network of more than three million Amway distributors

worldwide. Please visit Amway.com for more information or to locate a distributor.

# # #

About Artistry™

Artistry™ is ranked among the world’s top-five, largest-selling premium skincare brands.** Founded in 1958

by an entrepreneurial husband and wife team, the Artistry™ portfolio features advanced skincare developed

with new technologies and proprietary plant ingredients, targeting both the biological and environmental

signs of aging for men and women, along with classic and seasonal color collections for face, eyes and lips.

Superior formulations reflect the global research, development and quality assurance conducted by a

network of more than 900 scientists and directed by a board of scientific and academic advisors who work

together to push the boundaries of beauty forward. Artistry™ products are sold through more than three

million Amway distributors in more than 100 countries and territories worldwide.

About Amway™

Amway™ is a $10.8 billion direct selling business based in Ada, Michigan, USA. Top-selling brands for

Amway™ are Nutrilite™ vitamin, mineral and dietary supplements; Artistry™ skincare and color cosmetics;

and eSpring™ water treatment systems – all sold exclusively by Amway Business Owners. Global sales in

2013 made Amway™ the #1 direct selling business in the world, according to the Direct Selling News 2014

Global 100. For company news, visit globalnews.amway.com.

*Energy Index was tested by an in vitro test method on Human Dermal Fibroblast cells with Artistry Supreme LX™ ingredient blend

technology (including Gardenia Grandiflora Stem Cell Extracts and CellEffect24 Complex). **Source: Euromonitor International Limited, www.euromonitor.com/amway-claims.


9

Pages 9-11: Scientific FAQ

FREQUENTLY ASKED QUESTIONS

What is the Artistry Supreme LX™ Collection?

This exclusive skincare collection reaches a new pinnacle of anti-aging technology for the Artistry™ brand.

Luxurious in look and feel, the Artistry Supreme LX™ Collection provides comprehensive, 24-hour skin

revitalization powered by the latest scientific discoveries in skin energy and synchronization. The collection

comprises two high-performing products – Artistry Supreme LX™ Regenerating Cream and Artistry Supreme

LX™ Regenerating Eye Cream – that instantly and over time help reduce all visible signs of aging.

What distinguishes the Artistry Supreme LX™ Collection?

The Artistry Supreme LX™ Collection leverages the expertise of Artistry™ scientists and their leading

discoveries in skin health. In their continual search to discover breakthroughs to heighten the optimal

functions of skin’s cellular activities, Artistry™ scientists focused on identifying the catalyst to ignite a total

regeneration of skin’s youthful beauty. In fact, a laboratory test of the Artistry Supreme LX™ ingredient

blend, including both CellEffect24 Complex and Gardenia Grandiflora Stem Cell Extracts, showed a boost

of skin’s Energy Index by 68 times when compared to untreated cells.*

Gardenia Grandiflora Stem Cells

Artistry™ scientists searched the globe to identify a stunningly beautiful – and powerful

– species of Gardenia whose stem cells held extraordinary regenerative abilities. Stem

cells are the origin of plant vitality – they self-renew and never undergo the aging

process. An exclusive biotech process distills Gardenia Grandiflora Stem Cells into a

pure, stabilized elixir to help resynchronize skin’s natural biorhythms and recharge skin

cell energy.

CellEffect24 Complex

A powerful blend of highly efficacious and exclusive ingredients, this next-generation,

multi-phase technology profoundly impacts skin’s natural energy levels. CellEffect24

Complex is opulently enriched with precious Cardiolipin and 24 Karat gold, which

imparts optical light diffusion on wrinkles and imperfections, enhancing the youthful

look of skin.

Why focus on skin energy?

Skin requires energy to power all its functions, and these energy levels naturally diminish with age. Skin

functions best when its natural biorhythms are balanced. By day, skin responds to environmental stress and

protects itself. By night, skin repairs environmental stress and replenishes moisture, along with other

functions. Skin becomes unsynchronized due to lack of sleep, UV damage, illness, chronological aging, travel,

stress and more, causing it to function less efficiently. The Artistry Supreme LX™ Collection helps renew skin

cell energy and resynchronizes skin’s youthful rhythms to dramatically reduce all visible signs of aging,

empowering skin to act up to an astonishing 15 years younger.

What benefits does the Artistry Supreme LX™ Collection deliver?

The Artistry Supreme LX™ Collection results are the most comprehensive for the Artistry™ brand:

• Fine lines, even deep-set wrinkles, on the face and neck visibly diminish.

• Crepey, thinning skin looks firmed and smoothed.

• Even tone and clarity visibly improve, while dark spots fade.

• An overall, youthful appearance emerges. (more)

10

Who is the Artistry Supreme LX™ Collection customer?

Global trends show that the luxury beauty customer is a woman, 30 years or older, who opts for a

comprehensive skincare regimen. Modern, discerning and interested in reversing or preventing visible aging,

she looks to the latest advances in technology and rare, precious or exotic ingredients to maintain youthful,

healthy, radiant looking skin in her face, neck and eye area.

What inspired the Artistry Supreme LX™ Collection packaging?

Precious formulas deserve equally precious packaging. The patent-pending, custom designs align with

Artistry™ Forward Beauty package design, yet the ‘reverse Crescendo’ sets the collection apart. Metallic

finishes speak to luxury skincare and signal the 24 Karat gold contained within the formulas. The Artistry

Supreme LX™ Regenerating Cream features a 24-faceted jar cap, to symbolize the body’s 24-hour cycle of

biorhythms. (To avoid crowding, the Artistry Supreme LX™ Regenerating Eye Cream closure features 12

facets.) Tops of closures show the inner facets, mirroring the effects of a sundial and again paying homage

to the resynchronization story.

What is the Artistry Supreme LX™ Collection fragrance?

A symphonic floral, the Relaxing Fragrance features a harmonic resonance between its scent and the texture

of the cream. The top is a synergy of vivid citrus notes and fresh green notes, together imparting a sense of

surging energy. The middle exudes sweet, crisp fruit coupled with blossoms, awakening a sense of luxury.

The base features rich, warm scents that invoke a feeling of deep relaxation. Only the Artistry Supreme LX™

Regenerating Cream features the Relaxing Fragrance; Artistry Supreme LX™ Regenerating Eye Cream is

fragrance free.

How does the Artistry Supreme LX™ Collection fit into an optimal anti-aging skincare regimen?

The beauty of Artistry Supreme LX™ products is that they fit into any Artistry™ skincare regimen. For optimal

anti-aging results, pair with the Artistry Youth Xtend™ Collection (for fine lines and wrinkles) and the Artistry

Youth Xtend™ Ultra Collection (for firming and lifting), both morning and evening:

PREP

Cleanse with Artistry Youth Xtend™ Rich Cleansing Foam. Tone with Artistry Youth

Xtend™ Softening Lotion.

INFUSE

Once skin is dry, treat face, if desired, with Artistry Youth Xtend™ Serum Concentrate or

Artistry Youth Xtend™ Ultra Lifting Essence Concentrate, then treat eyes with Artistry

Youth Xtend™ Lifting Eye Serum Concentrate.

NOURISH

Apply Artistry Supreme LX™ Regenerating Eye Cream, followed by Artistry Supreme LX™

Regenerating Cream. In the morning, apply a layer of UV protection like Artistry Ideal

Radiance™ UV Protect SPF 50.

What is Artistry™?

Exclusive to Amway™, Artistry™ is ranked among the world’s top-five, largest-selling premium skincare

brands.** Founded in 1958 by an entrepreneurial husband and wife team, the Artistry™ portfolio features

advanced skincare developed with new technologies and proprietary plant ingredients, targeting both the

biological and environmental signs of aging for men and women, along with classic and seasonal color

collections for face, eyes and lips. Superior formulations reflect the global research, development and

quality assurance conducted by a network of more than 900 scientists and directed by a board of scientific

and academic advisors who work together to push the boundaries of beauty forward.

(more)

11

What is Amway™?

Amway™ is a $10.8 billion direct selling business based in Ada, Michigan, USA. Top-selling brands for

Amway™ are Nutrilite™ vitamin, mineral and dietary supplements; Artistry™ skincare and color cosmetics;

and eSpring™ water treatment systems – all sold exclusively by Amway Business Owners. Global sales in

2013 made Amway™ the #1 direct selling business in the world, according to the Direct Selling News 2014

Global 100. For company news, visit globalnews.amway.com.


technology (including Gardenia Grandiflora Stem Cell Extracts and CellEffect24 Complex).

**Source: Euromonitor International Limited, www.euromonitor.com/amway-claims.

This PR toolkit is not to be used for advertising, distributor education, literature or marketing unless reviewed by local Legal and/or Tech Reg.

12

Page 12-13: Fact Sheet

FACT SHEET

The Artistry Supreme LX™ Collection

This exclusive skincare collection comprises two luxurious formulas that reach a new pinnacle of anti-aging

discovery for the Artistry™ brand. Together, Artistry Supreme LX™ Regenerating Cream and Artistry

Supreme LX™ Regenerating Eye Cream act as a virtual ‘fountain of youth’ by helping precisely resynchronize

skin’s natural 24-hour biorhythms and, ultimately, help energize skin to look younger. Doing so dramatically

reduces all visible signs of aging, empowering skin to act up to an astonishing 15 years younger. In fact, a

laboratory test of the Artistry Supreme LX™ ingredient blend, including both CellEffect24 Complex and

Gardenia Grandiflora Stem Cell Extracts, showed a boost of skin’s Energy Index by 68 times when compared

to untreated cells.*

Precious Discovery

Gardenia Grandiflora Stem Cells: The origin of plant vitality, stem cells self-renew and never undergo the

aging process. Artistry™ scientists chose Gardenia Grandiflora because its stem cells hold incredible

regenerative power. Through an exclusive biotech process, Gardenia Grandiflora Stem Cells are distilled into

a pure, stabilized elixir that helps resynchronize skin’s natural biorhythms and recharge skin cell energy.

Next-Generation Technology

CellEffect24 Complex: This scientifically-advanced blend of highly efficacious and exclusive ingredients

profoundly impacts skin’s natural energy levels. CellEffect24 Complex is opulently enriched with precious 24

Karat gold, which optically diffuses wrinkles and imperfections, enhancing the youthful look of skin.

Super Skincare, Super Results

The Artistry Supreme LX™ Collection delivers comprehensive results:

• Instantly, skin becomes softer, smoother, radiant and re-energized, while the appearance of fine

lines is diminished. The eye area is softer, smoother and more luminous with reduced visible fine

lines.

• In just 3 days, skin looks younger and feels firmer, while visible wrinkles fade away. The eye area

looks younger, firmer and brighter.

• In 2 weeks, skin looks better than it has in years with these most luxurious creams. Visible

under-eye bags, puffiness and sagging are all dramatically reduced.

• In 4 weeks, others will notice how great skin looks; crepiness, dark spots, and deep wrinkles are

visibly reduced and skin looks lifted. The appearance of dark circles and deep wrinkles around

the eyes is clearly improved.

• In 8 weeks, skin appears dramatically firmer as elasticity of the face, neck and eye area is

improved.

Use Instructions

For optimal anti-aging results, pair the Artistry Supreme LX™ Collection with the Artistry Youth Xtend™

Collection (for fine lines and wrinkles) and/or the Artistry Youth Xtend™ Ultra Collection (for firming and

lifting) to complete the skincare regimen. Use both morning and evening – and in the morning, apply a layer

of UV protection like Artistry Ideal Radiance™ UV Protect SPF 50.

(more)

13

About Artistry™

Artistry™ is ranked among the world’s top-five, largest-selling premium skincare brands.** Founded in 1958

by an entrepreneurial husband and wife team, the Artistry™ portfolio features advanced skincare developed

with new technologies and proprietary plant ingredients, targeting both the biological and environmental

signs of aging for men and women, along with classic and seasonal color collections for face, eyes and lips.

Superior formulations reflect the global research, development and quality assurance conducted by a

network of more than 900 scientists and directed by a board of scientific and academic advisors who work

together to push the boundaries of beauty forward. Artistry™ products are sold through more than three

million Amway distributors in more than 100 countries and territories worldwide.


technology (including Gardenia Grandiflora Stem Cell Extracts and CellEffect24 Complex).

**Source: Euromonitor International Limited, www.euromonitor.com/amway-claims.


14

Page 14: Social Media Content

SOCIAL MEDIA CONTENT

The Artistry™ corporate Facebook™ page and Twitter™ feed will highlight the launch of the Artistry Supreme

LX™ Collection. Watch your weekly social media email for content and, whenever possible, consider

incorporating the handle @Artistry within your own posts on Facebook™, Twitter™, Instagram™, Vine™ and

more.

Sample Posts

Concept #1: Next generation of technology

o Highlight the CellEffect24 Complex. Focus on how this technology initiates a 24-hour regeneration of

the skin.

Concept #2: Artistry Supreme LX™ Regenerating Cream: Transform your skin instantly

o Focus on claim: skin instantly becomes smoother, softer, and re-energized while the

appearance of fine lines is diminished.

Concept #3: Blog-

o How the Artistry Supreme LX™ Collection fits into an optimal anti-aging skincare regimen.

Concept #4: Beauty behind the science: One on One with an Artistry™ Scientist

o 3-5 benefits of using Artistry Supreme LX™ Collection

Concept #5: Artistry™ Supreme LX™ Collection Film

o Timeless glamour meets a new era of luxury skincare in a short film presented by the Artistry

Supreme LX™ Collection. Shot in black and white as an homage to old Hollywood glamour, the

two-minute film stars Global Face of Artistry™ Teresa Palmer, whose classic beauty and

confidence make her the muse of this exclusive collection. With lush images of Teresa

highlighted by the collection’s signature gold palette, the video exudes the elegance that

embodies the Artistry Supreme LX™ Collection while illustrating the scientific discoveries in skin

energy and resynchronization that set it above and apart. It reveals the pinnacle of beauty –

beauty supreme.


15

Page 15: Media Gallery

MEDIA GALLERY

Use these photos, videos and other assets from BrandNext to tell the Artistry Supreme LX™ Collection

story across your PR campaigns and social media channels.

ASSET BRANDNEXT SEARCH

COMING SOON

Artistry Supreme LX™ Collection Asset Guide

Search: [Need search terms.]

Artistry Supreme LX™ Collection Brand Standards

Search: Art_SupremeLX_BrandStndrds_LR

Artistry Supreme LX™ Collection Print Ads

• One-Page Ad: Search: Art_Lay_SupremeLX_1pgAd

• Two-Page Ad: Search:

Art_Lay_SupX_TP_HeroMain_2pgAd

• Advertorial: Search: Art_PDF_SupremeLX_Advertorial

16

Artistry Supreme LX™ Collection Print

Brochure: Search: Art_PDF_SupremeLX_Book_LR

[Needs to be loaded to BNext Still]

Artistry Supreme LX™ Regenerating Cream Product Sales

Guide

Search: Art_SupremeLX_RgnrtCrm_PSG

Artistry Supreme LX™ Regenerating Eye Cream Product

Sales Guide

Search: Art_SupremeLX_RgnrtngEyeCrm_PSG

Artistry Supreme LX™ Collection Brand Video

Search: Art_SupremeLX_Brand_Film_Master

Length: 2:06

Artistry Supreme LX™ Collection Short Film

Search: Art_SupremeLX_Product_Master

Length: 1:50

17

Artistry Supreme LX™ Science Writer’s Guide

Search: [Needs to be added to BNext still.]


Documents

*Source: Euromonitor International Limited, www ... · *Source: Euromonitor International Limited, . This PR toolkit is not to be used for advertising, distributor education, literature

Source: Euromonitor International Limited, www ... · Source: Euromonitor International Limited, . This PR toolkit is not to be used for advertising, distributor education, literature