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Sparking Creativity in High School Entrepreneurs
Ashley Gaffney Donna Martin
Buchholz High School
Located in Gainesville, Florida Student population of 2,200 Suburban demographic Academic emphasis, highest rating on
state assessment tests
Academy of Entrepreneurship
Career academy established in 1993 Magnet program Present enrollment – 230 students, gr. 9-12 Variation of “academy”
– One elective class each year, two teachers
– Not leveled by academic ability– College prep curriculum, community
partnerships
Academy Structure
Corporate Officers– CEO—overall Spirit Spot success,
recruiting, officer installation, National Technical Honor Society
– COO—Spirit Spot operations– CFO—cash tills & reports for Spirit Spot– CMO—Spirit Spot marketing– CIO—Newsletters, press releases– DECA President—Projects, membership,
competition
Curriculum
Gr 9—Principles of Entrepreneurship Gr 10—Business Management & Law Gr 11—Business Ownership Gr 12—Retail Essentials
(optional)– Gr 11 or 12—Marketing Directed Study– Gr 11 or 12—Marketing On-the-Job
Training
9th Grade—Principles of Entrepreneurship
• Advantages / Disadvantages
• Setting Goals
• Communication
• Parts of a Business Plan
• Forms of Business Ownership
• Leadership / Management
• Ethics / Personal Responsibility
• Economics (Supply and Demand)
• Marketing and Advertising
• Financial Aspect of Business
• Technology
• Compensation and Benefits
10th Grade—Business Management and Law
• Economics (Supply & Demand)
• Entrepreneurial Potential
• Ideas vs. Opportunities
• Globalization
• Business Planning
• Market Analysis
• Business Ownership
• Legal Issues Facing Start-ups
• Government Regulations
• Site Selection and Layout
• Marketing Plan
• Price Strategy
• Promotion Strategy
• Channels of Distribution
International marketing club for high school students
Prepares emerging leaders and entrepreneurs in high school students
Split into 2 chapters – 9th and 10th grade– 11th and 12th grade
Project-based and test-based competitions
DECA
DECA Projects
Creative Marketing – Business Fair
Entrepreneurship Promotion – Teaching kids at local Boys and Girls Club about entrepreneurship
Public Relations – Adopt-a-puppy-thon
Learn and Earn – Fundraising for MDA
Junior Achievement Success Skills
Develops personal strategies to achieve lifelong learning pursuits and career opportunities– Team-building – Problem-solving – Critical-thinking – Communication – Negotiation – Leadership
Mock-interviews conducted
Junior AchievementCompany Program
JA Company Program– Company structure and student roles– Capitalization– Customer-product focus– Product-market pricing– Company operations– Product sales– Company liquidation
Class Projects – Sales Unit
“Can You Sell It?” Project
Objectives—students learn and apply steps of the selling process
Project Details– 2-3 week unit
– Sales training videos used
– Pick a unique, non-existent product
– Work with partner and role play a sales pitch
– Rubric for grading
Class Projects – Advertising Unit
Objectives—to present an ad campaign to executives of an advertising firm
Utilizes differentiated instruction
Students choose a product and develop a portfolio
Rubric for grading
11th Grade—Business Ownership
Business Plans—teams of two– Junior Achievement program “Be
Entrepreneurial”– Junior Achievement “Company Program”– DECA Competitions
Business plans Business operations plans (market
research) Advertising campaigns
Community Partnerships
Junior Achievement– Students as learners– Students as teachers
Santa Fe College/CIED– Business pitch– Mentoring, seed money
Pizza Vito– Social media marketing
Class Projects
Credit Card Use for Spirit Spot– Fees– Terms and conditions
Bobcat Blankets– Marketing project involving social media– Video for uploading
Tshirt Designs– www.customink.com
www.youdesignit.com
The Spirit Spot
1200 sq. ft. retail store– Apparel, spirit items, school supplies, books– Café
Cooperative food program– Exclusive menu– Markup = 25-50 cents per item
Four POS systems, 2 lunch shifts daily
20 minutes before school—volunteer staff
Store Operations
6-time DECA National Gold-Level Certification
Gross sales last year = $50,000
School Uniforms—fantastic!!!
1 day per week for “book work”
Store Operations
Store Operations
Store Operations
Store Operations
Benefits to the Students
Real work experience Leadership and management experience Poise, self-confidence Application of knowledge and skills $ for DECA competition Enthusiasm, Excitement, Wholehearted
involvement
