Sports Betting East Africa 2015

DAY ONE Monday 4th November 2013

08.00 Registrations and Morning Coffee

08.30 Welcome and Opening Remarks from the Chair

11 – 13 May 2015 * Speke Resort Munyonyo, Kampala, Uganda

Hear from leading experts:

Manzi Tumubweine, Chairman, National Lotteries Board, Uganda

Charles Wambia, Acting Director, Betting Control and Licensing, Kenya

James Mpiirwe, Board Secretary, National Lotteries Board, Uganda

Ezra Rubanda, Executive Director, Gamble Aware Uganda

Innocent David Bamurike, CEO, 256Bet

Denis Kikonyogo, Chairman, Sports Betting Association & Public Relations Managers, Royal Sports Betting

John Ejalu, Director PR & Corporate Affairs, Sports Betting Africa

John Mutua, Betting/Technical Operations, Jockey Club Kenya

Milen Hristov, CIO, SportPesa, Kenya

Ivan Zaltsman, CIO, World Sports Betting, South Africa

Filippo Ceci, Co-Founder and Executive Chief, iSolutions

Anli Kotzé, CEO, BetTech

Andrew Dagnall, CEO, Bettorlogic, UK

Marc Samouilhan, Director, Betting Partners

Key issues being covered:

Explore the issues and trends impacting the gaming industry

Become familiar with the current sports betting environment in East Africa and what is on the horizon

Get a grip on the latest developments and the future opportunities in East Africa’s gaming sector

Learn how to develop, sustain and grow market share while facing new operators entering the market

Connect with leaders and captains of the industry for an unparallel networking opportunities

PLUS: DON’T MISS THESE ESSENTIAL WORKSHOPS

Workshop A

Step-by-step legal guide to establishing successful partnerships

Facilitator: Garron Whitesman, Managing Partner, Whitesmans Attorneys

Workshop B

Predictive Sports Betting Analytics - Gaining the upper hand: Analytical advances in sports betting

Facilitator: tba

w w w . s p o r t s b e t t i n g e v e n t s . c o m

Gold Sponsor Supported by Organiser

EEvveennttuuss IInntteerrnnaattiioonnaall

Exhibitors

NATIONAL LOTTERIES BOARD

THE REPUBLIC OF UGANDA

“… the perfect entry into the African betting and gambling market!”

East Africa 2015

SPORTS BETTING

CONFERENCE & EXHIBITION

DAY ONE - Monday, 11 May 2015

08.00 Registration and morning coffee


09.10 Opening address: Reflections on East African gambling industry

and its regulations

Manzi Tumubweine, Chairman, National Lotteries Board, Uganda

9:50 Gambling outlooks: Licensing and operating a gambling

company in Uganda – what you need to know

• Overview of the Uganda gambling industry

• Understand how licensing, permits and forex works

• Learn about the rules and regulations

• Discuss the evolution of online gaming

• Learn what to look for in taxation

James Mpiirwe, Board Secretary, National Lotteries Board,

Uganda

10:30 Extended coffee break and exhibition walkabout

11:30 Keynote address: Exploring key growth markets and

opportunities in Kenya – lottery, sports betting, land based and

online gaming. How to foster further growth?

Charles Wambia, Acting Director, Betting Control and Licensing

Board, Kenya

12:10 Challenges and opportunities of entering East Africa’s gaming

markets

• Advantages and opportunities presented for operators in East

Africa

• How to break into the East Africa’s gaming market – East African

entry strategy

• Finding the right local partner – what traits to look for?

• Maximising marketing spend – how much to use and where to

concentrate efforts

• Navigating the licensing and regulations in different African

jurisdictions

Panelists

Charles Wambia, Acting Director, Betting Control and Licensing

Board, Kenya

James Mpiirwe, Board Secretary, National Lotteries Board,

Uganda

John Mutua, Betting/Technical Operations, Jockey Club Kenya

13:20 Lunch


To register CALL +852 5511 8385 EMAIL [email protected]

14:10 Assessing the opportunities, trends and strategies in East

Africa’s sports betting industry

• Embracing the new concepts in sports betting

• Opportunities for offering products into East Africa

• Understanding the African local punter vs. international punters

• Barrier of entry of Africa: When is the time to move in?

Denis Kikonyogo, Chairman, Sports Betting Association of

Uganda & Public Relations Manager, Royal Sports Betting

14.50 What does the sports betting landscape look like in East Africa?

• Exploring the landscape of sports betting in Africa

• Understanding what current day bettors and what non-sports

bettors are doing

• Key success factors for operating in Africa

• What does the future look like?

Innocent Davis Bamurike, CEO, 256Bet

15:30 Afternoon tea

16.00 Your ideas, our goal: Building relationship of trust for

successful and reliable growth

Filippo Ceci, Co-Founder and Executive Chief, iSolutions

16:40 Insights from the frontlines of sports betting in East Africa

• The current state of affairs?

• What opportunities are there for operators

• What lessons have been learned in other markets?

Panelists

Innocent Davis Bamurike, CEO, 256Bet

John Ejalu, Director PR & Corporate Affairs, Sports Betting Africa

Denis Kikonyogo, Chairman, Sports Betting Association of

Uganda & Public Relations Manager, Royal Sports Betting

17:30 Closing remarks from the chair

18:00 Networking cocktail reception

P

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11 - 13 May 2015, Speke Resort Munyonyo, Kampala, Uganda

Sports Betting East Africa 2015

P

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UPCOMING EVENTS

Sports Betting West Africa 15 – 17 June 2015

Eko Hotel & Suites, Lagos, Nigeria

www.sportsbettingevents.com

Sports Betting Asia 10 – 12 August 2015

Solaire Resort and Casino, Manila, Philippines

www.sportsbettingevents.com

Betting & iGaming (BiG) Africa Summit 12 – 14 October 2015

Emperors Palace, Johannesburg, South Africa

www.bigafricasummit.com

DAY TWO - Tuesday, 12 May 2015

08.30 Registration and coffee


09:10 Africa as the new gaming frontier: How to develop, sustain and

grow market share while facing new operators entering your

market

• Innovative localised product offerings

• Knowledge of target market and customer base

• Importance of Business Analytics and data for business

sustainability

Anli Kotzé, CEO, BetTech

09.50 The importance of engaging with your customers

• How to engage with your customers online and offline?

• What you can learn from your customers?

• How to develop loyalty to your brand?

• How to improve the customer experience?

• How to use customer data to minimise losses and maximise

turnover?

Andrew Dagnall, CEO, Bettorlogic, UK

10:30 Extended coffee break and exhibition walkabout

11:30 Corporate social responsibility and the sports betting industry

John Ejalu, Director PR & Corporate Affairs, Sport Betting Africa

12:10 What are the dangers associated with gambling and how can

this industry that is rapidly growing be regulated?

Ezra Rubanda, Executive Director, Gamble Aware Uganda

13:10 Lunch

14:10 Convergence between online and mobile

• African mobile penetration

• Mobile internet growth potential (3G, LTE)

• Advances in mobile money

• Brand awareness

• Retail migration to online platforms and why they are essential

• Virtual vouchers

• Educating punters:

Reduced winning percentage

Higher turnover

Increased betting opportunities

Sports betting satisfaction

• Customer retention

• Marketing strategies

Ivan Zaltsman, CIO, World Sports Betting, South Africa

14.50 Mobile gaming in Africa – Hype or real potential?

• Overview of mobile telecoms in Africa

• What devices are actually in the market and are being used?

• USSD vs. SMS vs. Rich Mobile Services (e.g. Mobile Apps) for

gaming in Africa

• How does or can gamification and social elements enhance your

brand?

• Case studies and observations from around the continent volume

of betting and what it means for your bottom line

Milen Hristov, CIO, SportPesa, Kenya

15.30 Affiliate marketing: Untapped resources for player acquisition

• They what: What is affiliate marketing, how does it work etc

• Opportunities & potential: International case studies, local potential

• Legal issues: Operating within the current legislation to protect the

affiliate and the sports book

• The how: What is needed (tracking, OPM, affiliates, payment

models)

Marc Samouilhan, Director, Betting Partners

16:10 Closing remarks from the chair

16:30 Networking coffee breaks





DAY THREE - Wednesday, 13 May 2015

08.30 Registration and coffee

09:00 Masterclass 1

Step-by-step legal guide to establishing successful partnerships

• What elements of the developments cycle can be acquired

externally?

• What business models can be used to engage with another

operator or suppliers?

• What terms and conditions should you insist on being included in a

contract?

• What level of due diligence needs to be conducted?

Garron Whitesman, Managing Partner, Whitesmans Attorneys

12.30 Lunch

13:30 Masterclass 2

Predictive sports betting analytics: Analytical advances in sports betting TBA

16:30 Workshop ends

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Lanyards & Badges Sponsor

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office suite. For more information, please visit BetConstruct website at www.betconstruct.com.

Exhibitors

Golden Race is the “one stop partner” for virtual sports betting solutions that can fulfill all special needs regarding different clients, countries and

habits. We constantly work on our products and have an in-house development team to build new innovative products; we build up “one stop clients”

with the best support for a lifetime partnership.

Meridian Gaming Ltd is a leading licensed gambling company in South East Europe. We offer our services in 4 continents, 26 countries, 86 cities,

520+ betting shops. Fully developed business in all gambling sectors and channels. More than 1700 employees. specialised in retail betting. Over

30 years of continuous service in Europe. Several years ago started in South Africa, Africa and Caribbean. Meridian Gaming has plug and play

solutions with trading departments, fraud teams, It services and customer services. World-class technology operates behind Meridian betting

business. Our significant investments in technology reinforce our commitment to serve our customers for long term and enable us to provide an

unrivalled service to out clients. Our service is our bestseller. Each year Meridian is adding new features, incentives and services to be able to

deliver the highest performance and security to the worldwide markets.





SPONSORSHIP & EXHIBITON OPPORTUNITIES

For more detail on pricing and included benefits please contact us on [email protected]. Booth stands are limited and given out on a first come first served basis. To avoid disappointment, reserve your booth today.

About the venue

Speke Resort Munyonyo offers you the ultimate in luxury accommodation and leisure facilities with the finest conference and business meetings location in East Africa. Situated in an idyllic setting in Munyonyo on the shores of Lake Victoria, you will enjoy our Olympic size swimming pool, equestrian centre, 5 star restaurants, and gymnasium and sports facilities. Contact: Ms Jessica Namuli, Banquet & Sales Assistant Tel: +256 014 7716 354 Email: [email protected] Website: www.spekeresort.com

http://www.betconstruct.com/

2-day Summit + 1-day Masterclass

2-day Summit

1-day Masterclass

Exhibition (Entry to the exhibition is complimentary to industry related guest only. Pre registration required)

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Documents

Sports Betting East Africa 2015