STARBUCKS OPENS 200TH BRANCH IN THE PHILIPPINES

EVENT CONCEPT AND MANAGEMENT

STARBUCKS PHILIPPINES CELEBRATED THEIR 200TH STORE WITH SPECIAL GUEST STARBUCKS FOUNDER HOWARD SCHULTZ. I HELPED CONCEPTUALIZE THE “FILIPINO FESTIVALS” THEME AND WROTE THE EVENT PROGRAM AND SCRIPT.

STARBUCKS 200 STORES EVENT MARCH 25 EMCEE SCRIPT GUIDE REVISED APRIL 2 9:00 AM INGRESS

ENTERTAINMENT SET UP

10:00 AM GUESTS ARRIVE

GUESTS ARRIVE AND MILL AT ENTRANCE START OF DANCE PERFORMANCE SINULOG PRINCESS ATI-ATIHAN TROUPE/ BAND HIGANTES

10:15 AM WELCOME OF GUESTS

END OF DANCE PERFORMANCE EMCEE DAVID CELDRAN STARTS THE EVENT, ADDRESSES THE GUESTS EMCEE: LADIES AND GENTLEMEN, GOOD MORNING AND THANK YOU ALL FOR BEING HERE TODAY AT THE BEAUTIFUL STARBUCKS METROPOLI LIBIS! PLEASE ALLOW ME TO INTRODUCE MYSELF, I’M DAVID CELDRAN, AND IT IS MY PLEASURE TO BE YOUR EMCEE FOR TODAY’S EVENT, WHERE WE ARE CELEBRATING NOT ONE, NOT TWO, BUT THREE VERY SPECIAL OCCASIONS! FIRST, WE ARE COMMEMORATING THIS STORE AT METROPOLI LIBIS AS STARBUCKS’ 200TH BRANCH IN THE PHILIPPINES! [APPLAUSE] SECOND, WE ARE ALSO CELEBRATING A MILESTONE 15 YEARS OF STARBUCKS IN THE PHILIPPINES! [APPLAUSE] AND THIRDLY, WE ARE CELEBRATING THE PHILIPPINE VISITS OF THREE VERY SPECIAL GUESTS OF HONOR! LADIES AND GENTLEMEN, PLEASE WELCOME THE PRESIDENT OF STARBUCKS ASIA PACIFIC, MR. JINLONG WANG! [APPLAUSE] NEXT, THE PRESIDENT OF STARBUCKS COFFEE CHINA AND ASIA PACIFIC, MR. JOHN CULVER! [APPLAUSE] AND LAST BUT CERTAINLY NOT LEAST, WE HAVE THE PRIVILEGE OF HAVING WITH US TODAY THE MAN WHO STARTED IT ALL, THE CHAIRMAN, PRESIDENT, AND CEO OF STARBUCKS COFFEE COMPANY, MR. HOWARD SCHULTZ! [APPLAUSE]

10:20 AM THEME OF EVENT

EMCEE DAVID CELDRAN ADDRESSES MR. SCHULTZ AND THE AUDIENCE, EXPLAINS THE THEME OF THE EVENT

AS YOU MAY KNOW, IN JUST 15 SHORT YEARS STARBUCKS HAS BECOME A VERY SIGNIFICANT PART OF MANY FILIPINOS’ LIVES ALL OVER THE COUNTRY. IT’S WHERE WE MEET, WHERE WE DO SOME WORK, WHERE WE HANG OUT, AND OF COURSE, WHERE WE GO TO ENJOY GREAT COFFEE. THAT’S WHY FOR THIS EVENT, WE WANTED TO SHARE WITH YOU A LITTLE BIT OF FILIPINO CULTURE THROUGH OUR MANY DIFFERENT FESTIVALS. THESE FESTIVALS ARE HOW WE FILIPINOS CELEBRATE THINGS THAT MAKE US HAPPY, LIKE STARBUCKS COFFEE. [DAVID GESTURES TO SINULOG PRINCESS] THAT LADY OVER THERE IS OUR SINULOG PRINCESS FROM THE SINULOG FESTIVAL IN CEBU. [DAVID GESTURES TO ATI-ATIHAN TROUPE] THE TRIBAL GROUP IS FROM THE ATI-ATIHAN FESTIVAL OF AKLAN. [DAVID GESTURES TO GIANTS] THOSE GIANTS ARE FROM THE HIGANTES FESTIVAL OF BULACAN. INSIDE THE STORE, THERE ARE FESTIVE MASKS AND HEADDRESSES THAT ARE FROM THE MASSKARA FESTIVAL OF BACOLOD. [DAVID GESTURES TO PALAYOK] FINALLY, THIS PINATA IS A MAINSTAY OF MANY CHILDREN’S GAMES IN PHILIPPINE FESTIVALS. THE OPENING OF THE PINATA WILL SYMBOLIZE THE OFFICIAL LAUNCH OF THIS EVENT! WE HOPE OUR OVERSEAS VISITORS AND ALL OUR GUESTS ENJOYED THIS SPECIAL PRESENTATION! [APPLAUSE]

10:25 AM RIBBON-CUTTING CEREMONY

EMCEE DAVID CELDRAN MOVES ON TO INAUGURAL CEREMONY. LADIES AND GENTLEMEN, WITHOUT FURTHER ADO, LET US NOW MOVE ON TO THE INAUGURAL CEREMONY! MAY WE PLEASE ASK OUR GUEST OF HONOR MR. HOWARD SCHULTZ TO DO THE HONORS! MR. SCHULTZ BREAKS THE PALAYOK. LADIES AND GENTLEMEN, WELCOME TO THE 200TH STARBUCKS BRANCH IN THE PHILIPPINES! PLEASE COME IN!

10:30 AM MUSICAL NUMBER

GUESTS COME INTO THE STORE MUSICAL NUMBER BY COKE BOLIPATA AND COMPANY

10:40 AM START OF PROGRAMME

EMCEE DAVID CELDRAN STARTS THE PROGRAMME GOOD MORNING ONCE AGAIN, LADIES AND GENTLEMEN! BEFORE WE START THE PROGRAM, PLEASE JOIN ME IN THANKING OUR WONDERFUL MUSICAL ENTERTAINMENT. THEY ARE THE TALENTED MUSICIANS OF CASA SAN MIGUEL, AN ARTS COMMUNITY IN ZAMBALES WHO

TRAIN YOUNG PRODIGIES FROM ALL WALKS OF LIFE TO BECOME WORLD-CLASS ARTISTS. LEADING THEM TODAY IS VIRTUOSO VIOLINIST AND TOYM AWARDEE FOR MUSIC, MR. COKE BOLIPATA. PLEASE JOIN ME IN GIVING THEM A WELL-DESERVED ROUND OF APPLAUSE! [APPLAUSE]

10:45 AM INTRO

OK, LET’S START THE PROGRAMME WITH A LITTLE BIT OF TRIVIA: DID YOU KNOW THAT THE PHILIPPINES WAS JUST THE THIRD ASIAN COUNTRY TO HAVE A STARBUCKS FRANCHISE? THE FIRST WAS JAPAN AND THE SECOND WAS SINGAPORE, BOTH VERY PROSPEROUS FIRST-WORLD COUNTRIES. SO YOU MAY ASK, WHY DID STARBUCKS CHOOSE THE PHILIPPINES AS THEIR THIRD TERRITORY IN ASIA? WELL, ONE OF THE REASONS WAS AMBASSADOR BIENVENIDO TANTOCO SR., THE FOUNDER AND CHAIRMAN OF THE RUSTAN GROUP OF COMPANIES. HE, ALONG WITH TWO OF HIS GRANDSONS, WENT TO SEATTLE AND PERSONALLY CONVINCED STARBUCKS EXECUTIVES THAT THE PHILIPPINES WAS A GREAT PLACE TO SET UP SHOP. AND HE WAS RIGHT. 15 YEARS LATER, STARBUCKS IS ONE OF THE MOST RECOGNIZED BRANDS IN THE PHILIPPINES, WITH OVER 200 BRANCHES AROUND THE COUNTRY.

10:50 AM INTRO TO SPEECH

AND NOW, TO TALK MORE ABOUT GREAT RELATIONSHIPS IN HIS WELCOME REMARKS, LADIES AND GENTLEMEN, PLEASE WELCOME THE COO OF RUSTAN COFFEE CORPORATION, THE OPERATOR OF ALL STARBUCKS BRANCHES IN THE PHILIPPINES, MR. EMMANUEL LOPEZ! [APPLAUSE]

10:55 AM SPEECH

[SPEECH OF EMMANUEL LOPEZ] THANK YOU, MR. LOPEZ, FOR YOUR INSPIRING WORDS!

11:00 AM INTRO TO SPEECH

OK, LET’S MOVE ON TO OUR NEXT SPEAKER, HE IS THE PRESIDENT OF STARBUCKS ASIA-PACIFIC AND SERVES AS THE SENIOR VICE PRESIDENT AT STARBUCKS COFFEE COMPANY. LADIES AND GENTLEMEN, PLEASE WELCOME MR. JINLONG WANG! [APPLAUSE]

11:05 AM SPEECH

[SPEECH OF JINLONG WANG] THANK YOU FOR YOUR ENLIGHTENING SPEECH, MR. WANG!

11:10 AM INTRO TO SPEECH

OUR NEXT SPEAKER HAS BEEN WITH STARBUCKS FOR OVER A DECADE AND IS A DRIVING FORCE IN EXPORTING THE STARBUCKS EXPERIENCE TO INTERNATIONAL MARKETS. HE IS NOW CURRENTLY SERVING AS PRESIDENT OF STARBUCKS COFFEE CHINA AND ASIA PACIFIC. LADIES AND GENTLEMEN, MR. JOHN CULVER! [APPLAUSE]

11:15 AM SPEECH

[SPEECH OF JOHN CULVER]

THANK YOU, MR. CULVER, FOR YOUR WORDS!

11:20 AM INTRO TO SPEECH

OKAY, NEXT UP TO SPEAK WITH US TODAY IS THE PRESIDENT OF RUSTAN COFFEE CORPORATION, THE PHILIPPINE FRANCHISE HOLDER OF STARBUCKS. LADIES AND GENTLEMEN, MR. EDUARDO LOPEZ! [APPLAUSE]

11:25 AM SPEECH

[SPEECH OF EDUARDO LOPEZ] THANK YOU FOR YOUR SPEECH, MR. LOPEZ!

11:30 AM INTRO TO SPEECH

AND NOW, LADIES AND GENTLEMEN, I AM PLEASED TO ANNOUNCE THAT OUR GUEST OF HONOR, STARBUCKS CEO MR. HOWARD SCHULTZ, WILL BE SAYING A FEW WORDS. PLEASE JOIN ME IN GIVING HIM A ROUSING HAND! [APPLAUSE]

11:35 AM SPEECH

[SPEECH OF HOWARD SCHULTZ] THANK YOU, MR. SCHULTZ, FOR YOUR VERY INSPIRING WORDS!

11:40 AM END OF PROGRAMME

LADIES AND GENTLEMEN, WE HAVE COME TO THE END OF OUR PROGRAMME. ON BEHALF OF RUSTAN COFFEE CORPORATION AND ALL OUR STARBUCKS PARTNERS, THANK YOU TO MR. HOWARD SCHULTZ, MR. JOHN CULVER, AND MR. JINLONG WANG FOR VISITING US, AND WE HOPE YOU ENJOY YOUR STAY IN THE PHILIPPINES. TO ALL OUR GUESTS, THANK YOU FOR COMING AND GRACING US WITH YOUR PRESENCE ON THIS SPECIAL OCCASION. PLEASE ENJOY OUR STARBUCKS BREAKFAST BUFFET AND OPEN BEVERAGE BAR. AND JUST A REMINDER, WE HAVE SPECIAL GIVEAWAYS OF STARBUCKS PHILIPPINE FESTIVAL TUMBLERS, PLEASE GET ONE BEFORE YOU LEAVE. ONCE AGAIN, THANK YOU COMING. I’M DAVID CELDRAN, AND IT HAS BEEN A PLEASURE!

11:45 AM

[PROGRAMME ENDS]