Startup Landscape

Startup

Landscape

in India

Table of Contents

Investment Themes

Key Takeaways

Startup India in Numbers

Drivers and Inhibitors

Exit Opportunities

Startup Hubs in India

3© 2016 BlitzLearning

Startup Landscape in IndiaIndia in numbersIndia’s large young population and growing economy are providing various business opportunities and attracting large investments from across the globe

Source: NASSCOM 10000 Startups Report

3rd largest startup ecosystem

28% of the total are technology

startups

4200+ startups in 2015

11500+ expected by 2020

65000+ new jobs created in 2014

250000+ new jobs by 2020

B2C/B2B, 4%

B2B, 37%B2C, 59%

Focus areas


India ranks 3rd behind US and the UK in global startup ecosystems. 2015 saw increased startup activities and subsequent funding in technology sector especially in B2C segment

Key Takeaways (1/2)

Landscape

India saw 4200 startups in 2015 and is projected to see over 11,500 by 2020

Growing number of investors, growing digital consumer base, stable political environment are some of the factors driving the growth of startups in India

Internet of Things (IoT), analytics, health-tech, and hyperlocal ecommerce are the areas of investments

Bengaluru, NCR, and Mumbai account for 66% of all Indian startups

Due to high share of web based services and Cloud/SaaS startups, Bengaluru received highest amount of funding (USD 2,516.4 MM) in the period 2011-2015

Hyderabad, Chennai, Pune, Jaipur and Ahmedabad are the upcoming start up hubs

Verticals

B2C Segment:

E commerce startups and aggregators are getting maximum share of the investments. Hyperlocal ecommerce and consumer services are seeing maximum growth in this segment

B2B Segment:

Niche e commerce and hyperlocal ecommerce are growing the fastest hence are top funded in this category. Analytics across consumer supply chain recruitment is another high growth segment

Emerging verticals:

IoT, health-tech, and payments are witnessing strong growth and funding

Robotics, 3D printing, Machine learning are few disruptive areas which are expected to show high growth

Funding

Funding is estimated to grow at a rate of 125% from USD 2.2 Bn in 2014 to USD 4.9 Bn in 2015. Cumulative funding for the years 2010-14 was USD 3.2Bn

Over 390 startups received funding in 2015 as compared to 179 in 2014. Overall VC/PE funding grew 2.2x in 2015 over 2014. Seed stage VC funding grew 6.5x

India is a hot investment destination for global investors and corporates. Tiger Global, Sequoia capital, Softbank, Warburg Princus and Alibaba are some of the top investors spending over USD 500 MM

Investors have access to more exit opportunities with over 65 M&A deals worth USD 800 MM in 2015


There is a strong support from academia, corporates and government to help grow startup ecosystem in India. Female entrepreneurs are also being promoted

Key Takeaways (2/2)

Accelerators

Incubators/accelerators grew 40% in 2015 from 80 to 110. Half of these incubators are setup outside Bengaluru, NCR and Mumbai

Academia and corporates are helping entrepreneurs by setting up their incubation centers

New vertical focused incubation centers and programs are in focus

Policies

Government of India announced integrated platform to promote entrepreneurial culture in India

A transparent framework is made for the disbursement of Rs.10,000 crore startup fund

Improved TDS system which allows startups to pay tax at the end of the year rather than being deducted at source

The policies and programs such as “Startup India” and “Make in India” aims to promote overall startup ecosystem

Government is making India a preferred nation for investments and improving ease of doing business and exit opportunities

Talent

Startups are creating a new pool of high skilled workforce

Top executives from MNCs are either joining high growth startups or setting up their own startups

India is the youngest startup nation in the world with 72% of the founders being 35 years in age

Female entrepreneurs are rising at a fast pace. 2015 saw a rise of 50% in the share of female owned startups over 2014. Funding to female startups grew 4.5x in 2015 over 2014

Startups are offering unconventional and fun filled work environment along with attractive monetary benefits


2015 saw investments and startups in market place tools, DIY e- commerce & enablers, content and discovery, and segments of B2C and 2016 will continue likewise

Investment Themes Over the YearsIndia and Global

Source: Desk research

Deals/Locations

Gaming

Photos/Mobile

Social

Hardware/Marketing/B2C

Messaging/ Bitcoin/Listicles

Crowd funding/Big Data+ SaaS/ Sharing

2008

2009

2010

2011

2012

2013

2014

Vertical E commerce

E commerce

Recharge/ Logistics

Adv/ Networks

Marketplaces/B2C/Discovery

Payment gateways/ Coupons/ Price comparisons

SaaS/ Online cabs/ Accelerators

FacebookTwitter

Zynga

FoursquareGroupon

PinterestInstagram

AirbnbUber

WhatsAppBuzzfeed

FacebookTwitter

G

L

O

B

A

L

I

N

D

I

A


Drivers and Inhibitors

Source: Desk research, 2015 India technology Product M&A Industry Monitor Report

Fast growing middle class. 583 MM expected in 2025

300 MM internet users (2nd Highest in the world) and 15-20 MM users transacting online

Large Domestic Market1

Average investment in 2010 was $4.2 Mn which reached over $11 Mn in 2014 2014.

Over 70 active VCs/PEs and 550 angel investors

Over 80 incubators/accelerators.

Evolving Investor Ecosystem2

Long sales cycle is one of the biggest challenge for startups in India.

After sales support post contract is draining the startups.

Long Sales Cycles1

Although late funding has grown but getting seed funding is still a tough task.

Funding challenge is not merely limited to seed rounds, but also for vital Series A and B rounds.

Seed Funding2

Regulations and bureaucracy are often said to be big and inefficient in India.

Myriad laws and regulations means it takes about 30 days to comply compared to just 9 days in OECD countries.

Stringent Government Policies

3

Lot of whitespaces in the areas of robotics, 3D printing, machine learning.

Whitespaces3

190 tech M&As with a total deal value of $2.27 Bn in the period 2011-15.

Domestic transactions accounts a majority of 72%.

Increased M&A activities4

Drivers

Inhibitors


Startup Hubs in India (1/2)Major Cities

Source: iamwire, “Tech startups in India- A Bright Future”

Owing to well established infrastructure and high skill pool, 67% of the startups are concentrated in 3 cities. Other major cities in tier 1 and tier 2 are also getting hot for startups

M

a

j

o

r

C

i

t

i

e

s

Bangalore hosts 28% of the total startups primarily focused on eCommerce, Hyperlocal eCommerce, Consumer Services & Analytics

• Incubators/Accelerators: Accel Partners, Sequoia Capital, Nexus Venture Partners, Inventus Capital, IDG Ventures, Ascent Capital, Bessemer Venture Partner

• Startups: Myntra, Flipkart, BigBasket, ZoomCar, HackerEarth, FreeCharge,Ola, Quikr and InMobi

Delhi/NCR holds 24% of the startups focusing on eCommerce, Hyperlocal eCommerce, eCommerce Enablers & Aggregators

• Incubators/Accelerators: Sequoia Capital, Peesh Venture Capital, Helion Venture Partners, LightSpeed Venture Partners, SAIF Partners

• Startups: Snapdeal, Paytm and Grofers

• Delhi/NCR has seen 52 e-commerce startups raising capital since 2011

Mumbai is the home of 15% of the startups mainly from eCommerce, Hyperlocal eCommerce, eCommerce Enablers & Aggregators

• Incubators/Accelerators: Helion Venture Partners, Sequoia Capital, Nexus Venture Partners, IDG Ventures, Kae Capital, LightBox, Matrix Partners, Norwest Venture Partners

• Startups: Housing, ClearTrip, TinyOwl, Instamojo

Hyderabad hosts 8% of the total startups and is the headquarter of companies such as Facebook and Microsoft

• Incubators/Accelerators: SRI Capital, Venture, SEAF India, BitChemy Ventures

• Startups: Mapmygenome, AppVirality, MartMobi

Chennai holds 6% of the total startups and is growing fast as an startup hub

• Incubators/Accelerators: VenturEast, TVS Capital, Peepul Capital, Fulcrum Venture

• Startups: ZOHO, Freshdesk, Unmetric and InterviewStreet


Startup Hubs in India (2/2)Flow of Funds Into Indian Startups During 2011 -2015

Source: iamwire, “Tech startups in India- A Bright Future”

Bangalore raised the highest amount during 2011-2015 mainly towards startups providing web based services

Cities Delhi/NCR Bangalore Mumbai Hyderabad Chennai

Funds Raised ($MM) 1061.18 2516.42 2017.35 178.21 565.67

No. of Startups that Raised Funds 236 311 199 45 55

Web-based Services 108 112 87 19 22

Net Classifieds/Listings 12 12 17 5 4

Mobile Tech 28 56 24 5 5

E-commerce 52 45 34 8 9

Digital Media 6 10 10 0 1

Cloud/SaaS 26 64 17 6 11

Big Data 4 12 10 2 3

With 4200-4400 startups, India only behind UK with over 4800-5000 technology driven startups. US, tops the chart with over 47,000 technology driven startups In 2015


Exit OpportunitiesWho Can Acquire Whom?

Source: Logos are taken from internet (Not to be used for any commercial activities. Only for representation purpose)., “Tech startups in India- A Bright Future”

With relaxed exit norms, market will slowly consolidate by increased M&A activities. Large firms are acquiring Indian startups for talent and technology

Consolidation

The startup ecosystem in India is witnessing two types of consolidation

Enterprises acquiring startups: Large enterprises are acquiring startups mainly for talent acquisition and to add technology to their existing portfolio. Companies like Facebook, Google, Yahoo are interested in hiring talent from India through such acquisitions.

Startups acquiring startups: Startups are acquiring other startups to accelerate growth and enhance their customer base.

• Private labels

• Niche ecommerce players

Possible Acquisition Targets

• Niche e commerce players

• Events and ticketing

• Online cab services

• Travel experiences

• Travel experiences

• Trip planning

• Travel content players

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