James Murphy 莫子傑Editorial Director, Greater China

Research CommunicationsJohn Wiley & Sons

Strategies for Successful

Publication

Improving your paper’s chances for acceptance

Three critical aspects:1.Know the journals in your

community2.Communicate your paper’s

relevance3.Promote your published research

Knowing your Journals - Wiley Journals in your

Area -

An Overview of Wiley Journals

Top Quality Journals – 2012 JCR

Out of our 1,550 journals1,192 (77%) have Impact Factors 25 are no. 1 in their category264 are top 10 in their category Half are published on behalf of societies

Top Physical Science Journals14.829 ADVANCED MATERIALS13.734 ANGEWANDTE CHEMIE10.043 ADVANCED ENERGY MATERIALS9.765 ADVANCED FUNCTIONAL MATERIALS9.583 MEDICINAL RESEARCH REVIEWS

7.976 LASER & PHOTONICS REVIEWS7.823 SMALL7.735 MASS SPECTROMETRY REVIEWS7.712 PROGRESS IN PHOTOVOLTAICS7.475 CHEMSUSCHEM

Top Life Science Journals17.949 ECOLOGY LETTERS13.906 REVIEWS OF GEOPHYSICS13.231 FEMS MICROBIOLOGY REVIEWS10.256 BIOLOGICAL REVIEWS7.795 EMBO MOLECULAR MEDICINE

7.701 STEM CELLS7.432 MOLECULAR ECOLOGY RESOURCES7.304 JOURNAL OF PINEAL RESEARCH7.223 GLOBAL ECOLOGY & BIOGEOGRAPHY6.91 GLOBAL CHANGE BIOLOGY

Top Health Science Journals153.459 CA-A CANCER JOURNAL FOR CLINICIANS12.155 IMMUNOLOGICAL REVIEWS12.003 HEPATOLOGY11.193 ANNALS OF NEUROLOGY7.615 REVIEWS IN MEDICAL VIROLOGY

7.585 JOURNAL OF PATHOLOGY7.477 ARTHRITIS AND RHEUMATISM6.87 OBESITY REVIEWS6.455 JOURNAL OF INTERNAL MEDICINE6.198 INT’L JOURNAL OF CANCER

Top Social Science Journals5.422 J OF CHILD PSYCHOLOGY & PSYCHIATRY4.915 CHILD DEVELOPMENT4.644 MILBANK QUARTERLY4.4 CLINICAL PSYCHOLOGY-SCIENCE & PRACTICE4.333 JOURNAL OF FINANCE

4.122 TRANS OF THE INST OF BRITISH GEOGRAPHERS3.823 ECONOMETRICA3.799 JOURNAL OF MANAGEMENT STUDIES3.702 PERSONNEL PSYCHOLOGY3.628 DEVELOPMENTAL SCIENCE

Civil & Mech Engineering

Civil and Mech Engineering

Electrical EngineeringMicrowave and Optical Technology Letters

Knowing your Journals - Selecting and Following -

The Impact Factor Balance

PrestigeCareer Advancement

High rejection rate

Papers triagedDelay due to

time before final rejection

Some have idiosyncratic

styleYour success depends on knowing more than a journal’s IF!

Selecting Your Key Journals Look beyond impact factor

Reputation & editorial board Rejection rates Peer review time

Relevance to your topic Review the Aims and Scope Read the Instructions for Authors

Scan titles and abstracts Subscribe to e-Table of Content

alerts get to know the journal!

Rejection Rates for Wiley Journals

2010 2011 2012Acceptance Rate 21% 21% 19%Rejection Rate 72% 74% 77%Immediate Rejection 40% 42% 47%

Communicate your paper's relevance

Communicate Effectively

http://wileyeditingservices.com

Communicate your paper’s relevance

Write a helpful cover letter Importance of topic / research results Significant advances on previous work Why their journal was selected Why the journal’s audience will read it Suggesting referees = faster review Previous co-authors in past 5 years ≠ referees Submitted to other journals?

Never underestimate the importance of a good title!

Understand how reviewers evaluate

Relevant? Important and significant? Correct methodology? Data quality? True/credible? Length and format? Communicated effectively? Feedback and decision

Accept Accept with minor revisions Accept with major revisions Reject

Modiified CC Image by Doug Haywww.flickr.com/photos/doughay/5912213441/

Reviewer Comments Comments are submitted in

the spirit of scholarly communication – take them in that spirit

Argue with scientific evidence Address each comment and

revision in order

If suggestions not incorporated, explain why not

If you disagree with the decision, discuss with editor

Or withdraw your paper and submit to another journal

Mocking Bird Argument.jpg, CC License by Wikimedia user Chiltepinster

Take Heart: Nobody’s Perfect

Did you have to revise your last paper? 91% Yes

Did the review process improve the quality? 91% Yes

How many journals rejected your last paper before it was accepted? (pie chart)

Peer Review Survey 2009: Preliminary Findingssenseaboutscience.org.uk

Promote your research

You can publish some useless paper. And most papers are pretty useless. I mean, how many PhD are papers are

actually used by someone, ever. I mean percentage-wise it's not good.

Elon Musk (伊隆 ·馬斯克 ) Entrepreneur - SpaceX, Tesla Motors, Paypal

40.6 % of papers published in the top science and social-science

journals were cited from 2002 to 2006

Péter Jacsó, (2009) "Five-year impact factor data in the Journal Citation Reports", Online Information Review, Vol. 33 Iss: 3, pp.603 -

614

Maximize the impact of your researchDiscover

ability - Top of search results

More Usage

More Citations

Prestige for both article and journal and author

From “Maximize the impact of your research paper” by Jaslyn Tan

The Importance of SEO Wiley Online Library is

one of the most highly visited scientific web sites

Wiley has a robust SEO strategy, with research content highly ranked and visible in search results

Authors play a crucial role in article-level SEO

http://www.wiley.com/legacy/wileyblackwell/pdf/SEOforAuthorsLINKSrev.pdf

Search Engine Optimization Ensure relevant keywords are included in the title,

preferably in the first 65 characters Repeat your keywords 3 – 4 times throughout the

abstract in a natural, contextual way. Don’t go overboard!

More Examples

http://authorservices.wiley.com/bauthor/seo.asp

More Examples

http://authorservices.wiley.com/bauthor/seo.asp

Search Engine Optimization Use headings throughout the article to

signal structure and content to search engines; use keywords if appropriate

Look up specific keywords in ISI or Google’s Keyword Planner, or RankChecker to find out which search terms are popular. http://adwords.google.com/ko/KeywordPlanner/Home http://tools.seobook.com/firefox/rank-checker/

Include at least 5 keywords and synonyms in the keyword field

http://exchanges.wiley.com/blog/2013/07/23/search-engine-optimization-and-your-journal-article-do-you-want-the-bad-news-first/ http://exchanges.wiley.com/blog/2013/10/29/seo-part-ii-keywords-and-lady-gagas-sunglasses/

Use Social Media

Share your paper via email and social media

From “Maximize the impact of your research paper” by Jaslyn Tan

— An alternative metric to measure social visibility by tracking online conversations around scientific articles

— For authors: alternative metrics could help authors tap into the key networks and social influencers – tweeters, bloggers – that might help to maximize the immediate impact of their work – and demonstrate to funders that their research has impact within the public domain

— For editors: altmetrics could help determine which authors, topics and article types might achieve the most impact and enable them to proactively solicit papers that are likely to generate the most social ‘buzz’.

— Altmetric is made available to all Wiley Open Access Journals

• Add a link to your article on your email signature line and link through to the Abstract.• Add links to your articles on your own website, your institution’s site or repository, bulletin boards, discussion lists, blogs, etc.

Disseminate Your Work• Send 10 free PDF files to

your colleagues to enhance discoverability

From “Maximize the impact of your research paper” by Jaslyn Tan

P.S….

Improving Citations Self-citation – cite the journals in

which you have published in -- only for relevant articles!

Cite the right time window – last 2 years citation are more relevant.

Be consistent – Use your full name and standard institution name to assure easily identifiable citations to your works. (ORCHID)

From “Maximize the impact of your research paper” by Jaslyn Tan

Helps maximize the impact of published research by: Empowering authors to explain and share their work

Using article-level metrics to motivate and reward them

Strengthening relationships between authors and publishers

Free

Three core steps for authors

Kudos dashboard shows impact to authors, publishers& institutions

Authors write plain English descriptions to explain their work:

• Short title• Lay summary• Impact statement

Authors add links to resources to add value to their work:

• Videos• Images• Blog entries …

Authors share links to their articles within their networks:

• Email • Facebook• Twitter

step 1 step 2 step 3

Increase in inbound links; enriched reader experience

Metadata widely deposited to increase article discovery& inbound links

Resources WileyChina.com Search Engine Optimization: For Authors

http://www.wiley.com/legacy/wileyblackwell/pdf/SEOforAuthorsLINKSrev.pdfhttp://authorservices.wiley.com/bauthor/seo.asp

Writing Scientific Research Articles: Strategy and Steps, 2nd Edition, Margaret Cargill, Patrick O'Connor, May 2013

How to Write a Paper, 4th Edition edited by George M. Hall (Editor), February 2008, Wiley-Blackwell

How to Write a Successful Science Thesis, by William E. Russey, Hans Friedrich Ebel, Claus Bliefert, August 2006, Wiley-VCH

The Art of Scientific Writing by Hans Friedrich Ebel, Claus Bliefert, William E. Russey, April 2004, Wiley-VCH

Writing a Paper by George Whitesides, Advanced Materials (available on http://materalsviewschina.cn)

Wiley China Blog

http://blog.sciencenet.cn/u/WileyChina

Improving your paper’s chances for acceptance

Three critical aspects:1. Know the journals in your community2. Communicate your paper’s relevance3. Promote your published research

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