Strategy, Campaigns and Tactics - توانا · Strategy and Tactics “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat”

Strategy, Campaigns

and Tactics

Technology and Human Rights Advocacy

Technology and Human Rights Advocacy • Ivan Marovic • ماروویچایوان • تکنولوژی و دفاع از حقوق بشر

www.tavaana.org 2

What is Strategy?

Sun Tzu "The Art of War"


www.tavaana.org 3

Levels of Strategy

Strategy

Campaigns

(Operations)

Tactics


www.tavaana.org 4

Strategy στρατηγός (Ancient Greek) -

general, commander

STRATEGY - A plan of action

or policy designed to achieve

a major or overall aim.

Example: Otpor's Strategy

against Milosevic


www.tavaana.org 5

Campaign / Operation campus (Latin) - open field

CAMPAIGN - More limited

plan of action aimed at

achieving a specific objective

as part of a wider strategy .

Example: "Gotov je" (He is

finished) Campaign


www.tavaana.org 6

Tactic τακτική )Ancient Greek( -

arrangement of forces

TACTIC - specific action

or task, within a wider

operation/campaign.

Example: road blockades

and barricades


www.tavaana.org 7

Strategy and Tactics “Strategy without tactics is the slowest route to

victory. Tactics without strategy is the noise

before defeat.”

(Sun Tzu, again)

TIP: Campaigns serve as links between strategy

and tactics!


www.tavaana.org 8

Levels of Planning

Planning strategic operational tactical

Detail low medium high

Term long term mid term short

term

Scope national regional local


www.tavaana.org 9

First step:

Vision and Mission

Vision of tomorrow: Where do we see ourselves

in the future?

Mission: What is our purpose?


www.tavaana.org 10

Planning process Analysis. Analysis. Analysis.

"So it is said that if you know your enemies and

know yourself, you can win a hundred battles

without a single loss".

Sun Tzu, The Art of War


www.tavaana.org 11

SWOT Analysis


www.tavaana.org 12

The Role of Strategy Strategy is a science and an art. But it is not

a formula.

Strategy can help a movement overcome

adverse conditions.


www.tavaana.org 13

Strategic Level

Goals: What do we want to achieve?

Methods: How are we going to achieve this?

Structure: What do we need to achieve this?


www.tavaana.org 14

Operational Level Objective: What do we want to achieve?

Message: What do we say?

Tactics: What do we do?

Organization and Resources: How do we do it?


www.tavaana.org 15

Ghandi's Salt March 1930


www.tavaana.org 16

Salt March: Objective Violate the 1882 Salt Act by making your own

salt, which is criminal offence.

Dramatize Purna Swaraj (Declaration of

Independence) in a way that was meaningful to

ordinary Indians.

Build unity between Hindus and Muslims by

fighting a wrong that touched them equally.


www.tavaana.org 17

Salt March: Objective ..."on the eleventh day of this month I shall

proceed with such co-workers of the Ashram as I

can take, to disregard the provisions of the Salt

Laws. I regard this tax to be the most iniquitous

of all from the poor man's standpoint. As the

Independence movement is essentially for the

poorest in the land, the beginning will be made

with this evil". Ghandi's letter to the Viceroy, Lord Irwin, March 2, 1930


www.tavaana.org 18

Salt March: Message “The British are ruling this country for their own

benefit, so why should we help them?”


www.tavaana.org 19

Salt March: Tactics

• Picketing liquor stores

• Social boycotts

• Marching to salt depots

• Salt raids

• Boycott of British cloth


www.tavaana.org 20

Salt March: Organization • March to the coast (390 km)

• Replacement leaders after arrest


www.tavaana.org 21

Tactical Level Tactical sequencing: Tactics are more

effective when they are sequenced together to

reinforce each other and maintain the initiative.

Tactical innovation: The same tactic may be

done at a new location, timing, participants,

target, message, or in a new way. Or an entirely

new tactic may be used.


www.tavaana.org 22

Goals and Objectives S.M.A.R.T. criteria

George T. Doran, Management Review, 1981.

There is no clear consensus about what the five

keywords mean


www.tavaana.org 23

S.M.A.R.T. S - specific

M - measurable

A - attainable/achievable

R - relevant

T - timely


www.tavaana.org 24

S.M.A.R.T. Example 1 ..."on the eleventh day of this month I shall

proceed with such co-workers of the Ashram as I

can take, to disregard the provisions of the Salt

Laws. I regard this tax to be the most iniquitous

of all from the poor man's standpoint. As the

Independence movement is essentially for the

poorest in the land, the beginning will be made

with this evil".


www.tavaana.org 25

S.M.A.R.T. Example 2 October 5th 2000, Serbia:

Specific: counter electoral fraud

Measurable: 1 million people in Belgrade

Achievable: 10 day build up, convoys etc.

Relevant: Milosevic's source of power

Timely: before the run-off elections


www.tavaana.org 26

Questions?


www.tavaana.org 27

Assignment Using the SMART Goal format, define the goal

of the human rights advocacy effort in the form

of a campaign objective and then present it in

one paragraph and less than 150 words to be

read by members of the advocacy group who did

not take part in defining of the goal.

Assignment is due Thursday, October 30th, before the next class.

Technology and Human Rights Advocacy • Ivan Marovic • ماروویچایوان • تکنولوژی و دفاع از حقوق بشرwww.tavaana.org 28

حقوق معنوی

این مطلب به پروژه توانا مربوط به سازمان - اختصاص •

• E-Collaborative for Civic Education اختصاص دارد و استفاده از آن می بایست با

.ذکر نام سازمان تهیه کننده انجام شود

این مطلب برای استفاده های غیر تجاری می باشد و برای هیچ گونه منفعتی بهره - غیر تجاری •

.برداری نخواهد شد

اگر می خواهید هر گونه تغییری در مطلب وارد کنید، شما می توانید حاصل کار را تنها - اشتراک •

تحت مجوز

• E-Collaborative for Civic Education ،منتشر کنید و برای ایجاد بدنه اصلی اطالعت

این تغییرات را باید با

• E-Collaborative for Civic Education به اشتراک گذارید.

Documents

Strategy, Campaigns and Tactics - توانا · Strategy and Tactics “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat”