Strategic Management

Dwita Sastiyana326445

Muhamad Ahnaf Lubab327440

Sekar Ayu Kinanti326330

Woro Nugraheni326005

Alien Akmalia326010

A conceptual discussion

Universitas Gadjah MadaFaculty of Economics and BusinessMagister Sains

Are these statements strategy?

1.My strategy is to internationalize2.My strategy is to consolidate my industry3.My strategy ramp up my R&D budget4.My strategy is to outsource more of my

production

Definition of strategy

Operational Effectiveness & Strategy

Strategy Rests on Unique Activities

Competitive Strategy is about being different

The Origins of Strategic Position : 1. variety based positioning2. needs based positioning3. access based positioning

Strategy Rests on Unique Activities

A Sustainable strategic position requires trade-offs

Trade-offs arise for three reasons :

A Sustainable strategic position requires trade-offs

Fit Drives Both Competitive Advantage & Sustainability

• Strategy is about combining activities• The importance of fit• Types of fit :

- simple consistency between each activity (function) and the over all strategy

- occurs when activities are reinforcing- optimization effort

Fit Drives Both Competitive Advantage & Sustainability

The Strategy Concept :Five Ps For Strategy

Strategy as Plan

Some sort of consciously intended course of action, a guideline (or set of guidelines)

to deal with a situation

The Strategy Concept :Five Ps For Strategy

Strategy as Plan•Strategies characteristics:

Made in advance of the actions to which they apply

Develop consciously and purposefully•As plan, strategies may be:

GeneralSpecific

The Strategy Concept :Five Ps For Strategy

• Strategy take us into realm of direct competition• Where threats and feints and various other

maneuvers are employed to gain advantage.

Strategy as Pattern

•Strategy focuses on action•Also introduce another important phenomenon

in organization, that of convergence, the achievement of consistency behavior

The Strategy Concept :Five Ps For Strategy

The Strategy Concept :Five Ps For Strategy

Strategy as Position

A means of locating an organization in what organization theorists like to call an “environment”To look at organization in contextSpecifically in their competitive environment

The Strategy Concept :Five Ps For Strategy

Strategy as Perspective

Its content consisting not just of chosen position, but of an ingrained way of perceiving the worldSuggest above all the strategy is concept.

Strategies About what?

Letak Strategi dalam Perusahaan

Elemen-elemen Strategi

Contoh Staging 1

Contoh Staging 2

Penerapan Strategi

• Perusahaan IKEA

Several aspects of the concept of strategy:

1. Strategy as a theory The examples of firms that have developed and

implemented appropriate & inappropriate theories:

2. Strategy and competitive advantage

What it might mean to compete successfully

Successful strategy by Grant

3. Strategy and a firm’s mission

A firm’s mission a firm’s theory of how to compete successfully & gain competitive advantages is based on its mission.

Relationship between a firm’s mission, its objectives, strategies & strategies & tactics:

4. Strategy and the setting within which a firm operates

• Most successful strategic theories address 4 aspects of the setting within which a firm operates:1. Strengths2. Weaknesses SWOT analyses3. Opportunities 4. Threats

Multiple Roles of Strategy

Evolution of strategic management: dominant themes

Terima Kasih

“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself,you will succumb in every battle”

― Sun Tzu, The Art of War, Special Edition