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8/10/2019 Style Guide Ecommerce
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Content Resource GuideFor Sporting Goods
Introduction
Purpose of This Guide
This guide is designed to help you prepare content for the Total Sports site. Its a centralizeddocument that includes everything from copy and imagery information to attribute and rich contentrequirements by category.
How to Use It
Four sections make up this guideCopy, Imagery, Attributes and Rich Content. Review each sectionbefore submitting content to ensure standards are met.
Contact Information
For questions about this guide, contact Jiju JohnMobile 9920619439
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Copy
Copy is crucial to selling products online. This type of content lists details (sometimes not seen in theimages) that the customers will want to know before making their purchase decisions. Unlike in-storeshoppers, online shoppers are not able to touch the item, open it up or look inside. Therefore, it isimportant to tell your story here, giving as many details as possible.
Good copy not only serves our customers on the item pages, it also impacts Search Engine Optimization
(SEO). For instance, the more originaland detailedyour copy, the more likely it will display when its
searched for on the major search engines like Google. Make sure your product titles and descriptions
include keywords for the product item name and various ways in which people describe it.
Familiarize yourself with the target audience and how they search for your products. Use Googles
keyword suggest tool to get a list of terms for how users search for your products (this is the drop down
list of keywords from Googles search box)if needed. Include these variant terms into the copy. Avoid
using duplicate descriptions from other sources.
Things to Avoid
Hyperbolic statements (Everyone's favorite brand)
Overpromising(Look 5 years younger in just 2 weeks!)
Guarantees (If you don't see results in 6 weeks, we'll refund your money.)
Symbols, such as , and
Copy Components and Standards
Product Name: includes the brand name, product name and key features (see style guide forspecifics). For consistency, it is necessary to follow the exact naming convention outlined in the styleguide.
Product Description: is an overview of the key selling points of the product, marketing content andproduct highlights. Information entered here should be in paragraph form. See example below.
Product Features & Benefits: is a list of key features and benefits. Information entered here shouldbe in bulleted form. See example below.
Search Description: is an abbreviated list of no more than three bullets that covers the top features(see style guide for specifics.) Note:If there are too many characters in the description, the last bulletwill be truncated (see example below.) For consistency, it is necessary to enter the requested
information as outlined in the style guide.
Copy Examples (Dos and Donts)
Correct Product Description Incorrect Product Description
A stationary cycle provides one of the mosteffective low-impact aerobic exercises toincrease your metabolism for more efficientcalorie- and fat-burning.
A STATIONARY CYCLE PROVIDES ONE OFTHE MOST EFFECTIVE LOW-IMPACT
AEROBIC EXERCISES FOR INCREASINGYOUR METABOLISM FOR MORE EFFICIENT
CALORIE AND FAT BURNING.
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Correct Product Features & Benefits Incorrect Product Features & Benefits
Dial tension with strap resistance to setworkout intensity
Smooth pedaling action similar to realbiking
Multiple seat positions adjust to fit mostusers
In Touch monitor with large, easy-to-readnumbers
Dial tension with strap resistance to set workoutintensity * Smooth pedaling action similar to realbiking * Multiple seat positions adjust to fit mostusers * InTouch monitor with large, easy-to-readnumbers
Correct Search Description Incorrect Search Description
Keeps you warm to minus 5 degrees
Includes cotton flannel pillow
Comes with carrier
Keeps you warm to minus 5 degrees
Includes cotton flannel pillow
Comes with carrier
Air channel construction lets yo.
Base-Variant Copy
For items sold as base-variants (multiple colors and/or sizes), Product Names, Product Descriptionsand Product Features & Benefits, and Search Description should not include color and/or sizeinformation. This information will be contained in drop-down menu(s) on the item pages.
Imagery
Imagery, the visual reference point for online shoppers, should be clear and easily recognizable. Itshould show as much of the products features as possible. We currently accept images with andwithout shadows; the shadows actually help anchor items so they dont appear to be floating.Images should be photographed at right-facing angles (away from the taxonomy), unless they arebetter suited at other angles. Images should not contain any overlay type or messaging. And, finally,
because the image area is square in ratio, a square-proportioned image is required in order to maximize
this area.
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Silhouette Images
Silhouette images are shot on white backgrounds. The item should fill approximately 100% of theimage area. For items contained in kits or packs, its highly recommended that one image shows thecontents outside the box. That way, customers can clearly see what items are included.
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Hero Image
The hero image is considered the most impactful. It is the first image the customers see on the siteand/or item page and is therefore the most important. One hero image must always be included whenyou set up an item. The hero image is generally submitted as a silhouette shot.
Naming Convention: It must be named using its model-no. To get a Model no. Include the fileextension (.jpg ) in the file name (ie: Brand-75468 becomes Brand-75468.jpg).
Resolution: We recommend using a resolution of 2000 x 2000 pixels at 300 PPI as this will enablepan-and-zoom functionality. Pan and zoom is not available on low-resolution images of 500 x 500pixels at 72 PPI. Do not enlarge or upsize digital images if they do not meet the above requirementsthis will result in a degraded image.
Format: We recommend using JPG.
Alternative View Imagery
An alternative view (AV) image is any secondary image that shows accessories or other importantattributes not necessarily seen in the Hero image. An AV highlights details like stitching, accessoriesor additional angles. It may also show the item in an environmental setting (indoors or outdoors),giving customers an idea of how large or small the item is in relation to other objects.
Naming Convention:AV images must be named using the Brand Model. Exclude the check digit andleft-pad with zeros, followed by an underscore, then AV, AV1, etc. Also include the file extension(.jpg, .tif). For example, the first AV is Brand-75468-AV.jpg, the second AV is Brand-754681-AV1.jpgand so forth.
Resolution: We recommend using a resolution of 2000 x 2000 pixels at 300 PPI as this will enable
pan-and-zoom functionality. Pan and zoom is not available on low-resolution images of 500 x 500pixels at 72 PPI. Do not enlarge or upsize digital images if they do not meet the above requirementsthis will result in a degraded image.
Format: We recommend using JPG.
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Attributes & Categorization
Before an item makes it onto the site, data (such as brand, department, age group and size) iscollected. This data helps provide a better online search and browse experience for shoppers. Theuse of this data makes shopping much easier because customers are able to find and buy productsthrough enhanced navigation.
Among the data collected, two areas play key roles in the setup of an item the Categorizations andthe Product Attributes. The Categorizations: categorize the items while the Product Attributes providea shop-by-experience based on specifics.
Categorization
On the Total Sport site, Cs are used to drive items to the correct department on the site and often aredisplayed as left-hand links, which help further refine product selection.
Product Attributes
To help customers further refine their search, Product Attributes are assigned. These attributesinclude primary ones (such as brand and price) and secondary ones (such as colors and sizes).
The image below shows how Cs and Attributes work together:
Note: If some of the data is omitted during the setup process, its likely that particular item may notshow up on the page when customers are shopping. For instance, if Bike Type Electric Bike is notfilled out as a Product Attribute, then that bike will not come up in a search for Electric Bikes. The
end result could mean a loss in sales because customers may not know that bike was an option.
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Products Style Guide
Department Name: Fitness Dated: 4/10/2014Category: Strength & WeightTraining
Sub Category: Abs & Core Tonner
Copy:
Product Name: Required: Brand / Series / Ab Trainer
Example: Lounge Ultra Jackknife Ab Trainer
Produc t Details: Required: Provide a Product Description and Product Features and Benefits.
Product Description: Recommended: An overview of the key sellingpoints of the product, marketing content andproduct highlights. Information entered hereshould be in paragraph form.
Max Character Count: 1000
Product Features &Benefits:
Required: The products key features, benefitsand item specifics. Information entered hereshould be in bulleted form. The information for thisitem should contain the requested information asoutlined below.
Max Character Count: 4000
Special features Fitness level (ie: beginners) Frame (gauge of steel + diameter) Maximum weight capacity Tones (ie: upper and middle abs, sides) Levels of resistance Range of motion/positions (ie: includes 3 sets ofresistance cylinders) Workouts/exercises What is included
Assembly information Dimension Model #
Search Key Words: Required: An abbreviated list. For consistency, it is necessary to enter therequested information as outlined below.
Max Character Count: 116
Product type :: Brand :: Synonym for Product type
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Imagery:
Hero Image: Required: Silo
AVs: Highly Recommended: Room environmental shot
Rich Content:
Video: Optional
360 View: Optional
EMC: Optional
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Department Name: Fitness Dated: 4/10/2014
Category: Boxing & MMA
Sub Category: Punching Bags
Copy:
Product Name: Required: Brand / Weight / Series / Heavy Bag
Example: Examples: Everlast 70 lb Nevatear Heavy Bag
Produc t Details: Required: Provide either a Product Description or Product Features andBenefits, or both.
Product Description: Product Description: Information entered hereshould be in paragraph form.
Max Character Count: 1000
Product Features &Benefits:
Information entered here should be in bulletedform.
Max Character Count: 4000
Search: Required: An abbreviated . For consistency, it is necessary to enter therequested information as outlined below.
Max Character Count: 116
Product type :: Brand :: Synonym for Product type
Imagery:
Hero Image: Required: Silo
AVs: Optional
Rich Content:
Video: Optional
360 View: Optional
EMC: Optional
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Department Name: Fitnes Dated: 4/10/2014
Category: Cardio Equipment
Sub Category: Elliptical Machines
Copy:
Product Name: Required: Brand / Series / Elliptical
Example: Gold's Gym Stride Trainer 300 Elliptical
Produc t Details: Required: Provide a Product Description and Product Features and Benefits.
Product Description: Recommended: An overview of the key sellingpoints of the product, marketing content andproduct highlights. Information entered hereshould be in paragraph form.
Max Character Count: 1000
Product Features &Benefits:
Required: The products key features, benefitsand item specifics. Information entered hereshould be in bulleted form. The information for thisitem should contain the requested information asoutlined below.
Max Character Count: 4000
Design/construction: includes dimensions offrame, speaks to stability Stride length Maximum weight capacity
Workouts/exercises Settings Program display Levels of resistance Dimensions Assembled dimensions Folded dimensions Boxed dimensions Assembly information Model #
Search: Required: An abbreviated . For consistency, it is necessary to enter therequested information as outlined below.
Max Character Count: 116
Product type :: Brand :: Synonym for Product type
Imagery:
Hero Image: Required: Silo
AVs: Highly Recommended: Room environmental shot / Close-up views of displayscreens
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Department Name: Fitness Dated: 4/10/2014
Category: Cardio Equipment
Sub Category: Exercise Bikes
Copy:
Product Name: Required: Brand / Series / Type / Exercise Bike
Example: Gold's Gym Power 210 Upright Bike
Produc t Details: Required: Provide a Product Description and Product Features and Benefits.
Product Description: Recommended: An overview of the key sellingpoints of the product, marketing content andproduct highlights. Information entered hereshould be in paragraph form.
Max Character Count: 1000
Product Features &Benefits:
Required: The products key features, benefitsand item specifics. Information entered hereshould be in bulleted form. The information for thisitem should contain the requested information asoutlined below.
Max Character Count: 4000
Type of frame (ie: recumbent / upright / spinning) Height Levels of resistance Program display
HRM monitors? Assembly information Maximum weight capacity Assembled dimensions Assembled dimensions Boxed dimensions Model #
Search: Required: An abbreviated . For consistency, it is necessary to enter therequested information as outlined below.
Max Character Count: 116
Product type :: Brand :: Synonym for Product type
Imagery:
Hero Image: Required: Silo
AVs: Highly Recommended: Room lifestyle shot / Close-up views of workstations
Rich Content:
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Video: Highly Recommended
360 View: Highly Recommended
EMC: Highly Recommended
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Department Name: Fitness Dated: 4/10/2014
Category: Fitness Accessories
Sub Category: Exercise Balls
Copy:
Product Name: Required: Brand / Dimension / Exercise Ball
Example: Gold's Gym 75cm " Exercise Ball"
Produc t Details: Required: Provide either a Product Description or Product Features andBenefits, or both.
Product Description: Product Description: Information entered hereshould be in paragraph form.
Max Character Count: 1000
Product Features &Benefits:
Information entered here should be in bulletedform.
Max Character Count: 4000
Search: Required: An abbreviated . For consistency, it is necessary to enter therequested information as outlined below.
Max Character Count: 116
Product type :: Brand :: Synonym for Product type
Imagery:
Hero Image: Required: Silo
AVs: Optional
Rich Content:
Video: Optional
360 View: Optional
EMC: Optional
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Department Name: Fitness Dated: 4/10/2014
Category: Strength & WeightTraining
Sub Category: Kettlebells
Copy:
Product Name: Required: Brand / Weight / Product Name
Example: Cory Everson 20 lb. Kettlebells
Produc t Details: Required: Provide either a Product Description or Product Features andBenefits, or both.
Product Description: Product Description: Information entered hereshould be in paragraph form.
Max Character Count: 1000
Product Features &Benefits:
Information entered here should be in bulletedform.
Max Character Count: 4000
Search: Required: An abbreviated . For consistency, it is necessary to enter therequested information as outlined below.
Max Character Count: 116
Product type :: Brand :: Synonym for Product type
Imagery:
Hero Image: Required: Silo
AVs: Optional
Rich Content:
Video: Optional
360 View: Optional
EMC: Optional
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Department Name: Fitness Dated: 4/10/2014
Category: Fitness Trackers
Sub Category: Heart Rate Monitors
Copy:
Product Name: Required: Brand / Series / Heart Rate Monitor, Color
Example: Garmin Edge 305 Heart Rate Monitor, Blue
Produc t Details: Required: Provide a Product Description and Product Features and Benefits.
Product Description: Recommended: An overview of the key sellingpoints of the product, marketing content andproduct highlights. Information entered hereshould be in paragraph form.
Max Character Count: 1000
Product Features &Benefits:
Required: The products key features, benefitsand item specifics. Information entered hereshould be in bulleted form. The information for thisitem should contain the requested information asoutlined below.
Max Character Count: 4000
Special Features: Waterproof design submersible to how many meters @ how manyminutes IEC 60529 IPX7 standards?
Download customized workouts? Installation instructions Self-calibrating wireless speed/cadence sensor? Security strap?
Technology Features: Wireless technology? Built-in GPS receiver? Multi-sport feature for running, cycling and othersports? Auto Learn feature? Auto Pause pauses and resumes training timer? Auto Lap records lap data when you reach a
specified distance? AM/PM clock with alarm, stopwatch?
Displays: Time & Date? Heart rate? Speed? Distance? Pace? Calories? Laps? Temperature? Altitude?
Barometric pressure? Compass setting?
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Heart-rate (beats per minute)? Average heart-rate? Workout targets?
Display Screen: Type: LCLD with backlighting?
Dimensions Pixels: 000 x 000 pixels
Stores/Tracks: Workouts Training histories
Software: Training Center software downloads data to aPC Allows you to analyze pace and speed data Interactive analysis tools
Memory: 5,000-lap memory/7-day memory function Allows you to review a full week of exercise
GPS: Built-in receiver/Built-in patch GPS antenna? High-sensitivity SiRFstarIII receiver? Navigation capabilities?
Includes: Owner's manual? Performance zone chart? Clip?
Belt holder?
Battery: Built-in rechargeable lithium-ion battery (chargerincluded)? Up to 14 hours of battery life?
Unit Dimensions Weight Model #
Search: Required: An abbreviated list . For consistency, it is necessary to enter therequested information as outlined below.
Max Character Count: 116
Product type :: Brand :: Synonym for Product type
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Imagery:
Hero Image: Required: Silo
AVs: Optional
Rich Content:
Video: Optional360 View: Optional
EMC: Optional
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Department Name: Fitness Dated: 4/10/2014
Category: Strength & WeightTraining
Sub Category: Weight Benches
Copy:
Product Name: Required: Brand / Product Lines / Series #
Example: Gold's Gym Power Series GS 2500
Produc t Details: Required: Provide a Product Description and Product Features and Benefits.
Product Description: Recommended: An overview of the key sellingpoints of the product, marketing content andproduct highlights. Information entered hereshould be in paragraph form.
Max Character Count: 1000
Product Features &Benefits:
Required: The products key features, benefitsand item specifics. Information entered hereshould be in bulleted form. The information for thisitem should contain the requested information asoutlined below.
Max Character Count: 4000
Frame construction Resistance/weight limit Workout stations (how many, what do they do?)
Workouts/exercises: (most home gyms will doabout 50-75 exercises, cannot list them all butshould 1) list total number of exercises and 2)group by body category. Example: 72 exercisesincluding 30 arm, 20 leg, 10 chest and shoulders,10 glute, 5 abs Pulleys Weights (ie: whats included? / weight capacity /total gym capacity) Increments of weight added Assembly information Assembled dimensions Boxed dimensions
Model #
Search: Required: An abbreviated list . For consistency, it is necessary to enter therequested information as outlined below.
Max Character Count: 116
Product type :: Brand :: Synonym for Product type
Imagery:
Hero Image: Required: Silo
AVs: Highly Recommended: Environmental shot / Close-up views of work stationsand weight
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Imagery:
Hero Image: Required: Silo
AVs: Highly Recommended: Room environmental shot / Close-up views of displayscreens
Rich Content:
Video: Optional
360 View: Optional
EMC: Optional
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Department Name: Indoor Games Dated: 4/10/2014
Category: Darts
Sub Category: Boards
Copy:
Product Name: Required: Brand / Series / Dartboard
Example: Sportcraft Unicorn World Pro Bristle Dartboard
Produc t Details: Required: Provide either a Product Description or Product Features andBenefits, or both.
Product Description: Information entered here should be in paragraphform
Max Character Count: 1000
Product Features &Benefits:
Information entered here should be in bulletedform
Max Character Count: 4000
Search: Required: An abbreviated list . For consistency, it is necessary to enter therequested information as outlined below.
Max Character Count: 116
Product type :: Brand :: Synonym for Product type
Imagery:
Hero Image: Required: Silo
AVs: Optional
Rich Content:
Video: Optional
360 View: Optional
EMC: Optional
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Department Name: Indoor Games Dated: 4/10/2014
Category: Pool & Billiards
Sub Category: Tables
Copy:
Product Name: Required: Brand / Line / Dimension / Pool Table
Example: Mizerak Mercer 7' Pool Table
Produc t Details: Required: Provide a Product Description and Product Features andBenefits. For child-sized tables and accessories, include choking hazardmessage during item setup process.
Product Description: Recommended: An overview of the key sellingpoints of the product, marketing content andproduct highlights. Information entered here
should be in paragraph form.
Max Character Count: 1000
Product Features &Benefits:
Required: The products key features, benefitsand item specifics. Information entered hereshould be in bulleted form. The information forthis item should contain the requestedinformation as outlined below.
Max Character Count: 4000
Table Design: Describe main frame
Describe legs, end panels and levelers Type of pockets? Construction and finish Special features
Playbed: Describe playbed Material/construction What is the thickness?
Other Features: Cognac drop pockets with matching cognacpocket shields
Full profile rubber cushions provide consistentbounce and rebounds 4 3/8" solid wood rails with pearlized sightscreate a solid and consistent rebound
Includes: Cues? How many? Chalk? How many? Pool balls? Triangle? What is it made of?
Dimensions and Weight: What is the minimum room requirement?
Dimensions of playing surface Overall dimensions
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Storage dimensions Weight of table (not shipping weight)
Search: Required: An abbreviated . For consistency, it is necessary to enter therequested information as outlined below.
Max Character Count: 116
Product type :: Brand :: Synonym for Product type
Imagery:
Hero Image: Required: Silo
AVs: Highly Recommended: Room lifestyle shot / Close-up views of legs,pockets and included accessories
Rich Content:
Video: Optional360 View: Optional
EMC: Optional
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Department Name: Indoor Games Dated: 4/10/2014
Category: Table Tennis
Sub Category: Tables
Copy:
Product Name: Required: Brand / Series / Indoor or Outdoor or Both? /Professional or Recreational / Table TennisTable
Example: Stiga QuickPlay Indoor Recreational Table TennisTable
Produc t Details: Required: Provide a Product Description and Product Features and Benefits.
Product Description: Recommended: An overview of the key sellingpoints of the product, marketing content andproduct highlights. Information entered here
should be in paragraph form.
Max Character Count: 1000
Product Features &Benefits:
Required: The products key features, benefitsand item specifics. Information entered hereshould be in bulleted form. The information for thisitem should contain the requested information asoutlined below.
Max Character Count: 4000
Special Features: Describe casters
Describe net and posts Corner pads?
Design: 2-piece or 4-piece design? Does it fold for storing? TrueBounce top? Dimensions and construction of apron Dimensions and construction of legs
Accessories: List any accessories that are included
Certification: USATT-approved? Regulation table striping?
Dimensions: Minimum room requirements Playing surface area Storage dimensions
Assembly: Does it require assembly? List tools that are needed Instructions included?
Search: Required: An abbreviated . For consistency, it is necessary to enter the
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Department Name: All Sports Dated: 4/10/2014
Category: Golf
Sub Category: Bags
Copy:
Product Name: Required: Brand / Series / Golf Bag / Color
Example: Wilson Pro Staff Golf Bag, Black and Red
Produc t Details: Required: Provide either a Product Description or Product Features andBenefits, or both.
Product Description: Information entered here should be in paragraphform
Max Character Count: 1000
Product Features &Benefits:
Information entered here should be in bulletedform
Max Character Count: 4000
Search: Required: An abbreviated list . For consistency, it is necessary to enter therequested information as outlined below.
Max Character Count: 116
Product type :: Brand :: Synonym for Product type
Imagery:
Hero Image: Required: Silo
AVs: Highly Recommended: Lifestyle shot
Rich Content:
Video: Optional
360 View: Optional
EMC: Optional
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Department Name: All Sports Dated: 4/10/2014
Category: Golf
Sub Category: Kits
Copy:
Product Name: Required: Brand / Series / Womens, Mens or Kids? /Number of Pieces / Golf Club Set / Right- orLeft-Handed?
Example: Wilson Pro Staff Womens 16-Piece Golf ClubSet, Right-Handed
Produc t Details: Required: Provide a Product Description and Product Features and Benefits.
Product Description: Recommended: An overview of the key sellingpoints of the product, marketing content andproduct highlights. Information entered here
should be in paragraph form.
Max Character Count: 1000
Product Features &Benefits:
Required: The products key features, benefitsand item specifics. Information entered hereshould be in bulleted form. The information for thisitem should contain the requested information asoutlined below.
Max Character Count: 4000
For beginners or advanced players? Special features
Brief list of whats included in set
Search: Required: An abbreviated list of no more than three bullets. For consistency,it is necessary to enter the requested information as outlined below.
Max Character Count: 116
Imagery:
Hero Image: Required: Silo
AVs: Highly Recommended: Overhead of clubs / Close-up shot of driver, putterand grip
Rich Content:
Video: Optional
360 View: Optional
EMC: Optional
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Department Name: Racquet Sports Dated: 4/10/2014
Category: Tennis
Sub Category: Racquets
Copy:
Product Name: Required: Brand / Series / Tennis Racquet
Example: Wilson Nano Carbon Champion Tennis Racquet
Produc t Details: Required: Provide a Product Description and Product Features and Benefits.
Product Description: Recommended: An overview of the key sellingpoints of the product, marketing content andproduct highlights. Information entered hereshould be in paragraph form.
Max Character Count: 1000
Product Features &Benefits:
Required: The products key features, benefitsand item specifics. Information entered hereshould be in bulleted form. The information for thisitem should contain the requested information asoutlined below.
Max Character Count: 4000
Head size Length Ideal for (all-court players, baseline players,doubles players)
NTRP Rating (0 6.0) Composition Beam width Weight of racquet Power level Grip (info about size required also include info about type if available) Strings (if strings are included is required info also include info about string pattern if available) Swing weight Swing speed Stiffness Balance
Delivers (ie: maneuverability, stability andprecision) Model #
Search: Required: An abbreviated list . For consistency, it is necessary to enter therequested information as outlined below.
Max Character Count: 116
Product type :: Brand :: Synonym for Product type
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Imagery:
Hero Image: Required: Silo
AVs: Highly Recommended
Rich Content:
Video: Optional
360 View: Optional
EMC: Optional
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Department Name: Water Sports Dated: 4/10/2014
Category: Swimming
Sub Category: Goggles And Masks
Copy:
Product Name: Required: Brand / Item Name / Color
Example: Cosco Swimming Goggles, Blue
Produc t Details: Required: Provide either a Product Description or Product Features andBenefits, or both.
Product Description: Information entered here should be in paragraphform
Max Character Count: 1000
Product Features &Benefits:
Information entered here should be in bulletedform
Max Character Count: 4000
Search: Required: An abbreviated list . For consistency, it is necessary to enter therequested information as outlined below.
Max Character Count: 116
Product type :: Brand :: Synonym for Product type
Imagery:
Hero Image: Required: Silo
AVs: Optional
Rich Content:
Video: Optional
360 View: Optional
EMC: Optional
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Department Name: Fitness Dated: 4/10/2014
Category: Cardio Equipment
Sub Category: Trampolines
Copy:
Product Name: Required: Brand / Diameter / Collection / Trampoline /Accessories
Example: Airzone 55" My First Trampoline with Enclosure
Produc t Details: Required: Provide a Product Description and Product Features and Benefits.
Product Description: Recommended: An overview of the key sellingpoints of the product, marketing content andproduct highlights. Information entered hereshould be in paragraph form.
Max Character Count: 1000
Product Features &Benefits:
Required: The products key features, benefitsand item specifics. Information entered hereshould be in bulleted form. The information for thisitem should contain the requested information asoutlined below.
Max Character Count: 4000
Specifications: Frame materials Frame dimensions Number of legs
Spring material and number of springs Cover Maximum weight capacity Warranty
Safety Features: Meets safety requirements
Assembly Information: Assembly instructions Tools required?
Includes:
Jumping mat? Frame cover? U-shaped leg pieces with extensions?
Search: Required: An abbreviated list . For consistency, it is necessary to enter therequested information as outlined below.
Max Character Count: 116
Product type :: Brand :: Synonym for Product type
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Imagery:
Hero Image: Required: Environmental shot
AVs: Highly Recommended: Close-up views of legs, jumping surface and pads
Rich Content:Video: Optional
360 View: Optional
EMC: Optional
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Department Name: Team Sports Dated: 4/10/2014
Category: Baseball
Sub Category: Bats
Copy:
Product Name: Required: Brand / Series / Material (Wood or Metal) / (Adultor Youth) / (Baseball) Bat
Example: Easton BK50 Typhoon Metal Adult Baseball Bat
Produc t Details: Required: Provide either a Product Description or Product Features andBenefits, or both.
Product Description: Product Description: Information entered hereshould be in paragraph form.
Max Character Count: 1000
Product Features &Benefits:
Information entered here should be in bulletedform.
Max Character Count: 4000
Search: Required: An abbreviated list . For consistency, it is necessary to enter therequested information as outlined below.
Max Character Count: 116
Product type :: Brand :: Synonym for Product type
Imagery:
Hero Image: Required: Silo
AVs: Optional
Rich Content:
Video: Optional
360 View: Optional
EMC: Optional
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Department Name: Team Sports Dated: 4/10/2014
Category: Baseball
Sub Category: Batting Gloves
Copy:
Product Name: Required: Brand / Model / Type / (Right- or Left-Handed) /(Baseball or Softball) Batting Glove / Pair
Example: Easton Typhoon First Baseman Right-HandedBaseball Batting Glove, Pair
Produc t Details: Required: Provide either a Product Description or Product Features andBenefits, or both.
Product Description: Product Description: Information entered hereshould be in paragraph form.
Max Character Count: 1000
Product Features &Benefits:
Information entered here should be in bulletedform.
Max Character Count: 4000
Search: Required: An abbreviated list . For consistency, it is necessary to enter therequested information as outlined below.
Max Character Count: 116
Product type :: Brand :: Synonym for Product type
Imagery:
Hero Image: Required: Silo
AVs: Optional
Rich Content:
Video: Optional
360 View: Optional
EMC: Optional
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Department Name: Team Sports Dated: 4/10/2014
Category: Baseball
Sub Category: Protective Gear
Copy:
Product Name: Required: Brand / Type / Product Name
Example: MacGregor Junior Catcher's Gear
Produc t Details: Required: Provide either a Product Description or Product Features andBenefits, or both.
Product Description: Product Description: Information entered hereshould be in paragraph form.
Max Character Count: 1000
Product Features &Benefits:
Information entered here should be in bulletedform.
Max Character Count: 4000
Search: Required: An abbreviated list . For consistency, it is necessary to enter therequested information as outlined below.
Max Character Count: 116
Product type :: Brand :: Synonym for Product type
Imagery:
Hero Image: Required: Silo
AVs: Recommended: Show all pieces outside of box if this is a set or pack
Rich Content:
Video: Optional
360 View: Optional
EMC: Optional
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Department Name: Team Sports Dated: 4/10/2014
Category: Baseball
Sub Category: Batting Helmets
Copy:
Product Name: Required: Brand / Series / Type / Batting Helmet / Color
Example: MacGregor B90 Professional Batting Helmet,Navy
Produc t Details: Required: Provide either a Product Description or Product Features andBenefits, or both.
Product Description: Product Description: Information entered hereshould be in paragraph form.
Max Character Count: 1000
Product Features &Benefits:
Information entered here should be in bulletedform.
Max Character Count: 4000
Search: Required: An abbreviated list. For consistency, it is necessary to enter therequested information as outlined below.
Max Character Count: 116
Product type :: Brand :: Synonym for Product type
Imagery:
Hero Image: Required: Silo
AVs: Optional
Rich Content:
Video: Optional
360 View: Optional
EMC: Optional
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Department Name: Team Sports Dated: 4/10/2014
Category: Baseball
Sub Category: Pitching Machines & Accessories
Copy:
Product Name: Required: Brand / Series / Pitching Machine
Example: Franklin Sports Field Master Pitching Machine
Produc t Details: Required: Provide a Product Description and Product Features and Benefits.
Product Description: Recommended: An overview of the key sellingpoints of the product, marketing content andproduct highlights. Information entered hereshould be in paragraph form.
Max Character Count: 1000
Product Features &Benefits:
Required: The products key features, benefitsand item specifics. Information entered hereshould be in bulleted form. The information for thisitem should contain the requested information asoutlined below.
Max Character Count: 4000
Ideal for: (ie: Youth League practice for ages 6 to adult)
Throws: (ie: Fastballs, drops, risers andcurveballs)
Hit zone Delivery angle Ball feeder Type of ball (included/not included) Training benefits (ie: Improve hitting skills andfocus on improvement) Variable speed control (ie: Up to 65 mph) Construction (ie: tripod-mounted) Engine (ie: 12-volt electric engine) Battery operated? Describe set up Accessories included Warranty information
Model #
Search: Required: An abbreviated list . For consistency, it is necessary to enter therequested information as outlined below.
Max Character Count: 116
Product type :: Brand :: Synonym for Product type
Imagery:
Hero Image: Required: Silo
AVs: Highly Recommended: Lifestyle shot / Pan and zoom
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Rich Content:
Video: Optional
360 View: Optional
EMC: Optional
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Department Name: Sports Dated: 4/10/2014
Category: Team Sports
Sub Category: Basketball Backboard & Rim Combos with Mount
Copy:
Product Name: Required: Brand / Licensed? / Youth or Pro? / Item Name /with Mount
Example: Huffy Sports NBA Youth Basketball Backboardwith Mount
Produc t Details: Required: Provide a Product Description and Product Features and Benefits.
Product Description: Recommended: An overview of the key selling
points of the product, marketing content andproduct highlights. Information entered hereshould be in paragraph form.
Max Character Count: 1000
Product Features &Benefits:
Required: The products key features, benefitsand item specifics. Information entered hereshould be in bulleted form. The information for thisitem should contain the requested information asoutlined below.
Max Character Count: 4000
Target area Material construction Mounting instructions Accessories included Model #
Search: Required: An abbreviated list . For consistency, it is necessary to enter therequested information as outlined below.
Max Character Count: 116
Product type :: Brand :: Synonym for Product type
Imagery:
Hero Image: Required: Silo
AVs: Recommended: Environmental shot
Rich Content:
Video: Optional
360 View: Optional
EMC: Optional
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Department Name: Team Sports Dated: 4/10/2014
Category: Basketball
Sub Category: Balls
Copy:
Product Name: Required: Brand / Series / Basketball
Example: Wilson NCAA Tri-Channel Basketball
Produc t Details: Required: Provide either a Product Description or Product Features andBenefits, or both.
Product Description: Product Description: Information entered hereshould be in paragraph form.
Max Character Count: 1000
Product Features &Benefits:
Information entered here should be in bulletedform.
Max Character Count: 4000
Search: Required: An abbreviated . For consistency, it is necessary to enter therequested information as outlined below.
Max Character Count: 116
Product type :: Brand :: Synonym for Product type
Imagery:
Hero Image: Required: Silo
AVs: Optional
Rich Content:
Video: Optional
360 View: Optional
EMC: Optional
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Department Name: Team Sports Dated: 4/10/2014
Category: Volleyball
Sub Category: Balls
Copy:
Product Name: Required: Brand / Series / Type / Volleyball, Color/Design
Example: MacGregor X600 Beach Volleyball, Floral
Produc t Details: Required: Provide either a Product Description or Product Features andBenefits, or both.
Product Description: Product Description: Information entered hereshould be in paragraph form.
Max Character Count: 1000
Product Features &Benefits:
Information entered here should be in bulletedform.
Max Character Count: 4000
Search: Required: An abbreviated . For consistency, it is necessary to enter therequested information as outlined below.
Max Character Count: 116
Product type :: Brand :: Synonym for Product type
Imagery:
Hero Image: Required: Silo
AVs: Optional
Rich Content:
Video: Optional
360 View: Optional
EMC: Optional