SUM.bts.15 No Pg Nmbrs1

8/12/2019 SUM.bts.15 No Pg Nmbrs1

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CLAIRES

SUMMER/BTS

2015


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BAGS

BUCKETSMINI & MIDI CROSSBODIESFESTIVAL TOTES

HATS

CHARMED IM SUREFLOWERS IN HER HAIRPRINTED FEDORAS

BUCKETSNEW CAPS

SUMMER ITEMS

TROPICAL FLIP FLOPSFESTIVAL FLIP FLOPSRIMLESS SUNGLASSESOPENWORK SUNGLASSESNOVELTY PLASTICSPRINT BLOCKINGCLEAR w/COLORNOVELTY SUNGLASSES

TECHPUFFY3D HOLOGRAPHICMIXED MATERIALSMIX N MATCH SKINS

WATERNEW BLING3D EMBELLISHMENTRED, WHITE & BLUE

RAINBOWS SUNGLASSES FRUITS

DREAM DESTINATIONSPERFUME BOTTLES

CRITTERSMATCH SETFLORAL HEADPHONESBEADED EARPHONES

KEYBOARD STICKERS CHARGERS

PERSONAL ACCESSORIES

NOVELTY PENSPOST ITS/PADS

CLIPS ERASERS SHARPENERS

ON OUR RADAR

SEA CREATURE MOTIFS

JEWELLRY

COLOUR SUMMER WHITES MIXED MONOCHROMETRENDS SILVER FESTIVAL TREASURE CHEST

MATERIALSTASSELS AND POM POMS

FRINGING

NATURAL MATERIALSMINERAL AND PRECIOUS STONESRECORD BEAD BRACELETS

BEADED WRAP BRACELETSMIXED MEDIA BRACELETSCHARM BRACELET EVOLVES

ICONS SHELL MOTIFS

BEACH AND SEA MOTIFS JUICY FRUIT SAFARI ANIMALS

OTHERRBJ FEMININE AND FUN

RBJ CHARMSFOOT JEWELLERY EVOLVESHAND & ARM ITEMS EVOLVE

COSMETICS

WATERMELON SHADESTEXTURED SHEERS

FRUITYCANDY & CHARACTERSSCHOOL-BAG-SIZE HAND TREATSTATTOOS- WHITETATTOOS- HENNA STYLETATTOOS- METALLICTATTOOS- FINGER EVOLUTIONNEW NUDE NAIL DESIGN

WHITE NAIL DESIGNBLACK & WHITE FESTIVAL NAILSCANDY CARTOONS CONTINUES

HAIRGOODS

GARDEN GREENERYEXOTIC BLOOMSDRIED FLOWER LOOKSMERMAID HAIR

FEATHERSNOVELTY STRANDSHAIR FALLS

CROCHETGOLDEN HALO

GLOBAL INFLUENCES

#HAPPY FESTIVAL

RAINBOW BRITE #HEALTHIES

MISS M.I.Y.NORMCORE

COLOR

SUMMER WHITESBLACK & WHITE

WATERMELONVIRIDIAN GREENS TO TURQSBRIGHT LEMON

THEMES

SUMMER LOVIN #RAINBOW

TREASURE ISLANDCAPSULE- RED, WHITE & BLUECAPSULE N.A.- C AMP AND COLOR WARS

MATERIALS & TREATMENTS

POM POMS & TASSELSMACRAM + SHELLS

FRINGE

FEATHERSETHNIC WOVENSPRINTS, GRAPHICS & ICONS

MEDALLIONSBLURRED & SMUDGED ETHNICS

# POSITIVITY

SAFARI ANIMALS TROPICAL

MORE BUTTERFLIESJUICY FRUITSICE CREAMGLASSESFEATHERS & ARROWS

DREAM C ATCHERSBUBBLES

SPARKLERS


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GLOBAL INFLUENCES

#HAPPY

FESTIVAL

RAINBOW BRITE

#HEALTHIES

MISS M.I.Y.

NORMCORE


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GLOBAL INFLUENCES #HAPPYICONS & INFLUENCES: THE HIT OF PHARRELL WILLIAMS SONG HAPPY SHOWS THE OVERWHELMING RISE OF POSITIVITY OUR FRIEND

IS LOOKING FOR. SOCIAL MEDIA SITES LIKE PINTERST AND INSTAGRAM AMONG OTHERS HAVE BEEN FLOODING WITH POSITIVE AND IN-SPIRATION QUOTES AND PICTURES PUSHING PEOPLE TO LIVE THEIR BEST LIFE. GIRL POWER AND KAWAII KITCH ARE JUST ONE WAY OUR

FRIEND LIKES TO SHOW THIS.

CARTOON CAPERS

90s/POSITIVITY #HAPPY

BEACH RAVE

WHAT DOES THIS MEAN?

Happy and optimistic motifs Inspirational quotes/positive wordology Positive attitudes

Upbeat design Encouraging our Friends Celebration!


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GLOBAL INFLUENCES FESTIVALICONS & INFLUENCES: THE OVERWHELMING SPIRIT OF FESTIVAL PERMEATES ALL THINGS SUMMER THROUGH OUR FRIENDS FAVORITRE

INSPIRATIONAL STARS LIKE VANESSA HUGGENS AND RIHANNA ROCKING FESTIVAL STYLE. SUMMER FESTIVALS ARE HERE TO STAY ANDTHE POSITIVE VIBE OF THE OFFERINGS OUR FRIEND IS LOOKING FOR CONTINUES TO GROW.

ETHNICS

FLOWERS FESTIVAL

FESTIVAL DREAMS


Feminine summertime product is key Happy and optimistic motifs Inspirational quotes

Positive attitudes Fake tattoos Florals & ethnic patterns Alternative jewerly


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GLOBAL INFLUENCESRAINBOW BRITEICONS & INFLUENCES: A CROSS SECTIONS OF INSPIRATIONAL STARS LIKE KATY PERRY, IGGY AZELEA AND RITA ORA, AMONG OTHERS,

HAVE BEEN ROCKING STYLES LIKE , KAWAII , DANCE PARTY RAVERS OF THE 90S, EFFIE TRINKET, FROM HUNGER GAMES, 90S GRUNGESTYLE, AND MAXIMALISM,. DESIGNERS LIKE HENRY HOLLAND, AND MOSCHINO, HAVE APPROPRIATED THIS LOOK WITH CHILDHOOD

ICONOGRAPHY AND TOUCHES OF IRONY LIKE USING CARE BEARS.


Bright multi-colours Coloured hair evolves Individuality 90s Raver EDM, Dance culture Festivals Positive Wordology Hyper Real make up Junk Food icons

CARTOON CAPERS

BEACH RAVE

POSITIVITY

RAINBOW BRITE

IRONY


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GLOBAL INFLUENCES #HEALTHIESICONS & INFLUENCES: BETWEEN DANCE TROUPES, CHEER INSTAGRAMMERS, YOGA FESTIVALS OUR FRIEND IS INVOLVED IN SHE WANTS

TO SHARE HER EXPERIENCE. POSITIVITY AND EXCITEMENT FOR SPORTS AND PERFORMANCE IS BEING SHARED ALL OVER SOCIAL MEDIA.THE DESIRE FOR STYLISH SPORTS GEAR IS BEING DRIVEN BY SPORTY STYLE BLOGGERS AND CELEB WORKOUT IMAGES. ANYTHING TO

KEEP THEM SELVES MOTIVATED TO STAY HEALTHY IS A PLUS IN OUR FRIENDS WORLD.


Encouraging Healthy lifestyle Sports and performance

through team sports and cel-ebrating victories

Gym Accessories Dance Accessories Expanding range to cover all

sports Casual designs

Inspirational quotes Positive attitude

URBAN SPORT

CASUALISATION

POSITIVITY

#HEALTHIES

PEP RALLY


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GLOBAL INFLUENCESMISS M.I.Y.ICONS & INFLUENCES: THE EXPLOSION OF BLOGGERS, PINTEREST, HOW-TOS, CRAFT GROUPS, HIPSTER KNITTING CIRCLES AND OUR

FRIENDS DESIRE TO SHOW HER CRAFTY SIDE MAKE M.I.Y. A MAJOR INFLUENCE FOR THE NEXT YEAR. IN EUROPE THINGS LIKE THE GREATBRITISH BAKE OFF/SEWING BEE ARE BEING CELEBRATED AS WELL AS THE EXPLOSION OF MANY YOUTUBE GURUS IN OUR FRIENDS DIY

WORLD LIKE BETHANY MOTA.


The Look of customization orhandmade/hand drawn

More add ons : badges, Braiding, cording, charms,

feathers, beading, tassels,patches

Individuality Raw materials: crochet,

macrame, leather thonging Variations of How- Tos Options for personalization

TEEN SPIRIT

PERSONALISATION

MISS M.I.Y

ETHNIC LITE


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GLOBAL INFLUENCESNORMCOREICONS & INFLUENCES: THERE IS A NEW TREND THAT IS A COMBINATION OF NORMAL, EVERYDAY WEAR AND CASUAL BASICS. THIS HAS

A FLAVOR OF THE 90S WITH INFLUENCES FROM KATE DUCHESS OF CAMBRIDGE/ PRINCESS KATES CASUAL STYLE TO THE 90S TV SHOWBUFFY THE VAMPIRE SLAYER. DENIM IS KEY WITH ELEMENTS OF NATURAL BEAUTY AND GEEK CHIC JUST LIKE TAYLOR SWIFT.

URBAN SPORTY

90s STYLE NORMCORE

PEP RALLY


Understated looks that appeal to theeverday, everywhere girl

Delicates, classic and feminine basics

focus in jewellery Return of Neutrals make ivories, khakisand denims key

Key basics with attention to detail/ newtextures

Key Beauty basics like sheer colors re-turn

Sporty accessories Attitudes


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COLOR

SUMMER WHITES

BLACK & WHITE

WATERMELON

VIRIDIAN GREENS TO TURQS

BRIGHT LIMON


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COLOURSUMMER WHITES Big this year but growing in importance for next, whitescontinue to evolve. White on white looks with added texture of crochet, macrame, fringe or pale denim are on trend for

our girl. A hint of colour in jewellery ups the high Summer vibe and adds femininity.


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COLOURBLACK & WHITE White is also a key player when paired with black. Wehave taled about the rise of black and white for a while now but the Summer newness comes from the casual hand-

drawn or layered collaged prints and also the splash of colour. Adding colour to a black and white outt or by usingtrims, badges or overprinting creates a modern feel.


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COLOURWATERMELON this bright pinky red has a great vibrancy for Summer 15.Seen as a big colour in Louis Vuittons recent resort show and gaining traction in cosmetics, this is a versatile and

youthful shade for our Friend.


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COLOURVIRIDIAN GREENS TO TURQS The evolution of pale seablues and mints from Beach Rave moves to deeper and richer turqs and sea greens. Mixtures of deep turqs and greens

evolve jewellery from this years light tones. The mermaid like viridian green is a great accent for nails.


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COLOURBRIGHT LIMON The happy and uplifting accent is important for allcategories for SS15. Paired with the key colour statements for the season, Limon yellow adds the zing to white and

compliments both watermelon and turquoise.


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THEMES

SUMMER LOVIN

#RAINBOW

TREASURE ISLAND

CAPSULE- RED, WHITE & BLUE

CAPSULE N.A.- CAMP & COLOR WARS


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THEMESUMMER LOVIN - Summers evolution of the hot stores delivery Sum-mer Dreamin moves last years Beach Rave story forward. Graphic black and white permeates throughout the story in

graphics, prints and jewelry with touches of color for E.U. and saturated brights as the core color palette for N.A.


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THEMESUMMER LOVIN - Ethnic prints and graphics take on a hand sketchedfeel with colored overlays and backgrounds. Dreamcatchers, medallion prints and feathers are paired with inspirational

and fun Summer sayings for a light mood.


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SUMMER LOVIN

KEY COLORS

E.U. Primary: Black & White + Watermelon, Blues & Greens N.A. Primary: Watermelon, Blues & Greens + Black & White

Important Accents: Yellow & Orchid

ACCESSORY APPLICATIONS

Continued festival look in bags: small utility in washed pu small & medium convertible crossbodies passports backpacks

Hats: printed beanies & short brimmed oppies Hair: garlands, beads, printed headwraps Tech: new prints, embellishment & silicone

JEWELRY APPLICATIONS

Silver & rhodium Turquoise & coral Black & white enamel with pops of color for dresual looks Small tassel trims & fringe Fruit & feather icons Arrows continue

Alternative jewelry for hands & feet

KEY ELEMENTS AND MOTIFS

New, simple ethnic prints Love, fruit & ice cream motifs Hand drawn graphics Festival motifs: feathers, fringe, dream catchers Customization - pin badges

ON FLOOR DATES

NA: WEEK 13

EU: TBD MAIN COLORS

19-0303

PANTONE

Black C

18-1754

PANTONE

7635 C

11-0105

PANTONE

SeeFabric

16-1641

PANTONE

170 C

15-5425

PANTONE

3262 C

17-4928

PANTONE

7711 C

15-4722

PANTONE

631 C

12-0740

PANTONE

910 C

11-0602

PANTONE

See Fabric


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THEMESUMMER LOVIN - N.A. - Watermelons and blue/greens arethe primary bright colors for N.A.A with Summer brights for the full palette. Touches of pom poms and tassels are intro-

duced in this group as embellishments on bags, jewelry and hair.


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THEMESUMMER LOVIN - N.A. - Juicy fruits are a major icon herecoming in all classications from jewelry to accessories. Shells start here as an important material and icon and ow

throughout the Summer.


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SUMMER LOVIN COLOR PALETTE

MAIN

COLORS

ACCENTS

COLOR USAGE

18-3331

PANTONE

258 C

18-1755

PANTONE

191 C

18-4535

PANTONE

640 C

16-3320

PANTONE

2067 C

19-0303

PANTONE

Black C

18-1754

PANTONE

7635 C

11-0105

PANTONE

See Fabric

16-1641

PANTONE

170 C

15-5425

PANTONE

3262 C

17-4928

PANTONE

7711 C

15-4722

PANTONE

631 C

12-0740

PANTONE

910 C

11-0602

PANTONE

See Fabric


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THEME#RAINBOW - High impact Summer breaks through to the edgy and danceworld in bright rainbow neons. New styles of ombre patterns and rainbow graphics sparkle with rhinestone embellish-

ments. Light up specialty items like tutus and night time eyewear add extra personality to all these looks.


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THEME#RAINBOW - Inverted color photography is a new, edgy take on critters andSummer motifs. Candy beads in jewelry continue to be very important with letters and icons to let our Friend M.I.Y.


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#RAINBOW

KEY COLORS

Neon rainbow + Black, White & Grey


Edgy suspenders, bow ties, tutus, arm warmers Hairgoods: ower garlands & faux patterned extensions Eyewear: glasses with optical effects in the lenses Socks: photoreal

Tech: glow in the dark & rave inspired looks


Candy beads with phrases Glow in the dark Glitter Rave inspired OPP bracelets & stretchy beads


# symbols, hearts, inverted color photography Neon festival & leopard prints

ON FLOOR DATES

NA: WEEK 13

EU: TBD MAIN COLORS

19-0303

PANTONE

Black C

PANTONE

2175 C

18-3250 TN 18-4245 TN 17-4436 TN 16-6230 TN 13-0630 TN 15-1460 TN 16-2125 TN 18-1757 TN

PANTONE

253 C

PANTONE

802 C

PANTONE

801 C

PANTONE

811 C

PANTONE

803 C

PANTONE

219 C

PANTONE

806 C

11-0601

PANTONE

Wh ite C


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#RAINBOW COLOR PALETTE

COLOR USAGE

MAIN

COLORS

ACCENTS

19-0303

PANTONE

Black C

PANTONE

2175 C

18-3250 TN 18-4245 TN 17-4436 TN 16-6230 TN 13-0630 TN 15-1460 TN 16-2125 TN 18-1757 TN

PANTONE

253 C

PANTONE

802 C

PANTONE

801 C

PANTONE

811 C

PANTONE

803 C

PANTONE

219 C

PANTONE

806 C

11-0601

PANTONE

Wh ite C

18-0601

PANTONE

424 C

14-4203

PANTONE

428 C


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THEMETREASURE ISLAND Watermelon pinks and reds continue into highSummer, where deep turq and viridian green mix with sandy neutrals to create an exotic beach getaway. Tassles and

pompoms, beads and shells are all important for jewellery, giving that layered holiday look.


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THEMETREASURE ISLAND Yarn dye bags in brights and ethnic pattern addthe vacation vibe for our Friend. Beachcombed treasures like coins and sea motif charms add variety to jewellery.

Safari animals are key icons with the elephant top of the list. Hand drawn and bright colouring is a happy high summerlook for graphics.


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THEMETREASURE ISLAND Gold is a key metal and adds the element ofglamour to the Summer - perfect for our Friend who loves to create an Ibiza look or a Miami beach party style. Anklets,

stacked midi rings and metallic tattoos give her the individuality she always looks for.


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TREASURE ISLAND

KEY COLORS

Primary: Natural base colors with sherbert oranges, water-melon & blue pops

Important accent: veridian green Important secondary accent: cobalt blue


Continued festival look in bags in yarn dyes & mixed media small convertible cross-bodies convertible totes - canvas & mixed PU bucket bags are key Hats: short brimmed oppies Tech: safari animals, critters & new prints


Antique golds Coins, shells & tassels Animals - elephant & giraffes Heavy color - cording & motifs Bracelet layering Necklace layering


Animal motifs: elephants, giraffes Macrame, rafa & straw M.I.Y. embellishment: braids, large tassels, pom poms Coins & shells

ON FLOOR DATES

NA: WEEK 17

EU: WEEK 13 MAIN COLORS

11-0701

PANTONE

eeFabric C

17-1656

PANTONE

Warm Red C

18-1754

PANTONE

7635 C

15-1214

PANTONE

7502 C

16-4725

PANTONE

3125 C

17-5025

PANTONE

7717 C

18-4535

PANTONE

640 C

19-1625

PANTONE

4695 C


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TREASURE ISLAND COLOR PALETTE

COLOR USAGE

MAIN

COLORS

ACCENTS

S

11-0701

PANTONE

ee Fabric C

17-1656

PANTONE

Warm Red C

18-1754

PANTONE

7635 C

15-1214

PANTONE

7502 C

16-4725

PANTONE

3125 C

17-5025

PANTONE

7717 C

18-4535

PANTONE

640 C

19-1625

PANTONE

4695 C

19-4050

PANTONE

7462 C

12-0740

PANTONE

910 C


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CAPSULERED, WHITE & BLUE - Now an all around statement, red,white and blue is a seasonal Summer staple now. In N.A. it has expanded from 4th of July, staying in stores from Memo-

rial Day through Labor Day. Festival looks with the American ag and the Union Jack are becoming a regular festivalstyles.


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CAPSULERED, WHITE & BLUE - Inspirational phrases are popping upwith references to freedom to be who we are that inspires our Friend. Flag prints are showing up with icons making up

the different colors of the pattern.


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CAPSULECAMP & COLOR WARS - Excitement for camp hasour Friend looking for stylish accessories she can bring with her. Shower and beach gear like shower caddies, combs,

cosmetics cases and towels with fun patterns and graphics are a needed basic. Name label are a must for Mom. Funprinted plastic water bottles and camp sunglasses will have her styling while hanging out with her new best friends.


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CAPSULECAMP & COLOR WARS - A big part of camp is learn-ing to play with new besties in color wars. She loves fun accessories that let her show what team she is on while ex-

pressing her personality.


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MATERIALS & TREATMENTS

POM POMS & TASSELS

MACRAM + SHELLS

FRINGE

FEATHERS

ETHNIC WOVENS


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MATERIALS & TREATMENTSPOM POMS & TASSELS -

The M.I.Y. trims have become a must have across allcategories. Pom poms and tassels are showing up on everything from bags and jewelry to tech cases and hair.


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MATERIALS & TREATMENTSMACRAME + SHELLS -

Natural and dip dyes macrame combined with shell trimscreates the perfect beachy vibe and gives our Friend and go anywhere bag for Summer.


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MATERIALS & TREATMENTSFRINGE - This Summer staple is nowtouching all classifcations from trims on bags and jewelry to fringing charms on hair accessories. Extra personality is

created with the addition of beads and string wrapping. New looks of fringe are being made with sculptural metal piecescombining the modern and casual.


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MATERIALS & TREATMENTSFEATHERS - The feather has started togain importance again as a Summer staple material. Brightly colored hand painted pieces have blown up on social me-

dia while more natural and exotic feathers are creating casual luxe looks.


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MATERIALS & TREATMENTSETHNIC WOVENS -Reaching a high this summer are brightly colored ethnic woven patterns and prints that mimic them. Weather its used

as a trim, an applique or an all over application, this look is a must for Summer.


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PRINTS, GRAPHICS & ICONS

MEDALLIONS

BLURRED & SMUDGED ETHNICS

#

POSITIVITY

SAFARI ANIMALS

TROPICAL

MORE BUTTERFLIES

JUICY FRUITS

ICE CREAM

GLASSES

DREAM CATCHERS

FEATHERS & ARROWS BUBBLES

SPARKLERS


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PRINTS, ICONS & GRAPHICSMEDALLIONS - Circular pattersand prints are a large story for Summer. Bright ethnic styles as well as graphic and hand drawn looks become part of

the ethnic print family. Jewelry, SLGs and tech cases use this as a motif with embellished beading and medallions aspendants.


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PRINTS, ICONS & GRAPHICSBLURRED & SMUDGED ETHNICS - Continue from Spring ina big way for Summer in bright and saturated colors.


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PRINTS, ICONS & GRAPHICS # - The hashtag symbol continues to be very impor-tant for our Friend into the Summer. There is a new song that has a tagline being used in critter graphics that says ok,

but rst let me take a a #sele. Also, her favorite OOTD or outt of the day is becoming more popular on Instagram.Summer slogans and activities uptrend as our girls loves to share whats shes doing.


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PRINTS, ICONS & GRAPHICSPOSITIVITY - With the huge successof Parrell Williams song Happy, an inuence in fun and positive graphics, icons and slogans is starting to sweep across

all product categories. From jewelry and cosmetics cases and everything in between, it looks to be a great way for ourFriend to share how she is feeling or wants to be feeling.


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PRINTS, ICONS & GRAPHICSSAFARI ANIMALS - Theexplosion of safari animals is huge for Summer! Elephants lead the way as the #1 new animal icon representing good

luck. The giraffe is second with funny prints, and phrases accompanying it.


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PRINTS, ICONS & GRAPHICSTROPICAL - Evolving from last Sum-mer, tropical palm trees, amingos and parrots continue with new and interesting colorways and applications. New evo-

lutions have these paired with dots and tie dye for a casual and preppy effect. Plastic and printed jewelry motifs makefor fun pieces to wear with casual everyday outts.


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PRINTS, ICONS & GRAPHICSMORE BUTTERFLIES -They started out as a massive icon in Spring and continue into Summer. Becoming softer or intense in colors, the appli-

cations are feminine and pretty. Wings with all of their details become and important focal point for jewelry pieces, with itbeing used as a print inside jewelry.


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PRINTS, ICONS & GRAPHICSJUICY FRUITS - Exploded ontothe scene with pineapples and watermelons leading the ways as the most important in the group. Funny and quirky

ways of applying it in jewelry and tech bring a smile to our Friend.


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PRINTS, ICONS & GRAPHICSJUICY FRUITS - Cherries andlemons are the next biggest fruits in this family. Cherries come in all styles from quirky, to pretty, to edgy skull versions.

Slices of fruit


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PRINTS, ICONS & GRAPHICSICE CREAM - Summer sweets takeover in the quirky and D5 world. Glitter and underglass ice cream treats come in all sorts of cutouts in jewelry, some with

beautiful pastel enamel colors. Prints have a fun look to them with some of them even coming in tattoos.


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PRINTS, ICONS & GRAPHICSGLASSES - What started as a small, funicon has now grown into tech cases, prints for bags, cosmetics cases and glasses cases. Different materials and mixes

of prints in the glasses make for some unique styling.


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PRINTS, ICONS & GRAPHICSFEATHERS & ARROWS - Feather grown in importance seen along side arrows,all coming in bright colorful ways.


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PRINTS, ICONS & GRAPHICSDREAM CATCHERS -Continue and are uptrending to be a larger icon for Summer 2015. New styles of the center allow for dangling charms

and icons woven into the design. The owl and peace sign have found their way into this icon making our peace lovingFriend very happy.


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PRINTS, ICONS & GRAPHICSBUBBLES - A fun graphic and mood ele-ment for Summer that has been showing up in social media and now some kids editorials in bubbles. It creates a soft

Summer mood with elements of fun.


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PRINTS, ICONS & GRAPHICSSPARKLERS - Nightime in the Sum-mer has provided do our Friend with sparklers that allow her and her friends to draw what they are feeling and record it

in a picture. Positive messages that she wants to send to the world are being share on all forms of social media.


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JEWELLRY

COLOUR

SUMMER WHITES

MIXED MONOCHROME

TRENDS

SILVER FESTIVAL

TREASURE CHEST

MATERIALS

TASSELS AND POM POMS

FRINGING

NATURAL MATERIALS

MINERAL AND PRECIOUS STONES

RECORD BEAD BRACELETS

BEADED WRAP BRACELETS

MIXED MEDIA BRACELETS

CHARM BRACELET EVOLVES

ICONS

SHELL MOTIFS

BEACH AND SEA MOTIFS JUICY FRUIT

SAFARI ANIMALS

OTHER

RBJ FEMININE AND FUN

RBJ CHARMS

FOOT JEWELLERY EVOLVES

HAND & ARM ITEMS EVOLVE


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JEWELLERYSUMMER WHITES White is the colour of Summer 15 and evolvesthrough jewellery with a mix of texture and mixed metals to add newness. Natural macrame, beading, charms and

tassles cover all ages and styles from casual to dressy. A splash of watermelon pink or turq adds a high summer feel.


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JEWELLERYMIXED MONOCHROME Black and White mixed withother neutrals, metallics or colour pops is the newest way to wear monochrome. B & W cording or beading looks

fashion forward with a dash of bright colour. Cara Delevingne wore matching black and white snake rings at the recentCannes lm festival.


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JEWELLERYSILVER FESTIVAL Silver is having a huge comeback for Festivalseason, especially when textured, hammered or etched. Burnished and shiny are both key and are often mixed. Solid

metals are key when mixed with feathers, tassles, beads and coloured gem stones.


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JEWELLERYTREASURE CHEST Gold continues to be a large presence injewellery and we are seeing a magpie approach in layering different nishes and textures. Embossing and adding

colour adds a casual vibe but the uptrend is mainly in glamourous beach style chandelier earrings and Cavalli -esquecoins.


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JEWELLERYTASSELS & POM POMS Although tassles have been aroundfor a few seasons, the sudden explosion in different iterations make this an exciting new style. Leather, beaded tassles

and mixed media items add to the variety. Charms, coins and beads are all piled on for a fun look. Pom poms are thenewest and sweetest addition to earrings and friendship bracelets.


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JEWELLERYFRINGING This design detail also has a new lease of life, with fabric, chainand beaded tassles all being used to create fantastic colour vehicles with textural interest. The idea of fringing can also

be used with other motifs, such as leaves - see right, to create a layered hanging effect.


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JEWELLERYNATURAL MATERIALS The interest in beading, shells andcharms hangs together with macrame and rope to give a fun take on naural materials. Leather thonging, wooden beads

and semi precious stones mix together and look festival ready when worn together as the ultimate Arm Candy.


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JEWELLERYMINERAL & PRECIOUS STONES The uptrend inspiritual and mystical symbols over the past seasons has led to a renewed love for crystals and precious stones outside

of the typical new age realm. Beads and stones with both natural materials and metals look brighter and more youthfulthan previous incarnarnations.


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JEWELLERY RECORD BEAD BRACELETS Originally made fromold recycled vinyl records, the record bead is now made from anything from plastic to wood to actual sequins. The

versatility, colour carrier and stretch eleastic qualities of these bracelets make it a great stack mixer or stand alone item.


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JEWELLERYBEADED WRAP BRACELETS The wrap has beengrowing in popularity for a few seasons but is starting to become a key item for many early adopters and bloggers.

Seen recently on Ri Ri and Gaga, and in many fashion forward stores on our Asia, L.A. and European trips, this is a

great new style to stack up or have the look of a stack for our Friend.


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JEWELLERYMIXED MEDIA BRACELETS To reiterate many of thepoints covered so far, bracelets are coming back with some great new ideas for both componentry and materials for

both D1 and 5. The mixed media term is a large umbrella for the limitless possibilites for newness we have seen and

bought throughout our shoppig and research.


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JEWELLERYCHARM BRACELET EVOLVES The charm stylebracelet has so many options and the ideas and components are so varied and fun that the charms can work across

all jewellery depts and even on charms for hats, as we will see later. The plaited style band in double wraps, duo colourwraps and pailted with chain all look new and exciting for our Friend.


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JEWELLERYSHELL MOTIFS Shells were the number icon we have found in ourshopping and research. In metals, coloured plastics and reall shells - they cover all departments and work as a charm,

a single motif or as a group. The scallop shell was most popular with other varieties and starsh added on charms.


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JEWELLERYBEACH & SEA MOTIFS Tropical motifs continue to be hugewith palm trees and amingos key. Sea ideas also are ongoing and pair up with the shell icons for great charm brace-

lets and necks. Seahorses, starsh and turtles are all important additions.


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JEWELLERYJUICY FRUIT Fruits are, as you have seen, another key group of motifs forSS15. Watermelons, pineaplles and cherries are key for jewellery. All departments can work into these icons with heart

shaped cherries, smiley faced fruits and colourful plastics sitting alongside gold or clear faceted cherry charms in neck-

laces.


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JEWELLERYSAFARI ANIMALS This is again a group of icons that work brilliantlyacross all jewellery departments. Colourful animal cut outs, fun elephant front/back earrings and beaded elephant

friendship bracelets are vibrant pick ups for our Tween Friend. Silver embossed and multi media items are Festival

ready. Elephants are key with Zebras and giraffes next.


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JEWELLERYRBJ FEMININE & FUN The girlie style of plug has really uptrend-ed with ligree, hearts, gemstones and dangles all looking new. Dangles ready attached on to the plug ensures feminin-

ity when our Friend wants a change. Light up and ashing products for plugs, belly rings and tragus piercing and all fun

and individual for our girl who wants to stand out.


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JEWELLERYRBJ CHARMS A move on from the plug dangles is the idea of MYOcharms, similar to charm bracelets. We found these products in Tokyo and love the idea of our Friend adding her own

choice of charm to her choice of piercing. Many girls i store added several charms to their ear lobe and barbell piercing,

creating a very personalised style.


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JEWELLERYFOOT JEWELLERY EVOLVES As Festival and Beachlooks continue to grow, so does the ankle bracelet, foot chain and toe ring category. Layered up looks and charms are

key.


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JEWELLERYHAND & ARM ITEMS EVOLVE Hand chains, armchains, midi rings and variations of these are all still big products for Festival time and constantly pinned and reblogged

on social media as aspirational looks.


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COSMETICS

WATERMELON SHADES

TEXTURED SHEERS

FRUITY

CANDY & CHARACTERS

SCHOOL-BAG-SIZE HAND TREATS

TATTOOS- WHITE

TATTOOS- HENNA STYLE

TATTOOS- METALLIC

TATTOOS- FINGER EVOLUTION

NEW NUDE NAIL DESIGN

WHITE NAIL DESIGN

BLACK & WHITE FESTIVAL NAILS

CANDY CARTOON CONTINUES


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COSMETICSWATERMELON SHADES The hot colour of the seasonhas been propelled into the spotlight mainly by Chanels high summer range, full of watermelon reds and pinks.

Celebrities wearing pumped up pretty shades of watermelon will have our Friend needing these shades for her holiday.


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COSMETICSTEXTURED SHEERS We have been talking about sheers andbalms for a few seasons, especially 2-in-1 stains. These products are constantly evolving and our customer wants new

and different. Products are coming with added value such as Covergirls smoochies sizzle with added glitter or cheek

tint sticks with added natural benets.


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COSMETICSFRUITY As you have seen in the previous pages, cute fruits are huge. They spanall categories in cosmetics from mixed fruit nail art to make up bags in sliced fruit shapes. We love the lip balm and

glosses in little fruit characters.


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COSMETICSCANDY & CHARACTERS In our Asia travels, we pickedup a lot of great ideas for new critters and candy designs. While researching further, we also found that a lot of these

brands are being imported and sold privately on sites such as Ebay as there is such a demand for the kitsch

characters. There could be further room in the market for candy and critter development at Claires.


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COSMETICSSCHOOL-BAG-SIZE HAND TREATSSmaller sized product is always cuter and the trend for handbag/school bag size hand creams and hand sanitisers is

the latest obsession for tween and early teens. Many of our Friends at this age do not have a full make up bag as such,

so great smelling hand treats are perfect and practical for School.


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COSMETICSTATTOOS - WHITE The newest look for tattoos is a drawn onhenna style white design. Mainly on the hands or ngers and sometimes with the addition of gem stones. This could be

a great MIY pack.


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COSMETICSTATTOOS - HENNA STYLE Traditional Henna styleshave also seen a resurgence, mainly due to the henna booths at Festivals that will do it for you and the fact it wears off!

Hands and feet are most popular, especially when paired with rings, toe rings and bracelet stacks to create the ultimate

individual look.


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COSMETICSTATTOOS - METALLIC We presented this idea last seasonbut after seeing the popularity of metallic temporary tattoos at Coachella and other festivals, its great to see how it is

evolving. Hand harnesses, necklaces and arm chains are being emulated by these design as well as arrow and feather

placements.


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COSMETICSTATTOOS - FINGER EVOLUTION Cuticletattoos continue to trend and the popularity of mixed nger/hand tattoos is increasing rapidly. Mixed with rings to give

an ultra personalised look, this could be a way of packaging it for our girl so she has a ready made festival look.


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COSMETICSNEW NUDE NAIL DESIGN With the annoucementof Alexa Chung as the new face of Nails Inc, elegant basics are rmly back on the menu for nails. In tandem with the

move toward dewy, fresh faced natural face make up, nude nails are still feminine, understated but have texture,

feature nails and an array of nishes to remain fashion forward.


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COSMETICSWHITE NAIL DESIGN White nail design continues to grow inboth one colour designs and with added colour designs. Feathers, dreamcatchers and jungle animals in festival

graphics styles are all great for our customer.


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COSMETICSBLACK & WHITE FESTIVAL NAILS Anotherkey colour trend is black and white with a pop of colour. Black and white mystical festival nails are still important for

our Friend - the spiritual motifs continue to be a staple. B&W ethnic designs look fresh with a bright pop or as a feature

nail.


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COSMETICSCANDY CARTOON CONTINUES Popprincesses Katy perry and Miley Cyrus are continuing the fun and multi coloured style that we have seen evolve from

Cartoon Capers and Irony trends. Part Kawaii, part Rainbow, part Sea Punk, these looks include coloured hair, bright

and sweet nail design and temporary tattoos.

HAIRGOODS


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HAIRGOODS

GARDEN GREENERY

EXOTIC BLOOMS

DRIED FLOWER LOOKS

MERMAID HAIR

FEATHERS

NOVELTY STRANDS

HAIR FALLS

CROCHET GOLDEN HALO


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HAIRGARDEN GREENERY - The addition of greenery in leaves and tinyburst of colorful buds is the biggest evolution in oral hair accessories this Summer. Peonies, wild owers and otherhigh summer blooms that create a natural look move these festival favorites forward.


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HAIREXOTIC BLOOMS - Tropical blooms in exotic colors have emerged asthe freshest looking blooms for all age groups. Casual looks are created in clips and headwraps with single and doubleblooms. Full headbands are emerging into the festival business with a full Hawaii inspired style.


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HAIRDRIED FLOWER LOOKS - Twigs and twine bases with driedowers create a delicate look that contrasts with the big blooms of the season. Soft, feminine and eclectic, this lookworks for casual events as well as our more understated Friend for festival season.


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HAIRMERMAID HAIR - The importance of shells for the season has worked itsway into many hair accessories bringing our Friend a new look that says casual Summer. Cowrie shells are the mainshell used in natural colors as well as metallic nishes. Starsh create big statement pieces for beach events and festi-

val looks


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HAIRFEATHERS - Feathers have come back on the scene in a larger way again. Stylesrange from festival to feminine and over the top statement headdresses. Mixed with stones, lace, crochet and yarn dyesribbon, feathers help create many looks of the season.


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HAIRNOVELTY STRANDS - A newly emerging idea is the use of noveltyyarns and textured fabrics in ponytails and buns to add texture, thickness and color. Beads, owers, pom poms andtassels create extra drama for over-the-top looks.


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HAIRHAIR FALLS - A festival staple that our Friend keeps asking for ranges from prettyfeminine orals to edgy multi-colored chains. Charms and novelty yarns add to the look while keeping it simple enoughfor casual everyday looks.


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HAIRCROCHET - This Summer must have gets a make over. Hippy styling being showsof intricate an oversized crochet laces. More feminine versions have delicate owers and leaves in headbands andblooms.


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HAIRGOLDEN HALO - The inuence of Grecian Goddesses and Italian Renais-sance hair accessories has moved into Summers headbands and headwraps. Leaves are the most important motif herefollowed by mini orals and coins. Small dangling charms add movement to the looks and keep is casual enough for

everyday wear.

BAGS


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BAGS

BUCKETS

MINI & MIDI CROSSBODIES

FESTIVAL TOTES


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BAGSBUCKETS - The biggest trend silhouette of the season is the bucket bag with drawstringclosures. Coming in all materials and techniques including macrame, straw, yarn dyes ethnic patterns and laser cut withmetallic underlays.


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BAGSMINI & MIDI CROSSBODIES - The crossbody shape con-tinues to be the biggest and most important bag for the summer season. Mini and medium sizes are both important in allmix of materials. Ethnic patterns and mixes of fringe in festival styles are key here.


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BAGSFESTIVAL TOTES - Fun festival prints and materials are combined with iconsof the season. M.I.Y. style trims such as tassels, pom poms and fringe. Graphic black and white are a seasonal stapleas well as neutrals with pops of color.

HATS


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HATS

CHARMED IM SURE

FLOWERS IN HER HAIR

PRINTED FEDORAS

BUCKETS

NEW CAPS


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HATSCHARMED IM SURE - Summer hats get a fun update with charmdetails. Mixed in with leather and colored twine, some are also combined with beads, feathers and printed fabric.


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HATSFLOWERS IN HER HAIR - The oversized festival oral gar-lands have started popping up on hats. Weather its a fedora, beanie, cap or bucket shape, these blooms give fresh lifeto our Friends favorite silhouettes.


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HATSPRINTED FEDORAS - Feminine, edgy, ethnic and conversationalprints have emerged as a fun update to the fedora. Straw and lightweight woven cotton canvases for summer make theperfect ground for these hats with personality.


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HATSBUCKETS - A surprising re-emergence of the 90s bucket hat is being seen on the likes ofRihanna and Pharrell Williams. New takes on this shape have quirky prints and bold graphics. Some are trimmed inbright pops of color for a fresh look.

MATTE SHINE EMBELLISHED

WORDS


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HATSNEW CAPS - The cap continues the be a very important shape with some fun up-dates. Matte shine shows through in coated straw and matter sequins. Geometric ethnic prints recreate the retro 90slook with a fresh view. Words continue with fun embellishments such as stones, studs, beads and terry cloth.

GEOMETRIC

ETHNICS

SUMMER ITEMS


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SUMMER ITEMS

TROPICAL FLIP FLOPS

FESTIVAL FLIP FLOPS

RIMLESS SUNGLASSES

OPENWORK SUNGLASSES

NOVELTY PLASTICS

PRINT BLOCKING

CLEAR w/COLOR NOVELTY SUNGLASSES


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SUMMER ITEMSTROPICAL FLIP FLOPS - The tropical moodmigrates over to footwear for the Summer creating beautiful pictures in a bright colorful tropical mood. Photo-real imag-ery of up close blooms and foods make for stunning imagery on the bottoms of our Friends feet.


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SUMMER ITEMSFESTIVAL FLIP FLOPS - The festival moodhas taken to our Friends feet in a multitude of ways. Drainage holes at the bottom of the ip ops creates a great way

to keep her feet dry after spending the day at the beach or showing at summer camp. Bright graphics and inspiration

quotes keep her energized throughout the day while leaving her positive messages in the sand inspires others.


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SUMMER ITEMSRIMLESS - Thew newest detail in glasses is the rimless styling.Weather the lens is placed on top of the frame, or the frame is only made up of the lens, this style has a modern casualfeel. Younger versions have rainbow mirrored lenses and etched patterns on the front. Other styles have metallic mir-

rored lenses or come in bright candy colors.


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SUMMER ITEMSOPENWORK SUNGLASSES - Femi-nine and geometric openwork migrates into sunglasses. Filigree styling from jewelry brings a fresh girly feel to round,cat eye and prepster silhouettes.


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SUMMER ITEMSNOVELTY PLASTICS - New plastics are poppingup on street style blogs and festival already this season. Some have smoke, marble and chunky plastic melted togeth-er effects that give a unique style to our Friends favorite shapes.


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SUMMER ITEMSPRINT BLOCKING - Mixes of patterns, novelty plas-tics and color pops make print blocked sunglass feel fresh. The cat eye, wayfarer, round and retro styles look best withthis effect. Animal is a huge print in the group, but tortoise, abstract patterns, ethics and orals could look fresh here.


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SUMMER ITEMSCLEAR W/ COLOR - Continues to be one of thebiggest key item drivers in eyewear. Intensely colored mirrored lenses paired with clear frames that show off the colorare popped with saturated colored arms.


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SUMMER ITEMSNOVELTY SUNGLASSES - The fun neverstops in the search for the best novelty glasses of the Summer. New styles include oversized daisies on the outside, sunand moo motifs, feminine pearls across the brow and peace sign dangle glasses that look like earrings.

TECH ACCESSORIES


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TECH ACCESSORIES

PUFFY

3D HOLOGRAPHIC

MIXED MATERIALS

MIX & MATCH SKINS

WATER

NEW BLING

3D EMBELLISHMENT

RED, WHITE & BLUE RAINBOWS

SUNGLASSES

FRUITS

DREAM DESTINATIONS

PERFUME BOTTLES

CRITTERS

MATCH SET

FLORAL HEADPHONES

BEADED EARPHONES

KEYBOARD STICKERS

CHARGERS


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TECHPUFFY- These case and skin sets are soft to the touch and protective. The cushioned de-sign gives a 3D effect. Prints can range from monsters to inspirational quotes.


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TECH3D HOLOGRAPHIC - Whimsical or quirky designs on cases looklike animated scenes when moved around. Floating butteries or playful kittens, are amusing to watch while ourfriend waits for that next text.


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TECHMIXED MATERIALS - 2 for 1 interlocking sets with silicone andhard plastic components. Interchangeable, color contrasting designs or prints that our friend can share with herbesties.


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TECHMIX N MATCH SKINS- A variety of skins and button stickersallow our friend to mix and match, changing up her techs appearance every week. She can coordinate colors andprints to create themes.


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TECHWATER - Tiny oating objects or glitter in liquid form are another way to create a 3Deffect on tech cases. Photoreal prints of water droplets look so real our friend will think her tech has water damage.


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TECHNEW BLING - Patterns created with sea beads, stones, chains or pearls. Me-dallion designs look Boho inspired while sea bead designs look ready for our friends trip to the beach.


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TECH3D EMBELLISHMENT- Cut out motifs sit on top of all over printsand patterns or contrasting colors. This is a new way to create a 3D effect on silicone or plastic tech cases.


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TECHRED, WHITE & BLUE - New ways to do prints with ags includerubbed out and smudged effects. One of our girls favorites will be her countrys ag in the shape of a ower.


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TECHRAINBOWS - Rainbows always make our friend smile. Photoreal rainbows orrainbow color effects on prints are great for our girl that loves to dream in color.


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TECHSUNGLASSES - This motif is great for Summer especially on tech cases orholders. Funny prints of animals wearing shades stare back at our friend as she takes a sele .


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TECHFRUITS - Tropical fruits on a tech case keep our friend cool this season. Punky pineap-ples or blinged out citrus fruits are one of many ways to create a fun and sweet Summer tech case.


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TECHDREAM DESTINATIONS- Our future world traveler, dreamsof visiting or one day living in one of these great cities. She will love to carry her favorite city skyline or landmark onher iphone or ipad cover.


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TECHPERFUME BOTTLES - Fancy fragrance bottle shapes with all overstones and straps for over the shoulder carrying. Silicone shapes have different shaped caps and liquid inside thatlooks like real perfume. Just right for our Fashionistas phone or ipod.


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TECHCRITTERS- Our tween girl loves animals and cant get enough of critters and mon-sters as tech cases. Cute and scary monster mouths or critters stepping through doggie doors all update this idea.


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TECHMATCH SET- Staying connected with her friends and family is still important toher. Matching cases that describe each others character traits are cool. Mother, daughter sets really show how closeshe is to Mom. Little brother or big sister sets are other ideas that allow her to show love for the fam.


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TECHFLORAL HEADPHONES - Our girl will appear to be wear-ing her fave oral hair accessory but will secretly be listening to her tunes. Perfect for festival season or any outing.Note the earphone buds in the top right picture, sit in a speaker vase.


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TECHBEADED EARPHONES - Beaded earphone cords are anoth-er way for her to show personal style. Pretty patterns with use of different size and shaped beads. Matching beadedcharger cords would also be cute!


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TECHKEYBOARD STICKERS - Removable, partial or all over printkeyboard stickers personalize her computer. Making it fun as she works on her homework or Facebooks.


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TECHCHARGERS - New ideas for chargers include stickers with goofy faces or funprints. New shapes like cute silicone critter plugs also update our friends tech chargers.

PERSONAL ACCESSORIES


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NOVELTY PENS

POST ITS/PADS

CLIPS

ERASERS

SHARPENERS


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PERSONAL ACCESSORIESNOVELTY PENS - Our friendsfavorite fruit or junk food pen helps her get homework done. Disney Princesses or other characters are also a greatway to make homework fun.


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PERSONAL ACCESSORIESPOST ITS/PADS - Our friendwont hesitate to jot down notes or reminders with these cute post its or pads. Her school books will stand out whenshe uses them as bookmarks or ags.


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PERSONAL ACCESSORIESCLIPS - Adorable paper or binder clip shapes tohelp our friend stay organized. Funny ower pots or cool magnetic picture frames will help keep her supplies in or-

der.


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PERSONAL ACCESSORIESERASERS - Our friend will be correcting hermistakes with a smile. Eraser rings or mini functional pencil pendants are great for her to wear during nals.


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PERSONAL ACCESSORIESSHARPENERS - Small enough to tin her pencil bag or keep in her locker, hand held sharpeners are a handy supply item. 2 in 1 options such as a cal -culator and sharpener critter make an adorable desk accessory.

ON OUR RADAR


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SEA CREATURE MOTIFS


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Documents

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