SXSW RECAP

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  • SXSWS O U T H B Y S A S H A W E S T

    M A R C H 2 0 1 5 / A U S T I N , T X

  • A N N U A L M U S I C , F I L M , A N D I N T E R A C T I V E C O N F E R E N C E A N D F E S T I V A L H E L D I N A U S T I N .- SXSW.COM

  • T W O T H U M B S

    U Psignage on the side of the iconic

    pandora house which

    transformed from a

    warehouse to music

    venue overnight

    E V O L V I N G A R TTHE WALK TO & FROM SXSW WAS DIFFERENT EVERYDAY AS I WATCHED THIS MASTERPIECE EMERGE

    W H A T I S I T R E A L L Y . . .

    T H E U L T I M A T EP O P - U PTEMPORARY PALETTE BARRICADE WITH PLANTERS / POPPED UP OVER NIGHT / INTERACTIVE TO MUSIC TRANSITION

    T O K I I N T E X A SFOUND @ SOUTH BITES FOOD PARK & VARIOUS

    EVENTS

    L I F E S A V E RTHE POWER OF DESIGN + TECHNOLOGY. THESE PRE-FAB, STACKABLE, FUTURISTIC PODS ARE DESIGNED TO PROVIDE RAPID RESPONSE

    EMERGENCY HOUSING TO AREAS HIT BY NATURAL DISASTERS IN NEED OF IMMEDIATE SHELTER. THIS IS ONE EXAMPLE OF THE 100S OF IDEAS SHOWCASED AT SXSW, WHERE INNOVATORS ARE USING THE TOOLS (TECHNOLOGY) TO INITIATE CHANGE + IMPACT AT A LARGER SCALE.

    MUST WATCH VIDEO

    3 D P R I N T I N G W O R K S H O PWE-DESIGNS

    V I R T U A L R E A L I T Y

    TESTING OUT THE OCULUS AS I FLY OVER

    MANHATTANHOW CAN WE USE

    THIS TECHNOLOGY TO PLAN CITIES MORE

    EFFICIENTLY / WALK THROUGH DESIGNED

    BUILDINGS / TEST LIGHTING ENDLESS

    OPPORTUNITY

  • WOMEN NO LONGER LOOKING TO BRANDS TO FEEL BETTER ABOUT SELVES / SHE ALREADY LIKES WHO SHE IS

    * * JENNIFER HYMAN

    KATRINA LAKE

    JULIE BORNSTEIN

    RENT THE RUNWAY CEO & CO-FOUNDER

    STITCH FIX FOUNDER & CEO

    SEPHORA CHIEF MKTG OFFICER

    01

    were not disrupting an existing market.

    were creating a new one.

    T A K E A W A Y

    D E F I N I N G T H E N E X T G E N E R A T I O N R E T A I L E X P E R I E N C E

    HAVE TO RE-INVENT TO BE RELEVANT

    CHANGE THE METRIC // SALES PER SF METRIC MIGHT BE WHAT KILLS RETAIL

    BE SMART & GET ON HER LEVEL // PSYCHO-GRAPHICS OF WOMEN HAVE CHANGED / THE LANGUAGE BRANDS USE TO SPEAK TO HER HAS TO TOO / CHANGE THE CONVERSATION

    EX: DOVE COMMERCIALS TELLING WOMEN TO LOVE THEIR SKIN / THEY ALREADY DO

    - JENNIFER HYMAN

    BRICK & MORTAR // HIGH RENT

    ONLINE / CUSTOMER SERVICE CENTER / DISTRIBUTION CENTER // LOTS OF SF

    INNOVATION IS A BROKEN PROCESS // INDUSTRIES THAT ARE KAOTIC ARE RIPE FOR OPPORTUNI-

    DATA IS THE MOST IMPORTANT ASPECT TO PERSONALIZED, COMPETITIVE ONLINE RETAIL.

  • * * HEALY CYPHER

    EMILY CULP

    DAVID NEWMAN

    MARC ROSEN

    EBAY HEAD OF RETAIL INNOVATION

    REBECCA MINKOFF SVP OF ECOMMERCE, MKTG & RETAIL

    TARGET DIRECTOR TARGETS TECHNOLOGY INNOVATION

    LEVI STRAUSS & CO EVP & PRES OF GLOBAL E COMMERCE

    03

    50 of consumers think they are

    better informed than store associates

    T A K E A W A Y

    %

    R E T A I L T E C H : W H A T D O E S T H E F U T U R E H A V E I N S T O R E

    THE STORE OF THE FUTURE // KNOWS ME PERSONALLY / IS ENTERTAINING / IS ABOUT DISCOVERY

    ZEETINGS // REVOLUTIONIZES THE WAY YOU PRESENT / TEACH / SELL / ENGAGES AUDIENCE

    CONSUMER EXPECTATION IS CHANGING // DIGITAL STOREFRONTS / CONNECTED STORE / CONNECTED MALL

    WEBROOM // PRE-STORE RESEARCH

    SHOWROOM // EXAMINE MERCHANDISE IN STORE & BUY OFFLINE

    ADAPTIVE TECHNOLOGY // CATERS TO THE CONSUMER MIND / MINDSET NOT GENDER

    IT ALL STARTS WITH MOBILE // 86% OF PURCHASES HAVE PRE & IN STORE MOBILE USAGE

    RETAIL IS MULTI-SENSORY // IMMERSE & EMPOWER CONSUMER

    - DELOITTE DIGITAL // THE NEW DIGITAL DIVIDE

    T O O L S

    W I N D O W S H O P

    WATCH VIDEOKATE SPADE + EBAY

    C O N N E C T E DS T O R E

    WATCH VIDEOREBECCA MINKOFF + EBAY

  • * * TIFFANY CHU

    AINSLEY WAGONER

    CODE FOR AMERICA DESIGNER, URBANIST

    CODE FOR AMERICA DESIGNER

    05

    make mistakes, fail fast,

    re-adjust

    T A K E A W A Y

    T O O L S

    D E S I G N I N G T O O L S F O R D E S I G N I N G C I T I E S

    CODE FOR AMERICA // NON-PROFIT / BUILD OPEN SOURCE TOOLS TO INTERFACE BETWEEN CITIZENS & GOVT

    DESIRE PATHS // REFRAIN FROM BUILDING PATH / ALLOW USERS TO CREATE IT / THEN BUILD

    TEXTIZEN // CITIZENS FEEDBACK FOR THE DIGITAL AGE

    STREETMIX // DESIGN / REMIX / & SHARE NEIGHBORHOOD STREETS & SIDEWALKS

    TRANSITMIX // TRANSIT SKETCHING TOOL FOR PLANNERS & AGENCIES

    INVISION // PROTOTYPING / COLLABORATION / & WORKFLOW PLATFORM

    WHAT CODE FOR AMERICA HOPES TO DO WITH TECHNOLOGY

    HAVE A BETTER [MORE EFFICIENT] CONVERSATION / TOOLS VALUABLE FOR EVERYONE

    - TIFFANY CHU

  • 07

    the city is like the internet,

    if you know how to google it.

    T A K E A W A Y

    C I T I E S / B L D G S / S C R E E N S : T H E N E W C I V I C E N G A G E M E N T

    GIVE UP CONTROL // DESIGNING FOR OTHER THINGS TO HAPPEN

    OPEN SOURCE // RE PROGRAM THE PROGRAM

    ARCHITECTURE = HARDWARE / WHOSE GOING TO DESIGN THE SOFTWARE

    CIVIC AMENITIES // HOW CAN PRIVATE SPOTS SERVE BROADER CIVIC ISSUES

    MASTER PLANNING // NEIGHBORS MAKE ENVIRONMENTS / COMMUNITIES MOLD CITIES / ACTIVISTS -

    TRANSFORM // LET THE INFORMAL TAKE OVER THE FORMAL

    MICHEL ROJKIND

    MIMI ZEIGER

    LESLIE WOLKE

    ROJKIND ARQUITECTOS FOUNDING PARTNER

    DEZEEN // ARCHITECTURE CRITIC

    LESLIE WOLKE CONSULTING PRINCIPAL

    - WILLY GONZALEZ

    PUBLIC AS PASSIVE / BLURRING OF PUBLIC & PRIVATE

    POCKET PARKS / GUERRILLA STYLE / TACTILE URBANISM / NETWORKED URBANISM

    LEVERAGE SPACE TO CREATE PLATFORM

  • WHO IS MR. ROBOT

  • STILL WONDERING...

    5 CRAZY BRAND PROMOTIONS SXSW 2015

  • TARGETEDFULL STORY

  • TELL ME WHO YOU CHANGED

    D O N T T E L L M E W H A T Y O U I N V E N T E D ,

    TELL ME WHO YOU CHANGED

    M A K I N G C I R C U I T S

    ELECTRONINKS DRAW YOUR OWN

    CIRCUITSSX CREATE EXHIBIT

    OPEN TO PUBLIC / HANDS ON

    P E R S O N A L I S E D R E T A I LINTERACTIVE RETAIL WALL MADE USING SAME TECHNOLOGY KIDS TOY IS MADE WITH, CONDUCTIVE INK

    - SETH GODIN

  • SXSWS O U T H B Y S A S H A W E S T

    M A R C H 2 0 1 5 / A U S T I N , T X

    OR I G

    I N AL

  • WOMEN NO LONGER LOOKING TO BRANDS TO FEEL BETTER ABOUT SELVES / SHE ALREADY LIKES WHO SHE IS

    * * JENNIFER HYMAN

    KATRINA LAKE

    JULIE BORNSTEIN

    RENT THE RUNWAY CEO & CO-FOUNDER

    STITCH FIX FOUNDER & CEO

    SEPHORA CHIEF MKTG OFFICER

    01

    were not disrupting an existing market.

    were creating a new one.

    T A K E A W A Y

    D E F I N I N G T H E N E X T G E N E R A T I O N R E T A I L E X P E R I E N C E

    HAVE TO RE-INVENT TO BE RELEVANT

    CHANGE THE METRIC // SALES PER SF METRIC MIGHT BE WHAT KILLS RETAIL

    INNOVATION IS A BROKEN PROCESS // INDUSTRIES THAT ARE KAOTIC ARE RIPE FOR OPPORTUNITY

    DATA IS THE MOST IMPORTANT ASPECT TO PERSONALIZED, COMPETITIVE ONLINE RETAIL.

    BE SMART & GET ON HER LEVEL // PSYCHO-GRAPHICS OF WOMEN HAVE CHANGED / THE LANGUAGE BRANDS USE TO SPEAK TO HER HAS TO TOO / CHANGE THE CONVERSATION

    EX: DOVE COMMERCIALS TELLING WOMEN TO LOVE THEIR SKIN / THEY ALREADY DO

    - JENNIFER HYMAN

    BRICK & MORTAR // HIGH RENT

    ONLINE / CUSTOMER SERVICE CENTER / DISTRIBUTION CENTER // LOTS OF SF

  • BRAND & DESIGN = DIFFERENTIATORS // WHAT DOES A STOCK LOGO SAY ABOUT YOUR BRAND

    MULTIDISCIPLINARY // GOOD TO HAVE A RANGE OF SKILLS / BUT HAVE YOUR FOCUS

    SUPERPOWER // USE SOCIAL MEDIA TO GROW YOUR NETWORK

    IT MAY BE PRICEY / BUT ITS CHEAPER THAN THE COST OF DOING IT TWICE

    INCENTIVE OF GETTING IT RIGHT // PRICELESS

    MAKE YOUR OWN LUCK

    DESIGN IS TAKING A FOREFRONT // SHIFTED TO THE CENTER OF THE GLOBAL ECONOMY

    02

    the ones who win are the ones with

    strong brand experiences.

    T A K E A W A Y

    T H E R I S E O F T H E C R E A T I V E E C O N O M Y

    OPPORTUNITY THROUGH EXPOSURE // WORK IS SEARCHING FOR YOU / FOLLOWING YOU

    PULL UP YOUR SOCKS // YOU ARE YOUR BRAND

    EMILY HEYWARD

    * * JUSTIN GIGNAC

    RYAN MERKLEY

    SCOTT BELSKY

    RED ANTLER PARTNER

    WORKING NOT WORKING FOUNDER / NYC GARBAGE CUBE

    CREATIVE COMMONS CEO

    ADOBE VP PROD & COMMUNITY / CO-FOUNDER OF BEHANCE

    - EMILY HEYWARD

  • * * HEALY CYPHER

    EMILY CULP

    DAVID NEWMAN

    MARC ROSEN

    EBAY HEAD OF RETAIL INNOVATION

    REBECCA MINKOFF SVP OF ECOMMERCE, MKTG & RETAIL

    TARGET DIRECTOR TARGETS TECHNOLOGY INNOVATION

    LEVI STRAUSS & CO EVP & PRES OF GLOBAL E COM-

    03

    50 of consumers think they are

    better informed than store associates

    T A K E A W A Y

    %

    R E T A I L T E C H : W H A T D O E S T H E F U T U R E H A V E I N S T O R E

    THE STORE OF THE FUTURE // KNOWS ME PERSONALLY / IS ENTERTAINING / IS ABOUT DISCOVERY

    ZEETINGS // REVOLUTIONIZES THE WAY YOU PRESENT / TEACH / SELL / ENGAGES AUDIENCE

    CONSUMER EXPECTATION IS CHANGING // DIGITAL STOREFRONTS / CONNECTED STORE / CONNECTED MALL

    WEBROOM // PRE-STORE RESEARCH

    SHOWROOM // EXAMINE MERCHANDISE IN STORE & BUY OFFLINE

    ADAPTIVE TECHNOLOGY // CATERS TO THE CONSUMER MIND / MINDSET NOT GENDER

    IT ALL STARTS WITH MOBILE // 86% OF PURCHASES HAVE PRE & IN STORE MOBILE USAGE

    RETAIL IS MULTI-SENSORY // IMMERSE & EMPOWER CONSUMER

    - DELOITTE DIGITAL // THE NEW DIGITAL DIVIDE

    T O O L S