Synopsis Shubhankar

8/16/2019 Synopsis Shubhankar

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TITLE OF SYNOPSISTHE STUDY OF RECOGNITION OF J.K BRAND FOR

WHITE CEMENT & WALL PUTTY IN PATNA DIST

A REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE

REQUIREMENT OF MASTER OF BUSSINESS ADMINISTRATION

PROGRAMME IN

MARKETING

FROM

SIKKIM MANIPAL

UNIVERSITY

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SUBMITTED BY

SHUBHANKAR KUMAR MISHRA

REG. NO:- 1302013526

MBA: - MARKETING

SESSION:- 2013-2015

ENTER ODE-1!"0

INTRODUCTION OF SYNOPSISCEMENT INDUSTRY

Sector structure/Market size

India is t he world's seco nd largest producer of cement with total capacity of

260 million tonnes (MT) as on April 30, 2013, according to the Cement

Manufacture’s Association. During May 2013, the cement production

touched 14.50 MT as compared to 13.28 MT in May 2011. The cement

dispatches quantity was 14.21 MT in May 2013 over 13.06 MT in the

corresponding month in May 2011.

Future Trends

• The cement industry is expected to grow steadily in 2013- and

increase capacity by another 5 0 million tons in spite of the recession

and decrease in demand from the housing sector.

• The industry experts project the sector to grow by 9 to 10% for the

current nancial year provided India's GDP grows at 7%.

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India ranks secon d in cement production after China.

• The major Indian cement companies are Associated Cement Company

Ltd (ACC), J.K Cement Ltd , Grasim Industries Ltd, Ambuja Cements

Ltd, Birla Cement

• The major players have all made investments to increase the

production capacity in the past few months, heralding a positive

outlook for t he industry.

The housing sector accounts for 50% of the demand for cement and this

trend is ex pected to continue in the n ear future.

The cement industry in India is dominated by around 20 companies, whi

account for almost 70% of the total cement production in India. In the

present year, the Indian cement companies have produced 11 MT cement

during April-September 2011. It took the total cement production in

Financial Year 2010 to 231 MT.

OBJECTIVE OF THE STUDY

To identify and study the Recognition of J.K Brand which inuence

consumer while buying J.K Cement & Wall Putty.

To study the general perception of customer about J.K Cement.

To study the brand preferences of Stockiest in Cement Sector.

To study and analyze the basis of buying of cement by customer.

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DIFFICULTIES INCOUNTERED

1. The study was restricted to main area of Patna districts.

2. Due to company’s norms and regulations some of the official and

data which was important for my project could not be available.

3. Many times the officials were so busy that they could not answer thequeries related to the t opic.

RESEARCH METHODOLOGY

Methods of Data Collection

Data collection is an elaborate process in which the researcher makes a

planned search for a ll relevant data and is t he foundation of all researches.

It is the raw material with which a researcher functions. The task of data

collection begins after a research problem has been dened and research

plan is ch alked out. While deciding about the method of data co llection to be

used for the study the researcher should keep in mind two types of data viz.,

primary data and secondary data.

Sources of Data

A. Secondary data:

Secondary data is the data already collected by others for purposes other

than solution of the problem at hand. In case of Secondary d ata the nature

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of data collection work is merely that of compilation. Secondary data has

several supplementary u ses.

1. Internal sources:

• Company Records.

• Service Reports.

• Annual Report.

• Company Brochure.

• Company Library.

2. External sources

• Web pages of organizations and journals.

• Reference Books.

• Magazines.

• Newspapers.

B. Primary data:

The data that is being collect

objectives of the project are known as primary data. In my study work,

stratied simple random sampling was the method of Data Collection.

SAMPLE DESIGN

“A sample design is a denite plan for obtaining a sample from a given

population. It refers to the technique or the procedure the resear cher would

adopt in selecting item for t he sa mple”

Generally Sample designs ar e two types

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1. PROBABILITY RESEARCH DESIGN

2. NON PROBABILITY RESEARCH DESIGN

We used the probability research design.

SAMPLING UNITS

Filling The sample is selected in a random way, irrespective of them being

investor o r n ot or ava iling the s ervices or n ot. It was c ollected through mails

and personal visits to the known persons, by formal and informal talks a nd

through up the questionnaire prepared.

SIZE OF SAMPLE

“This refers to the number of items to be selected from the universe to

constitute a sample”

The sample size in this project

LIMITATIONS ARE AS FOLLOWS-

• Data collected is b ased on questionnaire.

• The number of employees in Angel Broking is more, so sample size is

limited.

• The information collected by the observation method is very limi

• The result would be varying according to the individuals as well as

time.

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• Some respondents hesitated to give the actual situation; they feared

that management would take any action against them

The ndings and conclusions are based on knowledge and experience of

respondents som etime may su bject to bias.

ORGANIZATION PROFILE

ABOUT JK

J.K. Cement is an affiliate of the J.K. Organizat

Lala Kamlapat Singhania. The J.K. Organization is an association of

industrial and commercial companies and has operations in a broad

number of industries.

JK ‟ s cement operations commenced commercial production in May 1975 at

their rst plant at Nimbahera in the state of Rajasthan. At Nimbahera,

company started with a single kiln with a production capacity of 0.3 million

tons. They added a second kiln in 1979 with production capacity of 0.42

million tons, and a third kiln in 1982 with a production capacity of 0.42

million tons. Then a precalciner with a capacity of 0.4 million tons was

added in 1988, which increased company’s capacity at Nimbahera to 1.54

million tons. During the years 1998 through 2003, JK continued to

implement m odications to each of their kilns, which increased aggregate

capacity at Nimbahera to 2.8 million tons as of September 30, 2005.

JK commissioned a second grey cement plant at Mangrol plant in 2001,

with a production capacity of 0.75 mill

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they had an aggregate production capacity of 3.55 million tons per annum of

grey cement. White cement plant was completed in 1984 with a capacity of

50,000 tons, and continuous modications to the plant have increased its

production capacity to 300,000 tons as of September 30, 2005.

BIBLIOGRAPHY

BOOKS:

• P. Subba Rao (2007); Essentials of Human Resource Management &

Industrial Relations; Himalaya Publication House; Mumbai; pp 400-405.

• C. B. Mamoria, S. V. Gankar (2007) Personnel Management; Himalaya

Publishing House; New Delhi; pp 432-458

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