Synopsis Wid Cover Page Jagmeet

8/9/2019 Synopsis Wid Cover Page Jagmeet

http://slidepdf.com/reader/full/synopsis-wid-cover-page-jagmeet 1/5



$CHOOL OF E&'I&EERI&' TECH&OLO')

I&DIR* '*&DHI &*TIO&*L OPE& +&IER$IT)

!*ID*& '*RHI, &E- DELHI . //0012

PROFOR!* FOR *PPRO*L OF PROJECT PROPO$*L (CO&$+!ER BEH*IOR

(P*&TLOO&$##

Enrolment No:11!"#$"

Stu, Centre: F* No*a

2eg*onal Centre: No*a

&ame and *ddress o3 the $tudent 4a"meet 5aur, 667,street no 8 ra4endar na"ar dehradun

Phone and E9mail ID 777::00:18 , 4a"meet;5aurvirdi<"mail;com

Title o3 the Pro4ect= ran'h*&ee e+elo3ment/4u&*ne&& e+elo3ment (+*&hal megamart)

-ith su>4ect *rea code !F-P . 00/

$u>4ect *rea= ootear te'hnolog,

&ame and *ddress o3 the $upervisor= -roe&&or Ma5*/ IGNOU/ Ma*an garh*/ Ne %elh*

Is the $upervisor an *cademic= 0e&: 0e& No:Counsellor o3 En"ineerin" Pro"ramme o3 I'&O+

I3 )es, &ame and Code o3 $tud% Centre= FDDI 00/

*nd the courses he?she is counselin" 3or and since @hen

&o; o3 student currentl% @or5in"= +nder the local supervisor (FDDI00/# 6

S*gnature o Stuent S*gnature o 6o'al Su3er+*&or %ate: %ate:

-lea&e o not orget to en'lo&e " to 3age &,no3&*& o the 3ro5e't an the 7*o8ata ul, &*gne 4, the Gu*e.

For O33ice +se Onl%

S,no3&*& Su3er+*&or

933ro+e 933ro+e

Not 933ro+e Not 933ro+e

S*gnature o Internal Su3er+*&or S*gnature o Name: %*re'tor Coor*nator (-ro5e't)

%ate: %ate:

Comments ? $u""estions 3or re3ormulatin" the pro4ect;

-. -. No. :



T*tle o the -ro5e't

Fran'h*&ee e+elo3ment/ 4u&*ne&& e+elo3ment ( ;*&hal mega mart)

2at*onale or the &tu,

I ha+e 3ut m, enea+or to ma<e the o45e't*+e a''om3l*&he *n the &t*3ulate t*me. %e&3*te all

the l*m*tat*on&/ o4&ta'le&/ hurle& an h*nran'e& I ha+e to*le m, han to a'h*e+e the goal

e&*re. 7e*ng a neo3h,te *n the h*ghl, 'om3et*t*+e orl o 4u&*ne&& an *n 'oo3erate orl/ I

ha+e 'ome a'ro&& **'ult*e& to ma<e the o45e't*+e a real*t,. 9n,ho *th the <*n hel3 an

genu*ne *ntere&t ormall, &u33orte 4, e=treme &u33ort o m, gu*e an 'ollege author*t*e&/ I am

3re&ent*ng th*& han 'ar+e eort&.

O45e't*+e& o the Stu,

The 3ur3o&e o th*& 3ro5e't *& to te&t the le+el o 'om3eten', o an em3lo,ee 4a&e on the a4o+e

a&3e't&. Com3eten'*e& 'om3r*&e the <nolege/ &<*ll&/ +alue&/ an attr*4ute& emon&trate

through 4eha+*or that re&ult& *n 'om3etent an &u3er*or 3erorman'e. Com3eten', e&'r*4e&

hat &u3er*or 3erorman'e a'tuall, oe& on a 5o4 that 3rou'e& &u3er*or re&ult&.

To &ale the ran'h*&e or the ;*&hal reta*l l*m*te *n ehraun

To e+elo3 the mar<et*ng &trateg*e& or ;*&hal 2eta*l 6*m*te to *n'rea&e the &ale the

3rou't& o the ;*&hal reta*l l*m*te.

-ro4lem re'ogn*t*on an *&'o+er*ng *ea& to 3ro+*e ne &olut*on& to the 3ro4lem.

%*agno&*ng the &*tuat*on on the 3re+a*l*ng mar<et*ng &'enar*o through 3r*mar, ata

'olle't*on *n 'on&ultat*on *th the reta*ler&.

Con+*n'e the reta*ler& or a33l, or the ran'h*&e&.

Colle't*ng the re3ort& l*<e a+erage &ale& o the '*t,/ total 3o3ulat*on o the '*t,/ e'onom,

o the '*t,/ 3re&ent *nu&tr*e&/ u3'om*ng *nu&tr*e& o the '*t, et'>or the month o

ma,?$@.

Cal'ulate the num4er& o *ntere&te ran'h*&e *n ehraun/



%eta*le Methoolog, to 4e u&e or 'arr,*ng out the &tu,

!ETHODOLO')

The methoolog, *& an *ntegral 3r*mar, 3art o the 3ro5e't or<. E+er, 3ro5e't ha& 4een

unerta<en *n an e*n*te manner/ h*'h orm& the +al**t, o the re3ort. The 3ro5e't unerta<en

4, me *& al&o 4a&e on a e*n*te e3ho/ h*'h *& u&uall, oun *n mo&t o the 3ro5e't&. The

methoolog, *n m, 3ro5e't *& 4a&e on the ollo*ng manner *n a &eAuent*al orer: 8

Data Collection

1. %ata Colle't*on (t,3e& o ata).

". Sour'e o ata 'olle't*on.

. Metho& o ata 'olle't*on.

The e=3e'te 'ontr*4ut*on rom the &tu,

7, th*& &tu, I oul 4e 'om*ng a'ro&& a lot o ne te'hn*Aue& h*'h ha& 4een u&e *n themar<et*ng &egment or ma<*ng the 4ran*ng an ma<*ng &u'h eort& to ma<e ,our 'u&tomer&

&at*&,an more o+er m, <nolege *n e+elo3*ng the ne ran'h*&ee an ho to ma<e that

or< more &moother to get the 3ro*t& a& ell a& get the goo *ll o the 4ran*ng al&o an al&othe ma*n <e,& to loo< ater the 'u&tomer an relat*on&h*3 4eteen the goo& an &er+*'e& .ell

runn*ng the ran'h*&ee that ran'h*&ee h*'h ha& 4een alrea, e=*&t*ng *n the a lot o '*t*e& an

&tate& .ater the &tu, I *ll 4e a4le to ho to run the 4u&*ne&& *th the tag o o an glo4al 4ra

.al&o ha+e to mea&ure the Aual*t, h*'h alrea, ha& the*r &tanar& e'*e an mae 4, the 4ran 'ha*rman?& .th*& &tu, *ll g*+e u& a 4r*e a4out the e+elo3ment o the ran'h*&ee 3ro'e&&

an e+elo3ment o the 4u&*ne&& &ett*ng goal& an ho to a'h*e+e them *th*n the 3re 3lanne

3er*o .



6*&t o a't*+*t*e& to 4e 'arr*e out to 'om3lete the 3ro5e't

On the 4a&*& o +ar*ou& 3arameter&/ the 3ro5e't &tu, a& 'onu'te to <no 4etter re&ult *n

term& o *n term& o Fran'h*&ee e+elo3ment. In th*& 3ro5e't ha+e tr*e to *n out *t& *m3a't *n

term o the*r 4u&*ne&& e+elo3ment. 9ter &ele't*ng the area/ I am 'ategor*B*ng tho&e *erent

l*ne& o 4u&*ne&& an then through a metho o &ur+e, an &ale the ran'h*&ee. I am tr,*ng to *n

out ho ell tho&e 2eta*l outlet& oner& are *ntere&te *n *n+e&t*ng the*r mone, *n *erent

Fran'h*&ee S'heme& o tho&e 4oom*ng organ*Be reta*l 'om3an*e& 4, <ee3*ng 4u&*ne&&

e+elo3ment *n e,e&. 9ter 'olle't*on o ata/ I ha+e anal,Be the ata *th +ar*ou& &tat*&t*'al

tool& to get a 'lear 3*'ture that to get 4etter *nter3retat*on o tho&e re&ult&. 9n *nall,/ *t *& a great

hel3 or ;*&hal 2eta*l -r*+ate 6*m*te to ha+e 4etter &'o3e or e=3an&*on o the*r reta*l mar<et

4u&*ne&& at tho&e &ele'te '*t*e& *th our *n*ng&. W*th our <een eort *t *& one *n a 3ro3er an

3re&enta4le orm &o that *t oul 4e ea&, or an,one to go through *t *thout a'*ng an,

**'ult,. 9ter o*ng the &tu, *t a& anal,Be an the <e, a't& that are oun are g*+en 4elo:

The organ*Be reta*l &e'tor *& &lol, ae't*ng the mar<et o ehraun.

Mo&t o the lo'al reta*l 4u&*ne&& men th*n< that the&e organ*Be reta*l &e'tor& *ll ham3er

the*r 4u&*ne&& a lot the, treate *t a& enem, or the*r lo'al 4u&*ne&& methoolog*e&.

In ehraun/ more a+erage &ale& 3er month are a'h*e+e *n 'a&e o C%IT Store& ue to

the *m3lementat*on o moern reta*l te'hn*Aue. 6o a+erage &ale& 3er month are one *n

'a&e o Con+en*en'e Store FMCG Store& ue to the a4&en'e o moern reta*l te'hn*Aue

4, lo'al 4u&*ne&& men an &t* 'om3et*t*on *th general &tore&.

In+e&tment *n ran'h*&ee 4u&*ne&& *& e*n*tel, go*ng to hel3 lo'al 2eta*l outlet& oner&.

Documents

Synopsis Wid Cover Page Jagmeet