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ESTADO DE RESULTADOS AÑO 2015 AÑO 2016 AÑO 2017 VENTAS DE CONTADO ### ### ### VENTAS A CREDITO ### ### ### VENTAS BRUTAS TOTALES ### ### ### DESCUENTOS $ 1,200,000 $ 4,000,000 $ 4,200,000 DEVOLUCIONES $ 3,000,000 $ 2,500,000 $ - VENTAS NETAS ### ### ### COSTOS DE VENTAS ### ### ### UTILIDAD BRUTAS EN VENTAS ### ### ### GASTOS ADMINISTRATIVOS ### ### ### GASTOS DE VENTAS $ 8,000,000 $ - ### GASTOS DE PUBLICIDAD $ 5,000,000 $ 6,540,000 $ 8,546,000 GASTOS DE MERCADEO ### ### ### GASTOS DE DEPRECIACION $ 7,000,000 $ 7,000,000 $ 7,000,000 GASTOS AMORTIZACION ### ### PROVISIONES DE CXC $ 1,200,000 $ 824,000 $ 848,720 UTILIDAD OPERATIVA ### ### ### GASTOS FINANCIEROS $ 1,378,958 $ 875,182 $ 344,655 UTILIDAD ANTES DE IMPUESTOS ### ### ### IMPUESTOS ### ### ### UTILIDAD NETA ### ### ###

Taller Para Desarrolar 5 de Abril de 2015 Finanzas

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Estado de Resultados ESTADO DE RESULTADOSAO 2015AO 2016AO 2017AO 2018VENTAS DE CONTADO$ 280,000,000$ 285,000,000$ 325,000,000$ 285,000,000VENTAS A CREDITO$ 120,000,000$ 84,500,000$ 125,000,000$ 95,000,000VENTAS BRUTAS TOTALES$ 400,000,000$ 369,500,000$ 450,000,000$ 380,000,000DESCUENTOS$ 1,200,000$ 4,000,000$ 4,200,000$ 4,200,000DEVOLUCIONES$ 3,000,000$ 2,500,0000.00.0VENTAS NETAS$ 395,800,000$ 363,000,000$ 445,800,000$ 375,800,000COSTOS DE VENTAS$ 117,500,000$ 150,000,000$ 165,000,000$ 165,000,000UTILIDAD BRUTAS EN VENTAS$ 278,300,000$ 213,000,000$ 280,800,000$ 210,800,000GASTOS ADMINISTRATIVOS$ 10,000,000$ 15,200,000$ 10,609,000$ 10,609,000GASTOS DE VENTAS$ 8,000,0000.0$ 15,000,000$ 10,000,000GASTOS DE PUBLICIDAD$ 5,000,000$ 6,540,000$ 8,546,000$ 8,546,000GASTOS DE MERCADEO$ 20,000,000$ 18,500,000$ 15,750,000$ 15,750,000GASTOS DE DEPRECIACION$ 7,000,000$ 7,000,000$ 7,000,000$ 7,000,000GASTOS AMORTIZACION$ 10,000,000$ 10,000,000PROVISIONES DE CXC $ 1,200,000$ 824,000$ 848,720$ 848,721UTILIDAD OPERATIVA$ 217,100,000$ 154,936,000$ 223,046,280$ 158,046,279GASTOS FINANCIEROS$ 1,378,958$ 875,182$ 344,655$ 344,656UTILIDAD ANTES DE IMPUESTOS$ 215,721,042$ 154,060,818$ 222,701,625$ 157,701,623IMPUESTOS $ 53,930,261$ 38,515,205$ 55,675,406$ 39,425,406UTILIDAD NETA$ 161,790,782$ 115,545,614$ 167,026,219$ 118,276,217

Balance GeneralACTIVOS AO 2014AO 2015AO 2016AO 2017ACTIVOS CORRIENTESCAJA$ 150,000,000.00$ 367,233,735.20$ 480,213,209.81$ 650,743,220.42CXC$ 12,000,000.00$ 8,240,000.00$ 8,487,200.00INVENTARIO FINAL DE MATERIA PRIMA$ 10,000,000.00$ 12,000,000.00$ 18,000,000.00INVENTARIO FINAL DE PRODUCTOS EN PROCESOS$ 5,000,000.00$ 7,000,000.00$ 4,000,000.00INVENTARIO FINAL DE PRODUCTO TERMINADOS$ 25,000,000.00$ 20,000,000.00$ 28,000,000.00

PROVISIONES DE CXCTOTAL ACTIVOS CORRIENTES$ 150,000,000.00$ 419,233,735.20$ 527,453,209.81$ 709,230,420.42ACTIVOS FIJOSPLANTA$ 80,000,000.00$ 80,000,000.00$ 80,000,000.00$ 80,000,000.00MAQUINARIA$ 30,000,000.00$ 30,000,000.00$ 30,000,000.00$ 30,000,000.00DEP ACUMULADA$ 7,000,000.00$ 14,000,000.00$ 21,000,000.00TOTAL ACTIVOS FIJOS$ 110,000,000.00$ 103,000,000.00$ 96,000,000.00$ 89,000,000.00ACTIVOS INTANGIBLESFRANQUICIAS$ 20,000,000.00$ 20,000,000.00$ 20,000,000.00AMORTIZACION$ 10,000,000.00$ 20,000,000.00TOTAL ACTIVOS INTANGIBLES$ 20,000,000.00$ 10,000,000.000.00.0TOTAL ACTIVOS$ 280,000,000.00$ 532,233,735.20$ 623,453,209.81$ 798,230,420.42PASIVOSPASIVOS CORRIENTESPROVEEDORES$ 36,000,000.00$ 37,080,000.00$ 38,192,400.00PRESTAMOS$ 30,000,000.00$ 20,512,692.85$ 10,521,609.680.0IMPUESTOS$ 53,930,260.59$ 38,515,204.59$ 55,675,406.22TOTAL PASIVOS CORRIENTES$ 30,000,000.00$ 110,442,953.43$ 86,116,814.27$ 93,867,806.22PATRIMONIOCAPITAL$ 250,000,000.00$ 260,000,000.00$ 260,000,000.00$ 260,000,000.00UTILIDAD DEL EJERCICIO$ 161,790,781.76$ 115,545,613.77$ 167,026,218.66UTILIDAD EJERCICIOS ANTERIORES$ 161,790,781.76$ 277,336,395.54TOTAL PATRIMONIO$ 250,000,000.00$ 421,790,781.76$ 537,336,395.54$ 704,362,614.20TOTAL PASIVOS MAS PATRIMONIO$ 280,000,000.00$ 532,233,735.20$ 623,453,209.81$ 798,230,420.42DIFERENCIA0.0$ 0.00$ 0.00$ 0.00

Analisis Horizontal ESTADO DE RESULTADOSAO 2015AO 2016AO 2017Var % Ao 2016 /Ao 2015Var % Ao 2016 /Ao 2015VENTAS DE CONTADO$ 280,000,000.00$ 285,000,000.00$ 325,000,000.001.79%14.04%VENTAS A CREDITO$ 120,000,000.00$ 84,500,000.00$ 125,000,000.00-29.58%47.93%VENTAS BRUTAS TOTALES$ 400,000,000.00$ 369,500,000.00$ 450,000,000.00-7.63%21.79%DESCUENTOS$ 1,200,000.00$ 4,000,000.00$ 4,200,000.00233.33%5.00%DEVOLUCIONES$ 3,000,000.00$ 2,500,000.000.0-16.67%-100.00%VENTAS NETAS$ 395,800,000.00$ 363,000,000.00$ 445,800,000.00-8.29%22.81%COSTOS DE VENTAS$ 117,500,000.00$ 150,000,000.00$ 165,000,000.0027.66%10.00%UTILIDAD BRUTAS EN VENTAS$ 278,300,000.00$ 213,000,000.00$ 280,800,000.00-23.46%31.83%GASTOS ADMINISTRATIVOS$ 10,000,000.00$ 15,200,000.00$ 10,609,000.0052.00%-30.20%GASTOS DE VENTAS$ 8,000,000.000.0$ 15,000,000.00-100.00%100.00%GASTOS DE PUBLICIDAD$ 5,000,000.00$ 6,540,000.00$ 8,546,000.0030.80%30.67%GASTOS DE MERCADEO$ 20,000,000.00$ 18,500,000.00$ 15,750,000.00-7.50%-14.86%GASTOS DE DEPRECIACION$ 7,000,000.00$ 7,000,000.00$ 7,000,000.000.00%0.00%GASTOS AMORTIZACION$ 10,000,000.00$ 10,000,000.000.00%-100.00%PROVISIONES DE CXC $ 1,200,000.00$ 824,000.00$ 848,720.00-31.33%3.00%UTILIDAD OPERATIVA$ 217,100,000.00$ 154,936,000.00$ 223,046,280.00-28.63%43.96%GASTOS FINANCIEROS$ 1,378,957.65$ 875,181.64$ 344,655.12-36.53%-60.62%UTILIDAD ANTES DE IMPUESTOS$ 215,721,042.35$ 154,060,818.36$ 222,701,624.88-28.58%44.55%IMPUESTOS $ 53,930,260.59$ 38,515,204.59$ 55,675,406.22-28.58%44.55%UTILIDAD NETA$ 161,790,781.76$ 115,545,613.77$ 167,026,218.66-28.58%44.55%ACTIVOS AO 2014AO 2015AO 2016AO 2017Var % Ao 2015 /Ao 2014Var % Ao 2016 /Ao 2017Var % Ao 2017 /Ao 2016ACTIVOS CORRIENTESCAJA$ 150,000,000.00$ 367,233,735.20$ 480,213,209.81$ 650,743,220.42144.82%-35.51%30.77%CXC$ 12,000,000.00$ 8,240,000.00$ 8,487,200.00100.00%-3.00%-31.33%INVENTARIO FINAL DE MATERIA PRIMA$ 10,000,000.00$ 12,000,000.00$ 18,000,000.00100.00%-50.00%20.00%INVENTARIO FINAL DE PRODUCTOS EN PROCESOS$ 5,000,000.00$ 7,000,000.00$ 4,000,000.00100.00%42.86%40.00%INVENTARIO FINAL DE PRODUCTO TERMINADOS$ 25,000,000.00$ 20,000,000.00$ 28,000,000.00100.00%-40.00%-20.00%

PROVISIONES DE CXCTOTAL ACTIVOS CORRIENTES$ 150,000,000.00$ 419,233,735.20$ 527,453,209.81$ 709,230,420.42179.49%-34.46%25.81%ACTIVOS FIJOSPLANTA$ 80,000,000.00$ 80,000,000.00$ 80,000,000.00$ 80,000,000.000.00%0.00%0.00%MAQUINARIA$ 30,000,000.00$ 30,000,000.00$ 30,000,000.00$ 30,000,000.000.00%0.00%0.00%DEP ACUMULADA$ 7,000,000.00$ 14,000,000.00$ 21,000,000.00100.00%-50.00%100.00%TOTAL ACTIVOS FIJOS$ 110,000,000.00$ 103,000,000.00$ 96,000,000.00$ 89,000,000.00-6.36%7.29%-6.80%ACTIVOS INTANGIBLESFRANQUICIAS$ 20,000,000.00$ 20,000,000.00$ 20,000,000.000.00%100.00%0.00%AMORTIZACION$ 10,000,000.00$ 20,000,000.00100.00%100.00%100.00%TOTAL ACTIVOS INTANGIBLES$ 20,000,000.00$ 10,000,000.000.00.0-50.00%100.00%-100.00%TOTAL ACTIVOS$ 280,000,000.00$ 532,233,735.20$ 623,453,209.81$ 798,230,420.4290.08%-28.03%17.14%PASIVOSPASIVOS CORRIENTESPROVEEDORES$ 36,000,000.00$ 37,080,000.00$ 38,192,400.00100.00%-3.00%3.00%PRESTAMOS$ 30,000,000.00$ 20,512,692.85$ 10,521,609.680.0-31.62%100.00%-48.71%IMPUESTOS$ 53,930,260.59$ 38,515,204.59$ 55,675,406.22100.00%-44.55%-28.58%TOTAL PASIVOS CORRIENTES$ 30,000,000.00$ 110,442,953.43$ 86,116,814.27$ 93,867,806.22268.14%-9.00%-22.03%PATRIMONIOCAPITAL$ 250,000,000.00$ 260,000,000.00$ 260,000,000.00$ 260,000,000.004.00%0.00%0.00%UTILIDAD DEL EJERCICIO$ 161,790,781.76$ 115,545,613.77$ 167,026,218.66100.00%-44.55%-28.58%UTILIDAD EJERCICIOS ANTERIORES$ 161,790,781.76$ 277,336,395.540.00%-71.42%100.00%TOTAL PATRIMONIO$ 250,000,000.00$ 421,790,781.76$ 537,336,395.54$ 704,362,614.2068.72%-31.08%27.39%TOTAL PASIVOS MAS PATRIMONIO$ 280,000,000.00$ 532,233,735.20$ 623,453,209.81$ 798,230,420.4290.08%-28.03%17.14%DIFERENCIA0.0$ 0.00$ 0.00$ 0.00

Analisis VerticalESTADO DE RESULTADOSAO 2015% PartAO 2016% PartAO 2017% PartVENTAS DE CONTADO$ 280,000,000.0070.00%$ 285,000,000.0077.13%$ 325,000,000.0072.22%VENTAS A CREDITO$ 120,000,000.0030.00%$ 84,500,000.0022.87%$ 125,000,000.0027.78%VENTAS BRUTAS TOTALES$ 400,000,000.00100.00%$ 369,500,000.00100.00%$ 450,000,000.00100.00%DESCUENTOS$ 1,200,000.000.30%$ 4,000,000.001.08%$ 4,200,000.000.93%DEVOLUCIONES$ 3,000,000.000.75%$ 2,500,000.000.68%0.00.00%VENTAS NETAS$ 395,800,000.0098.95%$ 363,000,000.0098.24%$ 445,800,000.0099.07%COSTOS DE VENTAS$ 117,500,000.0029.38%$ 150,000,000.0040.60%$ 165,000,000.0036.67%UTILIDAD BRUTAS EN VENTAS$ 278,300,000.0069.58%$ 213,000,000.0057.65%$ 280,800,000.0062.40%GASTOS ADMINISTRATIVOS$ 10,000,000.002.50%$ 15,200,000.004.11%$ 10,609,000.002.36%GASTOS DE VENTAS$ 8,000,000.002.00%0.00.00%$ 15,000,000.003.33%GASTOS DE PUBLICIDAD$ 5,000,000.001.25%$ 6,540,000.001.77%$ 8,546,000.001.90%GASTOS DE MERCADEO$ 20,000,000.005.00%$ 18,500,000.005.01%$ 15,750,000.003.50%GASTOS DE DEPRECIACION$ 7,000,000.001.75%$ 7,000,000.001.89%$ 7,000,000.001.56%GASTOS AMORTIZACION$ 10,000,000.002.50%$ 10,000,000.002.71%0.00%PROVISIONES DE CXC $ 1,200,000.000.30%$ 824,000.000.22%$ 848,720.000.19%UTILIDAD OPERATIVA$ 217,100,000.0054.28%$ 154,936,000.0041.93%$ 223,046,280.0049.57%GASTOS FINANCIEROS$ 1,378,957.650.34%$ 875,181.640.24%$ 344,655.120.08%UTILIDAD ANTES DE IMPUESTOS$ 215,721,042.3553.93%$ 154,060,818.3641.69%$ 222,701,624.8849.49%IMPUESTOS $ 53,930,260.5913.48%$ 38,515,204.5910.42%$ 55,675,406.2212.37%UTILIDAD NETA$ 161,790,781.7640.45%$ 115,545,613.7731.27%$ 167,026,218.6637.12%ACTIVOS AO 2014% PartAO 2015% PartAO 2016% PartAO 2017% partACTIVOS CORRIENTESCAJA$ 150,000,000.0054%$ 367,233,735.2069%$ 480,213,209.8177%$ 650,743,220.4282%CXC$ 12,000,000.002%$ 8,240,000.001%$ 8,487,200.001%INVENTARIO FINAL DE MATERIA PRIMA$ 10,000,000.002%$ 12,000,000.002%$ 18,000,000.002%INVENTARIO FINAL DE PRODUCTOS EN PROCESOS$ 5,000,000.001%$ 7,000,000.001%$ 4,000,000.001%INVENTARIO FINAL DE PRODUCTO TERMINADOS$ 25,000,000.005%$ 20,000,000.003%$ 28,000,000.004%0%0%0%PROVISIONES DE CXC0%0%0%TOTAL ACTIVOS CORRIENTES$ 150,000,000.00$ 419,233,735.2079%$ 527,453,209.8185%$ 709,230,420.4289%ACTIVOS FIJOS0%0%0%PLANTA$ 80,000,000.0029%$ 80,000,000.0015%$ 80,000,000.0013%$ 80,000,000.0010%MAQUINARIA$ 30,000,000.0011%$ 30,000,000.006%$ 30,000,000.005%$ 30,000,000.004%DEP ACUMULADA0%$ 7,000,000.001%$ 14,000,000.002%$ 21,000,000.003%TOTAL ACTIVOS FIJOS$ 110,000,000.0039%$ 103,000,000.0019%$ 96,000,000.0015%$ 89,000,000.0011%ACTIVOS INTANGIBLES0%0%0%0%FRANQUICIAS$ 20,000,000.007%$ 20,000,000.004%$ 20,000,000.003%0%AMORTIZACION0%$ 10,000,000.002%$ 20,000,000.003%0%TOTAL ACTIVOS INTANGIBLES$ 20,000,000.007%$ 10,000,000.002%0.00%0.00%TOTAL ACTIVOS$ 280,000,000.00100%$ 532,233,735.20100%$ 623,453,209.81100%$ 798,230,420.42100%PASIVOSPASIVOS CORRIENTESPROVEEDORES$ 36,000,000.0032.60%$ 37,080,000.0043.06%$ 38,192,400.0040.69%PRESTAMOS$ 30,000,000.00100.0%$ 20,512,692.8518.57%$ 10,521,609.6812.22%0.00.00%IMPUESTOS$ 53,930,260.5948.83%$ 38,515,204.5944.72%$ 55,675,406.2259.31%TOTAL PASIVOS CORRIENTES$ 30,000,000.0010.71%$ 110,442,953.4320.75%$ 86,116,814.2713.81%$ 93,867,806.2211.76%PATRIMONIOCAPITAL$ 250,000,000.0089.29%$ 260,000,000.0048.85%$ 260,000,000.0041.70%$ 260,000,000.0032.57%UTILIDAD DEL EJERCICIO$ 161,790,781.7630.40%$ 115,545,613.7718.53%$ 167,026,218.6620.92%UTILIDAD EJERCICIOS ANTERIORES0.00%$ 161,790,781.7625.95%$ 277,336,395.5434.74%TOTAL PATRIMONIO$ 250,000,000.00$ 421,790,781.7679.25%$ 537,336,395.5486.19%$ 704,362,614.2088.24%TOTAL PASIVOS MAS PATRIMONIO$ 280,000,000.00$ 532,233,735.20$ 623,453,209.81$ 798,230,420.42DIFERENCIA0.0$ 0.00$ 0.00$ 0.00

IndicadoresIndicadoresAO 2014AO 2015AO 2016AO 2017Razon Corriente5.003.806.127.56Capital de Trabajo$ 120,000,000.00$ 308,790,781.77$ 441,336,395.54$ 615,362,614.20Prueba Acida5.003.335.586.93Margen Bruto de Utilidad69.58%57.65%62.40%Margen Operacional de Utilidad54.28%41.93%49.57%Margen Neto40.45%31.27%37.12%ROI30.40%18.53%20.92%ROE38.36%21.50%23.71%Nivel de Endeudamiento10.71%20.75%13.81%11.76%10.71%Impacto de la Carga Financiera0.34%0.24%0.08%Cobertura de intereses157.44177.03647.16Rotacion de Cuentas por Cobrar Dias184324Rotacion de Inventarios de PT153216209Pago de Proveedores221351328Ciclo de Caja en dias(49)(92)(95)Rotacion de Activos Totales252519499